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Author :
Publisher :
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.E/5 (8 download)
Download or read book Journal of Management written by and published by . This book was released on 2001 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Knut Holt
Publisher : Springer Science & Business Media
ISBN 13 : 1475757204
Total Pages : 421 pages
Book Rating : 4.4/5 (757 download)
Download or read book Market Oriented Product Innovation written by Knut Holt and published by Springer Science & Business Media. This book was released on 2013-03-14 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written from a managerial point of view, recognizing that product innovation, or new product development, is a discipline of its own. It is concerned with managing the products (goods and services) through their life cycle, integrating marketing knowledge and technological expertise, with the aim of getting satisfied customers. The book also gives a thorough treatment of the human and cultural aspects of product innovation by focusing on the change processes needed for the development of a market-oriented culture.
Author : Shona L. Brown
Publisher : Harvard Business Press
ISBN 13 : 9780875847542
Total Pages : 322 pages
Book Rating : 4.8/5 (475 download)
Download or read book Competing on the Edge written by Shona L. Brown and published by Harvard Business Press. This book was released on 1998 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: In their startling new book, authors Brown and Eisenhardt contend that to prosper in today's fiercely competitive business environments, a new paradigm--competing on the edge--must be implemented as a new survival strategy. This book focuses on specific management dilemmas and illustrates solutions that work when the name of the game is change.
Author : Rajan Varadarajan
Publisher : Emerald Group Publishing
ISBN 13 : 1787548287
Total Pages : 371 pages
Book Rating : 4.7/5 (875 download)
Download or read book Innovation and Strategy written by Rajan Varadarajan and published by Emerald Group Publishing. This book was released on 2018-06-29 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.
Author : Mark D. Groza
Publisher : Springer
ISBN 13 : 3319194283
Total Pages : 671 pages
Book Rating : 4.3/5 (191 download)
Download or read book Marketing Challenges in a Turbulent Business Environment written by Mark D. Groza and published by Springer. This book was released on 2015-12-22 with total page 671 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers’ ever-changing desires, instantaneous communication through social media and mobile technology and an unstable global economic climate all come together to stir up market turbulence. This volume explores how traditional and modern marketing practices facilitate development of new and innovative products, help create increased product/service differentiation, ensure better service quality, and most of all, create value for stakeholders even in such a turbulent business environment. Showcasing cross-cultural research from academics, scholars and practitioners from around the world, this volume provides insight and strategies for various marketing issues in today’s emerging markets. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Tiger Li Li
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.3/5 (129 download)
Download or read book The Impact of Market-oriented Strategy on Competitiveness in Product Innovation in the U.S. Software Industry written by Tiger Li Li and published by . This book was released on 1994 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Klaus Günter Grunert
Publisher : Springer Science & Business Media
ISBN 13 : 1461313015
Total Pages : 288 pages
Book Rating : 4.4/5 (613 download)
Download or read book Market Orientation in Food and Agriculture written by Klaus Günter Grunert and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the fall of 1990, the Danish government started a comprehensive research pro gramme to improve the competitiveness of the Danish food sector: The Research and Development Programme in the Danish Food Sector (Det F!Ildevareteknologiske Forsk nings- og Udviklingsprogram, F0TEK). The programme was based on a combination of basic research to be carried out by universities and other research institutions, and a series of collaboration projects between researchers and food companies. The programme was originally designed as a technological research programme. However, in the planning phases of the research programme, the view that the development of new technologies and products may not be sufficient to improve competitiveness made some ground. A small comer of the overall research effort was therefore set aside for market-oriented research. This comer was filled by the research programme Market-based process and product innovation in the food sector (MAPP). MAPP was a joint research programme in which researchers from several Danish universities and business schools participated; it was coordinated by the Aarhus School of Business. MAPP set out to achieve a difficult task: to conduct high quality research on various aspects of the marketing of food products, to do so in cooperation with food companies, and to win under standing and recognition from the colleagues in the food technology departments.
Author : Andrew M Pettigrew
Publisher : SAGE
ISBN 13 : 9781412921213
Total Pages : 542 pages
Book Rating : 4.9/5 (212 download)
Download or read book Handbook of Strategy and Management written by Andrew M Pettigrew and published by SAGE. This book was released on 2006-04-27 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available as a 60 day review copy in Paperback! ISBN: 1-4129-2121-X"Finally! We have a comprehensive, reflective and critical overview of the field of strategy in the new Handbook of Strategy and Management." -Cynthia Hardy, Head of Department of Management, University of Melbourne Presenting a major retrospective and prospective overview of strategy, this Handbook is an important benchmark volume for management scholars worldwide. The Handbook frames, assesses and synthesizes the work in the field. Chapters are grouped under four specific areas of strategy and management: Mapping a Terrain; Thinking and Acting Strategically; Changing Contexts; and Looking Forward. Within these parts, leading international scholars provide historical overviews of the key themes, address the central approaches which have characterized these themes, critically assess the quality of current theory and knowledge, and set out agendas for future theoretical and empirical development. The resulting volume is a unique overview of the inputs and dynamics to shape strategy and management and will be crucial reference for academics and students.
Author : Susan Wei
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)
Download or read book Market Orientation and Successful New Product Innovation written by Susan Wei and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A firm's high degree of market orientation may create competency traps (also known as rigidities) that reduce new product innovation. Competency traps lead firms to fall unconsciously into adherence to routines and denial of the need for change. They lead them to rely on past successful processes that may no longer be optimal. This study provides further theoretical development of the concept as well as empirical research. Market orientation is behaviors that create superior value for buyers and superior performance for business. It has three dimensions: (1) customer orientation, (2) competitor orientation, and (3) interfunctional coordination. Capability-rigidity theory suggests that these three dimensions may create competency traps - i.e., vision traps, technology traps, and routinization traps. Data on market orientation and competency traps were collected from 113 marketing managers in high-tech industries in China and subjected to structural equation modeling and reliability test analysis. Analysis also sought to discover whether entrepreneurial orientation and network learning may help highly market-oriented firms reduce the potential adverse effects of competency traps on new product innovation. A scale was developed to allow managers to diagnose the existence and level of competency traps. It was found that market orientation has a stronger negative effect on technology traps (and none on vision and routinization traps) in highly entrepreneurial-oriented firms than in low entrepreneurial-oriented firms. A firm's customer orientation was negatively associated with new product creativity, whereas competitor orientation and interfunctional coordination are positively associated with new product creativity. Also found was that different competency traps have different effects on new production innovation: vision traps may harm new product creativity, whereas routinization may foster new product creativity and efficiency. In highly market-oriented firms, entrepreneurial orientation affects a firm's technology decisions and leads firms to avoid falling into technology traps, but network orientation may still lead to "groupthink" and reliance on industry norms.
Author : Wim Biemans
Publisher : Routledge
ISBN 13 : 1351330438
Total Pages : 375 pages
Book Rating : 4.3/5 (513 download)
Download or read book Managing Innovation Within Networks written by Wim Biemans and published by Routledge. This book was released on 2018-03-22 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. The book is essential reading for students of marketing, technology and strategy.
Author : Stefano Biazzo
Publisher : Springer Nature
ISBN 13 : 3030750116
Total Pages : 197 pages
Book Rating : 4.0/5 (37 download)
Download or read book Product Innovation Management written by Stefano Biazzo and published by Springer Nature. This book was released on 2021-07-02 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers new insights into the complex set of activities and decisions of product innovation management. It provides concepts, methods, and tools that can help accelerate the introduction of successful products to the market in an increasingly competitive and changing business landscape. It also offers examples and case studies, and it is the result of more than 20 years of study, research, and consulting carried out by the two authors in the field of innovation management. The book discusses the demanding challenges of product innovation and offers practitioners guidance on how to respond to these challenges. It presents a three-level framework (the “innovation pyramid”), which reflects the core components of a firm’s innovation capability: first, intelligence - absorbing information and knowledge from the outside world by looking beyond the familiar territories of the current market, technology, and customers; second, discovery - exploring opportunities for innovation through creative ideation and technology experimentation; and third, development - transforming opportunities into profitable new products and services.
Author : Peter Doyle
Publisher : Routledge
ISBN 13 : 1136015221
Total Pages : 237 pages
Book Rating : 4.1/5 (36 download)
Download or read book Innovation in Marketing written by Peter Doyle and published by Routledge. This book was released on 2012-10-02 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation.
Author : Harry Nyström
Publisher :
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.:/5 (318 download)
Download or read book Technological and Market Innovation written by Harry Nyström and published by . This book was released on 1990-07-19 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ideas and empirical results presented in this book are the result of ongoing research on a wide range of strategic management issues for more than two decades. The book's objective is to bring these results together and indicate the implications and directions for future research.
Author : Daniel Fasnacht
Publisher : Springer Science & Business Media
ISBN 13 : 3540882316
Total Pages : 219 pages
Book Rating : 4.5/5 (48 download)
Download or read book Open Innovation in the Financial Services written by Daniel Fasnacht and published by Springer Science & Business Media. This book was released on 2009-02-11 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Open innovation means gathering new ideas from sources beyond organizational boundaries. It occurs when solutions to address clients’ needs are developed in collaboration and the resulting products and services are distributed through a flexible network of partners. Daniel Fasnacht’s book, the first of its kind, discusses open business models in the context of the financial services industry. He elaborates the drivers for strategic change such as increasingly sophisticated clients or demanding shareholders among other trends, including the recent global financial crisis, and explains why the transition from a closed model of operation to open innovation is vital. Various case studies illustrate how to integrate the client into the firm's innovation process and emphasize the importance of smart client segmentation and a holistic advisory model to serve clients around the globe. Leaders must develop a set of new management practices to be able to invest in multiple strategic directions. They are responsible for giving clients a remarkable experience and for creating social relationship capital based upon an open innovation culture. Open Innovation in the Financial Services provides a much-needed framework for helping to understand industry dynamics in banking and to make the most of organizational energy by using open innovation to sustain profitable growth. The book comes at the right time and offers a new mindset for business – not only for expansion strategies in general, but especially during turbulent times.
Author : Gordon Foxall
Publisher : Routledge
ISBN 13 : 1317647238
Total Pages : 391 pages
Book Rating : 4.3/5 (176 download)
Download or read book Corporate Innovation (RLE Marketing) written by Gordon Foxall and published by Routledge. This book was released on 2014-09-15 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.
Author : Hubert GATIGNON
Publisher : Springer
ISBN 13 : 1137560983
Total Pages : 219 pages
Book Rating : 4.1/5 (375 download)
Download or read book Making Innovation Last: Volume 1 written by Hubert GATIGNON and published by Springer. This book was released on 2015-11-02 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making Innovation Las t considers the long term success of a firm. Authored by a trio of top international scholars who present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are likely to encourage sustainable innovation, as well as what a culture of innovation should look like.
Author : Yinghong Wei
Publisher :
ISBN 13 :
Total Pages : 508 pages
Book Rating : 4.:/5 (173 download)
Download or read book Market Orientation and Successful New Product Innovation written by Yinghong Wei and published by . This book was released on 2006 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt:
