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Market Research In Action
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Book Synopsis Market Research in Action by : Michael Roe
Download or read book Market Research in Action written by Michael Roe and published by Cengage Learning. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text examines various marketing research techniques using a case study based on a real product - Snackpots - which was introduced by UNILEVER to compete with Pot Noodles. The use of this device shows how research impacts on product development and the product launch.
Book Synopsis Qualitative Marketing Research by : David Carson
Download or read book Qualitative Marketing Research written by David Carson and published by SAGE. This book was released on 2001-02-01 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing. This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project.
Book Synopsis Social Marketing in Action by : Debra Z. Basil
Download or read book Social Marketing in Action written by Debra Z. Basil and published by Springer. This book was released on 2019-05-24 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help students master social marketing principles and apply them to their own real world social marketing activities in order to affect positive social change. This textbook first provides the tools necessary to understand the effective applica- tion of social marketing, and then offers 24 case studies exemplifying effective social marketing efforts from all around the world. Specifically, Part I clearly and concisely explains the principles of social marketing in five chapters: • Upstream vs. downstream social marketing, SWOT, competition • Fundamentals of social marketing, ethics • Formative and Evaluative Research • Theories applied in social marketing • A historical perspective on social marketing Part II features 24 social marketing case studies that demonstrate the application of social marketing principles. All 24 cases follow a consistent structure that includes: • Background • Positioning • SWOT • Research • Objectives • The 4 P’s • Target audience • Evaluation • Barriers and benefits • Discussion • Competition This format allows for students and professors to easily and effectively select individual cases and compare between cases. This textbook also allows instructors to encourage critical thinking by having students compare and contrast not only the cases themselves, but the applications used. In addition, teaching guides with answers to discussion questions, suggestions for activities inside and outside of the classroom and further readings are available to assist professors in teaching from this book.
Book Synopsis Marketing Research in Action by : Raymond A. Kent
Download or read book Marketing Research in Action written by Raymond A. Kent and published by . This book was released on 1999 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Market Research in Practice by : Matthew Harrison
Download or read book Market Research in Practice written by Matthew Harrison and published by Kogan Page Publishers. This book was released on 2016-03-03 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analyzing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, and advice from the authors' own extensive experiences are included throughout to ground the concepts in business reality. Accompanied by a range of online tools, templates, surveys and guides, this is an invaluable guide for students of research methods, researchers, marketers and users of market research. Online resources include a range of tools, templates, surveys and guides.
Book Synopsis The Effective Use of Market Research by : Robin Birn
Download or read book The Effective Use of Market Research written by Robin Birn and published by Kogan Page Publishers. This book was released on 2004 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result.
Download or read book Market Research in action written by and published by . This book was released on 1971 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Essentials of Marketing Research by : Kenneth E. Clow
Download or read book Essentials of Marketing Research written by Kenneth E. Clow and published by SAGE. This book was released on 2013-01-09 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. There is a strong emphasis on how to use marketing research to make better management decisions. The unique feature set integrates data analysis, interpretation, application, and decision-making throughout the entire text. The text opens with a discussion of the role of marketing research, along with a breakdown of the marketing research process. The text then moves into a section discussing types of marketing research, including secondary resources, qualitative research, observation research, and survey research. Newer methods (e.g. using blogs or Twitter feeds as secondary resources and using online focus groups) are discussed as extensions of traditional methods such. The third section discusses sampling procedures, measurement methods, marketing scales, and questionnaires. Finally, a section on analyzing and reporting marketing research focuses on the fundamental data analysis skills that students will use in their marketing careers. Features of this text include: - Chapter Openers describe the results of a research study that apply to the topics being presented in that chapter. These are taken from a variety of industries, with a greater emphasis on social media and the Internet. - A Global Concerns section appears in each chapter, helping prepare students to conduct market research on an international scale.This text emphasizes the presentation of research results and uses graphs, tables, and figures extensively. - A Statistics Review section emphasizes the practical interpretation and application of statistical principles being reviewed in each chapter. - Dealing with Data sections in each chapter provide students with opportunities to practice interpreting data and applying results to marketing decisions. Multiple SPSS data sets and step-by-step instructions are available on the companion site to use with this feature. - Each Chapter Summary is tied to the chapter-opening Learning Objectives. - A Continuing Case Study follows a group of students through the research process. It shows potential trade-offs, difficulties and flaws that often occur during the implementation of research project. Accompanying case questions can be used for class discussion, in-class group work, or individual assignments. - End-of-Chapter Critical Thinking Exercises are applied in nature and emphasize key chapter concepts. These can be used as assignments to test students' understanding of marketing research results and how results can be applied to decision-making. - End-of-chapter Your Research Project provides more challenging opportunities for students to apply chapter knowledge on an in-depth basis, and thus olearn by doing.
Book Synopsis A Concise Guide to Market Research by : Marko Sarstedt
Download or read book A Concise Guide to Market Research written by Marko Sarstedt and published by Springer. This book was released on 2014-08-07 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis. The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files and case studies. Tags in the text allow readers to quickly access Web content with their mobile device. The new edition features: Stronger emphasis on the gathering and analysis of secondary data (e.g., internet and social networking data) New material on data description (e.g., outlier detection and missing value analysis) Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, and much more Streamlined and simplified coverage of the data analysis techniques with more rules-of-thumb Uses IBM SPSS version 22
Book Synopsis Marketing Research in Action by : National Industrial Conference Board
Download or read book Marketing Research in Action written by National Industrial Conference Board and published by . This book was released on 1954 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Qualitative Marketing Research written by and published by SAGE. This book was released on 2001-03-22 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing. This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project.
Book Synopsis Marketing Research by : David A. Aaker
Download or read book Marketing Research written by David A. Aaker and published by John Wiley & Sons. This book was released on 2010 with total page 822 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers one the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This text focuses on market intelligence, strategy, theory, and application. It shows the relevance of marketing intelligence, the power of the Internet in marketing research applications, and more.
Book Synopsis Basic Marketing Research by : Gilbert A. Churchill
Download or read book Basic Marketing Research written by Gilbert A. Churchill and published by Houghton Mifflin. This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.
Book Synopsis Marketing Research in Action by : TV Choice
Download or read book Marketing Research in Action written by TV Choice and published by . This book was released on 1994 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Action Research Essentials by : Dorothy Valcarcel Craig
Download or read book Action Research Essentials written by Dorothy Valcarcel Craig and published by John Wiley & Sons. This book was released on 2009-03-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Action Research Essentials is a practical guide born of the author's own experience working with students in the social sciences and education, providing a step-by-step outline of how to "do" action research--backed by the most extensive theory and research coverage on the market today. The author guides future researcher/practitioners through the action research process via numerous concrete illustrations and a wealth of on-line resources; positioning it as a fundamental component of practice, A key and unique strength of the book is its outreach to a much larger breadth of students than usually found in action research books. This book will illustrate all the steps in action research using examples from education, social work, psychology, sociology, nursing, medicine, and counseling. The structure of the book is intended as the sole textbook for a course devoted to naturalistic inquiry, practitioner research, or beginning qualitative methods, or can complement a general research course.
Book Synopsis Market Research In A Week by : Judy Bartkowiak
Download or read book Market Research In A Week written by Judy Bartkowiak and published by Teach Yourself. This book was released on 2012-06-08 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market Research just got easier Every day in business we make decisions. To reduce the risk associated with making these decisions, it's essential to understand your consumer and your market, and this is why we conduct market research. Decisions are not taken in a vacuum; there are competitive products and services in your marketplace, which means that consumers can choose whether or not to buy your product. Some decisions are high risk such as launching a new product, changing the packaging of an existing product, making a price change, changing the creative direction or strategy of the advertising or selling into new markets. How will your consumers react to the decisions you make and how will your competitors respond? This book takes you through the market research process from initial problem identification through research design, consideration of alternative methodologies, briefing an agency, questionnaire design and approval, to managing the project, analysis and presentation of results. Whether you use an outside research agency or your own market research or consumer insight department, spending a week to understand the process will give you unique skills which will ensure that you get the research results you need that will address the marketing questions you have. Each of the seven chapters in Market Research In A Week covers a different aspect: - Sunday: Market research and project design - Monday: The research brief and research proposal - Tuesday: Qualitative market research - Wednesday: Quantitative market research - Thursday: Questionnaire and topic guide design - Friday: Research analysis - Saturday: Report writing and presentation skills
Author :National economic development office. economic development committee for mechanical engineering Publisher : ISBN 13 : Total Pages :0 pages Book Rating :4.:/5 (141 download)
Book Synopsis Market Research in Action: a Guide for Company Management by : National economic development office. economic development committee for mechanical engineering
Download or read book Market Research in Action: a Guide for Company Management written by National economic development office. economic development committee for mechanical engineering and published by . This book was released on 1971 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
