Managing High-Technology Programs and Projects

Download Managing High-Technology Programs and Projects PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 298 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!


Book Synopsis Managing High-Technology Programs and Projects by : Russell D. Archibald

Download or read book Managing High-Technology Programs and Projects written by Russell D. Archibald and published by . This book was released on 1976-07-06 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here are comprehensive and proven methods for organizing and successfully managing complex programs and projects. The book examines organizational and interpersonal concepts and provides a detailed, complete project planning and control system with a large number of charts, forms, illustrations, and checklists.

Managing Dynamic Technology-Oriented Businesses: High-Tech Organizations and Workplaces

Download Managing Dynamic Technology-Oriented Businesses: High-Tech Organizations and Workplaces PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 146661837X
Total Pages : 332 pages
Book Rating : 4.4/5 (666 download)

DOWNLOAD NOW!


Book Synopsis Managing Dynamic Technology-Oriented Businesses: High-Tech Organizations and Workplaces by : Jemielniak, Dariusz

Download or read book Managing Dynamic Technology-Oriented Businesses: High-Tech Organizations and Workplaces written by Jemielniak, Dariusz and published by IGI Global. This book was released on 2012-06-30 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores the culture of modern high-tech workplaces and the different challenges and opportunities that new technologies present for modern workers and employers, reviewing various management practices throughout the world"--Provided by publisher.

Management of Technology

Download Management of Technology PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119139724
Total Pages : 348 pages
Book Rating : 4.1/5 (191 download)

DOWNLOAD NOW!


Book Synopsis Management of Technology by : Hans J. Thamhain

Download or read book Management of Technology written by Hans J. Thamhain and published by John Wiley & Sons. This book was released on 2015-05-14 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: - vorgestellt werden die modernsten Managementkonzepte, Hilfsmittel und Methoden, die auch in technologieintensiven Unternehmensbereichen einwandfrei funktionieren - Schwerpunkte liegen auf Prozeßintegration, Managementwerkzeugen und Personalentwicklung

Product Strategy for High Technology Companies

Download Product Strategy for High Technology Companies PDF Online Free

Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071610340
Total Pages : 400 pages
Book Rating : 4.0/5 (716 download)

DOWNLOAD NOW!


Book Synopsis Product Strategy for High Technology Companies by : Michael E. McGrath

Download or read book Product Strategy for High Technology Companies written by Michael E. McGrath and published by McGraw Hill Professional. This book was released on 2000-11-02 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.

Project Management in Manufacturing and High Technology Operations

Download Project Management in Manufacturing and High Technology Operations PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 9780471127215
Total Pages : 608 pages
Book Rating : 4.1/5 (272 download)

DOWNLOAD NOW!


Book Synopsis Project Management in Manufacturing and High Technology Operations by : Adedeji Bodunde Badiru

Download or read book Project Management in Manufacturing and High Technology Operations written by Adedeji Bodunde Badiru and published by John Wiley & Sons. This book was released on 1996-06-07 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project management is a system originally developed within the construction industry for controlling schedules, costs, and specifications of large multitask projects. In recent years, manufacturers have discovered that project management's time-tested techniques dovetail neatly with the current thinking on quality control and management in a highly competitive global marketplace. The system has been increasingly recognized for its suitability in the manufacturing process and is now applied in virtually every area of production. One of the foremost proponents of this trend is Adedeji Badiru, an internationally recognized authority on project management, whose books have helped thousands of companies adapt the system to their particular needs. This completely revised Second Edition of Badiru's breakthrough publication, Project Management in Manufacturing and High Technology Operations, focuses on the dramatic increase in the use of high-tech machinery in industrial operations, and seamlessly integrates high-tech themes into a general discussion of project management. An introductory chapter on manufacturing analysis investigates how the latest concepts and techniques of project management are applied to manufacturing. The main body of the book offers a wealth of new material, including discussions of learning curve analysis, basic models for forecasting and inventory control, economic analysis of manufacturing, techniques for data analysis, and the application of expert systems. The chapter on computer applications in project management is completely revised and updated to reflect the enormous strides taken in this area in recent years. This book presents an up-to-date, practical approach to project management in manufacturing. Written by a pioneer in the application of project management to the manufacturing industries, this revised and expanded Second Edition of Project Management in Manufacturing and High Technology Operations reflects the increased use of high-tech machinery in industrial operations and the trends of recent years to apply project management methods to every phase of production. Complete with numerous illustrations, as well as exercises to wrap up each chapter, this Second Edition features: An emphasis on practical examples, including many new case studies, and a full chapter on the lessons learned from the space shuttle Challenger disaster Many new project management concepts and techniques that focus on manufacturing but can be applied to any project A new chapter on manufacturing systems analysis that provides the backdrop for the project analysis that takes place throughout the book Expanded discussions of the latest quantitative and managerial approaches, including learning curve analysis, basic models for forecasting and inventory control, economic analysis of manufacturing, techniques for data analysis, and the application of expert systems A strong international perspective, useful for multinational companies and for academic purposes This book equips engineers and managers with the tools to effectively manage all aspects of a project, including quality control, schedules, and expenses. Used as a text in engineering or business courses, it offers absorbing supplemental reading for students at the upper undergraduate and graduate levels. Professor Badiru has been widely praised for his incisive and highly relevant case studies. In this Second Edition, the case-study approach is expanded so that chapters typically include two real-world examples of the project management techniques or issues in question. In the final chapter, Badiru takes a close and painful look at a high-tech disaster, the explosion of the space shuttle Challenger. He offers rare and instructive insight into the devastating failure of a high-tech project—still poignant, despite the passage of time. Communicative throughout, this volume provides a solid, up-to-date reference for engineers and managers in manufacturing, as well as for consultants and administrators in related fields. Professor Badiru's proven reputation for providing interesting lecture material also makes Project Management in Manufacturing and High Technology Operations especially useful as a technology management text in both engineering and business schools. Cover Design/Illustration: David Levy

Engineering Project Management for the Global High Technology Industry

Download Engineering Project Management for the Global High Technology Industry PDF Online Free

Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071815376
Total Pages : 449 pages
Book Rating : 4.0/5 (718 download)

DOWNLOAD NOW!


Book Synopsis Engineering Project Management for the Global High Technology Industry by : Sammy G. Shina

Download or read book Engineering Project Management for the Global High Technology Industry written by Sammy G. Shina and published by McGraw Hill Professional. This book was released on 2013-12-31 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: PROVEN STRATEGIES FOR SUCCESSFULLY MANAGING HIGH-TECH ENGINEERING PROJECTS Engineering Project Management for the Global High-Technology Industry describes how to effectively implement a wide array of project management tools and techniques and covers comprehensive details on the entire product development lifecycle. Technology management--from research to advanced development to adoption in new products--is explained with examples of organizational structure and required timelines. This practical guide discusses key topics such as creating a business plan, performing economic analysis, leveraging internal resources and the supply chain, planning project development, controlling projects, tracking progress, managing risk, and reporting to management. Skills essential to the successful project manager, including communication, leadership, and teamwork, are also addressed. Real-world case studies from top global technology companies illustrate the concepts presented in the book. COVERAGE INCLUDES: Project lifecycle and development of engineering project management tools and techniques Product stages and project management structures for developing them Project inception: benchmarking, IP, and voice of the customer (VoC) VoC case study Project justification and engineering economic analysis Make or buy: subcontracting and managing the supply chain Engineering project planning and execution Project phases, control, risk analysis, and team leadership Project monitoring and control case study Engineering project communications Engineering project and product costing Building and managing teams

Challenges in the Management of New Technologies

Download Challenges in the Management of New Technologies PDF Online Free

Author :
Publisher : World Scientific
ISBN 13 : 9812708553
Total Pages : 627 pages
Book Rating : 4.8/5 (127 download)

DOWNLOAD NOW!


Book Synopsis Challenges in the Management of New Technologies by : Marianne H”rlesberger

Download or read book Challenges in the Management of New Technologies written by Marianne H”rlesberger and published by World Scientific. This book was released on 2007 with total page 627 pages. Available in PDF, EPUB and Kindle. Book excerpt: New developments in bio- and nanotechnologies and also in information and communication technologies have shaped the research environment in the last decade. Increasingly, highly educated experts in R&D departments are collaborating with scientists and researchers at universities and research institutes to develop new technologies. Transnational companies that have acquired various firms in different countries need to manage diverse R&D strategies and cultures. The new knowledge-based economy permeates across companies, universities, research institutes and countries, creating a cross-disciplinary, global environment. Clearly, managing technology in this new climate presents significant challenges.This book comprises selected papers from the 14th International Conference on Management of Technology, which was convened under the auspices of IAMOT and UNIDO on 22-26 May 2005 in Vienna, Austria. It deals with some important aspects of these challenges, and discusses in detail the changing dynamics of innovation and technology management. It will certainly appeal to academics, scientists, managers, and policy makers alike.

Managing New Office Technology

Download Managing New Office Technology PDF Online Free

Author :
Publisher : Simon and Schuster
ISBN 13 : 0029249708
Total Pages : 216 pages
Book Rating : 4.0/5 (292 download)

DOWNLOAD NOW!


Book Synopsis Managing New Office Technology by : Calvin H. P. Pava

Download or read book Managing New Office Technology written by Calvin H. P. Pava and published by Simon and Schuster. This book was released on 1983 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The first book to combine in one account the technical and social aspects of office organization." Eric Trist The new electronic office technology has been much praised for the increased speed, precision, and memory capacities it offers office management. But do these improvements mean increased productivity? Not by themselves, says Calvin Pava. Equally important to the high performance of office work will be its organization -- not only of clerical support personnel and equipment, but of management and staff professionals. This book is the first to define the organizational challenge posed to management by new office technology. Calvin Pava breaks the myth that these are simple issues for technical solution alone. Based on research conducted at the Harvard Business School, "Managing New Office Technology" takes a method of organization design with a proven track record in industrial settings, and shows how this organizational self-analysis and self-directed change can be applied successfully to offices. Using "sociotechnical design" -- a method that takes into account both the technology and structure of work -- Pava shows how changes in an office's organization can lead to more satisfying and productive results. The goal -- and the proven achievement -- of "sociotechnical design" is to organize people, work, and their tools so their efforts are efficiently complementary. At the core of "Managing New Office Technology" are three detailed case studies that show the principles of "sociotechnical design" at work. These examples of the planning, designing, and implementing of organizational change in an order processing customer service department, a computer systemsfirm, and a payroll department, show step by step how to apply the procedure across a broad range of different activities. Unlike other books on the subject, which deal principally with clerical work and show little interest in bridging the gap between theory and application, "Managing New Office Technology" extends to address "the work of management and staff professionals," and shows "how reorganizing is done." Moreover, recognizing that outside interests have a stake in the effects of technological development in offices, Pava provides a framework for addressing the concerns of such groups as displaced professionals, minorities, middle managers, clerical support staff, old workers, young workers, and organized labor. A glossary of terms and an afterword by Eric Trist, originator of the sociotechnical approach, round out this long-awaited work. For managers concerned about astute deployment of new office technology and for those who are also anxious about the larger implications for society of the growth of automation in offices, Calvin Pava's "Managing New Office Technology" will be required reading.

Managing High-Technology Programs and Projects

Download Managing High-Technology Programs and Projects PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 9780471265573
Total Pages : 420 pages
Book Rating : 4.2/5 (655 download)

DOWNLOAD NOW!


Book Synopsis Managing High-Technology Programs and Projects by : Russell D. Archibald

Download or read book Managing High-Technology Programs and Projects written by Russell D. Archibald and published by John Wiley & Sons. This book was released on 2003-03-13 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: A well-known author within the field: Russell Archibald is widely known in the project management field. He helped to found the Project Management Institute, and he is a former principal with Integrated Project Systems, a consulting firm that specializes in process and system implementation and training in project management for high-tech corporations and agencies. * The definitive book on managing high-tech initiatives: This book fulfills a long-standing need for a comprehensive, practical and unified description of the business of managing complex programs and projects. It provides detailed coverage of all aspects of complex project management, with emphasis on those involving advanced technology.

Marketing High Technology

Download Marketing High Technology PDF Online Free

Author :
Publisher : Simon and Schuster
ISBN 13 : 1439107556
Total Pages : 235 pages
Book Rating : 4.4/5 (391 download)

DOWNLOAD NOW!


Book Synopsis Marketing High Technology by : William H. Davidow

Download or read book Marketing High Technology written by William H. Davidow and published by Simon and Schuster. This book was released on 1986-06-02 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor explosion," tells how to fight the marketing battle in the intensely competitive world of high-tech companies—and win. Blunt, pithy, and knowledgeable, Davidow draws on his successful marketing experience at Intel Corporation to create a complete program for marketing victory. He drives home the basics, such as how to go head-on against the competition; how to "plan products, not devices"; how to give products a "soul"; and how to engineer promotions, market internationally, motivate salespeople, and rally distributors. Above all, he demonstrates the critical importance of servicing and supporting customers. Total customer satisfaction, Davidow makes clear, must be every high-tech marketer's ultimate goal. The only comprehensive marketing strategy book by an insider, Marketing High Technology looks behind the scenes at industry-shaking clashes involving Apple and IBM, Visicorp and Lotus, Texas Instruments and National Semiconductor. He recounts his own involvement in Crush, Intel's innovative marketing offensive against Motorola, to demonstrate, step-by-step, how it became an industry prototype for a winning high-tech campaign. Davidow clearly spells out sixteen principles which increase the effectiveness of marketing programs. From examples as diverse as a Rolling Stones concert and a microprocessor chip, he defines a true "product." He analyzes and explains in new ways the strategic importance of distribution as it relates to market sector, pricing, and the pitfalls it entails. He challenges some traditional marketing theory and provides unique and important insights developed from over twenty years in the high-tech field. From an all-encompassing philosophy that great marketing is a crusade requiring total commitment, to a careful study of the cost of attacking a competitor, this book is an essential tool for survival in today's high-risk, fast- changing, and very lucrative high-tech arena.

Managing New Industry Creation

Download Managing New Industry Creation PDF Online Free

Author :
Publisher : Stanford University Press
ISBN 13 : 9780804780339
Total Pages : 302 pages
Book Rating : 4.7/5 (83 download)

DOWNLOAD NOW!


Book Synopsis Managing New Industry Creation by : Thomas Murtha

Download or read book Managing New Industry Creation written by Thomas Murtha and published by Stanford University Press. This book was released on 2002-11-01 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book concerns industry creation as knowledge creation. The authors argue that a new class of global, knowledge-driven manufacturing industries has emerged in which learning, continuity, and speed define competition. In these new industries, access to knowledge creation processes matters more than ownership of physical assets. Location matters only insofar as it confers learning advantages and market access. Companies need strategies that can mobilize their organizations' country-specific strengths and freely leverage them in open, global learning partnerships with allies, suppliers, and customers. Managing New Industry Creation distills principles that managers can use to seize leadership for their companies as these new industries emerge. The authors draw their insights from firsthand discussions with over 160 managers and scientists who helped found the high-information-content flat panel display (FPD) industry. In the early 1990s, large-format FPDs exploded into public knowledge as a critical enabling technology for notebook computers. In the future, FPDs will increasingly function as the face by which users interact with technology products. The book recounts the business decisions that propelled the industry from humble beginnings to empower a globally mobile workforce and eventually build wall-hanging, high definition televisions that every household can afford. The FPD industry was the first new manufacturing industry to fully emerge in a global economy defined more by trade in knowledge than in physical products. Although FPDs were commercialized in Japan, the joint efforts of an international community of companies made high-volume production of large displays viable. Companies from outside of Japan—including IBM, Applied Materials, and Corning—achieved key positions by challenging U.S.-centered preconceptions of innovation, new business creation, and management process, giving unprecedented global authority and responsibility to their Japanese affiliates. Their success established new rules for competing in the knowledge-driven, global manufacturing industries of the future, first described here for managers, R&D scientists, academics, and students of corporate strategy.

Managing Technology and Innovation

Download Managing Technology and Innovation PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1134231946
Total Pages : 503 pages
Book Rating : 4.1/5 (342 download)

DOWNLOAD NOW!


Book Synopsis Managing Technology and Innovation by : Robert Verburg

Download or read book Managing Technology and Innovation written by Robert Verburg and published by Routledge. This book was released on 2006-06-19 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern technology and innovation are vital to the success of all companies, be they hi-tech firms or companies seemingly unaffected by technology and innovation; whether established firms or business start-ups. This book focuses on understanding technology as a corporate resource, covering product development, design of systems and the managerial aspects of new and high technology. Topics investigated include: the internal organization of high technology firms the management of technology in society managing innovation dilemmas and strategies. The wide-ranging experience of the teachers and experts contributing to this book has resulted in an integrated, multi-disciplinary, textbook that provides an introductory overview to managing technology and innovation in the twenty-first century. This text is essential reading for students of business and engineering concerned with technology and innovation management.

Winning in High-Tech Markets

Download Winning in High-Tech Markets PDF Online Free

Author :
Publisher :
ISBN 13 : 9780071033862
Total Pages : 280 pages
Book Rating : 4.0/5 (338 download)

DOWNLOAD NOW!


Book Synopsis Winning in High-Tech Markets by : Morone

Download or read book Winning in High-Tech Markets written by Morone and published by . This book was released on 1993-01-01 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are so many U.S. firms performing poorly in high-technology industries like consumer electronics & semiconductors? Why are they being outperformed in the fast-growing, dynamic, short-cycle-time industries that they themselves pioneered? Why are some firms-foreign & domestic-better than others at competing through technology? And what can governments do to promote industrial competitiveness? Joseph Monroe argues that the answers to these questions can be found in the practices & behavior of general management. Monroe's investigation into the role of general management in building competitive advantage on the basis of technology highlights three U.S. successes in high-tech markets. GE Medical Systems, Motorola Communications, & Corning are among a small number of U.S. businesses that have built global leadership in precisely the kinds of high-tech markets in which many U.S. firms have been outperformed by their Japanese counterparts. Monroe explores the managerial strategies, practices, & philosophies behind their success, & how these influenced, & were influenced by, technology development. His conclusion that successful firms are often those whose corporate strategies are shaped by technology opportunities is striking in its divergence from the conventional wisdom about American managerial practice & the role that government can play in promoting high-technology strength.

High-Tech Entrepreneurship

Download High-Tech Entrepreneurship PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1136009027
Total Pages : 304 pages
Book Rating : 4.1/5 (36 download)

DOWNLOAD NOW!


Book Synopsis High-Tech Entrepreneurship by : Michel Bernasconi

Download or read book High-Tech Entrepreneurship written by Michel Bernasconi and published by Routledge. This book was released on 2013-01-11 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: High-tech businesses form a crucial part of entrepreneurial activity – in some ways presenting very typical examples of entrepreneurship, yet in some ways representing quite different challenges. The uncertainty in innovation and advanced technology makes it difficult to use conventional economic planning models, and also means that the management skills used in this area must be more responsive to issues of risk, uncertainty and evaluation than in conventional business opportunities. Specifically focusing on the mix of theory and practice needed to accurately inform students, the key topics covered include: uncertainty and innovation entrepreneurial finance marketing technological innovations high-tech incubation management. Including case studies to give practical insights into genuine business examples, this comprehensive book has a distinctly ‘real-world’ focus throughout. Edited by a multi-national team, it draws together leading writers and researchers from across Europe, making it a must-read for all those involved in advanced entrepreneurship with specific interests in high-tech start-ups.

Download  PDF Online Free

Author :
Publisher : World Scientific
ISBN 13 : 191129900X
Total Pages : 407 pages
Book Rating : 4.9/5 (112 download)

DOWNLOAD NOW!


Book Synopsis by :

Download or read book written by and published by World Scientific. This book was released on with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Managing Technology-Based Projects

Download Managing Technology-Based Projects PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 9780470402542
Total Pages : 0 pages
Book Rating : 4.4/5 (25 download)

DOWNLOAD NOW!


Book Synopsis Managing Technology-Based Projects by : Hans J. Thamhain

Download or read book Managing Technology-Based Projects written by Hans J. Thamhain and published by John Wiley & Sons. This book was released on 2014-03-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A GUIDE TO EFFECTIVE PROJECT MANAGEMENT IN TECHNOLOGY-BASED FIRMS Used effectively, project management can increase a firm’s market share, product quality, and customer satisfaction. Though technology-based companies place themselves at a competitive disadvantage if they neglect this strategic tool, many overlook project management’s benefits because they see themselves as continuously adapting organizations. In reality, this role makes project management even more vital. Managing Technology-Based Projects imparts the latest approaches and tools essential to lead a successful technology-based project. It outlines the practical integration of project management with four key areas: strategic alignment of projects within the enterprise, the project management process and its organizational support system, invaluable tools and techniques, and the individual and group leadership within a project’s organization. Complete with examples of industrial applications, the book includes: Methods for defining key performance indicators and assessing project management process effectiveness Suggestions for fine-tuning and continuous improvement Practical case scenarios, discussion topics, end-of-chapter reviews, and exercises Attention to project management as it applies to a globalized business No one in a managerial role should be without Thamhain’s expert advice. This guidebook is your road map to successfully incorporating enterprise project management into technology-based work.

Strategic Marketing for High Technology Products

Download Strategic Marketing for High Technology Products PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1351363808
Total Pages : 211 pages
Book Rating : 4.3/5 (513 download)

DOWNLOAD NOW!


Book Synopsis Strategic Marketing for High Technology Products by : Thomas Fotiadis

Download or read book Strategic Marketing for High Technology Products written by Thomas Fotiadis and published by Routledge. This book was released on 2018-05-08 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products – and especially cutting edge ones – involves a complex and multidimensional bundle of specific and unique characteristics, such as the complexity of products, the intensity of the competition, confusion and/ or fear of adoption among consumers, fast pacing changes in the external environment. The very nature of the interrelations that evolve as part of the dynamic process of strategy formulation contributes further to the formulation of a very challenging environment which is described as tumultuous, volatile and turbulent. These specific features, qualities and characteristics constitute the core of the innate need for an integrated approach that requires and depends on the cooperation and coordination of specific functional competencies. This book employs a systemic approach that accommodates the integration of specialized departmental capabilities as a fundamental prerequisite and a cornerstone for the successful navigation of high-tech organizations in their extremely competitive environments. It provides a solid and extant context of compact and consistent cognitive background that is specific to the HT strategic marketing field, and a strategic tool that utilizes, relies and is built on the turbulent environment of HT rather than just overlooking, avoiding or ignoring it, and that assumes a proactive point of view, capitalizing on characteristics specific to this field, through the provision of a strategic managerial and marketing model that is overlaid onto a reliably assessed foundation of dynamic qualities, with a long-term orientation and scope, albeit one that would be easy to apply and which will generate immediate results.