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Author : Francis E. Hummel
Publisher :
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.:/5 (31 download)
Download or read book Market and Sales Potentials written by Francis E. Hummel and published by . This book was released on 1961 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : George Kress
Publisher : Praeger
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.3/5 (91 download)
Download or read book Forecasting and Market Analysis Techniques written by George Kress and published by Praeger. This book was released on 1994-05-17 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales forecasting and market analysis are the cornerstones of the planning process. Yet, these two tasks are usually performed by people with only limited training in either area because most firms do not have full-time forecasters/market analysts. The authors acknowledge this situation and attempt to describe the key techniques for forecasting sales and analyzing markets in a format that meets the needs of an audience with limited quantitative skills. In addition to its basic approach, another strength of this book is that it combines the coverage of two key activities--forecasting and market analysis--that are performed by the same person in most middle-sized (and smaller) firms. The book's contents and format were designed with two audiences in mind: persons assigned to develop forecasts and market analyses, but who are not specialists in either area, and persons who will be incorporating these results in their planning and decision making. The major portion of the book is devoted to the three basic categories of forecasting models--time series, causal, and judgmental--emphasizing the most widely used models in each category. Special attention is also given to the sources for obtaining the data needed to make forecasts and analyze markets. The latter part of the book describes procedures for developing market and sales potentials, methods for segmenting markets, and some analytic techniques such as conjoint analysis and cluster analysis, gaining increased usage among market analysts.
Author : Josh Kaufman
Publisher : Penguin
ISBN 13 : 1101446080
Total Pages : 464 pages
Book Rating : 4.1/5 (14 download)
Download or read book The Personal MBA written by Josh Kaufman and published by Penguin. This book was released on 2010-12-30 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the fundamentals, hone your business instincts, and save a fortune in tuition. The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works. Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more. True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.
Author : Lawrence J. Gitman
Publisher :
ISBN 13 : 9781998109319
Total Pages : 0 pages
Book Rating : 4.1/5 (93 download)
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2023-05-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Luiz Moutinho
Publisher : SAGE
ISBN 13 : 1849202621
Total Pages : 337 pages
Book Rating : 4.8/5 (492 download)
Download or read book Problems in Marketing written by Luiz Moutinho and published by SAGE. This book was released on 2007-12-12 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.
Author : National Sales Executives, Inc
Publisher :
ISBN 13 :
Total Pages : 84 pages
Book Rating : 4.A/5 ( download)
Download or read book Current List of Unpublished Studies for Sales Executives and Specialists in Marketing Prepared by Graduate Students written by National Sales Executives, Inc and published by . This book was released on 1951 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : A. Zoltners
Publisher : Springer
ISBN 13 : 0230514928
Total Pages : 401 pages
Book Rating : 4.2/5 (35 download)
Download or read book Sales Force Design For Strategic Advantage written by A. Zoltners and published by Springer. This book was released on 2004-06-25 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.
Author : Mark Donnolo
Publisher : Association for Talent Development
ISBN 13 : 1950496244
Total Pages : 261 pages
Book Rating : 4.9/5 (54 download)
Download or read book Quotas! written by Mark Donnolo and published by Association for Talent Development. This book was released on 2019-10-15 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every quota challenge has a story. Sales quotas aren’t all about the numbers. Quotas! Using Design Thinking to Solve Your Biggest Sales Challenge sheds new light on quota challenges, the story behind them, and the methods to solve them. Many organizations struggle to reach effective, market-driven sales quotas, with more than half reporting quota setting as one of their top sales dilemmas. Instead of wrestling over the number, author Mark Donnolo contends that organizations can better achieve effective sales quotas by applying a problem-solving approach. With decades of experience working with major organizations on successful sales strategies, he offers engaging stories embedded with business problems and poses challenge questions to prompt a creative, five-step design-thinking process. Chapters feature quota design frameworks and a range of applicable, scalable methods. You’ll also find rare, expert guidance through the candid perspectives and advice of CEOs and other senior leaders. This book is a must-read for those who help set quotas as well as those who fulfill them.
Author : Alejandro Cremades
Publisher : John Wiley & Sons
ISBN 13 : 1119191831
Total Pages : 229 pages
Book Rating : 4.1/5 (191 download)
Download or read book The Art of Startup Fundraising written by Alejandro Cremades and published by John Wiley & Sons. This book was released on 2016-04-11 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Startup money is moving online, and this guide shows you how it works. The Art of Startup Fundraising takes a fresh look at raising money for startups, with a focus on the changing face of startup finance. New regulations are making the old go-to advice less relevant, as startup money is increasingly moving online. These new waters are all but uncharted—and founders need an accessible guide. This book helps you navigate the online world of startup fundraising with easy-to-follow explanations and expert perspective on the new digital world of finance. You'll find tips and tricks on raising money and investing in startups from early stage to growth stage, and develop a clear strategy based on the new realities surrounding today's startup landscape. The finance world is in a massive state of flux. Changes are occurring at an increasing pace in all sectors, but few more intensely than the startup sphere. When the paradigm changes, your processes must change with it. This book shows you how startup funding works, with expert coaching toward the new rules on the field. Learn how the JOBS Act impacts the fundraising model Gain insight on startups from early stage to growth stage Find the money you need to get your venture going Craft your pitch and optimize the strategy Build momentum Identify the right investors Avoid the common mistakes Don't rely on the "how we did it" tales from superstar startups, as these stories are unique and applied to exceptional scenarios. The game has changed, and playing by the old rules only gets you left behind. Whether you're founding a startup or looking to invest, The Art of Startup Fundraising provides the up-to-the-minute guidance you need.
Author : Joe Girard
Publisher : Simon and Schuster
ISBN 13 : 0743273966
Total Pages : 196 pages
Book Rating : 4.7/5 (432 download)
Download or read book How to Sell Anything to Anybody written by Joe Girard and published by Simon and Schuster. This book was released on 2006-02-07 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.
Author : Neil Rackham
Publisher : Taylor & Francis
ISBN 13 : 1000111482
Total Pages : 253 pages
Book Rating : 4.0/5 (1 download)
Download or read book SPIN® -Selling written by Neil Rackham and published by Taylor & Francis. This book was released on 2020-04-28 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.
Author : Mark E. Stern
Publisher :
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4./5 ( download)
Download or read book Marketing Planning: a systems approach written by Mark E. Stern and published by . This book was released on 1966 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kenneth B. Kahn
Publisher : Routledge
ISBN 13 : 1317463870
Total Pages : 148 pages
Book Rating : 4.3/5 (174 download)
Download or read book New Product Forecasting written by Kenneth B. Kahn and published by Routledge. This book was released on 2014-12-18 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting, and links forecasting to the broader processes of new product development and sales and operations planning. Part II includes detailed, step-by-step techniques of new product forecasting, from judgmental techniques to regression analysis. Each chapter in this section begins with the most basic techniques, then progresses to more advanced levels. Part III addresses managerial considerations of new product forecasting, including postlaunch issues such as cannibalization and supercession. The final chapter presents an important set of industry best practices and benchmarks.
Author : Oliver Schaer
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)
Download or read book Estimating the Market Potential with Pre-Release Buzz written by Oliver Schaer and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With increased competition and shorter product life-cycles, forecasting the life-cycle sales of new products prior to launch is becoming increasingly important to marketers and demand planners. Our study contributes to the literature on new product adoption using analogies by augmenting information from previous generations with pre-release search traffic. In contrast to existing research, which relies on pre-release buzz information only for the launch phase, we consider life-cycle sales. First, we propose a model of pre-release buzz and market potential, establishing the connection between the two. Then, we validate this relationship with an empirical experiment on sequential video game sales. Our finding support that pre-release buzz contains predictive information up to 17 weeks prior to release and can increase life-cycle sales forecast accuracy up to 20%. The explanatory power of pre-release buzz varies across product generations. This evolution opens up marketing opportunities and highlights why it is important to manage pre-release buzz.
Author : Sasha Petschnig
Publisher : GRIN Verlag
ISBN 13 : 3640119983
Total Pages : 54 pages
Book Rating : 4.6/5 (41 download)
Download or read book Identify Potential Countries for a Market Entry with a Sales Organisation written by Sasha Petschnig and published by GRIN Verlag. This book was released on 2008-07 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,6, Leeds Metropolitan University, 38 entries in the bibliography, language: English, abstract: In a fast changing environment companies are forced to act so - namely fast. If a company grows, sooner or later the domestic market becomes too small. Then the company has to enter a new market to achieve sustainable growth. According to the experience of the author some companies decide rather on emotions than on facts. Especially small and medium-sized enterprises do not have the resources to invest a lot of money into market research or for expensive consultants. A logical consequence could be that SME invest in countries without checking the critical measurements which then leads to a waste of time, resources and money. If such companies do not have a stable financial foundation it can lead therefore to critical economic difficulties. The output of this project is a guideline especially for small and mediumsized enterprises. The author conducted interviews with internationally operating companies to get some practical best practise expertise. Not only the analysed key figures are an output of the interviews but also the interpretation of them and how a company has acquired them. Very often the problem is to get the right and reliable information for a market. In a second stage literature is introduced into the guideline to get a mixture of both - practical but also academic inputs. With the present project a SME gets an impression what happens in internationally operating companies but also a choice of tools to verify future market entry intentions.
Author : Robert J. Weese
Publisher : B2B Sales Connections Inc.
ISBN 13 : 1310599610
Total Pages : 149 pages
Book Rating : 4.3/5 (15 download)
Download or read book How To Find, Recruit & Manage Independent Sales Agents-Part of the Action Plan For Sales Success Series written by Robert J. Weese and published by B2B Sales Connections Inc.. This book was released on 2015-02-02 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you struggling to grow your sales? Trying to decide whether the time is right to hire a direct sales force? Would you like to approach new markets and territories using a proven business model that will reduce your go-to-market costs? If you are looking to expand your sales into new markets or territories it usually means you have to find a dedicated sales person to work direct for your company. This is an expensive and time intensive method of expanding your business. Attempting to recruit and train sales people who are going to be in a territory that is not local can be very difficult to accomplish. Costs of recruiting are high, remote management and training becomes a problem and monitoring the new sales rep's performance can become a full time job. The answer is to find experienced, local sales agents who reside in the territory you want to penetrate. In some industries sales agents represent the bulk of a companies selling strategy. In North America alone there are tens of thousands of sales agents and many are looking for new products to represent. If you are looking for a comprehensive guidebook that can help you find, train and manage independent sales agents (ISA's), also called manufacturers' representatives then this book is for you. How to Find, Recruit & Manage Independent Sales Agents is a proven, turnkey system that will become the foundation of your sales agent program. What You Will Learn: - The power of independent sales agents - Three models for sales agent programs - How to find sales agents in your industry - How to approach and engage sales agents in their language - How to design a sales agent compensation program Each chapter contains coaching exercise to help you create your program so it will attract the attention of sales agents. The book is loaded with scripts, templates and tips that can help you build your own alternate sales channel using sales agents. It All Starts Here! – if you are trying to decide whether to hire more full time direct sales people for your organization of look for new alternatives that will reduce your cost of sale then this book is right for you. "This fast-moving, practical book, based on years of experience, shows you how to leverage and multiply the sales potential of your products and services, selling five and ten times as much as you ever thought possible." - Brian Tracy – Author, Ultimate Sales Success. "Bob has written a comprehensive guide which offers the reader a complete review of how to select, manage and motivate independent reps. He provides proven exercises, forms, and templates to equip interested sales managers with the necessary tools to run their own successful sales agent program. This book is essential reading for anyone interested in the independent sales rep business model." - Allan R. Lambert, CSP Billiken Group, LLC "Manufacturers need to learn more about how the rep business functions before they approach someone. They need to talk to other companies that use rep's or attend one of the MRERF programs. Unfortunately, only a very small percentage of companies know about reps." - Karen Jefferson, CPMR CSP Executive Director, MRERF "As more companies are looking for cost savings you are going to see a move towards more sales outsourcing. The agent business is poised for growth. Agents are going to play a very important role as more international companies are trying to break into the North American market." - Pierre Carriere, President BEXSA Solutions Inc. "More and more large companies are finding their direct sales force is a huge expense. Cost of sales is rising and the ramp up time for a new sales person can take months or more. With agents getting paid on results it really makes sense for companies to consider this sales channel." - Craig Lindsay, CPMR CSP President Pacesetter Sales & Associates
Author : Steven J. Skinner
Publisher : Houghton Mifflin
ISBN 13 :
Total Pages : 840 pages
Book Rating : 4.3/5 ( download)
Download or read book Marketing written by Steven J. Skinner and published by Houghton Mifflin. This book was released on 1994 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt:
