Marc Benioff The Revolutionary Behind Salesforce And A Cloud Computing Pioneer

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Marc Benioff : The Revolutionary Behind Salesforce and a Cloud Computing Pioneer

Author : MAX EDITORIAL
Publisher : Max Editorial
ISBN 13 : 1779718128
Total Pages : 72 pages
Book Rating : 4.7/5 (797 download)

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Book Synopsis Marc Benioff : The Revolutionary Behind Salesforce and a Cloud Computing Pioneer by : MAX EDITORIAL

Download or read book Marc Benioff : The Revolutionary Behind Salesforce and a Cloud Computing Pioneer written by MAX EDITORIAL and published by Max Editorial. This book was released on 2024-07-13 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marc Benioff is a legendary name in Silicon Valley, known as a visionary who revolutionized the software industry with Salesforce , the cloud CRM company he founded and leads. Benioff isn't content with just commercial success; He is also a dedicated philanthropist who advocates for social justice and sustainability through his company Pledge 1%. Rise to the Top: Salesforce and the CRM Transformation In 1999, Benioff founded Salesforce with the bold mission of "the end of software." Their vision was to offer an affordable, cloud-based customer relationship management (CRM) system, in contrast to the traditional on-premises software that dominated the market at the time. Salesforce pioneered the SaaS (Software as a Service ) model, allowing companies to access software over the internet without the need for complex installation and maintenance . This innovation proved to be a game-changer, propelling Salesforce to become the global leader in cloud CRM. The company stands out for its flexible and scalable platform , which meets the needs of companies of all sizes and sectors. Under Benioff 's leadership , Salesforce has become synonymous with CRM in the digital age. Philanthropy and Social Justice: Pledge 1% and Commitment to a Greater Purpose Benioff believes that companies have a responsibility to contribute to the good of society. In 2010, he co-founded Pledge 1%, a movement that encourages companies to donate 1% of their profits and employee time to philanthropic causes. The 1% Pledge has become a global movement, with thousands of companies committing to this initiative. Benioff is also a staunch supporter of social justice. He has spoken out against income inequality, discrimination and climate change. His leadership at Salesforce has been praised for creating an inclusive and diverse work environment where employees are encouraged to make a difference in the world. Find Out Much More...

Behind the Cloud

Author : Marc Benioff
Publisher : John Wiley & Sons
ISBN 13 : 0470521163
Total Pages : 311 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Behind the Cloud by : Marc Benioff

Download or read book Behind the Cloud written by Marc Benioff and published by John Wiley & Sons. This book was released on 2009-10-19 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

Trailblazer

Author : Marc Benioff
Publisher : Currency
ISBN 13 : 1984825208
Total Pages : 272 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis Trailblazer by : Marc Benioff

Download or read book Trailblazer written by Marc Benioff and published by Currency. This book was released on 2019-10-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • The founder and co-CEO of Salesforce delivers an inspiring vision for successful companies of the future—in which changing the world is everyone’s business. “The gold standard on how to use business as a platform for change at this urgent time.”—Ray Dalio, founder of Bridgewater Associates and author of Principles: Life and Work What’s the secret to business growth and innovation and a purpose-driven career in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do. In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the world’s most admired companies. He reveals how Salesforce’s core values—trust, customer success, innovation, and equality—and commitment to giving back have become the company’s greatest competitive advantage and the most powerful engine of its success. Because no matter what business you’re in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives. Along the way, he shares insights and best practices for anyone who wants to cultivate a company culture positioned to thrive in the face of the inevitable disruption ahead. None of us in the business world can afford to sit on the sidelines and ignore what’s going on outside the walls of our workplaces. In the future, profits and progress will no longer be sustainable unless they serve the greater good. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change. Praise for Trailblazer “A guide for what every business and organization must do to thrive in this period of profound political and economic change.”—Jamie Dimon, chairman and CEO of JPMorgan Chase “In Trailblazer, Benioff explores how companies can nurture a values-based culture to become powerful platforms for change.”—Susan Wojcicki, CEO of YouTube

Power Up

Author : Magdalena Yesil
Publisher : Seal Press
ISBN 13 : 158005692X
Total Pages : 220 pages
Book Rating : 4.5/5 (8 download)

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Book Synopsis Power Up by : Magdalena Yesil

Download or read book Power Up written by Magdalena Yesil and published by Seal Press. This book was released on 2017-10-31 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: With empowering insights to help women navigate the narrowest corridors of sexism, tech-industry pioneer Magdalena Yesil shares on-the-ground career advice that is as powerful as any MBA Pioneering Silicon Valley entrepreneur and investor Magdalena Yesil came to the United States in 1976 with two suitcases and $43, blind to the challenges she would face as a woman and immigrant in Silicon Valley. Today, she is best known as the first investor and a founding board member of Salesforce, the now-multibillion dollar company that ushered in the era of cloud-based computing. In Power Up: How Smart Women Win in the New Economy, Yesil urges women to look beyond the alarming gender statistics of the workplace and feel confident entering tech or any field-but also to be prepared to deal with the challenges. She shares what she experienced as a woman in Silicon Valley with surprising candor and heart, relying not just on her insight but that of more than a dozen top women entrepreneurs to offer pragmatic takeaways on topics such as: · Owning career choices while managing risk · Getting credit for your work · Managing sexual dynamics · Recruiting allies in the movement toward a supportive workplace for everyone Pragmatic, incisive, and full of highly actionable advice, Yesil prepares ambitious women to break glass ceilings and rise to the top in the New Silicon Valley -- and beyond.

A History of the Internet and the Digital Future

Author : Johnny Ryan
Publisher : Reaktion Books
ISBN 13 : 1861898355
Total Pages : 250 pages
Book Rating : 4.8/5 (618 download)

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Book Synopsis A History of the Internet and the Digital Future by : Johnny Ryan

Download or read book A History of the Internet and the Digital Future written by Johnny Ryan and published by Reaktion Books. This book was released on 2010-09-15 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: A History of the Internet and the Digital Future tells the story of the development of the Internet from the 1950s to the present and examines how the balance of power has shifted between the individual and the state in the areas of censorship, copyright infringement, intellectual freedom, and terrorism and warfare. Johnny Ryan explains how the Internet has revolutionized political campaigns; how the development of the World Wide Web enfranchised a new online population of assertive, niche consumers; and how the dot-com bust taught smarter firms to capitalize on the power of digital artisans. From the government-controlled systems of the Cold War to today’s move towards cloud computing, user-driven content, and the new global commons, this book reveals the trends that are shaping the businesses, politics, and media of the digital future.

Compassionate Capitalism

Author : Marc Benioff
Publisher : ReadHowYouWant.com
ISBN 13 : 1442956828
Total Pages : 350 pages
Book Rating : 4.4/5 (429 download)

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Book Synopsis Compassionate Capitalism by : Marc Benioff

Download or read book Compassionate Capitalism written by Marc Benioff and published by ReadHowYouWant.com. This book was released on 2009-01-22 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: You'll learn from this compelling book, coauthored by Marc and veteran journalist Karen Southwick, how important philanthropy is and what kind of positive messages it sends to your employees and to outside stakeholders. You'll discover how some of the best practitioners of good community service - among them IBM, Timberland, Hewlett-Packard, Lens Crafters, Wells Fargo, and many others - have put their ideals into practice. The examples of salesforce.com and smaller companies included in the book will demonstrate that giving back is not a matter of size nor of longevity, but of early and sustained commitment. That commitment must come from the executives of the company, particularly the CEO, and extend down to the newest employee. It must be reinforced at company meetings and integrated within the corporation. I'll put it bluntly: We want to get companies that don't give to start giving. People can't take it with them. Salesforce.com is a wonderful model, because, starting at the top, Marc has the passion. If you have passion and let your people become involved, the sky's the limit on what the company can do.

Beyond the Internet of Things

Author : Jordi Mongay Batalla
Publisher : Springer
ISBN 13 : 3319507583
Total Pages : 408 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Beyond the Internet of Things by : Jordi Mongay Batalla

Download or read book Beyond the Internet of Things written by Jordi Mongay Batalla and published by Springer. This book was released on 2016-12-31 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: The major subjects of the book cover modeling, analysis and efficient management of information in Internet of Everything (IoE) applications and architectures. As the first book of its kind, it addresses the major new technological developments in the field and will reflect current research trends, as well as industry needs. It comprises of a good balance between theoretical and practical issues, covering case studies, experience and evaluation reports and best practices in utilizing IoE applications. It also provides technical/scientific information about various aspects of IoE technologies, ranging from basic concepts to research grade material, including future directions.

Cloud Security and Privacy

Author : Tim Mather
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449379516
Total Pages : 338 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Cloud Security and Privacy by : Tim Mather

Download or read book Cloud Security and Privacy written by Tim Mather and published by "O'Reilly Media, Inc.". This book was released on 2009-09-04 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: You may regard cloud computing as an ideal way for your company to control IT costs, but do you know how private and secure this service really is? Not many people do. With Cloud Security and Privacy, you'll learn what's at stake when you trust your data to the cloud, and what you can do to keep your virtual infrastructure and web applications secure. Ideal for IT staffers, information security and privacy practitioners, business managers, service providers, and investors alike, this book offers you sound advice from three well-known authorities in the tech security world. You'll learn detailed information on cloud computing security that-until now-has been sorely lacking. Review the current state of data security and storage in the cloud, including confidentiality, integrity, and availability Learn about the identity and access management (IAM) practice for authentication, authorization, and auditing of the users accessing cloud services Discover which security management frameworks and standards are relevant for the cloud Understand the privacy aspects you need to consider in the cloud, including how they compare with traditional computing models Learn the importance of audit and compliance functions within the cloud, and the various standards and frameworks to consider Examine security delivered as a service-a different facet of cloud security

Brand Relevance

Author : David A. Aaker
Publisher : John Wiley & Sons
ISBN 13 : 0470613580
Total Pages : 400 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Brand Relevance by : David A. Aaker

Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

Sales Growth

Author : McKinsey & Company Inc.
Publisher : John Wiley & Sons
ISBN 13 : 1119281091
Total Pages : 320 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Sales Growth by : McKinsey & Company Inc.

Download or read book Sales Growth written by McKinsey & Company Inc. and published by John Wiley & Sons. This book was released on 2016-04-08 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth. There are no simple solutions to this situation, but in this thoroughly updated Second Edition of Sales Growth, experts from McKinsey & Company build on their practical blueprint for achieving this goal and explore what world-class sales executives are doing right now to find growth and capture it—as well as how they are creating the capabilities to keep growing in the future. Based on discussions with more than 200 of today's most successful global sales leaders from a wide array of organizations and industries, Sales Growth puts the experiences of these professionals in perspective and offers real-life examples of how they've overcome the challenges encountered in the quest for growth. The book, broken down into five overarching strategies for successful sales growth, shares valuable lessons on everything from how to beat the competition by looking forward, to turning deep insights into simple messages for the front line. Page by page, you'll learn how sales executives are digging deeper than ever to find untapped growth, maximizing emerging markets opportunities, and powering growth through digital sales. You'll also discover what it takes to find big growth in big data, develop the right "sales DNA" in your organization, and improve channel performance. Three new chapters look at why presales deserve more attention, how to get the most out of marketing, and how technology and outsourcing could entirely reshape the sales function. Twenty new standalone interviews have been added to those from the first edition, so there are now in-depth insights from sales leaders at Adidas, Alcoa, Allianz, American Express, BMW, Cargill, Caterpillar, Cisco, Coca-Cola Enterprises, Deutsche Bank, EMC, Essent, Google, Grainger, Hewlett Packard Enterprise, Intesa Sanpaolo, Itaú Unibanco, Lattice Engines, Mars, Merck, Nissan, P&G, Pioneer Hi-Bred, Salesforce, Samsung, Schneider Electric, Siemens, SWIFT, UPS, VimpelCom, Vodafone, and Würth. Their stories, as well as numerous case studies, touch on some of the most essential elements of sales, from adapting channels to meet changing customer needs to optimizing sales operations and technology, developing sales talent and capabilities, and effectively leading the way to sales growth. Engaging and informative, this timely book details proven approaches to tangible top-line growth and an improved bottom line. Created specifically for sales executives, it will put you in a better position to drive sales growth in today's competitive market.

Citizenville

Author : Gavin Newsom
Publisher : Penguin
ISBN 13 : 0143124471
Total Pages : 273 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis Citizenville by : Gavin Newsom

Download or read book Citizenville written by Gavin Newsom and published by Penguin. This book was released on 2014-01-28 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A fascinating case for a more engaged government, transformed to meet the challenges and possibilities of the twenty-first century.” —President William J. Clinton A rallying cry for revolutionizing democracy in the digital age, Citizenville reveals how ordinary Americans can reshape their government for the better. Gavin Newsom, the lieutenant governor of California, argues that today’s government is stuck in the last century while—in both the private sector and our personal lives—absolutely everything else has changed. Drawing on wide-ranging interviews with thinkers and politicians, Newsom shows how Americans can transform their government, taking matters into their own hands to dissolve political gridlock even as they produce tangible changes in the real world. Citizenville is a timely road map for restoring American prosperity and for reinventing citizenship in today’s networked age.

Human + Machine

Author : Paul R. Daugherty
Publisher : Harvard Business Press
ISBN 13 : 1633693872
Total Pages : 268 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Human + Machine by : Paul R. Daugherty

Download or read book Human + Machine written by Paul R. Daugherty and published by Harvard Business Press. This book was released on 2018-03-20 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: AI is radically transforming business. Are you ready? Look around you. Artificial intelligence is no longer just a futuristic notion. It's here right now--in software that senses what we need, supply chains that "think" in real time, and robots that respond to changes in their environment. Twenty-first-century pioneer companies are already using AI to innovate and grow fast. The bottom line is this: Businesses that understand how to harness AI can surge ahead. Those that neglect it will fall behind. Which side are you on? In Human + Machine, Accenture leaders Paul R. Daugherty and H. James (Jim) Wilson show that the essence of the AI paradigm shift is the transformation of all business processes within an organization--whether related to breakthrough innovation, everyday customer service, or personal productivity habits. As humans and smart machines collaborate ever more closely, work processes become more fluid and adaptive, enabling companies to change them on the fly--or to completely reimagine them. AI is changing all the rules of how companies operate. Based on the authors' experience and research with 1,500 organizations, the book reveals how companies are using the new rules of AI to leap ahead on innovation and profitability, as well as what you can do to achieve similar results. It describes six entirely new types of hybrid human + machine roles that every company must develop, and it includes a "leader’s guide" with the five crucial principles required to become an AI-fueled business. Human + Machine provides the missing and much-needed management playbook for success in our new age of AI. BOOK PROCEEDS FOR THE AI GENERATION The authors' goal in publishing Human + Machine is to help executives, workers, students and others navigate the changes that AI is making to business and the economy. They believe AI will bring innovations that truly improve the way the world works and lives. However, AI will cause disruption, and many people will need education, training and support to prepare for the newly created jobs. To support this need, the authors are donating the royalties received from the sale of this book to fund education and retraining programs focused on developing fusion skills for the age of artificial intelligence.

Blueprint for Revolution

Author : Srdja Popovic
Publisher : Random House
ISBN 13 : 0812995317
Total Pages : 306 pages
Book Rating : 4.8/5 (129 download)

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Book Synopsis Blueprint for Revolution by : Srdja Popovic

Download or read book Blueprint for Revolution written by Srdja Popovic and published by Random House. This book was released on 2015-02-03 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: An urgent and accessible handbook for peaceful protesters, activists, and community organizers—anyone trying to defend their rights, hold their government accountable, or change the world Blueprint for Revolution will teach you how to • make oppression backfire by playing your opponents’ strongest card against them • identify the “almighty pillars of power” in order to shift the balance of control • dream big, but start small: learn how to pick battles you can win • listen to what people actually care about in order to incorporate their needs into your revolutionary vision • master the art of compromise to bring together even the most disparate groups • recognize your allies and view your enemies as potential partners • use humor to make yourself heard, defuse potentially violent situations, and “laugh your way to victory” Praise for Blueprint for Revolution “The title is no exaggeration. Otpor’s methods . . . have been adopted by democracy movements around the world. The Egyptian opposition used them to topple Hosni Mubarak. In Lebanon, the Serbs helped the Cedar Revolution extricate the country from Syrian control. In Maldives, their methods were the key to overthrowing a dictator who had held power for thirty years. In many other countries, people have used what Canvas teaches to accomplish other political goals, such as fighting corruption or protecting the environment.”—The New York Times “A clear, well-constructed, and easily applicable set of principles for any David facing any Goliath (sans slingshot, of course) . . . By the end of Blueprint, the idea that a punch is no match for a punch line feels like anything but a joke.”—The Boston Globe “An entertaining primer on the theory and practice of peaceful protest.”—The Guardian “With this wonderful book, Srdja Popovic is inspiring ordinary people facing injustice and oppression to use this tool kit to challenge their oppressors and create something much better. When I was growing up, we dreamed that young people could bring down those who misused their power and create a more just and democratic society. For Srdja Popovic, living in Belgrade in 1998, this same dream was potentially a much more dangerous idea. But with an extraordinarily courageous group of students that formed Otpor!, Srdja used imagination, invention, cunning, and lots of humor to create a movement that not only succeeded in toppling the brutal dictator Slobodan Milošević but has become a blueprint for nonviolent revolution around the world. Srdja rules!”—Peter Gabriel “Blueprint for Revolution is not only a spirited guide to changing the world but a breakthrough in the annals of advice for those who seek justice and democracy. It asks (and not heavy-handedly): As long as you want to change the world, why not do it joyfully? It’s not just funny. It’s seriously funny. No joke.”—Todd Gitlin, author of The Sixties and Occupy Nation

The Robotic Process Automation Handbook

Author : Tom Taulli
Publisher : Apress
ISBN 13 : 1484257294
Total Pages : 359 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis The Robotic Process Automation Handbook by : Tom Taulli

Download or read book The Robotic Process Automation Handbook written by Tom Taulli and published by Apress. This book was released on 2020-02-28 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: While Robotic Process Automation (RPA) has been around for about 20 years, it has hit an inflection point because of the convergence of cloud computing, big data and AI. This book shows you how to leverage RPA effectively in your company to automate repetitive and rules-based processes, such as scheduling, inputting/transferring data, cut and paste, filling out forms, and search. Using practical aspects of implementing the technology (based on case studies and industry best practices), you’ll see how companies have been able to realize substantial ROI (Return On Investment) with their implementations, such as by lessening the need for hiring or outsourcing. By understanding the core concepts of RPA, you’ll also see that the technology significantly increases compliance – leading to fewer issues with regulations – and minimizes costly errors. RPA software revenues have recently soared by over 60 percent, which is the fastest ramp in the tech industry, and they are expected to exceed $1 billion by the end of 2019. It is generally seamless with legacy IT environments, making it easier for companies to pursue a strategy of digital transformation and can even be a gateway to AI. The Robotic Process Automation Handbook puts everything you need to know into one place to be a part of this wave. What You'll Learn Develop the right strategy and planDeal with resistance and fears from employeesTake an in-depth look at the leading RPA systems, including where they are most effective, the risks and the costsEvaluate an RPA system Who This Book Is For IT specialists and managers at mid-to-large companies

The Big Switch: Rewiring the World, from Edison to Google

Author : Nicholas Carr
Publisher : W. W. Norton & Company
ISBN 13 : 0393333949
Total Pages : 287 pages
Book Rating : 4.3/5 (933 download)

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Book Synopsis The Big Switch: Rewiring the World, from Edison to Google by : Nicholas Carr

Download or read book The Big Switch: Rewiring the World, from Edison to Google written by Nicholas Carr and published by W. W. Norton & Company. This book was released on 2009-01-19 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Future Shock for the Web-apps era.... Compulsively readable—for nontechies, too."—Fast Company Building on the success of his industry-shaking Does IT Matter? Nicholas Carr returns with The Big Switch, a sweeping look at how a new computer revolution is reshaping business, society, and culture. Just as companies stopped generating their own power and plugged into the newly built electric grid some hundred years ago, today it's computing that's turning into a utility. The effects of this transition will ultimately change society as profoundly as cheap electricity did. The Big Switch provides a panoramic view of the new world being conjured from the circuits of the "World Wide Computer." New for the paperback edition, the book now includes an A–Z guide to the companies leading this transformation.

Cloud Computing: A Practical Approach

Author : Toby Velte
Publisher : McGraw Hill Professional
ISBN 13 : 0071626956
Total Pages : 353 pages
Book Rating : 4.0/5 (716 download)

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Book Synopsis Cloud Computing: A Practical Approach by : Toby Velte

Download or read book Cloud Computing: A Practical Approach written by Toby Velte and published by McGraw Hill Professional. This book was released on 2009-10-22 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The promise of cloud computing is here. These pages provide the 'eyes wide open' insights you need to transform your business." --Christopher Crowhurst, Vice President, Strategic Technology, Thomson Reuters A Down-to-Earth Guide to Cloud Computing Cloud Computing: A Practical Approach provides a comprehensive look at the emerging paradigm of Internet-based enterprise applications and services. This accessible book offers a broad introduction to cloud computing, reviews a wide variety of currently available solutions, and discusses the cost savings and organizational and operational benefits. You'll find details on essential topics, such as hardware, platforms, standards, migration, security, and storage. You'll also learn what other organizations are doing and where they're headed with cloud computing. If your company is considering the move from a traditional network infrastructure to a cutting-edge cloud solution, you need this strategic guide. Cloud Computing: A Practical Approach covers: Costs, benefits, security issues, regulatory concerns, and limitations Service providers, including Google, Microsoft, Amazon, Yahoo, IBM, EMC/VMware, Salesforce.com, and others Hardware, infrastructure, clients, platforms, applications, services, and storage Standards, including HTTP, HTML, DHTML, XMPP, SSL, and OpenID Web services, such as REST, SOAP, and JSON Platform as a Service (PaaS), Software as a Service (SaaS), and Software plus Services (S+S) Custom application development environments, frameworks, strategies, and solutions Local clouds, thin clients, and virtualization Migration, best practices, and emerging standards

Inbound PR

Author : Iliyana Stareva
Publisher : John Wiley & Sons
ISBN 13 : 1119462274
Total Pages : 188 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Inbound PR by : Iliyana Stareva

Download or read book Inbound PR written by Iliyana Stareva and published by John Wiley & Sons. This book was released on 2018-04-16 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients’ interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today’s PR agencies a new way to build brands, evaluate performance and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it’s the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation. Build brand awareness without “marketing to” the audience Generate more, higher-quality customer or media leads Close the deal and nurture the customer or media relationship Track the ROI of each stage in the process Content is the name of the game now, and PR agencies must be able to prove their worth or risk being swept under with obsolete methods. Inbound PR provides critical guidance for PR growth in the digital era, complete with a practical framework for stimulating that growth.