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Author : Solomon
Publisher :
ISBN 13 : 9781486013869
Total Pages : pages
Book Rating : 4.0/5 (138 download)
Download or read book Managing Consumer Markets (Custom Edition) written by Solomon and published by . This book was released on 2013-02-28 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This custom edition is published for James Cook University.
Author : Elearn
Publisher : Routledge
ISBN 13 : 1136383166
Total Pages : 133 pages
Book Rating : 4.1/5 (363 download)
Download or read book Managing Markets and Customers Revised Edition written by Elearn and published by Routledge. This book was released on 2009-11-03 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stuck for ideas, inspiration or just want to work differently? Management Extra brings all the best management thinking together in one package. The books are practical and well structured to provide an in depth treatment of these management topics. Titles in the series: * Business Environment * Change Management * Development for High Performance * Effective Communications * Financial Management * Information and Knowledge Management * Leadership and Management in Organisations * Leading Teams * Making Sense of Data and Information * Managing Markets and Customers * Managing for Results * Managing Health, Safety and Working Environment * Managing Legal and Ethical Principles * Managing Yourself * Positive Working Relationships * Project Management * Quality and Operations Management * Reaching Your Goals Through Innovation * Recruitment and Selection * Reputation Management The series fuses key theories and concepts with applied activities to help managers examine how they work in practice. The books are created with individuals in mind. They are designed to help you improve your management skills. Management Extra can also be used in conjunction with management programmes of study aligned to standards. Each of the books has case studies, self assessments and activities all underpinned by knowledge and understanding of the frameworks and techniques required to improve performance. Management Extra provides managers and trainers with a handbook for action and development. "You found it – what a find! A practical resource packed with all the relevant theory and suggested activities to support your professional development. An essential resource to have at your fingertips, jump in and enjoy." --Russell Jeans, Learning and Development Manager, ntl "All the essential concepts are here, presented in an easily digestible format with lots of up to date case studies and references – but, most importantly, with plenty of thought provoking activities and self-diagnostic exercises to make the learning personal and transferable." --Peter Manning, Head of Training & Development, News International Newspapers Ltd
Author :
Publisher :
ISBN 13 :
Total Pages : 118 pages
Book Rating : 4.:/5 (259 download)
Download or read book Managing Markets and Customers written by and published by . This book was released on 2006 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pergamon Flexible Learning
Publisher : Routledge
ISBN 13 : 0750680202
Total Pages : 134 pages
Book Rating : 4.7/5 (56 download)
Download or read book Managing Markets and Customers written by Pergamon Flexible Learning and published by Routledge. This book was released on 2006 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: More and more managers are looking for customer focus to help fight the pressures of rising costs, global competition and falling sales. But it's not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean, more focused and more successful. Managing Customers and Markets explores what market orientation means and the key things you need to be able to do as a manager to make a difference. Understand market orientation and what it means for you Recognise ways you can contribute to customer value in your organisation. Explore how to improve customer satisfaction and customer relationships Evaluate your competitive advantage and changes that could be made to structure, products and services to enhance the offer Identify techniques for developing new markets and products. * Authoritative but accessible and lively material * New, exciting and flexible approach to management development
Author : Arun Kumar & N. Meenakshi
Publisher : Vikas Publishing House
ISBN 13 : 8125942599
Total Pages : 942 pages
Book Rating : 4.1/5 (259 download)
Download or read book Marketing Management, 2nd Edition written by Arun Kumar & N. Meenakshi and published by Vikas Publishing House. This book was released on 2011 with total page 942 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.
Author : Philip Kotler
Publisher : Prentice Hall
ISBN 13 : 9780130172877
Total Pages : 718 pages
Book Rating : 4.1/5 (728 download)
Download or read book Marketing Management written by Philip Kotler and published by Prentice Hall. This book was released on 2000-01 with total page 718 pages. Available in PDF, EPUB and Kindle. Book excerpt: This world-wide best-selling book highlights the most recent trends and developments in global marketing--with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on marketing in the 21st Century that introduces the new ideas, tools and practices companies will need to successfully operate in the New Millenium. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force. For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing--along with the opportunities and needs of the marketplace in the years ahead.
Author : James H. Gilmore
Publisher : Harvard Business Review (Hardc
ISBN 13 : 9781578512386
Total Pages : 210 pages
Book Rating : 4.5/5 (123 download)
Download or read book Markets of One written by James H. Gilmore and published by Harvard Business Review (Hardc. This book was released on 2000 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it mean "to dell?" This newly coined business verb means to mass-customize, making products only in response to actual demand. This allows a product to "go direct" to a customer, and it's what Dell Computer does instead of forcing mass-produced computers on its customers. And Dell's not alone. As Editors Jim Gilmore and Joe Pine point out in their introduction to Markets of One, mass customization is a trend that has caught on among consumer and business-to-business companies alike - think of Levi's jeans, Aramark's hospital services, Select Comfort mattresses, and Peapod or Streamline grocery delivery, to name a few. Companies customize their offerings to meet the unique needs of individual customers so that nearly everyone can obtain exactly what they want at a reasonable price. It's a paradigm shift away from the one-size-fits-all way managers have thought about markets over the past century- today, every individual customer is a market of one. This collection of ten Harvard Business Review articles chronicles the evolution of business competition from mass markets to markets of one-in other words, from creating standardized value through mass production to creating customer-unique value through mass customization. The book examines many of the resulting changes in approach to strategy and operations-for example, moving from pushing products to fulfilling individual needs, from focusing solely on market share to measuring customer share, and from marketing to the masses to cultivating learning relationships with each customer. Markets of One offers the best of the leading thinkers on the topic, exploring both the promise and pitfalls of mass customization. Practical applications are presented with examples of leading companies who successfully mass customize for markets of one. A Harvard Business Review Book
Author : Susan Baker
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (52 download)
Download or read book New Consumer Marketing written by Susan Baker and published by . This book was released on 2003 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : K. Anbuvelan
Publisher : Firewall Media
ISBN 13 : 9788170087755
Total Pages : 348 pages
Book Rating : 4.0/5 (877 download)
Download or read book Management Concepts for Civil Engineers written by K. Anbuvelan and published by Firewall Media. This book was released on 2005 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Elearn
Publisher : Routledge
ISBN 13 : 1136383174
Total Pages : 133 pages
Book Rating : 4.1/5 (363 download)
Download or read book Managing Markets and Customers written by Elearn and published by Routledge. This book was released on 2009-11-03 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Structured, well-presented material in a large format—ideal for training and self-study * Focused on the skills and knowledge needed to improve performance * Series books cover a broad range of practical management topics
Author : Christian Grönroos
Publisher : Jossey-Bass
ISBN 13 :
Total Pages : 320 pages
Book Rating : 4.:/5 (319 download)
Download or read book Service Management and Marketing written by Christian Grönroos and published by Jossey-Bass. This book was released on 1990 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gronroos (international and industrial marketing, Swedish School of Economics and Business Administration in Finland) examines the nature of market-oriented management and analyzes the impact that service- dominated competition has had and will continue to have on management thinking and decision making. He includes practical advice on how to cope with specific situations relative to the consumptive process. Annotation copyrighted by Book News, Inc., Portland, OR
Author : Kaufmann, Hans-Ruediger
Publisher : IGI Global
ISBN 13 : 1466665483
Total Pages : 764 pages
Book Rating : 4.4/5 (666 download)
Download or read book Handbook of Research on Managing and Influencing Consumer Behavior written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2014-10-31 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.
Author : Kazuo Inamori
Publisher : CRC Press
ISBN 13 : 1466578912
Total Pages : 167 pages
Book Rating : 4.4/5 (665 download)
Download or read book Amoeba Management written by Kazuo Inamori and published by CRC Press. This book was released on 2012-08-20 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Especially effective in dynamic and highly competitive environments, the Amoeba Management System has received attention from the Harvard Business Review and has already been successfully adopted at more than 400 companies around the world. At the heart of this innovative management system is a business philosophy based on doing the right thing as
Author : Griffin, Terry
Publisher : Houghton Mifflin
ISBN 13 : 9780618502578
Total Pages : 846 pages
Book Rating : 4.5/5 (25 download)
Download or read book Management Eighth Edition Paperback, Custom Publication written by Griffin, Terry and published by Houghton Mifflin. This book was released on 2004-06 with total page 846 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : V. Kumar
Publisher : Springer Science & Business Media
ISBN 13 : 3642201091
Total Pages : 399 pages
Book Rating : 4.6/5 (422 download)
Download or read book Customer Relationship Management written by V. Kumar and published by Springer Science & Business Media. This book was released on 2012-04-30 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the underlying concepts and applications in recent years. Today, CRM represents a strategy, a set of tactics, and a technology that have become indispensible in the modern economy. This book presents an extensive treatment of the strategic and tactical aspects of customer relationship management as we know it today. It stresses developing an understanding of economic customer value as the guiding concept for marketing decisions. The goal of the book is to serve as a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM.
Author : Stefan Wengler
Publisher : Springer Science & Business Media
ISBN 13 : 383509355X
Total Pages : 309 pages
Book Rating : 4.8/5 (35 download)
Download or read book Key Account Management in Business-to-Business Markets written by Stefan Wengler and published by Springer Science & Business Media. This book was released on 2007-11-06 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stefan Wengler provides a well founded answer to the question of the economic value and shows the need for the implementation of key account management. He presents a comprehensive, but easy-to-handle decision-making model that supports the decision on the most efficient key account management organization for individual companies. In addition, he gives a comprehensive overview on the key account management conception and its controlling tools.
Author : C. Nugent
Publisher : IOS Press
ISBN 13 : 1607501457
Total Pages : 248 pages
Book Rating : 4.6/5 (75 download)
Download or read book Personalised Health Management Systems written by C. Nugent and published by IOS Press. This book was released on 2005-11-29 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development and advancement of personalised health management systems requires the consideration of advances in sensor technologies and advanced textiles in addition to nano technologies and evolving information and communication technologies. We are now living in an environment where changes in healthcare structures and requests from patients to have an increased participation in their own healthcare are demanding the availability of affordable and readily available personalised health management systems. Recent research has taken us a step closer in providing such solutions, however, efforts are still required to address the issues of integration of new technologies into existing health care practices, implications of interoperability of services, analysis of results following large scale clinical evaluations and development of technology which is small, reliable and affordable by its users. This publication shows a synergy between research efforts in three diverse areas; sensor technologies, advanced textiles and nanotechnology and computing. It brings together researchers from academia, industry and clinical healthcare provision and emphasises the need for multi-disciplinary collaborations in the future developments of personalised health management systems.
