Managing Intercollegiate Athletics

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Managing Intercollegiate Athletics

Author : Daniel Covell
Publisher : Routledge
ISBN 13 : 1000023672
Total Pages : 287 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Managing Intercollegiate Athletics by : Daniel Covell

Download or read book Managing Intercollegiate Athletics written by Daniel Covell and published by Routledge. This book was released on 2019-03-07 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical, comprehensive book combines solid theoretical concepts with relevant examples, extensive factual information, and important insider perspectives to help prepare students who are interested in pursuing a career in collegiate athletics management. The authors' in-depth discussions reveal the inner workings of athletic departments and the conferences and governing organizations that impact them. Using examples from institutions of varying sizes and representing numerous conferences, associations, and divisions, Managing Intercollegiate Athletics, second edition, provides an extensive view of management processes such as generating revenue to cover expenses; recruiting and its mechanics and regulations; the role of the conferences and national governing bodies; and academic standards, reform, and fraud. New to the second edition is an increased emphasis on the impact of division, institution, and department missions and goals on decision making. The book also includes new discussions of the application of management functions--including goal setting, decision making, and strategic management--on intercollegiate athletics at various levels. Adding to the practical nature of the book, and providing an important critical-thinking component to each chapter, are "Practitioner Perspectives." These contributions demonstrate how and why administrators make and implement their decisions, and they present creative problem-solving ideas for readers that they can use in their own careers. New Practitioner Perspectives in this edition provide, for example, an insider's view from an NCAA vice president, a conference commissioner, and a Division I athletic director. Chapters also feature one or more Case Studies offering an in-depth look at how institutions grapple with management challenges. In the second edition, new case studies look at the NCAA's leadership role in the Penn State University abuse case, the role of the TRAC model to ensure data-based decision making in terminating the University of Alabama at Birmingham football program, and others. These case studies and accompanying questions can serve as starting points for class discussion.

Managing Intercollegiate Athletics

Author : Daniel Covell
Publisher : Routledge
ISBN 13 : 1000439968
Total Pages : 339 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Managing Intercollegiate Athletics by : Daniel Covell

Download or read book Managing Intercollegiate Athletics written by Daniel Covell and published by Routledge. This book was released on 2021-09-20 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Intercollegiate Athletics is the leading introduction to the management and governance of college sport. Now in a fully revised and updated third edition, this book reveals the inner workings of athletic departments and the conferences and governing organizations with which they work, offering insider perspectives to help prepare students who are interested in pursuing a career in collegiate athletics management. Written in a user-friendly style, and containing real world cases, data and examples in every chapter, the book introduces the key managerial concepts that every successful professional needs to know, and takes the reader through the core management process and functions, from goal-setting and strategy to recruiting, finance and change management. With a strong focus on practical skills, the book also encourages critical thinking and includes interviews with successful practitioners in every chapter. This new edition includes a brand-new chapter on professional development and expanded coverage of ethical issues, diversity and social justice in sport. It contains new case studies and examples throughout, and has been updated to reflect changes to NCAA bylaws and legislation. This is an essential textbook for any course on intercollegiate athletics and invaluable supplementary reading for any courses on sport management, sport marketing, sport fundraising, sport governance or higher education management. The book is accompanied by updated online resources, featuring PowerPoint slides and an instructor manual.

Introduction to Intercollegiate Athletics

Author : Eddie Comeaux
Publisher : JHU Press
ISBN 13 : 142141662X
Total Pages : 411 pages
Book Rating : 4.4/5 (214 download)

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Book Synopsis Introduction to Intercollegiate Athletics by : Eddie Comeaux

Download or read book Introduction to Intercollegiate Athletics written by Eddie Comeaux and published by JHU Press. This book was released on 2015-03 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intercollegiate athletics continue to bedevil American higher education. This book explores the complexities of intercollegiate athletics while explaining the organizational structures, key players, terms, and important issues relevant to the growing fields of recreational studies, sports management, and athletic administration.

Managing Organizations for Sport and Physical Activity

Author : Packianathan Chelladurai
Publisher : Taylor & Francis
ISBN 13 : 1351818139
Total Pages : 473 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Managing Organizations for Sport and Physical Activity by : Packianathan Chelladurai

Download or read book Managing Organizations for Sport and Physical Activity written by Packianathan Chelladurai and published by Taylor & Francis. This book was released on 2014-04-15 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Organizations for Sport and Physical Activity, fourth edition, presents a clear and concise treatment of managing organizations in sport and physical activity. The four functions of management--planning, organizing, leading, and evaluating--provide a general framework that represents the simplest and best approach for introducing readers to the intricacies of management. For each management function, Chelladurai presents relevant theories and their practical applications, citing those theoretical models that are most appropriate to the unique aspects of the sports industry. He uses the open systems perspective, placing organizations in the context of their environment and emphasizing the manager's role in adapting and reacting to changes in that environment. To apply theory to sport management practices, Chelladurai provides numerous examples from the fields of physical activity and sport, including professional sports, intercollegiate athletics, health and sports clubs, and recreation/fitness programs. New to the Fourth Edition A chapter on service quality, which describes the notion of quality in sport management services--from the local fitness center to the pro sport arena. It also discusses the measurement of service quality and the gaps in translating customer expectations into the desired service. A new feature providing "An Expert's View," which offers additional perspectives on relevant topics contributed by scholars who research and publish in a specific area. New sidebars on current topics relevant to the field of sport management; some examples include US Track and Field's SMART goal setting as well as genes and technology of leadership. Pedagogical Aids Developing Your Perspective. Thought-provoking questions ask learners to apply theoretical information to contexts relevant to them from their current experiences or in their future careers. Managing Your Learning. Key points from each chapter enhance comprehension. Strategic Concepts. Key terms lists provide for a shared vocabulary in discussing the major concepts of management. In Brief. Short summaries of the important points in a section help crystallize concepts. To Recap. Brief boxes revisit key concepts discussed earlier in the book. Extensive references to journals, scholarly texts, and relevant websites.

College Sports and Institutional Values in Competition

Author : Jennifer Lee Hoffman
Publisher : Routledge
ISBN 13 : 0429679947
Total Pages : 281 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis College Sports and Institutional Values in Competition by : Jennifer Lee Hoffman

Download or read book College Sports and Institutional Values in Competition written by Jennifer Lee Hoffman and published by Routledge. This book was released on 2020-03-04 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: College Sports and Institutional Values in Competition interrogates the relationship between athletics and higher education, exploring how college athletics departments reflect many characteristics of their institutions and are also susceptible to the same challenges in delivering on their mission. Chapters cover the historical contexts and background of campus athletics, issues and institutional tensions over market pressures, the spectacle of college athletics and how this spectacle influences athlete experiences, and the ways in which leaders are navigating these issues. Through stories of higher education that focus on the ways athletic departments leverage their institutional values, this book encourages readers to examine the purpose, mission, and academic values of their institutions, and to evaluate the role of their athletic programs, to improve outcomes and experiences on campus for students and student-athletes alike.

Stress in College Athletics

Author : Robert E Stevens
Publisher : Routledge
ISBN 13 : 1135412308
Total Pages : 198 pages
Book Rating : 4.1/5 (354 download)

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Book Synopsis Stress in College Athletics by : Robert E Stevens

Download or read book Stress in College Athletics written by Robert E Stevens and published by Routledge. This book was released on 2013-10-08 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stress in College Athletics: Causes, Consequences, Coping addresses the causes and consequences of stress in college sports and offers effective coping mechanisms that will help individuals understand and control stressors and emotions in their environment. Athletic administrators, coaches, student athletes, parents of athletes, educators, and social and behavioral science researchers will benefit from this examination of what stress is, the different types of stress, and what factors can contribute to anxiety. Containing insight from hundreds of student athletes, coaches, and administrators, this vital book offers you proven research, clear explanations, and recommended suggestions that will enable you to cope with stress and not let it affect your job or your game. Examining how both males and females perceive stress, Stress in College Athletics explores developmental differences between the genders to explain the ways in which the two groups react to and deal with stress. Discussing the challenges that you deal with every day, this valuable book offers you several proven suggestions and methods to help reduce stress, including: Using coping techniques, such as physical exercise (other than the sport you play), recreational activities, muscle relaxation, biofeedback, and meditation Doing things for others and looking to your own spirituality in order to alleviate anxiety Eliminating factors such as fatigue and inferior health in order to avoid the negative emotions of jealousy, fear, and anger that can lead to tension and anxiety Learning how to relieve stress in your immediate environment (on the sidelines, in the audience, or during a test) through simple, effective, and inconspicuous exercises Adapting procedures for self-modification of behavior, such as identifying a behavior you want to change, thinking about the result of that behavior and how often it occurs, and reforming that conduct Through practical research, theories about stress and its causes and effects, and insight from peers, this excellent resource offers suggestions for further inquiry in the field of college athletics and stress. Complete and thorough, Stress in College Athletics will provide you with the necessary tools to help you create a personal stress management system that will improve your well-being in and out of the athletic forum.

Athletic Administration for College, High School, Youth, and Club Sport

Author : Dina Gentile
Publisher : Jones & Bartlett Learning
ISBN 13 : 128419597X
Total Pages : 325 pages
Book Rating : 4.2/5 (841 download)

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Book Synopsis Athletic Administration for College, High School, Youth, and Club Sport by : Dina Gentile

Download or read book Athletic Administration for College, High School, Youth, and Club Sport written by Dina Gentile and published by Jones & Bartlett Learning. This book was released on 2019-03-28 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ideal text for many courses offered within the Sport Management curriculum, Athletic Administration for College, High School, Youth and Club Sport incorporates the analysis of prominent issues that administratiors are challenged to resolve in their specific sport setting. Students looking for careers outside of professional sports will learn from both the content supplied throughout the text, and through the highlighted practical case studies. Topics covered include: Role of Athletic Administrators, Facility Management, Fundraising, Risk Management, Staff Management, and more.

College Sports Inc.

Author : Frank P. Jozsa Jr.
Publisher : Springer Science & Business Media
ISBN 13 : 1461449693
Total Pages : 126 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis College Sports Inc. by : Frank P. Jozsa Jr.

Download or read book College Sports Inc. written by Frank P. Jozsa Jr. and published by Springer Science & Business Media. This book was released on 2012-10-24 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: For several decades in America, athletic programs in colleges and universities received financial support and resources primarily from their respective schools and such sources as alumni and the National Collegiate Athletic Association (NCAA). More recently, however, college coaches assigned to athletic departments and the presidents and marketing or public relations officials of schools organize, initiate, and participate in fund-raising campaigns and thus obtain a portion of revenue for their sports programs from local, regional and national businesses, and from other private donors, groups, and organizations. Because of this inflow of assets and financial capital, intercollegiate athletic budgets and types of sports expanded and in turn, these programs became increasingly important, popular, and reputable as revenue and cost centers within American schools of higher education.

Unwinding Madness

Author : Gerald S. Gurney
Publisher : Brookings Institution Press
ISBN 13 : 0815730039
Total Pages : 324 pages
Book Rating : 4.8/5 (157 download)

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Book Synopsis Unwinding Madness by : Gerald S. Gurney

Download or read book Unwinding Madness written by Gerald S. Gurney and published by Brookings Institution Press. This book was released on 2016-12-13 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: A critical look at the tension between the larger role of the university and the commercialization of college sports Unwinding Madness is the most comprehensive examination to date of how the NCAA has lost its way in the governance of intercollegiate athletics—and why it is incapable of achieving reform and must be replaced. The NCAA has placed commercial success above its responsibilities to protect the academic primacy, health and well-being of college athletes and fallen into an educational, ethical, and economic crisis. As long as intercollegiate athletics reside in the higher education environment, these programs must be academically compatible with their larger institutions, subordinate to their educational mission, and defensible from a not-for-profit organizational standpoint. The issue has never been a matter of whether intercollegiate athletics belongs in higher education as an extracurricular offering. Rather, the perennial challenge has been how these programs have been governed and conducted. The authors propose detailed solutions, starting with the creation of a new national governance organization to replace the NCAA. At the college level, these proposals will not diminish the revenue production capacity of sports programs but will restore academic integrity to the enterprise, provide fairer treatment of college athletes with better health protections, and restore the rights and freedoms of athletes, which have been taken away by a professionalized athletics mentality that controls the cost of its athlete labor force and overpays coaches and athletic directors. Unwinding Madness recognizes that there is no easy fix to the problems now facing college athletics. But the book does offer common sense, doable solutions that respect the rights of athletes, protects their health and well-being while delivering on the promise of a bona fide educational degree program.

Administration of Intercollegiate Athletics

Author : Robert Zullo
Publisher : Human Kinetics
ISBN 13 : 1718213034
Total Pages : 0 pages
Book Rating : 4.7/5 (182 download)

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Book Synopsis Administration of Intercollegiate Athletics by : Robert Zullo

Download or read book Administration of Intercollegiate Athletics written by Robert Zullo and published by Human Kinetics. This book was released on 2024-02-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dynamic world of collegiate sports has seen seismic changes since the previous edition of Administration of Intercollegiate Athletics was published. Conference realignments; name, image, and likeness (NIL) advancements; multibillion-dollar media rights deals; expanded bowl games and tournaments; and big-money corporate sponsorships have all been arisen out of the burgeoning popularity of college sports. The growing complexities of the sport administrator’s role necessitate a college text that reflects the times. And that’s exactly what Administration of Intercollegiate Athletics, Second Edition, does. Some of the most informed and experienced professionals in the field of athletics administration have lent their expertise to the updated second edition, making it the most comprehensive resource available today for students aspiring to work in the field and for professionals navigating an increasingly demanding environment. The text offers students a deep dive into the day-to-day operations of collegiate athletics departments. With chapters covering governing bodies and conference governance; leadership and management; rules compliance; academics, eligibility, and student-athlete development; media relations and production; financial operations and budgeting; marketing, ticketing, licensing, and sponsorships; facility and event management; alumni relations; and support services, the text provides students with the essential underpinnings of an athletics administration position. New to this edition is a chapter dedicated to diversity, equity, and inclusion to provide broader discussions of athlete social justice activism, gender equity, Title IX compliance, feminist theory, and allyship. In addition, the second edition discusses the rise of NIL deals, legalized sports wagering, and esports, as well as the lasting financial impacts of COVID-19 on athletics departments at all levels of intercollegiate sport. While Division I schools grab the spotlight, administrators in Division II, Division III, junior colleges, and National Association of Intercollegiate Athletics (NAIA) athletics departments share the same responsibilities as their Division I counterparts. Throughout the text, Administration of Intercollegiate Athletics, Second Edition, takes care to address the needs and concerns of administrators at these levels, even more so than in the previous edition. New and updated features include Leadership Lesson sidebars, discussion questions, learning activities, and case studies designed to enhance learning and provide practical application of the concepts presented. Also included are Industry Profile sidebars that highlight prominent athletics administrators, Technology Tools sidebars that showcase the latest advancements assisting administrators in their roles, and Professional Development sidebars that provide students with direction on how to enter and succeed in the industry. Administration of Intercollegiate Athletics, Second Edition, is an essential textbook for courses on intercollegiate athletics, sport management, or sport marketing and is a relied-on resource for current sport administrators.

Intercollegiate Athletics, Inc.

Author : James Bennett
Publisher : Routledge
ISBN 13 : 1000737012
Total Pages : 259 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Intercollegiate Athletics, Inc. by : James Bennett

Download or read book Intercollegiate Athletics, Inc. written by James Bennett and published by Routledge. This book was released on 2019-11-20 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intercollegiate Athletics, Inc. examines the corrupting influence and damaging financial effects of big-time intercollegiate athletics, especially football and to a lesser extent basketball, on American higher education. Including historical and contemporary perspectives, the book traces the growth of intercollegiate sports from largely student-run activities supervised by faculty to the gargantuan, taxpayer-supported spectacles that now dominate many public universities. It investigates the regressive student fees that have helped subsidize big-time sports at public universities and prop up chronically unprofitable athletic departments, as well as the corrosive effects of athletics on the university’s academic enterprise. A review of the alleged salutary effects of massive sports programs, such as spurring alumni donations and student applications, reveals that such benefits are largely illusory, more myth than real. The book also pays special attention to the often prescient, if largely unsuccessful, opponents of these developments, and considers the alternatives to big-time athletics, from abolition to professionalization to club sports. Students, scholars, sports fans, and those interested in learning how big-time football and basketball have cast such an enormous—and often baleful—shadow upon American colleges and universities will profit from this provocative and engagingly written book.

Contemporary Sport Management

Author : Paul M. Pedersen
Publisher : Human Kinetics
ISBN 13 : 1718203004
Total Pages : 537 pages
Book Rating : 4.7/5 (182 download)

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Book Synopsis Contemporary Sport Management by : Paul M. Pedersen

Download or read book Contemporary Sport Management written by Paul M. Pedersen and published by Human Kinetics. This book was released on 2021-07-26 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keeping pace with the rapidly evolving field of sport management, Contemporary Sport Management, the authoritative introductory text in the field, returns with a thoroughly updated seventh edition. Over 50 contributors with a diverse array of cultural and educational backgrounds deliver a complete and contemporary overview of the field, presented in full color for a visually engaging read. With a simplified structure to reflect current demands of the profession and addressing all the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA), Contemporary Sport Management, Seventh Edition With HKPropel Access, is organized into three parts. Part I, Introduction to Sport Management, provides an overview of the field and leadership concepts associated with it. Part II, Sport Management Sites, details the major settings in which many sport management careers are carried out, including new content on sport participation across the life span. In part III, Sport Management Functions, readers will learn about the key functional areas of sport management, including sport marketing, sport communication, sport facility and event management, and more, with new content on sales as a career path. New and updated content throughout this edition allows students to stay on the leading edge of the field: Discussion of the evolution of esports, fantasy sports, and sport betting Content covering emerging technologies in sport management, including streaming, artificial intelligence (AI), augmented reality (AR), and virtual reality (VR) New case study sidebars with short-answer questions Recommended Case Studies in Sport Management journal articles for each chapter, designed to promote critical thinking and demonstrate understanding of chapter content Related student learning activities and recommended articles are now delivered through HKPropel. These supplemental materials are designed to increase student engagement and enhance understanding of chapter content. With more than 200 activities, including comprehension activities, web activities, and Day in the Life activities tied to professional profiles, students will be challenged to think critically about sport management as both a field of study and a vibrant professional environment with a variety of career paths, and they will develop insight into issues they will encounter in their careers. Chapter quizzes are also included and can be assigned by instructors. Contemporary Sport Management, Seventh Edition, will broaden students’ understanding of sport management issues, emphasizing critical thinking, ethics, and diversity while providing students with an introduction to all the aspects of the field they need to know as they prepare to enter the profession. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.

The Business of Sports

Author : Scott Rosner
Publisher : Jones & Bartlett Publishers
ISBN 13 : 0763780782
Total Pages : 792 pages
Book Rating : 4.7/5 (637 download)

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Book Synopsis The Business of Sports by : Scott Rosner

Download or read book The Business of Sports written by Scott Rosner and published by Jones & Bartlett Publishers. This book was released on 2011 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of Sports, Second Edition is a comprehensive collection of readings that focus on the multibillion-dollar sports industry and the dilemmas faced by todays sports business leaders. It contains a dynamic set of readings to provide a complete overview of major sports business issues. The Second Edition covers professional, Olympic, and collegiate sports, and highlights the major issues that impact each of these broad categories. The Second Edition continue to provide insight from a variety of stakeholders in the industry and cover the major business disciplines of management, marketing, finance, information technology, accounting, ethics and law. In addition, it features concise introductions, targeted discussion questions, and graphs and tables to convey relevant financial data and other statistics discussed. This book is designed for current and future sports business leaders as well as those interested in the inner-workings of the industry.

How College Athletics Are Hurting Girls' Sports

Author : Rick Eckstein
Publisher : Rowman & Littlefield
ISBN 13 : 1538177587
Total Pages : 257 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis How College Athletics Are Hurting Girls' Sports by : Rick Eckstein

Download or read book How College Athletics Are Hurting Girls' Sports written by Rick Eckstein and published by Rowman & Littlefield. This book was released on 2023-02-08 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring a new preface by the author, this book looks closely at college sports and how they shape the athletic and personal landscape for girls and young women. Filled with interviews from female athletes of all ages, this book chronicles how college and youth sports have become more corporate, to the detriment of participants.

Governance and Policy in Sport Organizations

Author : Mary A. Hums
Publisher : Taylor & Francis
ISBN 13 : 1351817442
Total Pages : 449 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Governance and Policy in Sport Organizations by : Mary A. Hums

Download or read book Governance and Policy in Sport Organizations written by Mary A. Hums and published by Taylor & Francis. This book was released on 2017-05-11 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of Governance and Policy in Sport Organizations introduces readers to the power and politics of sport organizations. It explores the managerial activities essential to governance and policy development, and it looks at the structure and function of organizations like those with which readers will interact in the workplace. It also demonstrates where the power lies in an organization or industry segment and how individual sport organizations fit in to the greater industry. Current policy issues and the ethical questions they raise are also addressed. Real-world case studies demonstrate the types of dilemmas that sport managers face every day. In addition, professional administrators from a wide variety of sport organizations contribute their perspectives, giving readers a glimpse into the real concerns of sport professionals and the impact of governance and policy on their jobs. The book's practical foundations, readability, and logical organization all help readers to understand the big picture of the sport industry and their place in it as future sport managers. New to the third edition is a chapter on individual professional sport, which explores how this industry segment differs from professional sport leagues. In addition, contributions from Thierry Zintz, from the Universite catholique de Louvain, offer insights into European sport organizations.

Encyclopedia of Sports Management and Marketing

Author : Linda E. Swayne
Publisher : SAGE Publications
ISBN 13 : 1506320376
Total Pages : 1960 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Encyclopedia of Sports Management and Marketing by : Linda E. Swayne

Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE Publications. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.

Changing the Game

Author : Jim Host
Publisher : University Press of Kentucky
ISBN 13 : 0813179564
Total Pages : 294 pages
Book Rating : 4.8/5 (131 download)

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Book Synopsis Changing the Game by : Jim Host

Download or read book Changing the Game written by Jim Host and published by University Press of Kentucky. This book was released on 2020-03-10 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many Kentuckians and fans of intercollegiate athletics are familiar with the name Jim Host. As founder and CEO of Host Communications, he was the pioneer in college sports marketing. Host's prevailing innovation in collegiate sports was the concept of bundled licensing, which encouraged corporate partners to become official sponsors of athletic programs across media formats. Host and his team developed the NCAA Radio Network and introduced what became known as the NCAA Corporate Partner Program, employing companies such as Gillette, Valvoline, Coca-Cola, and Pizza Hut to promote university athletic programs and the NCAA at large. Host was involved with the construction of Rupp Arena, the Kentucky Horse Park, and the KFC Yum! Center. But few know his full story. Changing the Game is the first complete account of Host's professional life, detailing his achievements in sports radio, management, and broadcasting; his time in minor league baseball, real estate, and the insurance business; and his foray into Kentucky politics, including his appointments under governors Louie B. Nunn and Ernie Fletcher. This memoir provides a behind-the-scenes look at the growth of big-time athletics and offers solutions for current challenges facing college sports.