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Management Know How Reihe Des Zentrums Fur Marktorientierte Unternehmensfuhrung Zmu
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Book Synopsis Management Know-How Reihe des Zentrums für Marktorientierte Unternehmensführung (ZMU). by : Zentrum für Marktorientierte Unternehmensführung
Download or read book Management Know-How Reihe des Zentrums für Marktorientierte Unternehmensführung (ZMU). written by Zentrum für Marktorientierte Unternehmensführung and published by . This book was released on 1984 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Managementorientierte Schriften des Zentrums für Marktorientierte Unternehmensführung (ZMU) by : Zentrum für Marktorientierte Unternehmensführung (Vallendar).
Download or read book Managementorientierte Schriften des Zentrums für Marktorientierte Unternehmensführung (ZMU) written by Zentrum für Marktorientierte Unternehmensführung (Vallendar). and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Business Project Management and Marketing by : Michael Kleinaltenkamp
Download or read book Business Project Management and Marketing written by Michael Kleinaltenkamp and published by Springer. This book was released on 2016-01-08 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
Download or read book German books in print written by and published by . This book was released on 1997 with total page 1596 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Fundamentals of Business-to-Business Marketing by : Michael Kleinaltenkamp
Download or read book Fundamentals of Business-to-Business Marketing written by Michael Kleinaltenkamp and published by Springer. This book was released on 2015-03-02 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.
Book Synopsis Advances in Production, Logistics and Traffic by : Uwe Clausen
Download or read book Advances in Production, Logistics and Traffic written by Uwe Clausen and published by Springer. This book was released on 2019-02-25 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The series of Interdisciplinary Conferences on Production, Logistics and Traffic (ICPLT) address the research community as well as practitioners in these fields with special attention to links and interfaces between the three disciplines. The fourth ICPLT in particular deals with technology from intralogistics to automated trucking driving as well as the societal aspects of commercial transport. To contribute to a high-level and beneficial exchange between authorities in politics and municipalities with researchers and practitioners in production and logistics management the ICPLT has asked for contributions from the three disciplines to better understand innovative technologies, best practises and latest results. These contributions have been evaluated and selected based on a double-blind review process to become part of this book. It comprises 21 contributions examining trends and challenges for commercial transport as the essential link for production, logistics and society. Therefore, innovative technologies and strategies are presented and discussed to better understand the interdependencies, conflicts of interest and to develop feasible solutions. Topics · Simulation & Optimization in Production and Logistics · Freight Transport Demand Modelling · Intralogistics & Logistics Facilities · Policy & Human Factors · Production & Maintenance · Supply Chain Management · Sustainable Logistics & Energy Target Groups · Representatives of public authorities, municipalities & politics · Actors of sectoral, transport & spatial planning · Actors of production & logistics · Researchers in the disciplines production, logistics, transport & spatial planning
Book Synopsis Future Trends in Production Engineering by : Günther Schuh
Download or read book Future Trends in Production Engineering written by Günther Schuh and published by Springer Science & Business Media. This book was released on 2012-08-15 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: To meet and adapt to the current and future trends and issues in technology and society, the science committee of The German Academic Society for Production Engineering (WGP) continues to define future topics for production technology. These themes represent not only the key focus for the scientific work of the WGP, but also the central themes of the first annual conference in June 2011, whose paper is publically available in this volume. Such themes, including electric mobility, medical technology, lightweight construction, and resource efficiency, as well as mass production ability have all been identified as future, large-scale, and long-term drivers of change. Future trends influence changes sustainably and fundamentally; they permeate society, technology, economics, and value systems and have an effect in virtually all areas of life. The WGP has, as part of its research, established for itself the goal of not only observing these emerging changes, but also of supervising and influencing their development in order to ensure steady progress, secure sustainability, and shape the future.
Book Synopsis Deutsche Nationalbibliografie by : Die deutsche Nationalbibliothek
Download or read book Deutsche Nationalbibliografie written by Die deutsche Nationalbibliothek and published by . This book was released on 2005 with total page 944 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book H2H Marketing written by Philip Kotler and published by Springer Nature. This book was released on 2023-07-18 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.
Download or read book Decision Making written by David E. Bell and published by Cambridge University Press. This book was released on 1988-10-28 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compilation of different approaches--normative, descriptive,and prescriptive--develops this integrated analysis of decision-making that emphasizes the contributions of various disciplinary interests.
Book Synopsis Capital as Power by : Jonathan Nitzan
Download or read book Capital as Power written by Jonathan Nitzan and published by Routledge. This book was released on 2009-06-02 with total page 853 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conventional theories of capitalism are mired in a deep crisis: after centuries of debate, they are still unable to tell us what capital is. Liberals and Marxists both think of capital as an ‘economic’ entity that they count in universal units of ‘utils’ or ‘abstract labour’, respectively. But these units are totally fictitious. Nobody has ever been able to observe or measure them, and for a good reason: they don’t exist. Since liberalism and Marxism depend on these non-existing units, their theories hang in suspension. They cannot explain the process that matters most – the accumulation of capital. This book offers a radical alternative. According to the authors, capital is not a narrow economic entity, but a symbolic quantification of power. It has little to do with utility or abstract labour, and it extends far beyond machines and production lines. Capital, the authors claim, represents the organized power of dominant capital groups to reshape – or creorder – their society. Written in simple language, accessible to lay readers and experts alike, the book develops a novel political economy. It takes the reader through the history, assumptions and limitations of mainstream economics and its associated theories of politics. It examines the evolution of Marxist thinking on accumulation and the state. And it articulates an innovative theory of ‘capital as power’ and a new history of the ‘capitalist mode of power’.
Book Synopsis Quarterly Economic Commentary by : Economic and Social Research Institute
Download or read book Quarterly Economic Commentary written by Economic and Social Research Institute and published by . This book was released on 2008 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Competences in Education for Sustainable Development by : Paul Vare
Download or read book Competences in Education for Sustainable Development written by Paul Vare and published by Springer Nature. This book was released on 2022-02-02 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume highlights key moments and movements in this "competence turn" in Education for Sustainable Development (ESD), and explores the different ways in which competences have been conceptualized and implemented. By marshaling a dialogue between chapters and sections, the book provides a coherent whole that will become a key source on ESD competences. The contributors develop a conceptual map against which to chart existing (and future) ESD competence frameworks, offer new critical case studies that explore the implementation of educator competences in ESD at different structural levels in different European contexts, explore the link between pedagogy and educator competence through hitherto unpublished case studies based on current practices across Europe, and consider the impact of the COVID-19 pandemic on ESD and educator competence. The book comprises 23 chapters divided into four sections, with an introduction and concluding chapter. Section One introduces concepts and models related to ESD competences, while the following two sections focus on implementation and pedagogy. In light of the foregoing material, the shorter Section Four is both reflective and forward looking. The primary audience for this book will be academics and students working in the fields of Education, Sustainability Science and related disciplines.
Book Synopsis An Introduction to Corporate Environmental Management by : Stefan Schaltegger
Download or read book An Introduction to Corporate Environmental Management written by Stefan Schaltegger and published by Routledge. This book was released on 2017-09-08 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to meet the urgent need for a comprehensive and definitive introduction and teaching text on corporate environmental management. It aims to become the standard textbook for courses examining how business can take the environment into account while also providing an accessible and thorough overview of this increasingly multidisciplinary subject for practitioners. Written by the internationally acknowledged experts Stefan Schaltegger and Roger Burritt (authors of the highly influential Contemporary Environmental Accounting) along with Holger Petersen, the book invites the reader to join in an exploration of the ways in which companies can engage in environmental management and why such engagement can be profitable for business. The reader is invited to: examine whether the contents reflect their own experience, takes their experience further, or opposes their own views; note which of the ideas presented are especially important, add to those ideas, or encourage a reaction (positive or negative); answer questions creatively (based on their own perspective of the issues); encourage themselves to be inspired by questions, which can be investigated further through other written sources of information, such as books you will be guided to through the bibliography, the Internet or the general media; and think about and plan the ways in which the knowledge provided can be implemented in your own situation. The book is organised into four main sections. First, the fundamental ideas and linkages behind business management, the environment and sustainable development are briefly but clearly sketched. The second part of the book outlines the criteria against which environmentally oriented business management can be assessed and the fields of action in which success can be achieved. The third part presents a discussion and examples of strategies for environmental management, which are linked, in the fourth part, to the essential tools of environmental management, especially green marketing, environmental accounting and eco-control. The book is full of case studies and examples related to the main contents of each chapter and each chapter provides a number of questions for the student or reader to address. An Introduction to Corporate Environmental Management is both a textbook and a sourcebook. The reader can either work through the material in a structured way or dip into the content and follow up on specific areas of interest. The materials are designed to be used for understanding and reference, rather than to be learned by heart. The primary aim is for the reader to obtain a practical understanding of the relationship between management and environmental issues which can be applied in day-to-day situations-whether as part of a student's wider view of management or within the practitioner's real-world situation. It will be essential reading for many years to come.
Book Synopsis The Century of the Bed by : Manisha Jothady
Download or read book The Century of the Bed written by Manisha Jothady and published by Moderne Kunst Verlag Fur. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Century of the Bed addresses the use of the bed as an office and workspace. How can we define and reexamine the bed as an architectural space? This publication offers insight into the diverse artistic research on this topic.
Book Synopsis Killing and Letting Die by : Bonnie Steinbock
Download or read book Killing and Letting Die written by Bonnie Steinbock and published by Fordham Univ Press. This book was released on 1994 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection contains twenty-one thought-provoking essays on the controversies surrounding the moral and legal distinctions between euthanasia and "letting die." Since public awareness of this issue has increased this second edition includes nine entirely new essays which bring the treatment of the subject up-to-date. The urgency of this issue can be gauged in recent developments such as the legalization of physician-assisted suicide in the Netherlands, "how-to" manuals topping the bestseller charts in the United States, and the many headlines devoted to Dr. Jack Kevorkian, who has assisted dozens of patients to die. The essays address the range of questions involved in this issue pertaining especially to the fields of medical ethics, public policymaking, and social philosophy. The discussions consider the decisions facing medical and public policymakers, how those decisions will affect the elderly and terminally ill, and the medical and legal ramifications for patients in a permanently vegetative state, as well as issues of parent/infant rights. The book is divided into two sections. The first, "Euthanasia and the Termination of Life-Prolonging Treatment" includes an examination of the 1976 Karen Quinlan Supreme Court decision and selections from the 1990 Supreme Court decision in the case of Nancy Cruzan. Featured are articles by law professor George Fletcher and philosophers Michael Tooley, James Rachels, and Bonnie Steinbock, with new articles by Rachels, and Thomas Sullivan. The second section, "Philosophical Considerations," probes more deeply into the theoretical issues raised by the killing/letting die controversy, illustrating exceptionally well the dispute between two rival theories of ethics, consequentialism and deontology. It also includes a corpus of the standard thought on the debate by Jonathan Bennet, Daniel Dinello, Jeffrie Murphy, John Harris, Philipa Foot, Richard Trammell, and N. Ann Davis, and adds articles new to this edition by Bennett, Foot, Warren Quinn, Jeff McMahan, and Judith Lichtenberg.
Download or read book Price Management written by Hermann Simon and published by Springer. This book was released on 2018-12-11 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a “bible” for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. Praise for Price Management “This book is truly state of the art and the most comprehensive work in price management.” - Prof. Philip Kotler, Kellogg School of Management, Northwestern University “This very important book builds an outstanding bridge between science and practice.“ - Kasper Rorsted, CEO, Adidas “This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty.” - Dr. Chang-Gyu Hwang, Chairman and CEO, KT Corporation (Korea Telecom)
