Services Marketing and Management

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Author :
Publisher : SAGE
ISBN 13 : 9780761941583
Total Pages : 230 pages
Book Rating : 4.9/5 (415 download)

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Book Synopsis Services Marketing and Management by : Audrey Gilmore

Download or read book Services Marketing and Management written by Audrey Gilmore and published by SAGE. This book was released on 2003-06-02 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the context of the frameworks and activities of various types of organization, such as financial services, tourism, charities and museums.

Service Operations Management eBook_o4

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Publisher : Pearson Higher Ed
ISBN 13 : 0273740490
Total Pages : 489 pages
Book Rating : 4.2/5 (737 download)

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Book Synopsis Service Operations Management eBook_o4 by : Robert Johnston

Download or read book Service Operations Management eBook_o4 written by Robert Johnston and published by Pearson Higher Ed. This book was released on 2012-08-07 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: This international market-leading book, aimed at both students and practising managers, provides a comprehensive and balanced introduction to service operations management. Building on the basic principles of operations management, the authors examine the operations decisions that managers face in controlling their resources and delivering services to their customers.

Product and Services Management

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Publisher : Pine Forge Press
ISBN 13 : 1446223221
Total Pages : 277 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Product and Services Management by : George Avlonitis

Download or read book Product and Services Management written by George Avlonitis and published by Pine Forge Press. This book was released on 2006-04-11 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: `A text that successfully bridges the gap between academic theorizing and practitioner applicability because it uses multiple real-world examples/mini-cases of management techniques to illustrate the well-researched academic theoretical foundations of the book′ - Creativity and Innovation Management `A complete and useful treatment of the domain of product and service decisions. This book is unique in its treatment, dealing with product and service portfolio evaluation, new product/service development and product/service elimination in an integrated manner. Enlivened by many mini-cases, the book provides a soup-to-nuts approach that will prove very attractive for students and be a valuable reference for managers as well. Highly recommended′ - Gary L Lilien, Distinguished Research Professor of Management Science, Penn State University `Product and Services Management (PSM) is a welcome, up to date summary of the key issues facing firms in developing and refreshing their portfolios. The examples and cases bring the academic arguments clearly into focus and demonstrate the crucial role of PSM in leading the overall strategy of the firm′ - Professor Graham Hooley, Senior Pro-Vice-Chancellor, Aston University, Birmingham `Managers responsible for and students interested in product portfolio decisions previously had to consult several sources for obtaining up-to-date information; books on new product development, articles on service development, readers on product management, and frameworks for product evaluation and termination. With the book Product and Services Management the reader obtains four-in-one. Avlonitis and Papastathopoulou reveal in a compelling and comprehensive manner why product decisions are the cornerstone of modern marketing and business, and illustrate the theory with numerous mini-cases from Europe and elsewhere. A must read for everyone with a passion for products′ - Dr Erik Jan Hultink, Professor of New Product Marketing, Delft University of Technology This book provides a holistic approach to the study of product and services management. It looks at the key milestones within a product′s or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice. The pedagogical features provided in each chapter include chapter introduction, summary, questions and a further reading section. Additional material for instructors include PowerPoint slides and indicative answers to each chapter′s questions. This book is written for undergraduate and postgraduate students of business administration who are pursuing courses in marketing, product portfolio management, new product development and product policy.

Small Account Investment Management Services: Recommendations for Clearer Policies and Guidelines

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Publisher :
ISBN 13 :
Total Pages : 96 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Small Account Investment Management Services: Recommendations for Clearer Policies and Guidelines by : United States. Advisory Committee on Investment Management Services for Individual Investors

Download or read book Small Account Investment Management Services: Recommendations for Clearer Policies and Guidelines written by United States. Advisory Committee on Investment Management Services for Individual Investors and published by . This book was released on 1973 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:

.NET System Management Services

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Publisher : Apress
ISBN 13 : 1430207574
Total Pages : 437 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis .NET System Management Services by : Alexander Golomshtok

Download or read book .NET System Management Services written by Alexander Golomshtok and published by Apress. This book was released on 2008-01-01 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: Golomshtok gives system admins a solid understanding of the fundamental concepts behind WMI, enabling them to rapidly develop custom management tools and avoid expensive off-the-shelf solutions.

Management of Ambulance Services

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Publisher : Prentice Hall
ISBN 13 : 9780135028292
Total Pages : 0 pages
Book Rating : 4.0/5 (282 download)

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Book Synopsis Management of Ambulance Services by : Nemsma NEMSMA

Download or read book Management of Ambulance Services written by Nemsma NEMSMA and published by Prentice Hall. This book was released on 2014-03-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in Management of Ambulance Services Management of Ambulance Operations offers nineteen chapters of "best practices" that cover the management of an ambulance service, with each chapter written by a recognized expert in that area of ambulance service operation. Teaching and Learning Experience Offers insights and "best practices" from subject matter experts in ambulance services Provides a useful reference and resource for ambulance service managers and executives ***** Purchase Options: This title is available as an eText on our Pearson Digital Library at www.bradybooks.com/dl If you would like a print version of this title you can purchase on www.bradybooks.com All of the titles in Brady's EMS Management Series are also available to easily build customized versions in print or digital format through our Pearson Collections Website

Financial Management in Health Services

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Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335225624
Total Pages : 280 pages
Book Rating : 4.3/5 (352 download)

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Book Synopsis Financial Management in Health Services by : Reinhold Gruen

Download or read book Financial Management in Health Services written by Reinhold Gruen and published by McGraw-Hill Education (UK). This book was released on 2005-09-16 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although financial management is a highly effective means of implementing key policies in health services, it tends to get little attention, being seen as a necessary but unglamorous area of management. This book shows how health care policies and programmes to promote the health of the public can be supported through financial management techniques. No formal understanding of financial systems is necessary since the book begins with the basics of costings and then goes on to examine accounting systems. The book enables the reader to understand financial performance, examine and confidently discuss financial matters, and apply the concepts in their own organization. This book examines: Management accounting Financial accounting Financial control and information systems Series Editors: Rosalind Plowman and Nicki Thorogood.

Delivering Research Data Management Services

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Publisher : Facet Publishing
ISBN 13 : 1856049337
Total Pages : 257 pages
Book Rating : 4.8/5 (56 download)

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Book Synopsis Delivering Research Data Management Services by : Graham Pryor

Download or read book Delivering Research Data Management Services written by Graham Pryor and published by Facet Publishing. This book was released on 2013-12-10 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Step-by-step guidance to setting up and running effective institutional research data management services to support researchers and networks. The research landscape is changing, with key global research funders now requiring institutions to demonstrate how they will preserve and share research data. However, the practice of structured research data management is very new, and the construction of services remains experimental and in need of models and standards of approach. This groundbreaking guide will lead researchers, institutions and policy makers through the processes needed to set up and run effective institutional research data management services. This ‘how to’ guide provides a step-by-step explanation of the components for an institutional service. Case studies from the newly emerging service infrastructures in the UK, USA and Australia draw out the lessons learnt. Different approaches are highlighted and compared; for example, a researcher-focused strategy from Australia is contrasted with a national, top-down approach, and a national research data management service is discussed as an alternative to institutional services. Key topics covered: • Research data provision • Options and approaches to research data management service provision • A spectrum of roles, responsibilities and competences • A pathway to sustainable research data services: from scoping to sustainability • The range and components of RDM infrastructure and services Case studies: • Johns Hopkins University • University of Southampton • Monash University • The UK Data Service • Jisc Managing Research Data programmes. Readership: This book will be an invaluable guide to those entering a new and untried enterprise. It will be particularly relevant to heads of libraries, information technology managers, research support office staff and research directors planning for these types of services. It will also be of interest to researchers, funders and policy makers as a reference tool for understanding how shifts in policy will have a range of ramifications within institutions. Library and information science students will find it an informative window on an emerging area of practice.

Management Services

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Publisher :
ISBN 13 :
Total Pages : 668 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Management Services by :

Download or read book Management Services written by and published by . This book was released on 1989 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Leisure Services Management

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Publisher : Human Kinetics
ISBN 13 : 1718213433
Total Pages : 410 pages
Book Rating : 4.7/5 (182 download)

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Book Synopsis Leisure Services Management by : Amy R. Hurd

Download or read book Leisure Services Management written by Amy R. Hurd and published by Human Kinetics. This book was released on 2023-11-15 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leisure Services Management, Third Edition, outlines essential knowledge and competencies for successful leisure managers. The text prepares students for the Certified Park and Recreation Professional (CPRP) exam and for careers in commercial recreation, public agencies, and the nonprofit sector

Cloud Services, Networking, and Management

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Publisher : John Wiley & Sons
ISBN 13 : 1118845943
Total Pages : 432 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Cloud Services, Networking, and Management by : Nelson L. S. da Fonseca

Download or read book Cloud Services, Networking, and Management written by Nelson L. S. da Fonseca and published by John Wiley & Sons. This book was released on 2015-04-20 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cloud Services, Networking and Management provides a comprehensive overview of the cloud infrastructure and services, as well as their underlying management mechanisms, including data center virtualization and networking, cloud security and reliability, big data analytics, scientific and commercial applications. Special features of the book include: State-of-the-art content Self-contained chapters for readers with specific interests Includes commercial applications on Cloud (video services and games)

Effective Client Management in Professional Services

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Publisher : Routledge
ISBN 13 : 1317145623
Total Pages : 336 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Effective Client Management in Professional Services by : Jack Berkovi

Download or read book Effective Client Management in Professional Services written by Jack Berkovi and published by Routledge. This book was released on 2016-04-29 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do firms become Client-centric? Effective Client Management in Professional Services is about putting the Client first, everywhere, in the activities of professional services firms. The book introduces The Client Management Model to enable firms to assess their level of Client orientation and relationship development. It also features The Client Management Index which enables firms to benchmark their result against their peers. Many firms are still developing and improving their commercial structures and approaches to attract, develop and retain Clients. Characteristically, professional services firms tend to lag their consumer goods and service industry counterparts in overall commerciality. Only recently have they discovered the value of having a strong brand promise with the associated employee engagement. In many firms achievement of Client satisfaction is not a strategic objective; this may need to be reviewed. This book provides a comprehensive, pragmatic guide to the Client relationship journey, from identifying potential Clients to their engagement, care, retention, development, loyalty and beyond. The handbook format has exercises and tools which can help to establish which Clients are likely to be the most lucrative and thus provide the desired financial returns. The book also includes insights from top practitioners, anecdotes, case studies, charts and useful exercises and checklists. Readers can also determine their own level of effectiveness using the end of chapter reviews and a diagnostic tool to produce a Client Management Profile.

Leadership and Management in Integrated Services

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Publisher : SAGE
ISBN 13 : 1844455807
Total Pages : 168 pages
Book Rating : 4.8/5 (444 download)

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Book Synopsis Leadership and Management in Integrated Services by : Judy McKimm

Download or read book Leadership and Management in Integrated Services written by Judy McKimm and published by SAGE. This book was released on 2009-05-05 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Government drivers promote integrated health and social care services for children and adults yet the field is immensely complex, with the involvement of multiple agencies, professionals and other stakeholders. This book will help students and new practitioners make sense of this rapidly changing scene. It provides an overview and introduction to core leadership and management principles, the key management structures and organisations that comprise integrated services. It also considers some of the differences and dilemmas arising from the range of professions and organisations involved in delivering integrated services.

Fire and Emergency Services Administration: Management and Leadership Practices

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Publisher : Jones & Bartlett Publishers
ISBN 13 : 1449675492
Total Pages : 222 pages
Book Rating : 4.4/5 (496 download)

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Book Synopsis Fire and Emergency Services Administration: Management and Leadership Practices by : L. Charles Smeby Jr.

Download or read book Fire and Emergency Services Administration: Management and Leadership Practices written by L. Charles Smeby Jr. and published by Jones & Bartlett Publishers. This book was released on 2005-11-03 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fire and Emergency Service Administration provides an overview of the organization and management of a fire department and the relationship of agencies to the fire service. This text is primarily designed for use in Fire Science, Emergency Medical, and Emergency Preparedness programs at both the Associate and Baccalaureate levels. It can be used for self study or as a supplemental text. As a college text, it would be of interest to students in Fire Administration I, Advanced Fire Administration, and Personal Management for the Fire Service courses, as outlined in the FESHE curriculum.

Trade in Services

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Publisher : DIANE Publishing
ISBN 13 : 142892325X
Total Pages : 103 pages
Book Rating : 4.4/5 (289 download)

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Book Synopsis Trade in Services by :

Download or read book Trade in Services written by and published by DIANE Publishing. This book was released on 1986 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt:

CRM in Financial Services

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Publisher : Kogan Page Publishers
ISBN 13 : 9780749436964
Total Pages : 724 pages
Book Rating : 4.4/5 (369 download)

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Book Synopsis CRM in Financial Services by : Bryan Foss

Download or read book CRM in Financial Services written by Bryan Foss and published by Kogan Page Publishers. This book was released on 2002 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with international case studies and examples, the book begins with a detailed analysis of the state of CRM and e-business in the financial services globally, and then goes on to provide comprehensive and practical guidance on: making the most of your customer base; systems and data management; risk and compliance; channels and value chain issues; implementation; strategic implications.

Management Services in Government

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Publisher :
ISBN 13 :
Total Pages : 600 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Management Services in Government by :

Download or read book Management Services in Government written by and published by . This book was released on 1975 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: