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Author : Robert Clayton Ford
Publisher :
ISBN 13 :
Total Pages : 568 pages
Book Rating : 4.E/5 ( download)
Download or read book Managing Destination Marketing Organizations written by Robert Clayton Ford and published by . This book was released on 2008 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alastair M. Morrison
Publisher : Taylor & Francis
ISBN 13 : 1000876160
Total Pages : 898 pages
Book Rating : 4.0/5 (8 download)
Download or read book Marketing and Managing Tourism Destinations written by Alastair M. Morrison and published by Taylor & Francis. This book was released on 2023-07-31 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1799824705
Total Pages : 1214 pages
Book Rating : 4.7/5 (998 download)
Download or read book Destination Management and Marketing: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-03-06 with total page 1214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.
Author : Youcheng Wang
Publisher : CABI
ISBN 13 : 1845937627
Total Pages : 380 pages
Book Rating : 4.8/5 (459 download)
Download or read book Destination Marketing and Management written by Youcheng Wang and published by CABI. This book was released on 2011 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management.
Author : Steven Pike
Publisher : Routledge
ISBN 13 : 113641102X
Total Pages : 250 pages
Book Rating : 4.1/5 (364 download)
Download or read book Destination Marketing Organisations written by Steven Pike and published by Routledge. This book was released on 2007-06-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing Organisations bridges industry and theory by synthesising a wealth of academic literature of practical value to DMOs. Key learning outcomes are to enhance understanding of the fundamental issues relating to: The rationale for the establishment of DMOs The structure, roles, goals and functions of DMOs The key opportunities, challenges and constraints facing DMOs The complexities of marketing destinations as tourism brands The Author Dr Steven Pike (PhD) spent 17 years in the tourism industry, working in destination marketing organisations, before joining academia. He is currently a Visiting Scholar with the School of Advertising, Marketing and Public Relations at Queensland University of Technology, and Senior Lecturer in the School of Marketing and Tourism at Central Queensland University.
Author : Camilleri, Mark Anthony
Publisher : IGI Global
ISBN 13 : 1522558365
Total Pages : 429 pages
Book Rating : 4.5/5 (225 download)
Download or read book Strategic Perspectives in Destination Marketing written by Camilleri, Mark Anthony and published by IGI Global. This book was released on 2018-08-17 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. This book provides students and practitioners with a good understanding of the tourism marketing environment, destination branding, pricing of tourism products, tourism distribution channels, e-tourism, as well as on sustainable and responsible tourism practices, among other topics. It explores the socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. This book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.
Author : World Tourism Organization
Publisher :
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4.:/5 (319 download)
Download or read book A Practical Guide to Tourism Destination Management written by World Tourism Organization and published by . This book was released on 2007 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of UNWTO's top sellers!!! This publication represents a major contribution to developing professionalism in the field of destination management. It is intended as a practical guide, showing how concepts of destination management may be translated into practice. Besides it will be of considerable interest to academics as we acknowledge the work of other experts and academic leaders who have contributed to the field of destination management. As the main purpose of Destination Management Organisations is to attract people to visit in the first place, this practical guide will explain through models, guidelines and snapshot case studies how to create a suitable environment and quality delivery on the ground and how to ensure that visitors' expectations are met at the destination.
Author : Ramos, Célia M.Q.
Publisher : IGI Global
ISBN 13 : 1799819485
Total Pages : 477 pages
Book Rating : 4.7/5 (998 download)
Download or read book Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector written by Ramos, Célia M.Q. and published by IGI Global. This book was released on 2019-12-27 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourists frequently rely on social networks to provide information about a product or destination as a decision support tool to make adequate decisions in the process of planning a trip. In this digital environment, tourists share their travel experiences, impressions, emotions, special moments, and opinions about an assortment of tourist services like hotels, restaurants, airlines, and car rental services, all of which contribute to the online reputation of a tourist destination. The Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector is a fundamental reference source that provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies. This book is ideally designed for tour developers, travel agents, restaurateurs, hotel management, tour directors, entrepreneurs, social media analysts, managers, industry professionals, academicians, researchers, and students.
Author : Marianna Sigala
Publisher : Springer
ISBN 13 : 3030004376
Total Pages : 644 pages
Book Rating : 4.0/5 (3 download)
Download or read book Wine Tourism Destination Management and Marketing written by Marianna Sigala and published by Springer. This book was released on 2019-06-25 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.
Author : Steven Pike
Publisher : Routledge
ISBN 13 : 1317430913
Total Pages : 480 pages
Book Rating : 4.3/5 (174 download)
Download or read book Destination Marketing written by Steven Pike and published by Routledge. This book was released on 2015-12-14 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.
Author : Nigel Morgan
Publisher : Routledge
ISBN 13 : 1136411097
Total Pages : 328 pages
Book Rating : 4.1/5 (364 download)
Download or read book Destination Branding written by Nigel Morgan and published by Routledge. This book was released on 2007-06-07 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
Author : Valeri, Marco
Publisher : IGI Global
ISBN 13 : 1668438917
Total Pages : 357 pages
Book Rating : 4.6/5 (684 download)
Download or read book New Governance and Management in Touristic Destinations written by Valeri, Marco and published by IGI Global. This book was released on 2021-12-24 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: As competition is increasingly taking place on a global scale, tourist destinations must act more like businesses than they have in the past. Development in the tourism sector has often been beset by ambiguities and contradictions and has been the subject of debate across a range of disciplines in terms of its sustainability and level of social commitment. New Governance and Management in Touristic Destinations analyzes the most proper governance model to be implemented to increase the competitiveness of tourist destinations. It also focuses on the need to develop a managerial orientation capable of making the tourism system interact with tourism demand. Covering topics such as electronic word of mouth, gastronomic tourism, and sustainable development, this book is essential for practicing hospitality and tourism managers, professionals in the hospitality and tourism industry, specialists and consultants, government officials, researchers, educators, academicians, and students.
Author : Dogan Gursoy
Publisher : Routledge
ISBN 13 : 1351588273
Total Pages : 710 pages
Book Rating : 4.3/5 (515 download)
Download or read book The Routledge Handbook of Destination Marketing written by Dogan Gursoy and published by Routledge. This book was released on 2018-04-27 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0. Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.
Author : Nazmi Kozak
Publisher : Springer
ISBN 13 : 3030169812
Total Pages : 323 pages
Book Rating : 4.0/5 (31 download)
Download or read book Tourist Destination Management written by Nazmi Kozak and published by Springer. This book was released on 2019-04-27 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.
Author : Steven Pike
Publisher : Routledge
ISBN 13 : 1136002669
Total Pages : 423 pages
Book Rating : 4.1/5 (36 download)
Download or read book Destination Marketing written by Steven Pike and published by Routledge. This book was released on 2012-08-06 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the world’s visitor arrivals. The other 200 or so are left to fight for a share of the remaining 25%. Therefore, destination marketers at city, state and national levels have arguably, a far more challenging role than other services or consumer goods marketers. Destination Marketing: an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications. These embody both the opportunities and challenges facing Destination Marketing Organisations (DMOs), and are: 1. Profitable customer relationships; 2. Enhancing stakeholder relationships; 3. Cross-functional processes; 4. Stimulating purposeful dialogue with customers; and 5. Generating message synergy The author seeks to provide a rationale for DMOs; to develop a structure, roles and goals of DMOs; to examine the key challenges and constraints facing DMOs; to impart a destination branding process; to develop a philosophy of integrated marketing communications; to lead the emergence of visitor and stakeholder relationship management; and to set forth options for performance measurement.
Author : Marios Sotiriadis
Publisher : Emerald Group Publishing
ISBN 13 : 1786352893
Total Pages : 579 pages
Book Rating : 4.7/5 (863 download)
Download or read book The Handbook of Managing and Marketing Tourism Experiences written by Marios Sotiriadis and published by Emerald Group Publishing. This book was released on 2016-11-09 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.
Author : C Michael Hall
Publisher : Routledge
ISBN 13 : 1136408193
Total Pages : 344 pages
Book Rating : 4.1/5 (364 download)
Download or read book Safety and Security in Tourism written by C Michael Hall and published by Routledge. This book was released on 2012-12-06 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: How will the travel and tourism industry respond to the terrorist attacks on America?The recent terrorist attacks in the United States and their repercussions for the travel and leisure industries have focused more attention on tourism safety and security issues than ever before. The impact on tourism destinations and businesses, as well as on traveler behavior, will be significant. Recent events require further analysis not only of how travel safety may be improved but also how security issues may be seen in terms of tourism marketing and management so that the industry is able to better respond to such challenges.In this, an era of turbulent global relationships, the need for destination marketing organizations to demonstrate that they are safe for tourists has become increasingly important. Negative publicity, often unrelated to on-the-ground reality, may also serve to affect tourist perceptions.Safety and Security in Tourism: Relationships, Management, and Marketing examines: the effects of the September 11, 2001 attacks on the tourism industry and how the industry is responding the importance of safety as a factor in destination or activity choice case studies of destination and business responses to past political instability and/or attacks against tourists safety, security and destination image the role of the media in influencing consumer perceptions of travel safety consumer awareness of travel advisories and their influence on behavior the role of insurance in the travel industry consumer awareness and acceptance of security measures in travel and tourism safety and security as a component in destination marketing crisis and risk management in the tourism industry cross-border security and visa controls and their implications for tourism safety and security measures for tourists in different sectors and in airportsTourism has often been cited as a force for peace, yet tourism is typically one of the first industrial casualties of war and political unrest. This book examines tourism safety and security issues to give you a better knowledge base from which to respond to future events.
