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Author : Dean C. Coddington
Publisher :
ISBN 13 :
Total Pages : 370 pages
Book Rating : 4.:/5 (319 download)
Download or read book Market-driven Strategies in Health Care written by Dean C. Coddington and published by . This book was released on 1987 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Steven G. Hillestad
Publisher : Jones & Bartlett Publishers
ISBN 13 : 0763789283
Total Pages : 377 pages
Book Rating : 4.7/5 (637 download)
Download or read book Health Care Market Strategy written by Steven G. Hillestad and published by Jones & Bartlett Publishers. This book was released on 2013 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Care Market Strategy: From Planning to Action, Fourth Edition, a standard reference for over 15 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors' own unique model--called the strategy/action match--from which you will learn how to determine exactly which tactics to employ in a variety of settings. In this new edition, you'll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing. The Fourth Edition also examines new health care delivery models, increasing competition, foreign competitors, and health care reform. Students will come away with a clear understanding of the link between the board room and its connection to tactics in the marketing division. The authors provide models and methods to help organizations discuss and create clear and precise visions for their organizations. The new edition also includes expanded Appendices that present a clear picture of what a typical market plan should look like.
Author : Philip Kotler
Publisher : John Wiley & Sons
ISBN 13 : 1118047176
Total Pages : 530 pages
Book Rating : 4.1/5 (18 download)
Download or read book Strategic Marketing For Health Care Organizations written by Philip Kotler and published by John Wiley & Sons. This book was released on 2011-01-19 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.
Author : Linda MacCracken
Publisher : Jossey-Bass
ISBN 13 : 9781556482113
Total Pages : 0 pages
Book Rating : 4.4/5 (821 download)
Download or read book Market-Driven Strategy written by Linda MacCracken and published by Jossey-Bass. This book was released on 1997-11-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market-Driven Strategy speaks directly to the needs of health care executives, physician leaders, directors of planning and marketing, clinical managers, and professionals throughout the health care industry who formulate and implement organizational strategy. Filled with practical advice and up-to-date examples, this detailed playbook of strategies and planning pinpoints the breakdowns in the strategic planning process. It describes effective models, activities, and processes for identifying areas of past strategic failure and reveals concepts for ensuring future success. It also examines the key factors for sound and effective strategic decision making: Payer assessment and position Physician network assessment and position Organizational and financial capabilities and performance Merger and alliance positions Getting and keeping customers Action plan development Market-Driven Strategy is a breakthrough resource that offers surefire techniques for building on the contributions of the entire organization to win more health care consumers and increase overall market share.
Author : Philip Kotler
Publisher : John Wiley & Sons
ISBN 13 : 0787984965
Total Pages : 576 pages
Book Rating : 4.7/5 (879 download)
Download or read book Strategic Marketing For Health Care Organizations written by Philip Kotler and published by John Wiley & Sons. This book was released on 2008-05-09 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.
Author : Regina Herzlinger
Publisher : Basic Books
ISBN 13 : 9780738201368
Total Pages : 416 pages
Book Rating : 4.2/5 (13 download)
Download or read book Market-driven Health Care written by Regina Herzlinger and published by Basic Books. This book was released on 1999-05-21 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when the demanding consumers who nearly brought the U.S. automobile industry to its knees focus the same kinds of pressure on the industry that represents one-seventh of the U.S. economy—health care? The health organizations that combine quality, convenience, information, choices, and lower costs will be the winners in this revolution. Regina Herzlinger, chaired professor at the Harvard Business School, distills the facts from the noise surrounding the one industry whose measures of success are life and death. In a thoroughly readable, anecdotal style, she pinpoints the drivers of change—the savvy consumer, the cost-conscious payer, and the rapidly improving technology—that will revolutionize the American health-care system. This is a must-read for those in every corner of the immense health-care web. With its strong narrative style, this is a book that will be read and talked about by everyone concerned about the future of American health care.
Author : George S Day
Publisher : Free Press
ISBN 13 : 9781501100178
Total Pages : 0 pages
Book Rating : 4.1/5 (1 download)
Download or read book Market Driven Strategy written by George S Day and published by Free Press. This book was released on 2015-01-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its 21st printing, George S. Day's Market Driven Strategy first defined what it means to be "market- driven." Providing a foundation for Day's new companion volume The Market Driven Organization, this seminal work remains a vital resource for a generation of managers struggling to align their organizations to volatile markets. Contending that the rate of change in the market has clearly outstripped the speed at which a conventionally managed company can respond, Day makes a compelling case for first creating superior customer value, without which there can be no share-holder value. He presents a proven market-driven approach to formulating and implementing competitive strategy at the business-unit level -- "in the trenches" -- based upon materials that have been empirically tested and critiqued in more than 200 internal executive programs and strategic planning sessions at such companies as U.S. West, General Motors, Marriott, Kodak, and General Electric. Day introduces the five critical, interdependent choices that managers must make to create a market-driven strategy. With dozens of examples from companies such as Otis Elevator, GE, H.J. Heinz, Ikea, Nestlé, Acuson, and 3M, he shows how forward-thinking companies select their markets, differentiate their products, choose their communication and distribution channels, decide on the scale and scope of their support activities, and select future areas for growth. Finally, Day persuasively documents the commitment to thinking and planning processes at these winning companies that harnesses the power of bottom-up understanding of customers and competitive realities with top-down vision and leadership.
Author : Linda MacCracken
Publisher : Jossey-Bass
ISBN 13 : 9781556482113
Total Pages : 224 pages
Book Rating : 4.4/5 (821 download)
Download or read book Market-Driven Strategy written by Linda MacCracken and published by Jossey-Bass. This book was released on 1997-11-29 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market-Driven Strategy speaks directly to the needs of health care executives, physician leaders, directors of planning and marketing, clinical managers, and professionals throughout the health care industry who formulate and implement organizational strategy. Filled with practical advice and up-to-date examples, this detailed playbook of strategies and planning pinpoints the breakdowns in the strategic planning process. It describes effective models, activities, and processes for identifying areas of past strategic failure and reveals concepts for ensuring future success. It also examines the key factors for sound and effective strategic decision making: Payer assessment and position Physician network assessment and position Organizational and financial capabilities and performance Merger and alliance positions Getting and keeping customers Action plan development Market-Driven Strategy is a breakthrough resource that offers surefire techniques for building on the contributions of the entire organization to win more health care consumers and increase overall market share.
Author : Regina E. Herzlinger
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (933 download)
Download or read book Market Driven Health Care written by Regina E. Herzlinger and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Abrams
Publisher : Productivity Press
ISBN 13 : 9781498735148
Total Pages : 0 pages
Book Rating : 4.7/5 (351 download)
Download or read book Moving to a Market-Based Model for Healthcare written by Michael Abrams and published by Productivity Press. This book was released on 2016-01-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will provide a market-based approach to addressing the 'ills' of the current healthcare system. To provide context, it will briefly highlight and put in perspective the historical events that led to the current challenges. Divided by major industry sectors, the authors provide a clear vision of a viable, market-based healthcare system that produces better health outcomes at lower costs and recommendations to realize that vision. Each chapter ends with an assessment tool and a checklist of key questions leadership needs to ask in order to move their organization forward. Authors include case studies to illustrate their points.
Author : American Organization of Nurse Executives
Publisher : Jossey-Bass
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4.3/5 (91 download)
Download or read book Market-Driven Nursing written by American Organization of Nurse Executives and published by Jossey-Bass. This book was released on 1999-01-29 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market-Driven Nursing provides the guidance for attaining and enhancing essential business skills. It offers nurse executives and managers the ability to compete successfully as entrepreneurs in today's market-driven environment. It also outlines a practical strategy for responding to and capitalizing on the shifting yet growing demand for caregiving, including-- Learning a practical framework for strategic planning-- Writing a business plan-- Obtaining capital and financial resources-- Implementing a process for performance management.
Author : Michael E. Porter
Publisher : Harvard Business Press
ISBN 13 : 1422133362
Total Pages : 540 pages
Book Rating : 4.4/5 (221 download)
Download or read book Redefining Health Care written by Michael E. Porter and published by Harvard Business Press. This book was released on 2006-04-24 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: The U.S. health care system is in crisis. At stake are the quality of care for millions of Americans and the financial well-being of individuals and employers squeezed by skyrocketing premiums—not to mention the stability of state and federal government budgets. In Redefining Health Care, internationally renowned strategy expert Michael Porter and innovation expert Elizabeth Teisberg reveal the underlying—and largely overlooked—causes of the problem, and provide a powerful prescription for change. The authors argue that competition currently takes place at the wrong level—among health plans, networks, and hospitals—rather than where it matters most, in the diagnosis, treatment, and prevention of specific health conditions. Participants in the system accumulate bargaining power and shift costs in a zero-sum competition, rather than creating value for patients. Based on an exhaustive study of the U.S. health care system, Redefining Health Care lays out a breakthrough framework for redefining the way competition in health care delivery takes place—and unleashing stunning improvements in quality and efficiency. With specific recommendations for hospitals, doctors, health plans, employers, and policy makers, this book shows how to move health care toward positive-sum competition that delivers lasting benefits for all.
Author : Rita E. Numerof
Publisher : CRC Press
ISBN 13 : 1498735150
Total Pages : 354 pages
Book Rating : 4.4/5 (987 download)
Download or read book Bringing Value to Healthcare written by Rita E. Numerof and published by CRC Press. This book was released on 2016-02-01 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Bringing Value to Healthcare: Practical Steps for Getting to a Market-Based Model, Rita Numerof and Michael Abrams lay out the roadmap to a healthcare system that is accountable for delivering optimal patient outcomes at a sustainable cost. This is the handbook for payer, provider, pharmaceutical, and medical device executives seeking to preserve today‘s profitability while positioning their organizations for success in the very different markets of tomorrow. The book‘s guidance is illuminated by case studies and each chapter concludes with a self-assessment tool and key questions.
Author : Frank Hone
Publisher : Human Resource Development
ISBN 13 : 1599961539
Total Pages : 229 pages
Book Rating : 4.5/5 (999 download)
Download or read book Why Healthcare Matters written by Frank Hone and published by Human Resource Development. This book was released on 2008 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why Healthcare Matters is a practical guide to help influential business executives and leaders address a major crisis of our time ? healthcare. Frank Hone, a healthcare consumerism advocate and practitioner, takes a big picture look at what's wrong with healthcare in the U.S. and provides a set of practical, market-based strategies and solutions. The core idea of Why Healthcare Matters is that the solution lies in personal responsibility and employer engagement. And the heart of the book is a seven-step plan of action to drive substantial change in healthcare in your company.
Author : Dean C. Coddington
Publisher : Jossey-Bass
ISBN 13 : 9780787955939
Total Pages : 0 pages
Book Rating : 4.9/5 (559 download)
Download or read book Strategies for the New Health Care Marketplace written by Dean C. Coddington and published by Jossey-Bass. This book was released on 2001-02-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to can better meet the needs of the new consumer-driven marketplace. Strategies for the New Health Care Marketplace--written by a team of acclaimed experts--examines the factors changing today's health care system: the growth in demand for services, the increasing influence of consumers on how services are provided, and the dramatic new advances in treatment made possible by technology.
Author : Regina E. Herzlinger
Publisher : John Wiley & Sons
ISBN 13 : 9780787972165
Total Pages : 930 pages
Book Rating : 4.9/5 (721 download)
Download or read book Consumer-Driven Health Care written by Regina E. Herzlinger and published by John Wiley & Sons. This book was released on 2004-03-22 with total page 930 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professor Herzlinger documents how the consumer-driven health caremovement is being implemented and its impact on insurers,providers, new intermediaries, and governments. With additionalcontributions by health care's leading strategists,innovators, regulators and scholars, Consumer-Driven HealthCare presents a compelling vision of a health care system builtto satisfy the people it serves. This comprehensive resource includes the most important thinkingon the topic and compelling case studies of consumer-driven healthcare (CDHC) in action, here and abroad, including newconsumer-driven intermediaries for information and support; typesof insurance plans; focused factories for delivering health care;personalized drugs and devices; and government roles.
Author : Gamini Gunawardane
Publisher : World Scientific
ISBN 13 : 9813279532
Total Pages : 515 pages
Book Rating : 4.8/5 (132 download)
Download or read book Modern Health Care Marketing written by Gamini Gunawardane and published by World Scientific. This book was released on 2020-06-05 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others.It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices.Modern Health Care Marketing is an essential read to understand the integrated nature of health care marketing in the technologically driven, customer/patient-focused and globalized environment. It is also a useful reference for professionals to pick up best practices on addressing challenges faced in the modern health care industry.
