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Author : Mark P. McElreath
Publisher : WCB/McGraw-Hill
ISBN 13 :
Total Pages : 504 pages
Book Rating : 4.3/5 ( download)
Download or read book Managing Systematic and Ethical Public Relations written by Mark P. McElreath and published by WCB/McGraw-Hill. This book was released on 1993 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark P. McElreath
Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
ISBN 13 : 9780697288820
Total Pages : 0 pages
Book Rating : 4.2/5 (888 download)
Download or read book Managing Systematic and Ethical Public Relations Campaigns written by Mark P. McElreath and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 50 case studies show students how different types of organizations apply current communication theories and tactics. In-depth coverage of ethical decision-making helps students understand the complexities facing public relations practitioners.
Author : Dick Martin
Publisher : Business Expert Press
ISBN 13 : 1631571478
Total Pages : 224 pages
Book Rating : 4.6/5 (315 download)
Download or read book Public Relations Ethics written by Dick Martin and published by Business Expert Press. This book was released on 2015-11-24 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. It traces the development of ethical theory from ancient Greece through the works of Socrates, Plato, and Aristotle to modern day public relations executives including Harold Burson, Robert Dilenschneider, and Richard Edelman. This book helps readers build personal frameworks for ethical reasoning that will enable them not only to recognize the ethical issues at play in public relations practice but also to analyze the conflicting duties and loyalties in these situations. This volume fills a gap in the currently available books on the subject, most of which either lack theoretical grounding or practical application. Illustrative cases used in this book span a wide range of public relations functions. To update readers on issues discussed in this book, the authors have started an online conversation. Please join the discussion at Updates.PRethics.com.
Author : Patricia Houlihan Parsons
Publisher : Kogan Page Publishers
ISBN 13 : 9780749442767
Total Pages : 216 pages
Book Rating : 4.4/5 (427 download)
Download or read book Ethics in Public Relations written by Patricia Houlihan Parsons and published by Kogan Page Publishers. This book was released on 2004 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise and Reviews "This book on ethics is long overdue. Thoughtful yet thoroughly practical, it will help public relations professionals tussling with ethical dilemmas. The ethical decision-making models will be especially useful."Mike Granatt, FIPR, Partner, Luther Pendragon; former Director General of the Government Information and Communications Service (GICS), CanadaEthical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. Ethics in Public Relations gives readers the tools and knowledge to enable them to make defensible decisions, and outlines the important ethical concerns in public relations and corporate communications.Written in a practical and approachable style, this is not another 'tome' on ethical theory but rather a clear insight into the personal and professional issues that affect public relations practitioners. It examines how an individual's sense of morality has an impact on decision-making and ethical business behaviour. Overall, the purpose of Ethics in Public Relations is threefold:to provide a framework for understanding important ethical issues in public relations and corporate communications now and in the futureto help develop an attitude that supports the concept that ethics are key to professionalism and credibility in the fieldto assist in everyday ethical decision-makingWritten by a leading academic in the field, this practical and engaging title is a must-have for any public relations practitioner or student who wants a framework that relates underlying ethical theories to everyday issues.
Author : Shannon A. Bowen
Publisher : Business Expert Press
ISBN 13 : 1606491008
Total Pages : 198 pages
Book Rating : 4.6/5 (64 download)
Download or read book An Overview of the Public Relations Function written by Shannon A. Bowen and published by Business Expert Press. This book was released on 2010-04-15 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations.
Author : Robert L. Heath
Publisher : SAGE
ISBN 13 : 9780761912866
Total Pages : 824 pages
Book Rating : 4.9/5 (128 download)
Download or read book Handbook of Public Relations written by Robert L. Heath and published by SAGE. This book was released on 2001 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Public Relations is another in the series of communication handbooks which has distinguished SAGE Publications. Like its companion handbooks, it offers a comprehensive and detailed examination of the topic. It gives students, scholars, and practitioners a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationships between organizations, markets, audiences, and the public. The Handbook is divided into five sections. Section one defines the field, seeking to explain the role public relations play in society. Section two examines the state of the practice by delving into the cutting edge issues of management, ethics, gender, evaluation, public relations education, and media. Section three challenges academics and practitioners to identify the best practices that shape the daily activities of practitioners. Section four looks at the fascinating and daunting challenges the new communication technology pose for scholars and practitioners. Section five takes a global view, examining theories in international public relations as well as the trends in practice that will shape the field in the coming years. No other book in public relations is as comprehensive in its inclusion of authors and its coverage of academic research, theory, and best practices. Global in scope, the book's contributors comprise an academic "who's who" of the public relations discipline. The Handbook offers one-stop shopping for the best insights into the definition of the field of public relations, the practice, and best practices. It has substantial insights into the impact of new communication technologies and the global challenges of international public relations. A must-have reference for libraries and practitioners, the book also is ideal for upper level and graduate study of public relations.
Author : Kathy Fitzpatrick
Publisher : SAGE Publications
ISBN 13 : 1452222673
Total Pages : 257 pages
Book Rating : 4.4/5 (522 download)
Download or read book Ethics in Public Relations written by Kathy Fitzpatrick and published by SAGE Publications. This book was released on 2006-05-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations.
Author : Edward J. Lordan
Publisher : Rowman & Littlefield
ISBN 13 : 9780830415946
Total Pages : 196 pages
Book Rating : 4.4/5 (159 download)
Download or read book Essentials of Public Relations Management written by Edward J. Lordan and published by Rowman & Littlefield. This book was released on 2003 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an overview of the practical application of public relations, discussing client relationship, personnel, research, crisis communication, finance, technology, legal issues, and ethics.
Author : Marlene S. Neill
Publisher : Business Expert Press
ISBN 13 : 1947098659
Total Pages : 140 pages
Book Rating : 4.9/5 (47 download)
Download or read book Public Relations Ethics written by Marlene S. Neill and published by Business Expert Press. This book was released on 2017-12-05 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many senior public relations executives consider ethics counsel to be one of their core responsibilities. Raising ethical concerns to more senior leaders can be quite intimidating as “speaking truth to power” can have serious consequences for someone’s career, so senior public relations executives have mastered the art of using less confrontational strategies. This book ranks and describes these various strategies with specific examples of how public relations executives have used them. The insights are based on nearly 150 in-depth interviews as well as survey research. Learn about the process of gaining influence and the mistakes to avoid when navigating internal politics. Many of the lessons are applicable to public relations counsel generally.
Author : Philip M. Seib
Publisher : Wadsworth Publishing Company
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4.:/5 (321 download)
Download or read book Public Relations Ethics written by Philip M. Seib and published by Wadsworth Publishing Company. This book was released on 1995 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the introductory course in public relations, mass media, or in media ethics courses covering public relations, this supplementary guide is the only available book covering public relations ethics exclusively.
Author : Shannon A. Bowen
Publisher : Business Expert Press
ISBN 13 : 1949443671
Total Pages : 196 pages
Book Rating : 4.9/5 (494 download)
Download or read book An Overview of The Public Relations Function, Second Edition written by Shannon A. Bowen and published by Business Expert Press. This book was released on 2019-03-04 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management. This book acquaints the manager with the lexicon of the field and provides research on the theory of public relations, its sub-functions, such as research or public affairs, and the ethical guideline CERT formula: Credibility, Ethics, Relationships, Trust. It also examines the role of the chief communications officer (CCO) and leadership, organizational culture, structure, effectiveness, managing stakeholders and publics, using research to create strategy, and the four-step process of public relations management (“RACE”). Finally, the authors discuss the advanced management concepts of issues management, specialization in the sectors of public relations, managing values, deontological ethics, conducting moral analyses, and counseling management. They review what research found in regard to the most excellent ways to manage public relations and relationships: both beginning and ending with ethics.
Author : Patricia J Parsons
Publisher : Kogan Page Publishers
ISBN 13 : 0749455675
Total Pages : 209 pages
Book Rating : 4.7/5 (494 download)
Download or read book Ethics in Public Relations written by Patricia J Parsons and published by Kogan Page Publishers. This book was released on 2008-11-03 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices in particular are constantly changing, and so are the ethical questions faced by practitioners in the field. Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to both the professionalism and credibility of the field. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today by way of practical tips and guidance to support those in PR and corporate communications. It covers topics including the roles which lies, truth and honesty play; utilitarianism; practising respect and morality; authorship; conflicts of interest; PR and the corporate ethics programme; moonlighting; the impact of whistleblowing and more. Written by a leading academic in the field, this fully updated third edition of Ethics in Public Relations includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.
Author : Regina Luttrell
Publisher : Rowman & Littlefield
ISBN 13 : 1442272759
Total Pages : 255 pages
Book Rating : 4.4/5 (422 download)
Download or read book A Practical Guide to Ethics in Public Relations written by Regina Luttrell and published by Rowman & Littlefield. This book was released on 2018-02-09 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: On a daily basis, public relations practitioners are tasked with making ethical decisions, such as advising a client to fully disclose a corporate relationship or advocating for honesty when working with the media. A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required to navigate the values and demands implicit to the field of public relations and those that underlie society as a whole. Students are encouraged to examine their own values and compare them to those commonly encountered in a professional setting. Brimming with case studies, practitioner advice, practical ethical dilemmas, and popular culture references, A Practical Guide to Ethics in Public Relations is the ideal text for students grappling with the inevitable ethical dilemmas that arise in professional public relations.
Author : Danny Moss
Publisher : SAGE
ISBN 13 : 144625366X
Total Pages : 513 pages
Book Rating : 4.4/5 (462 download)
Download or read book Public Relations written by Danny Moss and published by SAGE. This book was released on 2011-12-15 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness. The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.
Author : Mark McElreath
Publisher :
ISBN 13 : 9780071145848
Total Pages : 435 pages
Book Rating : 4.1/5 (458 download)
Download or read book Managing Systematic and Ethical Public Relations Campaigns written by Mark McElreath and published by . This book was released on 1996-10 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark W. McClennan
Publisher : Business Expert Press
ISBN 13 : 1637424191
Total Pages : 271 pages
Book Rating : 4.6/5 (374 download)
Download or read book Ethical Voices written by Mark W. McClennan and published by Business Expert Press. This book was released on 2022-11-16 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the ugly with candid insight. When people think about ethics failures, they typically think of Enron, Volkswagen, and other major scandals. Most communication professionals will not face these major dilemmas, but even minor issues can explode to ruin reputations and companies. EthicalVoices uses the PRSA Code of Ethics as a framework to bring ethical dilemmas to life. It provides practical guidance to public relations professionals on how to address specific challenges they will likely encounter. The book includes more than 100 real-world ethics incidents with advice from global industry leaders at companies including Starbucks, Lenovo, the TSA, the Federal Reserve, Harvard Business School, IBM, CDC, and the world’s largest public relations agencies. From the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the ugly with candid insight. Beyond the case studies, the book includes a framework for training your ethical mind.
Author : Karla K. Gower
Publisher : Waveland Press
ISBN 13 : 1478636912
Total Pages : 120 pages
Book Rating : 4.4/5 (786 download)
Download or read book Legal and Ethical Considerations for Public Relations written by Karla K. Gower and published by Waveland Press. This book was released on 2017-12-08 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations frequently reflects the conscience of an organization. Public relations professionals must ask the right questions when advising organizations on the best ways to protect themselves from damage or liability. A better understanding of ethics helps formulate those questions and educate management on the ethical consequences of corporate action. Karla Gower has updated Legal and Ethical Considerations for Public Relations to reflect recent case law and the prevalence of social media in our lives and in public relations practice. She considers ethical standards, the development of First Amendment law, corporate and commercial speech, lobbying, protecting creative property, and other specific areas of the law. In addition, Gower highlights important cases and breaks down how their decisions have impacted current law. Readers will learn to collaboratively resolve corporate crises not just in the classroom, but throughout their professional careers.
