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Management Della Distribuzione Elementi Di Economia E Gestione Delle Imprese Commerciali
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Book Synopsis Management della distribuzione. Elementi di economia e gestione delle imprese commerciali by : Sergio Sciarelli
Download or read book Management della distribuzione. Elementi di economia e gestione delle imprese commerciali written by Sergio Sciarelli and published by . This book was released on 2014 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Economia e gestione delle imprese commerciali by :
Download or read book Economia e gestione delle imprese commerciali written by and published by . This book was released on 1999 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook of Research on Retailer-Consumer Relationship Development by : Musso, Fabio
Download or read book Handbook of Research on Retailer-Consumer Relationship Development written by Musso, Fabio and published by IGI Global. This book was released on 2014-05-31 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.
Book Synopsis Retail & channel management by : Sandro Castaldo
Download or read book Retail & channel management written by Sandro Castaldo and published by EGEA spa. This book was released on 2021-03-13T00:00:00+01:00 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Il volume, dopo aver tratteggiato nella prima parte i lineamenti essenziali del settore commerciale e gli elementi fondamentali dell’economia e del marketing delle imprese commerciali (il retailing), affronta nella seconda parte il tema della gestione dei canali distributivi e della multicanalità nella prospettiva dell’impresa di produzione di beni e servizi. I temi dell’evoluzione storica della distribuzione e del suo potenziale d’innovazione a livello di punto di vendita e di branding commerciale concludono, con la terza parte, il testo. I casi aziendali e gli approfondimenti empirici presentati in ciascun capitolo del testo permettono di chiarire i contenuti concettuali e di valutare alcune fra le best practice delle migliori imprese nazionali e internazionali.
Book Synopsis Economia e gestione delle imprese commerciali by :
Download or read book Economia e gestione delle imprese commerciali written by and published by . This book was released on 2000 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing della distribuzione e marketing integrato by :
Download or read book Marketing della distribuzione e marketing integrato written by and published by . This book was released on 1997 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Analisi Sistemico Vitale Della Distribuzione Commerciale (Trade Structures and Systems from a Viable Systems Approach Perspective). by : Marialuisa Saviano
Download or read book Analisi Sistemico Vitale Della Distribuzione Commerciale (Trade Structures and Systems from a Viable Systems Approach Perspective). written by Marialuisa Saviano and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Il presente lavoro raprresenta una rilettura in chiave sistemico vitale della distribuzione commerciale, finalizzata alla formulazione di ipotesi interpretative dei percorsi evolutivi delle imprese commerciali. L'elevata varietà e l'incessante variabilità della fenomenica delle imprese commerciali ne rendono arduo l'inquadramento descrittivo; d'altra parte, la molteplicità dei punti di vista, dovuta all'ampia articolazione dei livelli decisionali ne rendono complicato, se non complesso, l'approccio di governo e di gestione e, quindi, lo sforzo di teorizzazione. La riflessione sviluppata nel lavoro può risultare utile allo studente che si avvicina allo studio dell'economia e della gestione delle imprese commerciali sia per la sintesi descrittiva sia per gli spunti interpretativi delle problematiche di governo. Gli addetti ai lavori, invece, potrebbero trovare utile lo schema concettuale proposto ai fini dello sviluppo di modelli esplicativi della realtà esperità, potendosi giovare del prezioso contributo teorico dell'approccio sistemico vitale all'indagine empirica. The huge variety and ongoing variability that nowadays characterize the commercial sector make it complicate to define a framework of sinthesys to represent the whole current scenario. On the other hand, management decision making conditions in modern trade become more and more complex. The book proposes an interpretation of the structures and evolution of the channel and trade relationship discussing the evolutive trend from the traditional configuration of conventional marketing channels to the modern characterization of Vertical (and Horizontal) Marketing Systems.
Book Synopsis L'analisi dell'acquirente nella prospettiva resource based by :
Download or read book L'analisi dell'acquirente nella prospettiva resource based written by and published by . This book was released on 1996 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Il marketing della convenienza by : Daniele Fornari
Download or read book Il marketing della convenienza written by Daniele Fornari and published by EGEA spa. This book was released on 2011-03-09T00:00:00+01:00 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Negli ultimi anni nel mercato distributivo si registrata una crescente intensificazione delle situazioni di price competition tra le imprese commerciali moderne, con rilevanti conseguenze per le politiche di marketing dei produttori e per gli equilibri delle relazioni di filiera. Per questo la pianificazione e la gestione delle politiche di pricing distributivo hanno assunto un ruolo centrale sia nelle relazioni competitive orizzontali tra le insegne, sia nei rapporti verticali tra Industria e Distribuzione. La manovra dei prezzi di vendita tende infatti ad impattare sull'immagine di convenienza e, quindi, sui processi di differenziazione delle insegne commerciali, ma anche sul posizionamento e sulle performance di vendita delle marche industriali. Il presente lavoro si propone di approfondire e di divulgare i principali risultati dell'attività di ricerca svolta dal CERMES - Università Bocconi, sulle problematiche del marketing della convenienza, con particolare riguardo ai mercati del largo consumo. Il libro può essere di particolare interesse sia per gli studiosi e ricercatori di marketing, sia per il management delle imprese industriali e commerciali.
Book Synopsis Le dinamiche degli assortimenti commerciali by : Daniele Fornari
Download or read book Le dinamiche degli assortimenti commerciali written by Daniele Fornari and published by EGEA spa. This book was released on 2011-03-09T00:00:00+01:00 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: L'assortimento la più importante leva del marketing distribuito. Attraverso la manovra dell'ampiezza, della profondità, della varietà dei prodotti e delle marche trattate l'impresa commerciale definisce il servizio di scelta offerto ai consumatori. Nei punti di vendita moderni, inoltre, le politiche assortimentali contribuiscono ai processi di differenziazione delle insegne commerciali. Il libro illustra e sintetizza i principali risultati di ricerca ottenuti sui temi delle politiche assortimentali nell'ambito del Laboratorio Trade Marketing, istituito presso il CERMES - Università Bocconi. In particolare si puntato a evidenziare i processi evolutivi che stanno caratterizzando la struttura degli assortimenti nel mercato del largo consumo, Focalizzando l'attenzione sul posizionamento di marketing delle categorie di prodotto e delle diverse tipologie di marche. I risultati di ricerca ottenuti sono il frutto di un'articolata e approfondita indagine dei comportamenti di acquisto dei consumatori e delle condotte delle imprese commerciali. Il libro può essere di particolare interesse sia per gli studiosi e ricercatori di marketing sia per il management delle imprese industriali e commerciali.
Download or read book #Retailvision written by Daniele Fornari and published by EGEA spa. This book was released on 2019-10-23T12:07:00+02:00 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Il mercato del Retail sta affrontando sfide senza precedenti, di grande discontinuità rispetto al passato, sia sul fronte dell’offerta con una crescente iper-competizione tra i diversi player, sia sul fronte della domanda con l’affermazione di nuovi modelli di consumo e di acquisto. La crescita delle situazioni di infedeltà degli shopper e il progressivo consolidamento dei fenomeni di omnicanalità stanno generando effetti competitivi disruptive, mettendo in discussione i tradizionali paradigmi di Retail Management. Tutto questo sta determinando una significativa ristrutturazione degli assetti distributivi, con la ridefinizione dei posizionamenti di mercato dei canali di vendita e dei gruppi aziendali. Dopo la prima, quella degli anni novanta del secolo scorso, si tratta di una seconda “Rivoluzione Commerciale” che sta spingendo le imprese a modificare le proprie strategie di sviluppo sempre più caratterizzate dall’innovazione dei formati distributivi, dalla diversificazione geografica, dal branding distributivo, dalla polarizzazione tra strategie di pricing Hi-Lo ed EDLP, da modelli organizzativi meno buying-oriented a modelli organizzativi più marketing-oriented. Il libro, valorizzando i risultati degli studi realizzati nell’ambito di REM Lab (il Centro di Ricerche su Retailing e Trade Marketing dell’Università Cattolica), si prefigge di mettere a fuoco i nuovi scenari del Retail e le nuove sfide di marketing nel mercato distributivo e nelle relazioni di filiera. I contributi di analisi accademici e scientifici sono stati integrati e completati con la “visione” di qualificati protagonisti della business community con l’obiettivo di favorire il confronto tra teoria e prassi manageriale. I contenuti del libro possono essere di utilità e di interesse sia per il mondo universitario che per il mondo aziendale.
Book Synopsis Le nuove aree di generazione di valore nei rapporti industria-distribuzione by : Sandro Castaldo
Download or read book Le nuove aree di generazione di valore nei rapporti industria-distribuzione written by Sandro Castaldo and published by . This book was released on 2001* with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Manuale di gestione delle imprese commerciali al dettaglio by :
Download or read book Manuale di gestione delle imprese commerciali al dettaglio written by and published by . This book was released on 1989 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Relazioni di canale e strategie di acquisto delle imprese commerciali. Potere e stabilità nella grande distribuzione britannica by : Fabio Musso
Download or read book Relazioni di canale e strategie di acquisto delle imprese commerciali. Potere e stabilità nella grande distribuzione britannica written by Fabio Musso and published by . This book was released on 1999 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis How is Your MPA Doing? by : Robert S. Pomeroy
Download or read book How is Your MPA Doing? written by Robert S. Pomeroy and published by IUCN. This book was released on 2004 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guidebook which aims to improve MPA management by providing a framework that links the goals and objectives of MPAs with indicators that measure management effectiveness. The framework and indicators were field-tested in 18 sites around the world, and results of these pilots were incorporated into the guidebook. Published as a result of a 4-year partnership of IUCN's World Commission on Protected Areas-Marine, World Wildlife Fund, and the NOAA National Ocean Service International Program Office.
Book Synopsis World Development Report 2019 by : World Bank
Download or read book World Development Report 2019 written by World Bank and published by World Bank Publications. This book was released on 2018-10-31 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Work is constantly reshaped by technological progress. New ways of production are adopted, markets expand, and societies evolve. But some changes provoke more attention than others, in part due to the vast uncertainty involved in making predictions about the future. The 2019 World Development Report will study how the nature of work is changing as a result of advances in technology today. Technological progress disrupts existing systems. A new social contract is needed to smooth the transition and guard against rising inequality. Significant investments in human capital throughout a person’s lifecycle are vital to this effort. If workers are to stay competitive against machines they need to train or retool existing skills. A social protection system that includes a minimum basic level of protection for workers and citizens can complement new forms of employment. Improved private sector policies to encourage startup activity and competition can help countries compete in the digital age. Governments also need to ensure that firms pay their fair share of taxes, in part to fund this new social contract. The 2019 World Development Report presents an analysis of these issues based upon the available evidence.
Book Synopsis Handbook of Research on Ethnic Minority Entrepreneurship by : Leo Paul Dana
Download or read book Handbook of Research on Ethnic Minority Entrepreneurship written by Leo Paul Dana and published by Edward Elgar Publishing. This book was released on 2007 with total page 849 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professor Dana and his colleagues have carefully and successfully put together a collection of chapters on ethnic minority entrepreneurship from all parts of the world. The book comprises eight parts and 49 chapters. Undoubtedly, given the massive size and content of a 835-page book, it is fair to ask, is it value for money? The answer is unequivocally yes! A further comment on the content of the book should probably reassure potential readers and buyers of the book. . . This collection is undoubtedly rich, creative and varied in many respects. Therefore, it will be of great benefit to researchers and scholars alike. . . I will strongly recommend this book to researchers, students, teachers and policy-makers. Aminu Mamman, International Journal of Entrepreneurial Behaviour and Research The volume presents an impressive panorama of studies on ethnic entrepreneurships ranging from Dalits in India to Roma entrepreneurs in Hungary. B.P. Corrie, Choice From a focus on middle-man minorities in the 1950s, the study of minority ethnic entrepreneurship has evolved into a vast undertaking. A major ingredient in this expansion is the massive population movements of the past thirty years that have created ethnic minority communities in almost all advanced economies. From New York to San Francisco, from Birmingham to Hamburg, from the Chinese in Canada, to the Turks in Finland, to the Ghanians in South Africa to the Lebanese in New Zealand, more than twenty chapters in this volume treat small-scale ethnic entrepreneurship and the cultural and institutional resources which support it. At the other end of the spectrum, the ethnic Chinese have created ever larger multi-divisional enterprises in the host societies of Southeast Asia. At the mid-point of the spectrum, analyzed in an elegant paper by Ivan Light, is the recently identified transmigrant entrepreneur accultured in two societies but assimilated in neither whose special endowments have provided the lynchpin for for much of the international trade expansion in the global economy over the past decade. And Dana and Morris provide us with much more Afro-American entrepreneurship, caste and class, the theory of clubs, women ethnic entrepreneurs, minority ethnicity and IPOs. In the quality of its contributions and in the reach of its coverage, this Handbook attains a very high standard. Peter Kilby, Wesleyan University, US The new Handbook of Research on Ethnic Minority Entrepreneurship, edited by Léo-Paul Dana, constitutes a major contribution to the literature on ethnic enterprise. Unlike previous work, which tended to focus on one country or one region of the world, this book is global in scope. You will find chapters on America, Europe, and Asia, as well as integrative essays that review important principles and concepts from the literature on ethnic entrepreneurship. I particularly appreciate the historical and evolutionary framework within which the contributions are situated. This book belongs on the shelf of everyone who has an interest in immigration and entrepreneurship or ethnic entrepreneurship more generally. Howard Aldrich, University of North Carolina, US This exhaustive, interdisciplinary Handbook explores the phenomena of immigration and ethnic minority entrepreneurship in light of marked changes since the mid-twentieth century and the advent of easier, more affordable travel and more open and integrated national economies. The international contributors, key experts in their respective fields, illustrate that myriad ethnic minorities exist across the globe, and that their entrepreneurship can and does significantly influence national economies. The contributors go on to promote our understanding of which factors make for successful entrepreneurship, and, perhaps more importantly, how negative political consequences that members of successful entrepreneurial ethnic minorities might face can be minimized. This extensive collection of current research on entrepr
