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Author : Booz, Allen & Hamilton
Publisher :
ISBN 13 :
Total Pages : 154 pages
Book Rating : 4.:/5 (319 download)
Download or read book Management & Advertising Problems in the Advertiser-agency Relationship written by Booz, Allen & Hamilton and published by . This book was released on 1965 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Management and Advertising Problems in the Advertising-agency Relationship written by and published by . This book was released on 1965 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William M. Weilbacher
Publisher :
ISBN 13 :
Total Pages : 144 pages
Book Rating : 4.3/5 (9 download)
Download or read book Auditing Productivity written by William M. Weilbacher and published by . This book was released on 1981 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William M. Weilbacher
Publisher : N T C Business Books
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.3/5 ( download)
Download or read book Choosing & Working with Your Advertising Agency written by William M. Weilbacher and published by N T C Business Books. This book was released on 1991 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nancy L. Salz
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4.3/5 (9 download)
Download or read book How to Get the Best Advertising from Your Agency written by Nancy L. Salz and published by Prentice Hall. This book was released on 1983 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William M. Weilbacher
Publisher :
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4.3/5 (9 download)
Download or read book Choosing an Advertising Agency written by William M. Weilbacher and published by . This book was released on 1983 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mack Hanan
Publisher :
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4.4/5 (91 download)
Download or read book The Critical Partnership written by Mack Hanan and published by . This book was released on 1966 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: USA. Relationship of the advertiser to the publicity agency. Management methods for agency selection include screening and interviewing. Agency standard of performance and financial aspects compensation. Planning, execution and control of advertising.
Author : Clarence E. Eldridge
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.0/5 ( download)
Download or read book The client-agency relationship written by Clarence E. Eldridge and published by . This book was released on 1966 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Henry Obermeyer
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.4/5 (91 download)
Download or read book Successful Advertising Management written by Henry Obermeyer and published by . This book was released on 1969 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Batra
Publisher : Pearson Education India
ISBN 13 : 9788177588507
Total Pages : 772 pages
Book Rating : 4.5/5 (885 download)
Download or read book Advertising Management written by Batra and published by Pearson Education India. This book was released on 2009 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Aino Halinen
Publisher : Routledge
ISBN 13 : 1134758138
Total Pages : 400 pages
Book Rating : 4.1/5 (347 download)
Download or read book Relationship Marketing in Professional Services written by Aino Halinen and published by Routledge. This book was released on 2012-11-12 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.
Author : Bruno Gralpois
Publisher : Publish Green
ISBN 13 : 159079205X
Total Pages : 387 pages
Book Rating : 4.5/5 (97 download)
Download or read book Agency Mania written by Bruno Gralpois and published by Publish Green. This book was released on 2010 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A seasoned and well-respected marketing professional advises advertising, marketing, and communication agency managers and their clients about how to get the most from their client/agency partnership. He guides readers to adopt the industry's best practices and to avoid the common pitfalls"--Provided by publisher.
Author : Bruno Gralpois
Publisher : Beaufort Books
ISBN 13 : 0825308062
Total Pages : 316 pages
Book Rating : 4.8/5 (253 download)
Download or read book Agency Mania written by Bruno Gralpois and published by Beaufort Books. This book was released on 2019-02-26 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do some client/agency relationships thrive while others fail? At a time of unprecedented change and complexity in marketing and advertising, Agency Mania will transform the way you look at client/agency relationships and invite you to build sustained partnerships that deliver unmatched work and results. The world of marketing is a trillion-dollar industry and is changing at a drastic pace. The advertiser/agency relationship is under incredible pressure. Some may argue it's even broken. The future of the advertising industry is uncertain. The entire marketing ecosystem is being tested. What will the agency of tomorrow look like? What competencies will agencies need to build? How will they deliver greater value to their clients? Similarly, how will advertisers reap the benefits agencies bring to their table? How will they become better clients? How will they set their partnerships up for success? In Agency Mania, partnership guru Bruno Gralpois demonstrates that these partnerships, once managed professionally, have remarkable transformational value and measurable business impact. The author shines a bright light on the insanity of advertisers and agencies failing to work optimally together or hold each other truly accountable. Building a successful long-term advertiser/agency partnership requires a robust set of competencies and operating principles. Agency Mania shows you step-by-step how it is done.
Author :
Publisher :
ISBN 13 :
Total Pages : 138 pages
Book Rating : 4.:/5 (911 download)
Download or read book Management and Advertising Problems in the Advertiser-agency Relatioship written by and published by . This book was released on 1965 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Herbert S. Gardner
Publisher : N T C Business Books
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.3/5 (9 download)
Download or read book The Advertising Agency Business written by Herbert S. Gardner and published by N T C Business Books. This book was released on 1988 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eugene J. Hameroff
Publisher : McGraw Hill Professional
ISBN 13 : 0071612734
Total Pages : 288 pages
Book Rating : 4.0/5 (716 download)
Download or read book The Advertising Agency Business written by Eugene J. Hameroff and published by McGraw Hill Professional. This book was released on 1998-03-04 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twenty-eight short, easy-to-read chapters, you will find out how to: Start an agency Manage your agency profitably with key financial insights, including expert guidance on determining income and profit; allocating gross income, developing solid billing procedures; identifying key operating figures; developing timely, reliable financial reports for your agency and for your clients Evaluate an agency Structure ownership Manage, develop, and evaluate personnel Develop mutually beneficial relationships with clients and suppliers Generate new business through aggressive lead generation knowledgeable assessment of client personnel blockbuster presentations Drawing on more than a half century of experience in agency administration, finance, and general management, this all-new edition is the indispensable guide for every advertising professional and for anyone who wants to know more about successful advertising business practice.
Author :
Publisher :
ISBN 13 :
Total Pages : 138 pages
Book Rating : 4.:/5 (648 download)
Download or read book Management and Advertising Problems in the Advertiseragency Relationship written by and published by . This book was released on 1965 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt:
