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Author : Business International S.A.
Publisher :
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4.:/5 (318 download)
Download or read book Market Share Strategy in Europe written by Business International S.A. and published by . This book was released on 1985 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : K. Meyer
Publisher : Springer
ISBN 13 : 0230286542
Total Pages : 273 pages
Book Rating : 4.2/5 (32 download)
Download or read book Acquisition Strategies in European Emerging Markets written by K. Meyer and published by Springer. This book was released on 2006-11-28 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study investigates mergers and acquisitions in emerging economies. Combining a questionnaire survey with eleven case studies in Poland, Hungary and Lithuania, it develops a dynamic perspective of international acquisitions, and a refined acquisition typology. Implications are derived for managers and policy makers, and for scholarly research.
Author : Phil Harris
Publisher : SAGE
ISBN 13 : 9780761966050
Total Pages : 340 pages
Book Rating : 4.9/5 (66 download)
Download or read book European Business and Marketing written by Phil Harris and published by SAGE. This book was released on 2004-05-25 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of European Business and Marketing will be published in 2000 in time for the millennium and has been fully revised to incorporate much modern thinking in Europe. It includes material on the Euro and the enlargement of the European Union and the development of global companies with a European base. The text has been researched and written especially for students on undergraduate and post graduate courses, who need to understand modern European marketing, the European Union and the distinct features that are emerging in the World's largest market place. The second edition of the successful European Business and Marketing text has been fully revised and includes new chapters on marketing strategy in Euro
Author : Maria Giaoutzi
Publisher : Routledge
ISBN 13 : 1351915223
Total Pages : 329 pages
Book Rating : 4.3/5 (519 download)
Download or read book Network Strategies in Europe written by Maria Giaoutzi and published by Routledge. This book was released on 2016-12-05 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: The twenty-first century will be the age of global interaction and organized patterns of networks. This important book addresses the strategic dimensions of networks, especially in transportation and information communication technology in Europe. The authors examine the challenges brought about by European unification and accession, through which a coherent and efficient European network system will need to be implemented. The topics addressed include the emergence of new network structures and strategies, the implications of European integration policies for network operations and developments, and the assessment of network synergy effects.
Author : Michael Klug
Publisher : Springer Science & Business Media
ISBN 13 : 3835093347
Total Pages : 211 pages
Book Rating : 4.8/5 (35 download)
Download or read book Market Entry Strategies in Eastern Europe in the Context of the European Union written by Michael Klug and published by Springer Science & Business Media. This book was released on 2007-11-03 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on face to face interviews with decision makers of 16 German firms Michael Klug analyses the applied strategy and the motivation for market entry. He investigates different strategy theories for their suitability to explain the firms' strategy abroad and discusses the operational design including forms of market presence and marketing mix to realise a chosen strategy.
Author : HILLIER, GRINBL
Publisher : McGraw Hill
ISBN 13 : 152684950X
Total Pages : 807 pages
Book Rating : 4.5/5 (268 download)
Download or read book Financial Markets and Corporate Strategy: European Edition, 3e written by HILLIER, GRINBL and published by McGraw Hill. This book was released on 2023-01-26 with total page 807 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global pandemic restrictions, climate change, geopolitical tensions, and new artificial technologies have fundamentally impacted international financial markets and corporate strategy. Traditional finance theories have been questioned and their application to corporate decision-making has come under scrutiny like never before. The third edition of Financial Markets and Corporate Strategy provides students with comprehensive and engaging discussions on the strategic challenges facing companies and their financial decisions. Brought to life by real-world examples, international cases and insights from recent research, it guides students through the challenges of studying and practising finance from both an academic and practical viewpoint. Key Features: · Fully updated research of the most important topics, data and examples in every chapter. · Coverage of the impact of climate change, Brexit, the economic growth of China, and new financial technologies · A stronger emphasis on sustainability, ethics, and corporate governance. · Updates on accounting standards, bankruptcy laws, tax rules and tax systems. David Hillier is Professor of Finance, Executive Dean of Strathclyde Business School, and Associate Principal of the University of Strathclyde. Mark Grinblatt is the J. Clayburn LaForce Professor of Finance at the UCLA Anderson School of Management Sheridan Titman is Professor of Finance at the McCombs School of Business.
Author : Lars Lundqvist
Publisher : Springer Science & Business Media
ISBN 13 : 3642781780
Total Pages : 293 pages
Book Rating : 4.6/5 (427 download)
Download or read book Visions and Strategies in European Integration written by Lars Lundqvist and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first years of the 90s have witnessed thorough political and economic changes in northern Europe. The long period of strong political separation between east and west and the less strong economic separation between the northern and southern sides of the Baltic Sea seemed to be replaced by far-reaching integration. There is no doubt that further integration will have additional impacts on the regional patterns in northern Europe. The amplitude and composition of these changes are difficult to project. In this volume a number of scholars in regional science and related disciplines (geography, economics, environmental and political sciences, planning) have brought together important material on the current processes that reshapes northern Europe. Visions andstrategies on local, national and supranational levels are penetrated in depth. A "mosaic" vision of the regional development pattern emerges highlighting the importance of cooperative and competitive strategies affecting the local conditions of European regions.
Author : David Hillier
Publisher : McGraw Hill
ISBN 13 : 0077141350
Total Pages : 881 pages
Book Rating : 4.0/5 (771 download)
Download or read book Financial Markets and Corporate Strategy European Edition 2e written by David Hillier and published by McGraw Hill. This book was released on 2011-01-16 with total page 881 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second European edition of Financial Markets and Corporate Strategy provides comprehensive coverage of financial markets and corporate finance, brought to life by real world examples, cases and insights. Placed in a truly international context, this new and updated edition takes an academic and practical view-point to guide students through the challenges of studying and practicing finance. Aimed specifically at an international audience, this edition boasts hundreds of references to new and relevant non-US research papers from top finance journals. Whilst retaining the well respected structure of the successful US text, Professor David Hillier has also made a number of additions which include: Fully updated research, data and examples in every chapter. Coverage of the global financial crisis, the impact it made on the financial markets and the lessons being learnt by the finance industry. A stronger emphasis on corporate governance and agency theory. Updates on accounting standards, bankruptcy laws, tax rules and tax systems.
Author : Wai Ting、Michito Tsuruoka、Si Hong Kim等
Publisher : 國立臺灣大學出版中心
ISBN 13 : 9863500569
Total Pages : 376 pages
Book Rating : 4.8/5 (635 download)
Download or read book ASIAN Countries’ Strategies towards the European Union in an Inter-regionalist Context written by Wai Ting、Michito Tsuruoka、Si Hong Kim等 and published by 國立臺灣大學出版中心. This book was released on 2015-02-09 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book on Asian countries’ strategies towards the EU. Since the introduction of Common Foreign and Security Policy in 1993 and the publication of the EU’s first strategic document on Asia one year later, hundreds of books and journal articles have been dedicated to the study of the EU policies towards Asia as a whole, or to individual Asian countries. However, very few of these researchers ever intended to explore the strategies of Asian countries, and Asian leaders’ mindsets, vis-à-vis the EU. Quite often, the policies of Asian countries towards the EU were simply interpreted as responses to the EU’s actions in Asia. Having been passive players for decades, Asian countries are now increasingly willing to participate in the formulation of regional and global orders, for which they need to articulate their own strategies and the world needs to better understand their mindsets. In the past two years, in the framework of EU Centres in Asia-Pacific, some top Asian scholars on EU-Asian relations were brought together to debate the strategies of individual Asian countries towards the EU, and evaluate the EU’s actions in the region. In their eyes, the EU was interpreted as a normative power, a security player, a civilian promoter and a health-care supplier. Together, they aimed to establish some common rules for explaining Asian countries’ strategies towards the EU after in-depth study of the actions of individual countries in their bilateral relations with the EU. This book is therefore indispensable to any efforts to understand Asian leaders’ mindset in the EU-Asian relations and their strategies towards the EU in the twenty-first century.
Author : Jacob Pyndt
Publisher : Copenhagen Business School Press DK
ISBN 13 : 9788763001694
Total Pages : 218 pages
Book Rating : 4.0/5 (16 download)
Download or read book Managing Global Offshoring Strategies written by Jacob Pyndt and published by Copenhagen Business School Press DK. This book was released on 2006 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addressing the challenges associated with managing global offshoring strategies, this book aims to "put a face" on some Danish companies as they engage in offshoring projects. It is aimed at bachelor, master and MBA students taking courses on global strategy. It is also useful in conjunction with a set of articles on global strategy issues.
Author : Atle Midttun
Publisher : Elsevier
ISBN 13 : 0080531288
Total Pages : 447 pages
Book Rating : 4.0/5 (85 download)
Download or read book European Energy Industry Business Strategies written by Atle Midttun and published by Elsevier. This book was released on 2001-04-20 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the European Union's de-regulation policy for electricity and energy suppliers was implemented, new strategic configurations have emerged. Traditional restraints of geographical limitations on energy companies have been partly removed: the diversity at national regulatory and company level means that the European scene is one of a multiplicity of strategic configurations and developments, whilst also being complex and segmented.This book highlights the strategic and regulatory challenges of European deregulation, with its main focus being on the business strategies within the emerging de-regulated electricity markets; various regulatory implications which are being raised in this new climate are discussed. Some of the central strategic issues facing the electricity industry in its new competitive context are explored and reviewed, with classical themes debated as a prelude to the following empirical investigation of actual business strategies pursued by the electricity and energy industries.The main section of this work consists of 7 national case studies of business strategies which also include one North and one South American case. These were considered important inclusions as the North American companies are large investors in the European market, whilst the European companies invest in the South American market. The final chapter is a comparison and summary of the national patterns of market structures, business strategies and regulatory styles with a brief look at some challenges to be faced in future.
Author : George Stonehouse
Publisher : Routledge
ISBN 13 : 1136423214
Total Pages : 475 pages
Book Rating : 4.1/5 (364 download)
Download or read book Business Strategy written by George Stonehouse and published by Routledge. This book was released on 2003-06-11 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Business Strategy: an introduction' is an accessible textbook that provides a straightforward guide for those with little or no knowledge of the subject. It presents complex issues and concepts in a clear and compact manner, so that readers gain a clear understanding of the topics addressed. The following features are included: * A comprehensive introduction to the subjects of business strategy and strategic management * Complex issues explained in a straightforward way for students new to this topic * Student friendly learning features throughout * Case studies of varying lengths with questions included for assignment and seminar work * A discussion of both traditional theory and the most recent research in the field This second edition features new and updated case studies as well as more depth having been added to the material in the book. New chapters on business ethics, types and levels of strategy, and how to use case studies have been incorporated. A range of pedagogical features such as learning objectives, review and discussion questions, chapter summaries and further reading are included in the text resulting in it being a user-friendly, definitive guide for those new to the subject. A web-based Tutor Resource Site accompanies the book.
Author : Paolo Cecchini
Publisher : Springer Science & Business Media
ISBN 13 : 3642573649
Total Pages : 261 pages
Book Rating : 4.6/5 (425 download)
Download or read book The Incomplete European Market for Financial Services written by Paolo Cecchini and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking back over the last decade it can be said with some justification that sig nificant progress has been achieved on the way towards fully integrated financial markets in Europe. The 1993 Internal Market initiative and the Euro introduction in 1999/2002 constitute important milestones. The integration process has further been intensified by market developments like the surge in mergers and acquisi tions and by technological innovations like internet based distribution. As a result, some market segments today do no longer have a national character. Nevertheless, this success should not obscure the fact that integration of financial services markets is still a long way from the level of integration that exists within national markets. Particularly for retail financial services national borders still constitute a considerable de facto barrier. The absence of frequent direct cross border links between financial service providers and retail consumers holds true despite the fact that the Euro has made product comparisons easier and that the internet has reduced information costs to a considerable extent.
Author : Louis Brennan
Publisher : Routledge
ISBN 13 : 1317417674
Total Pages : 266 pages
Book Rating : 4.3/5 (174 download)
Download or read book Emerging Market Multinationals in Europe written by Louis Brennan and published by Routledge. This book was released on 2016-06-17 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book makes a timely and highly stimulating contribution to the discourse on emerging-market multinationals, (EMNCs), as Foreign Direct Investment (FDI) in Europe from emerging countries (especially from the BRICs - Brazil, Russia, India, China) continues to grow in significance. Unsurprisingly, the emergence of EMNCs from emerging economies raises a wide range of challenges and opportunities for scholars, business professionals, and policymakers alike. While explaining the sudden rise of these companies has become a major concern among scholars, we have very limited knowledge on drivers, motivations, strategies, and impact of these EMNCs in Europe and their policy implications. This volume provides fresh insights into EMNCs activities and their impact in Europe. The contributors argue that EMNCs combine various country specific advantages, existing firm-specific advantages (exploitation), and/or new FSAs (exploration) in their FDI, and that there is considerable heterogeneity across EMNCs, even those from the same southern economy. Highlighting the importance of considering this divergent behaviour when implementing future European FDI policies, this book will be of interest to students and scholars of European Politics, International Political Economy, International Business and European Integration.
Author : Phil Harris
Publisher : SAGE
ISBN 13 : 1412932343
Total Pages : 337 pages
Book Rating : 4.4/5 (129 download)
Download or read book European Business and Marketing written by Phil Harris and published by SAGE. This book was released on 2004-03-18 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: European Business and Marketing is published at the beginning of the new millennium and incorporates much modern thinking in Europe. It includes material on the Euro and the enlargement of the European Union (EU) and the development of global companies with a European base. The text has been researched and written especially for students on undergraduate and postgraduate courses, who need to understand modern European marketing, the EU and the distinct features that are emerging in the world′s largest marketplace. The text includes chapters on marketing strategy in Europe and business culture. It also covers such issues as the expansion of the Union, the development of the Euro as a single currency, economic and monetary policy. The text looks at Europe holistically and builds on modern theoretical concepts to look at the present state of business in European and future trends. Through seven core chapters the reader is introduced to the issues that are emerging within the EU and its relations to the wider Europe and the rest of the world. The book introduces the following significant themes: 1. The importance of small to medium sized businesses, regionalism and networks within Europe. 2. The history and origins of the development of the EU, how it operates and is likely to develop. 3. The EU and its business and political relationship with the rest of the world - the EU is the major negotiator with the US in the World Trade Organisation talks and brokers trade across the world. 4. Marketing and how it is being developed across Europe. 5. The continued growth of joint ventures, strategic alliances and acquisitions in European business. 6. The distinct features of European business culture, both locally and across borders. 7. How business is internally evolving within the European Union. These seven themes are backed up by integrated case studies for European Business and Marketing, providing an opportunity for analysis and discussion of the changes happening and the unique features of the European business market. The case studies include material from the industrial and service sectors and cover both joint venture, multinational, state controlled and small to medium sized companies. Thus the book looks at a number of types of companies and investigates the strategic, organizational, marketing and operational features that they adopt in meeting the needs and challenges of operating in the world′s most developed trading block. Readership: Those taking undergraduate and MBA or equivalent courses in marketing, international marketing, European/international business, business studies and strategic management. It will also be of use to modern managers and practitioners already operating in Europe and be of direct relevance to those looking at ways of generating economic development either in the State or private sector. Cases: Anchor Butter - Bread and butter issues about trade between New Zealand and UK Belarus - Trying to develop entrepreneurs in a transition economy Co-op Bank - Green Environmentalism Digital Television - Launching the technological future, how to market in the unknown European Vinyls Corporation 1 - The development of a European major joint venture company EVC2 - The change from a joint venture to a limited company of a major European company Gruppo Masone - Italian repositioning IKEA - A modern retailing phenomenon Lego - Competing in the toy market Malaga Bank - The development of regional banking Mansesman - German marketing Peugeot - Positioning car manufacturers in a highly competitive market Phillips - Rebranding within a major conglomerate Shell - Positioning itself in the environment Skoda - Relaunching a major brand Sunday Trading - lobbying to amend legislation to allow Sunday shopping Tiara Paints - Marketing paint in Italy
Author : Mario Glowik
Publisher : Walter de Gruyter
ISBN 13 : 3486599763
Total Pages : 296 pages
Book Rating : 4.4/5 (865 download)
Download or read book Market Entry Strategies written by Mario Glowik and published by Walter de Gruyter. This book was released on 2010-10-01 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Im ersten Teil des Buches werden einschlägige Internationalisierungstheorien vorgestellt. Neben traditionellen Konzepten der Internationalisierung (z.B. Produktlebenszyklusansatz von Vernon, Uppsala Modell und Porter’s Diamant Ansatz) wird den moderneren Netzwerkansätzen (z.B. Systemansatz, New Venture bzw. Born Global und Entrepreneurkonzepte) besonderer Stellenwert eingeräumt. Im zweiten Teil werden Alternativen des internationalen Markteintritts (z.B. Exporte, Franchising, Joint Ventures, Auftragsproduktion und Direktinvestitionen) mit Bezug auf elementare Entscheidungsdeterminanten aus Sicht der Unternehmensführung, wie hierarchische Kontrolle, Marktnähe, Investitionsrisiko und dem Faktor Zeit, erläutert. Im empirischen Teil des Buches werden im Resultat einer Langzeituntersuchung Fallstudien asiatischer Firmen der Konsumentenelektronikindustrie, wie beispielsweise Samsung, Sony, Sharp, Matsushita (Panasonic), LG Electronics und TCL China, deren Organisationsstrukturen, Unternehmenskulturen, jeweilige Umsatz- und Gewinnentwicklung, sowie strategische Konzepte zur Marktdurchdringung in Europa erläutert. Ein Schwerpunkt bildet die Darstellung interner (z.B. diversifizierte Geschäftsfelder, vertikale Produktionstiefe) und externer Netzwerke (z.B. Joint Ventures, Zuliefer- und Abnehmercluster sowie Kapitalbeteiligungen) die aus Sicht des Autors wesentlich dazu beitragen, dass sich asiatische Unternehmen im Vergleich zu ihren europäischen Wettbewerbern der Fernsehgeräteindustrie (z.B. Grundig, Thomson oder Philips) in den letzten beiden Jahrzehnten wesentlich erfolgreicher am Markt positioniert haben. In diesem Zusammenhang werden Ziele, Erfolgsfaktoren sowie der strategische Einfluss der involvierten Partnerfirmen, einerseits in bilateralen japanischen Joint Ventures und andererseits, in europäisch - asiatischen Joint Ventures, über einen Zeitverlauf von mehreren Jahren untersucht. Das Buch liefert komplexe Hintergrundinformationen zur Entwicklung des europäischen Fernsehgerätemarktes. Im Ergebnis wird unter anderem nachgewiesen, dass Unternehmen mit den intensivsten Netzwerkaktivitäten auch gleichzeitig technologische Marktführer in ihrem Segment sind. Die Weiterentwicklung der Netzwerktheorie und die ausführlichen Fallstudien mit hohem Aktualitätsanspruch, der wichtigsten asiatischen Unternehmen der Konsumentenelektronikindustrie, prägen den besonderen Wert dieser Publikation. Auf der Basis der gewonnenen Erkenntnisse können darüber hinaus Chancen- und Risikopotentiale für andere europäische Branchen (z.B. Automobilbau) abgeleitet werden. Das in Englisch geschriebene Buch eignet sich hervorragend für Studierende international ausgerichteter Bachelor-, Master- und MBA Studiengänge und bietet vor dem Hintergrund eines globalisierten Wettbewerbs darüber hinaus relevante Industrieeinblicke für interessierte Entscheidungsträger aus Politik und Wirtschaft. The first part of the book introduces relevant theories of internationalization. In addition to traditional concepts of internationalization (e.g., the product life-cycle approach of Vernon, the Uppsala model, and Porter's diamond approach), particular attention is paid to the more modern network approaches of internationalization (e.g., systems, new venture/born global, and entrepreneur concepts). In the second part, alternatives for international market entry (e.g., exports, franchising, joint ventures, contract manufacturing, and foreign direct investments) are explained. These market entry modes are categorized according to decision determinants, such as hierarchical control, proximity to the market, risk of investment, and the factor of time, which are important from the point of view of the corporate management involved in international business. The empirical part of this publication, which is the result of a longitudional study, consists of case studies of Asian firms doing business in the consumer electronics industry. The cases of Samsung, Sony, Sharp, Matsushita (Panasonic), LG Electronics, and TCL China provide fundamental insights into the firms’ organizational structures, corporate cultures, respective sales volume, and earnings performance as well as strategic concepts for their market penetration in Europe. A main emphasis is placed on an understanding of internal firm networks (e.g., diversified business fields and vertical production depth) and external firm networks (e.g., joint ventures, supplier and buyer clusters as well as mutual capital interests). From the author’s view, these network grids fundamentally contribute to the fact that Asian firms have more successfully positioned themselves in the market within the last two decades compared to their European competitors in the television set industry (e.g. Grundig, Thomson, or Philips). The networking aims and success factors as well as the changing strategic influence over the years of the partner firms both in bilateral Japanese joint ventures and in European-Asian joint ventures are examined. The book provides complex background information about the development of the European television set market. The analysis demonstrates that firms holding the position of technological market leaders in their segment simultaneously indicate the most intensive network activities. The further development of the network theory and the detailed and up-to-date case studies of the most important Asian enterprises in the consumer electronics industry contribute to the value of this publication. Furthermore, on the basis of the knowledge gained from this study, chances and risk potentials can be derived for other European industries (e.g., automotive). The book, written in English, is suitable for internationally oriented bachelor’s, master’s and MBA programs. Additionally, against the background of worldwide competition, the publication at hand offers relevant industry insights for interested political and economic decision makers.
Author : Ozuem, Wilson
Publisher : IGI Global
ISBN 13 : 1522526986
Total Pages : 483 pages
Book Rating : 4.5/5 (225 download)
Download or read book Digital Marketing Strategies for Fashion and Luxury Brands written by Ozuem, Wilson and published by IGI Global. This book was released on 2017-10-31 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.
