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Making The Headlines
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Book Synopsis Making Headlines by : Chris Mitchell
Download or read book Making Headlines written by Chris Mitchell and published by Melbourne Univ. Publishing. This book was released on 2016-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: As editor-in-chief of The Australian, Chris Mitchell ran the largest stable of journalists with the largest editorial budget in the country for more than twelve years. This entertaining and deeply revealing book offers readers riveting insights into the quirks and foibles of some of the most powerful politicians and media executives this country has produced. A controversial figure throughout his quarter of a century as a daily editor, Chris Mitchell still maintains close regular contact with past prime ministers, editors and media CEOs. Making Headlines highlights the judgements and thinking that govern daily newspaper journalism at the highest level and the battles fought to publish tough stories about the rich and the powerful, the disenfranchised and the powerless. Making Headlines is compulsory reading for citizens who care, the political class inside the beltway and beyond, and wannabe journalists in search of a job.
Book Synopsis Advertising Headlines That Make You Rich by : David Garfinkel
Download or read book Advertising Headlines That Make You Rich written by David Garfinkel and published by Morgan James Publishing. This book was released on 2018-10-02 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits. The headline makes the difference when it comes to advertising—whether it’s a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting more money in your pocket and attracting, persuading, and retaining your most loyal, valuable customers. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad’s profitability by two, three, even five times. Finally, here is the world’s #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business—the kind of headlines that produce record-breaking sales results! Copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich! “David Garfinkel is the best copywriter I know.” —Jay Conrad Levinson, bestselling author of the Guerrilla Marketing series
Book Synopsis Making News at The New York Times by : Nikki Usher
Download or read book Making News at The New York Times written by Nikki Usher and published by University of Michigan Press. This book was released on 2014-04-24 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making News at The New York Times is the first in-depth portrait of the nation’s, if not the world's, premier newspaper in the digital age. It presents a lively chronicle of months spent in the newsroom observing daily conversations, meetings, and journalists at work. We see Page One meetings, articles developed for online and print from start to finish, the creation of ambitious multimedia projects, and the ethical dilemmas posed by social media in the newsroom. Here, the reality of creating news in a 24/7 instant information environment clashes with the storied history of print journalism, and the tensions present a dramatic portrait of news in the online world. This news ethnography brings to bear the overarching value clashes at play in a digital news world. The book argues that emergent news values are reordering the fundamental processes of news production. Immediacy, interactivity, and participation now play a role unlike any time before, creating clashes between old and new. These values emerge from the social practices, pressures, and norms at play inside the newsroom as journalists attempt to negotiate the new demands of their work. Immediacy forces journalists to work in a constant deadline environment, an ASAP world, but one where the vaunted traditions of yesterday's news still appear in the next day's print paper. Interactivity, inspired by the new user-computer directed capacities online and the immersive Web environment, brings new kinds of specialists into the newsroom, but exacts new demands upon the already taxed workflow of traditional journalists. And at time where social media presents the opportunity for new kinds of engagement between the audience and media, business executives hope for branding opportunities while journalists fail to truly interact with their readers.
Book Synopsis How the News Makes Us Dumb by : C. John Sommerville
Download or read book How the News Makes Us Dumb written by C. John Sommerville and published by InterVarsity Press. This book was released on 2009-09-20 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: We who live at the end of the twentieth century are better informed--and more quickly informed--than any people in history. So why do we also seem more confused, divided and foolish than ever before? Some pundits criticize the news media for political bias. Other analysts worry that up-to-the-minute news reports on radio and television oversimplify complex realities. Still more critics point out that today's reporters can't possibly be experts on the wide variety of subjects they cover. Historian C. John Sommerville thinks the problem with news is more basic. Focusing his critique on the news at its best, he concludes that even at its best it is beyond repair. Sommerville argues that news began to make us dumber when we insisted on having it daily. Now millions of column inches and airtime hours must be filled with information--every day, every hour, every minute. The news, Sommerville says, becomes the driving force for much of our public culture. News schedules turn politics into a perpetual campaign. News packaging influences the timing, content and perception of government initiatives. News frenzies make a superstition out of scientific and medical research. News polls and statistics create opinion as much as they gauge it. Lost in the tidal wave of information is our ability to discern truly significant news--and our ability to recognize and participate in true community. This eye-opening book is for everyone dissatisfied with the state of the news media, but especially for those who think the news really informs them about and connects them with the real world. Read it and you may never again know the tyranny of the daily newspaper or the nightly news broadcast.
Book Synopsis Making Headlines by : Kathy Lynn Emerson
Download or read book Making Headlines written by Kathy Lynn Emerson and published by . This book was released on 1989 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traces the life and achievements of the reporter/reformer who pursued a career in journalism at a time when such a career was not proper for a woman.
Download or read book Making Sense written by Julian Baggini and published by Oxford University Press on Demand. This book was released on 2003 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making Sense examines the philosophical issues and disputes that lie behind the news headlines of the day. The book covers themes such as morality, the environment and religious faith through such news stories as the Clinton-Lewinsky affair, the war against terrorism and the siege at Waco. It interweaves philosophy and current affairs to create a compelling narrative that challenges how we make sense both of the world around us and of our own beliefs. Julian Baggini is the editor and co-publisher of The Philosophers' Magazine.
Book Synopsis Great Headlines Instantly 2.1: How to Write Attention-Grabbing Headlines That Pull in More Prospects... More Customers... and More Profits - Now by : Robert Boduch
Download or read book Great Headlines Instantly 2.1: How to Write Attention-Grabbing Headlines That Pull in More Prospects... More Customers... and More Profits - Now written by Robert Boduch and published by . This book was released on 2010-02 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Headlines are the most important part of every ad, web page, blog, newspaper ad, sales letter, brochure and more. Without a compelling headline, the rest of your message doesn't stand a chance because the people you're trying to reach will either miss your message, or abandon it at once. This book teaches you how to write compelling headlines for every possible use. New chapters added provide insights and ideas for headlines on web pages, press releases, and information products of all kinds. Here's what bestselling author Joe Vitale said about Great Headlines Instantly: "Read it. Loved it. Don't think I've ever seen a more in-depth analysis of headlines before in my life. I'm impressed." Copywriter Steve King of Devon, UK said: "It is without a doubt the best material ever written on headlines. The legendary John Caples started it - and you have updated, added, improved, and finished it! It is so comprehensive, covering every possible angle. You learn every technique there is to know and exactly how to do it. It works fantastically well. No one else comes close." But you don't have to be a writer to benefit from this book. If you have the need to communicate any message of importance via any means available, a strong headline is vital and this course gives you more than you'll need.
Download or read book Our Dumb Century written by Scott Dikkers and published by Crown. This book was released on 1999 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Onion has quickly become the world's most popular humor publication, misinforming half a million readers a week with one-of-a-kind social satire both in print (on newsstands nationwide) and online from its remote office in Madison, Wisconsin. Witness the march of history as Editor-in-Chief Scott Dikkers and The Onion's award-winning writing staff present the twentieth century like you've never seen it before.
Book Synopsis The World's Worst Acts of Brutality by : Don Rauf
Download or read book The World's Worst Acts of Brutality written by Don Rauf and published by Enslow Publishing, LLC. This book was released on 2016-12-15 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important volume examines historys darker side: the massacres, terrorist attacks, ethnic cleansing, and subjugation of races that have taken place throughout the history of humankind. Through examination of acts of brutality such as the Crusades, the Holocaust, the Hutu massacre of the Tutsis in Rwanda, recent terrorist attacks committed by al-Qaeda and ISIS, and many others, readers will be forced to confront the violence that continues to plague the human race. Sidebars, a glossary, and books and websites in the further reading section are also included.
Download or read book Broken News written by Chris Stirewalt and published by Center Street. This book was released on 2022-08-23 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: "One of America’s most experienced and exemplary journalists has written an unsparing analysis of the dreadful consequences -- for journalism and the nation -- of ‘how the news lost a race to the bottom with itself.’” -- George F. Will In this national bestseller, Chris Stirewalt, a former Fox News political editor, takes readers inside America’s broken newsrooms that have succumbed to the temptation of “rage revenue.” One of America’s sharpest political analysts, Stirewalt employs his trademark wit and insight to reveal how these media organizations slant coverage – and why that drives political division and rewards outrageous conduct. The New York Times wrote that Stirewalt’s book "is an often candid reflection on the state of political journalism and his time at Fox News, where such post-mortem assessments are not common..." Broken News is a fascinating, deeply researched, conversation-provoking study of how the news is made and how it must be repaired. Stirewalt goes deep inside the history of the industry to explain how today’s media divides America for profit. And he offers practical advice for how readers, listeners, and viewers can (and should) become better news consumers for the sake of the republic.
Book Synopsis 100 Headlines That Changed The World by : James Maloney
Download or read book 100 Headlines That Changed The World written by James Maloney and published by Hachette UK. This book was released on 2012-05-17 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Newpapers are a form of instant history, capturing forever the awe and fascination that great historical events inspire. They are also an intriguing source to return to as they reveal the contemporary view of world-changing events, before it can be shaped by subsequent developments. While newspapers have been around for centuries, it was only when the Industrial Revolution encouraged mass production that newspapers with attention-grabbing banner headlines began to be commonplace. Now that newspapers seem to be in decline, we can look back at the period from the late 19th to early 21st century as the heyday of the newspaper, as well as a period in which the world changed beyond recognition. Journalist James Maloney details the stories behind the 100 most momentous headlines, including: Abraham Lincoln Assassinated in 1865. Jack the Ripper (1888). Boer War begins (11 Oct 1899). Russian Revolution (1917). Wall Street Crashes in 1929. Hitler Sweeps to Power' in 1933. Britain declares war with Germany 3 Sept 1939). Japan declares war on US/ Attack on Pearl Harbor (7 December 1941). Communist China founded by Mao Tse-tung (1 October 1949). Watson and Crick discover DNA structure (1953). Cuban missile crisis (1962). J.F. Kennedy Assassinated (22 Nov 1963). First man on the moon/Apollo 11 (21 July 1969). Scientists identify AIDS (1981). Chernobyl (April 26 1986). Mandela (age 75) freed from jail (1990). Death of Princess Diana (31 Aug 1997). 911 terror attacks (2001). Saddam Hussein's capture (13 Dec 2003). Bin Laden Shot Dead. in 2011. Death of Steve Jobs/Apple (5 October 2011).
Book Synopsis Stop Reading the News by : Rolf Dobelli
Download or read book Stop Reading the News written by Rolf Dobelli and published by Sceptre. This book was released on 2021-01-07 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: News is to the mind what sugar is to the body. In 2013 Rolf Dobelli stood in front of a roomful of journalists and proclaimed that he did not read the news. It caused a riot. Now he finally sets down his philosophy in detail. And he practises what he preaches: he hasn't read the news for a decade. Stop Reading the News is Dobelli's manifesto about the dangers of the most toxic form of information - news. He shows the damage it does to our concentration and well-being, and how a misplaced sense of duty can misdirect our behaviour. From the author of the bestselling The Art of Thinking Clearly, Rolf Dobelli's book offers the reader guidance about how to live without news, and the many potential gains to be had: less disruption, more time, less anxiety, more insights. In a world of increasing disruption and division, Stop Reading the News is a welcome voice of calm and wisdom.
Book Synopsis Hey, Whipple, Squeeze This by : Luke Sullivan
Download or read book Hey, Whipple, Squeeze This written by Luke Sullivan and published by John Wiley & Sons. This book was released on 2016-01-19 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.
Book Synopsis Economic Policy Beyond the Headlines by : George P. Shultz
Download or read book Economic Policy Beyond the Headlines written by George P. Shultz and published by University of Chicago Press. This book was released on 1998-06-20 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on their experience as government insiders, the authors of this book show how economic policy is shaped at the highest levels of government. They reveal the interconnections between economic, social and international policy, covering such issues as the advocacy system.
Book Synopsis How to Make Our Own News by : John Maxwell
Download or read book How to Make Our Own News written by John Maxwell and published by Canoe Press. This book was released on 2000 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: A must-read for community activists who've ever wondered how to get their stories in the media. How to Make Our Own News will also be a useful resource for journalists who cover environmental issues. The author is a veteran journalist who also has long been directly engaged in work on behalf of the environment, and he has written a cogent "how to" on reaching audiences, developing story ideas, conducting successful interviews and writing stories that will be accepted by news editors. The work includes appendixes that summarise Agenda 21, the principles of sustainable development that resulted from the 1992 Earth Summit in Rio de Janeiro.
Book Synopsis How to Write a Good Advertisement by : Victor O. Schwab
Download or read book How to Write a Good Advertisement written by Victor O. Schwab and published by Ravenio Books. This book was released on 2015-10-28 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book might well have carried the subtitle Or 44 Years in the Copy Department instead of its present one. Even a copywriter, whose breed is not noteworthy for arithmetical prowess, could not escape arriving at the conclusion that the number of years from 1917 to 1961 totals forty-four. And, Heaven help me!, for that seeming aeon of time the major interest of the author has been advertising copy— good, bad, and indifferent. That a large measure of this past experience has been associated with a particularly demanding kind of advertising copy may, as will be explained, be an advantageous circumstance for the reader of this book, regardless of what type of copywriting job confronts him. For the subject of the book is not the writing of mail-order copy. Its sole purpose is to lend a hand to any copywriter (or student of copy-writing) whose ambition is to create advertisements which are more resultful, no matter what the product is or how and where it is sold. As to why the author’s background of experience may represent an advantageous circumstance for such copywriters, I will leave to an infinitely more capable pen than mine—that of no less an authority than Claude G. Hopkins, one of the greatest copywriters of “general” advertising who ever lived: “Mail-order advertising is difficult. But it is educational. It keeps one on his mettle. It fixes one’s viewpoint on cost and result. The advertising-writer learns more from mail-order advertising than from any other.” Therefore, if you are looking for guidance specifically concerned with the writing of mail-order advertising, this is not your book. On the other hand, if in the writing of any type of advertising you want more of your copy to achieve the selling effectiveness imperative for any mail-order man who wants to continue eating heartily, this book may prove helpful to you. At any rate, you are the person for whom it was written. Much of its information will probably recall to your mind the aphorism, “We need not so much to be instructed as to be reminded.” And that’s all to the good. Finally, and appertaining to the passages which are reminiscent in nature, the author has tried to avoid any necessity for later having to admit, like Mark Twain, that “When I was very young I could remember anything, whether it happened or not. But now I am older and I can only remember the latter.” Victor O. Schwab
Book Synopsis Headlines From the Heartland by : Sevanti Ninan
Download or read book Headlines From the Heartland written by Sevanti Ninan and published by SAGE. This book was released on 2007-05-08 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on over 150 interviews with journalists, readers, publishers, politicians, administrators, and activists, as well as expert content analysis, this book tells the ongoing story of the press in the Hindi heartland. Against the backdrop of the relationship between press and society, author Sevanti Ninan describes the emergence of a local public sphere; reinvention of the public sphere by the new non-elite readership; the effect on politics, administration, and social activism; the consequences of making newspapers reader rather than editor-led; the democratization of the Hindi press with the advent of village-level citizen journalists; and the impact of caste and communalism on the Hindi press.
