Managing Customer Value One Step At A Time Second Edition

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Managing Customer Value: One Step At A Time (Second Edition)

Author : Dilip Soman
Publisher : World Scientific
ISBN 13 : 9811247412
Total Pages : 414 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Managing Customer Value: One Step At A Time (Second Edition) by : Dilip Soman

Download or read book Managing Customer Value: One Step At A Time (Second Edition) written by Dilip Soman and published by World Scientific. This book was released on 2022-05-10 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you take an individual who has never done business with your organization and gradually transform them into the best possible customer? How do you decide how much to spend on various marketing actions? How do you think about the pricing decision with a view to optimizing the value of your customers as assets? Where do you start, what tools do you use, and what heuristics are useful in making these decisions? This book attempts to answer questions such as these. The one-sentence summary of the answer, though, is simple — hold the individual's hands and walk them up a value ladder, one step at a time.This book is written for an advanced student of business and the practicing manager. It presents an integrated view of the marketing function. In particular, it focuses on all the activities that a firm engages in to create and manage value - not just the customer-facing activities. It links the traditional views of customer value with the finance, accounting, human resources, organizational behaviour, information technology and operations functions of the organization. It draws on the science of behaviour change and the data sciences to present a contemporary view of the customer value function. The content is meant to be prescriptive — it describes a process for value creation and management, yet analytical; theoretical, yet empirically driven. It urges the reader to think about the customer value function to be organized along activities that the firm would like the customers to engage in, not activities that the firm engages in. It presents a framework that is not only conceptually driven but also has a sound mathematical basis.

Lean Human Resources

Author : Cheryl M. Jekiel
Publisher : CRC Press
ISBN 13 : 1000034216
Total Pages : 183 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Lean Human Resources by : Cheryl M. Jekiel

Download or read book Lean Human Resources written by Cheryl M. Jekiel and published by CRC Press. This book was released on 2020-05-26 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lean Human Resources addresses a critical issue facing organisations undertaking lean transformation or attempting to create a lean culture of continuous improvement. People are the single biggest factor necessary to ensure success, but it is common for the role of the HR department to be overlooked. Cheryl M. Jekiel, who has been implementing Lean initiatives out of HR offices for more than 20 years, defines the people-related approaches and practices required for success. She explains how the HR function must work hand-in-hand with senior leaders to alter the cultural dynamic that keeps employees from leveraging their peak abilities, analysing why so many companies allow this sort of waste to exist and how traditional HR departments have not been especially effective in combating waste. The book provides continuous improvement professionals, executives and business owners with the means to maximize employee potential by showing them how to increase the improvement power of their HR departments. It also helps them understand what lean transformations can achieve with the correct investment of time, funds, resources and leadership approach. It is also the perfect introduction to lean for those working in HR, explaining the role they should take to support lean implementation and help their colleagues achieve their full potential. Much has been learned since the first edition published five years ago based on the hundreds of conversations the author has had about Lean HR with people from all over the world. This new edition brings Lean Human Resources right up-to-date.

Manual of School Management ... Second edition

Author : Thomas MORRISON (LL.D.)
Publisher :
ISBN 13 :
Total Pages : 396 pages
Book Rating : 4.0/5 (23 download)

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Book Synopsis Manual of School Management ... Second edition by : Thomas MORRISON (LL.D.)

Download or read book Manual of School Management ... Second edition written by Thomas MORRISON (LL.D.) and published by . This book was released on 1874 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt:

INSPIRED

Author : Marty Cagan
Publisher : John Wiley & Sons
ISBN 13 : 111938754X
Total Pages : 370 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis INSPIRED by : Marty Cagan

Download or read book INSPIRED written by Marty Cagan and published by John Wiley & Sons. This book was released on 2017-11-17 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.

Water Resource Economics, second edition

Author : Ronald C. Griffin
Publisher : MIT Press
ISBN 13 : 0262334038
Total Pages : 497 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Water Resource Economics, second edition by : Ronald C. Griffin

Download or read book Water Resource Economics, second edition written by Ronald C. Griffin and published by MIT Press. This book was released on 2016-03-11 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated edition of a comprehensive introduction to the economics of water management, with self-contained treatment of all necessary economic concepts. Economics brings powerful insights to water management, but most water professionals receive limited training in it. The second edition of this text offers a comprehensive development of water resource economics that is accessible to engineers and natural scientists as well as to economists. The goal is to build a practical platform for understanding and performing economic analysis using both theoretical and empirical tools. Familiarity with microeconomics or natural resource economics is helpful, but all the economics needed is presented and developed progressively in the text. The book focuses on the scarcity of water quantity (rather than on water quality). The author presents the economic theory of resource allocation, recognizing the peculiarities imposed by water, and then goes on to treat a range of subjects including conservation, groundwater depletion, water law, policy analysis, cost–benefit analysis, water marketing, privatization, and demand and supply estimation. Added features of this updated edition include a new chapter on water scarcity risk (with climate change and necessary risk tools introduced progressively) and new risk-attentive material elsewhere in the text; sharper treatment of block rates and pricing doctrine; expanded attention to contemporary literature and issues; and new appendixes on input–output analysis, water footprinting and virtual water, and cost allocation. Each chapter ends with a summary and exercises.

Mastering Customer Value Management

Author : Ray Kordupleski
Publisher : Customer Value Management I
ISBN 13 : 9781893673076
Total Pages : 372 pages
Book Rating : 4.6/5 (73 download)

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Book Synopsis Mastering Customer Value Management by : Ray Kordupleski

Download or read book Mastering Customer Value Management written by Ray Kordupleski and published by Customer Value Management I. This book was released on 2003 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is an emerging art and science of customer value management that is proving its worth inincreased market share and shareholder value for the companies that practice it. Customer value management is about: choosing value (determining what customers really value and developing your value proposition ) delivering value (making sure business processes are aligned with value proposition) communicating value (educating the market on your value proposition)The concepts of customer value management and the practical tools that have been developed to support them are the subject of this book.

Marketing Management, 2nd Edition

Author : Arun Kumar & N. Meenakshi
Publisher : Vikas Publishing House
ISBN 13 : 8125942599
Total Pages : 969 pages
Book Rating : 4.1/5 (259 download)

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Book Synopsis Marketing Management, 2nd Edition by : Arun Kumar & N. Meenakshi

Download or read book Marketing Management, 2nd Edition written by Arun Kumar & N. Meenakshi and published by Vikas Publishing House. This book was released on 2011 with total page 969 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.

Project Management, 2nd Edition

Author : Patel Bhavesh
Publisher : Vikas Publishing House
ISBN 13 : 8125931341
Total Pages : 783 pages
Book Rating : 4.1/5 (259 download)

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Book Synopsis Project Management, 2nd Edition by : Patel Bhavesh

Download or read book Project Management, 2nd Edition written by Patel Bhavesh and published by Vikas Publishing House. This book was released on 2012 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book discusses all the issues related to Project Management. Strategic considerations, recognition of the human factor and need for administrative set-up are interwoven in this book while developing the main theme of the financial side of project management. New in this Book 1. New chapters titled 'Infrastructure Projects and Project Financing' have been added 2. 'Economic and Social Cost Benefit' and 'Network Analysis and Execution Plan' have been enriched with additional material 3. Components of interest rates has been elaborated and the concepts of cost of capital and required rate of return built on it 4. More examples and real cases and enhanced diagrammatic explanation 5. Chapterization scheme has been revised in the line of phases of project life cycle 6. References, footnotes and web links have been added to give readers access to extra material for further reading Key Features 1. Strategy, human aspect, administrative issues and system approach have been integrated in a single thread without compromising on conceptual clarity and simplicity 2. Use of spreadsheet has been extensively explained in chapters where it is most applicable 3. A continuous case has been built around the theme of each chapter throughout the book

Best Practices and Conceptual Innovations in Information Resources Management: Utilizing Technologies to Enable Global Progressions

Download Best Practices and Conceptual Innovations in Information Resources Management: Utilizing Technologies to Enable Global Progressions PDF Online Free

Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
ISBN 13 : 1605661295
Total Pages : 428 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Best Practices and Conceptual Innovations in Information Resources Management: Utilizing Technologies to Enable Global Progressions by : Khosrow-Pour, D.B.A., Mehdi

Download or read book Best Practices and Conceptual Innovations in Information Resources Management: Utilizing Technologies to Enable Global Progressions written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2008-12-31 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book offers insight into emerging developments in information resources management and how these technologies are shaping the way the world does business, creates policies, and advances organizational practices"--Provided by publisher.

Project Management

Author : Adedeji B. Badiru
Publisher : CRC Press
ISBN 13 : 1420083201
Total Pages : 585 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Project Management by : Adedeji B. Badiru

Download or read book Project Management written by Adedeji B. Badiru and published by CRC Press. This book was released on 2011-12-12 with total page 585 pages. Available in PDF, EPUB and Kindle. Book excerpt: As organizations realize the benefits of PM, the need to develop effective management tools rises with the increasing complexity of new technologies and processes. Taking a systems approach to accomplishing goals and objectives, Project Management: Systems, Principles, and Applications covers contemporary tools and techniques of PM from an established pedagogical perspective. A project can be simple or complex. In each case, proven PM processes must be followed with a world systems view of the project environment. While on-the-job training is possible for many of the PM requirements, rigorous and formal training must be used. Consequently, PM resources are of high utility. This text fills the void that exists in the availability of PM resources. Although individual books dealing with management principles, optimization models, and computer tools are available, there are few guidelines for the integration of these three areas for PM purposes. This book integrates these areas into a comprehensive guide to PM. It introduces the triad approach to improve the effectiveness of PM with respect to schedule, cost, and performance constraints within the context of systems modeling. It provides details on an integrated systems PM approach that can help diminish the adverse impacts of these issues through good project planning, organizing, scheduling, and control. CRC Press Authors Speak Adedeji B. Baduri speaks about his book. Watch the video

Vanishing Boundaries

Author : Richard E. Crandall
Publisher : CRC Press
ISBN 13 : 1466505907
Total Pages : 542 pages
Book Rating : 4.4/5 (665 download)

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Book Synopsis Vanishing Boundaries by : Richard E. Crandall

Download or read book Vanishing Boundaries written by Richard E. Crandall and published by CRC Press. This book was released on 2013-10-23 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses need to become more consumer-centric, efficient, and quality conscious. Yet global competition and supply chain complexity are increasing so rapidly that managers must reach across the manufacturing and service boundary to gather more universally applicable ideas. Vanishing Boundaries: How Integrating Manufacturing and Services Creates Customer Value, Second Edition addresses the unprecedented array of new conditions that today’s business managers must face. The book is a revision of the authors’ previous book, New Methods of Competing in the Global Marketplace, Critical Success Factors from Service and Manufacturing. The concepts underpinning the first edition continue to be relevant today and, in this revised edition, are complemented with coverage of additional emerging issues in today’s business environment. The basic theme of the book is captured in its title and illustrated with the addition of case studies of some of today’s most prominent companies. See What’s New in the Second Edition: The emerging relationship between risk management and supply management Risk management, and its corollary, crisis management Trends in outsourcing, such as near-sourcing and in-sourcing Health care improvement programs to reduce cost and improve quality Sustainability – alternative energy infrastructure and the triple bottom line Integration of supply chain services to align goods, information and funds flows Advances in information technology, i.e., cloud computing, videoconferencing Present, and potential, role of social media in attracting customers, servicing customers and building network trading partners. This second edition creates greater awareness of the benefits that businesses can gain by sharing techniques and methodologies across the manufacturing/services boundary. The book emphasizes that successful change management requires a holistic focus on three levels of an organization - its technology, infrastructure, and organizational culture. It includes solutions and implementation strategies for risk and crisis management, sourcing, healthcare, alternative energy infrastructure, integration of supply chain services, advances in IT, social media, and customer relationship building.

Change and Knowledge Management Second Edition

Author :
Publisher : Excel Books India
ISBN 13 : 9350621126
Total Pages : 301 pages
Book Rating : 4.3/5 (56 download)

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Book Synopsis Change and Knowledge Management Second Edition by :

Download or read book Change and Knowledge Management Second Edition written by and published by Excel Books India. This book was released on with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Data Management Technologies and Applications

Author : Oleg Gusikhin
Publisher : Springer Nature
ISBN 13 : 3031689194
Total Pages : 152 pages
Book Rating : 4.0/5 (316 download)

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Book Synopsis Data Management Technologies and Applications by : Oleg Gusikhin

Download or read book Data Management Technologies and Applications written by Oleg Gusikhin and published by Springer Nature. This book was released on with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Managing Customer Value

Author : Dilip Soman
Publisher : World Scientific
ISBN 13 : 9812838287
Total Pages : 414 pages
Book Rating : 4.8/5 (128 download)

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Book Synopsis Managing Customer Value by : Dilip Soman

Download or read book Managing Customer Value written by Dilip Soman and published by World Scientific. This book was released on 2010 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is written for students - as well as employees of organizations - who have some previous exposure to principles of marketing. Its main objectives are to introduce the key marketing principles that govern the interactions between consumers and the goods and services being offered to them, to show how these principles can be used to gain a deeper understanding of the consumer's decision-making cycle, and to apply this knowledge in developing micro-marketing tactics. In doing so, the book offers an alternative perspective to the general practice of marketing products to consumers. Instead of applying the principles of mass marketing to a general group of consumers with similar characteristics, it aims to capture the right consumer at the right time. This is achieved by gaining a deep understanding of consumers' purchasing behavior as they progress through different stages of affiliation with the product or service. These stages are simply a set of thoughts, experiences and feelings that consumers encounter when faced with a purchase decision. Therefore, the major unifying theme between all the observable consumer behaviors and marketing tactics is micro-marketing.

Financial Management (Second Edition)

Author :
Publisher : Excel Books India
ISBN 13 : 9350622610
Total Pages : 909 pages
Book Rating : 4.3/5 (56 download)

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Book Synopsis Financial Management (Second Edition) by :

Download or read book Financial Management (Second Edition) written by and published by Excel Books India. This book was released on with total page 909 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Groundwater Models for Resources Analysis and Management

Author : Aly I. El-Kadi
Publisher : CRC Press
ISBN 13 : 1351443895
Total Pages : 384 pages
Book Rating : 4.3/5 (514 download)

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Book Synopsis Groundwater Models for Resources Analysis and Management by : Aly I. El-Kadi

Download or read book Groundwater Models for Resources Analysis and Management written by Aly I. El-Kadi and published by CRC Press. This book was released on 2017-11-22 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by renowned experts in the field, this book assesses the status of groundwater models and defines models and modeling needs in the 21st century. It reviews the state of the art in model development and application in regional groundwater management, unsaturated flow/multiphase flow and transport, island modeling, biological and virus transport, and fracture flow. Both deterministic and stochastic aspects of unsaturated flow and transport are covered. The book also introduces a unique assessment of models as analysis and management tools for groundwater resources. Topics covered include model vs. data uncertainty, accuracy of the dispersion/convection equation, protocols for model testing and validation, post-audit studies, and applying models to karst aquifers.

IT Service Management: ISO/IEC 20000 1:2018 - Introduction and Implementation Guide - Second edition

Author : Dolf van der Haven
Publisher : Van Haren
ISBN 13 : 9401807027
Total Pages : 81 pages
Book Rating : 4.4/5 (18 download)

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Book Synopsis IT Service Management: ISO/IEC 20000 1:2018 - Introduction and Implementation Guide - Second edition by : Dolf van der Haven

Download or read book IT Service Management: ISO/IEC 20000 1:2018 - Introduction and Implementation Guide - Second edition written by Dolf van der Haven and published by Van Haren. This book was released on 2020-10-26 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revised standard for Service Management, ISO/IEC 20000-1: 2018 is the third version of the international standard for service management, replacing the 2011 edition. It provides requirements for the planning, design, transition, delivery and improvement of a Service Management System, which is the coordinated set of policies, processes, organisational structure and people to manage services. This book introduces the ISO/IEC 20000-1 standard as well as providing extensive practical advice on implementing an SMS that conforms to the requirements. It does so by referring to the ISO/IEC 20000-1:2018 documentation toolkit, which is separately available and contains dozens of templates that allow you to provide the documented evidence necessary.