Making Media Work

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Making Media Work

Author : Derek Johnson
Publisher : NYU Press
ISBN 13 : 081476469X
Total Pages : 336 pages
Book Rating : 4.8/5 (147 download)

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Book Synopsis Making Media Work by : Derek Johnson

Download or read book Making Media Work written by Derek Johnson and published by NYU Press. This book was released on 2014-08 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The management and labor culture of the entertainment industry. In popular culture, management in the media industry is frequently understood as the work of network executives, studio developers, and market researchers—“the suits”—who oppose the more productive forces of creative talent and subject that labor to the inefficiencies and risk aversion of bureaucratic hierarchies. However, such portrayals belie the reality of how media management operates as a culture of shifting discourses, dispositions, and tactics that create meaning, generate value, and shape media work throughout each moment of production and consumption. Making Media Work aims to provide a deeper and more nuanced understanding of management within the entertainment industries. Drawing from work in critical sociology and cultural studies, the collection theorizes management as a pervasive, yet flexible set of principlesdrawn upon by a wide range of practitioners—artists, talent scouts, performers, directors, show runners, and more—in their ongoing efforts to articulate relationships and bridge potentially discordant forces within the media industries. The contributors interrogate managerial labor and identity, shine a light on how management understands its roles within cultural and creative contexts, and reconfigure the complex relationship between labor and managerial authority as productive rather than solely prohibitive. Engaging with primary evidence gathered through interviews, archives, and trade materials, the essays offer tremendous insight into how management is understood and performed within media industry contexts. The volume as a whole traces the changing roles of management both historically and in the contemporary moment within US and international contexts, and across a range of media forms, from film and television to video games and social media.

Making Media Work

Author : Derek Johnson
Publisher : NYU Press
ISBN 13 : 0814760996
Total Pages : 336 pages
Book Rating : 4.8/5 (147 download)

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Book Synopsis Making Media Work by : Derek Johnson

Making Media

Author : Mark Deuze
Publisher : Amsterdam University Press
ISBN 13 : 904855070X
Total Pages : pages
Book Rating : 4.0/5 (485 download)

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Book Synopsis Making Media by : Mark Deuze

Download or read book Making Media written by Mark Deuze and published by Amsterdam University Press. This book was released on 2019-01-23 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Making Media uncovers what it means and what it takes to make media, focusing on the lived experience of media professionals within the global media, including rich case studies of the main media industries and professions: television, journalism, social media entertainment, advertising and public relations, digital games, and music. This carefully edited volume features 35 authoritative essays by 53 researchers from 14 countries across 6 continents, all of whom are at the cutting edge of media production studies. The book is particularly designed for use in coursework on media production, media work, media management, and media industries. Specific topics highlighted: the history of media industries and production studies; production studies as a field and a research method; changing business models, economics, and management; global concentration and convergence of media industries and professions; the rise and role of startups and entrepreneurship; freelancing in the digital age; the role of creativity and innovation; the emotional quality of media work; diversity and inequality in the media industries.

Managing Media Work

Author : Mark Deuze
Publisher : SAGE
ISBN 13 : 1412971241
Total Pages : 321 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Managing Media Work by : Mark Deuze

Download or read book Managing Media Work written by Mark Deuze and published by SAGE. This book was released on 2011 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: A cutting-edge exploration of media management, media work and media professions, edited by one of the biggest names in the field.

Media Work

Author : Mark Deuze
Publisher : John Wiley & Sons
ISBN 13 : 0745658113
Total Pages : 387 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis Media Work by : Mark Deuze

Download or read book Media Work written by Mark Deuze and published by John Wiley & Sons. This book was released on 2013-05-08 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: The media are home to an eclectic bunch of people. This book is about who they are, what they do, and what their work means to them. Based on interviews with media professionals in the United States, New Zealand, South Africa, and The Netherlands, and drawing from both scholarly and professional literatures in a wide variety of disciplines, it offers an account of what it is like to work in the media today. Media professionals face tough choices. Boundaries are drawn and erased: between commerce and creativity, between individualism and teamwork, between security and independence. Digital media supercharge these dilemmas, as industries merge and media converge, as audiences become co-creators of content online. The media industries are the pioneers of the digital age. This book is a critical primer on how media workers manage to survive, and is essential reading for anyone considering a career in the media, or who wishes to understand how the media are made.

The Social Employee: How Great Companies Make Social Media Work

Author : Cheryl Burgess
Publisher : McGraw Hill Professional
ISBN 13 : 0071816429
Total Pages : 290 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis The Social Employee: How Great Companies Make Social Media Work by : Cheryl Burgess

Download or read book The Social Employee: How Great Companies Make Social Media Work written by Cheryl Burgess and published by McGraw Hill Professional. This book was released on 2013-08-23 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a successful SOCIAL BUSINESS by empowering the SOCIAL EMPLOYEE Includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom "Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere." -- JEZ FRAMPTON, Global Chairman and CEO, Interbrand "Get a copy of this book for your whole team and get ready for a surge in measurable social media results!" -- MARI SMITH, author, The New Relationship Marketing, and coauthor, Facebook Marketing "Practical and insightful, The Social Employee is sure to improve your brand-building efforts." -- KEVIN LANE KELLER, E.B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, and author, Strategic Brand Management "This book will change how you view the workplace and modern connectivity, and inform your view of how social employees are changing how we work and create value in today's networked economy." -- DAVID ARMANO, Managing Director, Edelman Digital Chicago, and contributor to Harvard Business Review "The Social Employee makes the compelling argument that most organizations are sadly missing a key opportunity to create a social brand, as well as to build a strong company culture." -- ANN HANDLEY, Chief Content Officer, MarketingProfs.com, and coauthor, Content Rules

Creative Labour

Author : David Hesmondhalgh
Publisher : Routledge
ISBN 13 : 1135146276
Total Pages : 274 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis Creative Labour by : David Hesmondhalgh

Download or read book Creative Labour written by David Hesmondhalgh and published by Routledge. This book was released on 2013-01-11 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is it like to work in the media? Are media jobs more ‘creative’ than those in other sectors? To answer these questions, this book explores the creative industries, using a combination of original research and a synthesis of existing studies. Through its close analysis of key issues – such as tensions between commerce and creativity, the conditions and experiences of workers, alienation, autonomy, self-realization, emotional and affective labour, self-exploitation, and how possible it might be to produce ‘good work’ Creative Labour makes a major contribution to our understanding of the media, of work, and of social and cultural change. In addition, the book undertakes an extensive exploration of the creative industries, spanning numerous sectors including television, music and journalism. This book provides a comprehensive and accessible account of life in the creative industries in the twenty-first century. It is a major piece of research and a valuable study aid for both undergraduate and postgraduate students of subjects including business and management studies, sociology of work, sociology of culture, and media and communications.

Cultivating Ecologies for Digital Media Work

Author : Catherine C Braun
Publisher : SIU Press
ISBN 13 : 0809332973
Total Pages : 241 pages
Book Rating : 4.8/5 (93 download)

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Book Synopsis Cultivating Ecologies for Digital Media Work by : Catherine C Braun

Download or read book Cultivating Ecologies for Digital Media Work written by Catherine C Braun and published by SIU Press. This book was released on 2013-12-25 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The onslaught of the digital age has rapidly redefined the parameters of virtually every aspect of daily life, and the world of academic scholarship is no exception. In English departments across American institutions of higher education, faculty members face an uphill battle in the struggle for professional recognition of their digital works. In Cultivating Ecologies for Digital Media Work, author Catherine C. Braun calls for a shift in thinking about the professional methods and digital goals of the English studies discipline and its central texts. Braun’s in-depth study documents English professors and the challenges they face in both career and classroom as they attempt to gain appropriate value for digital teaching and creation within their field, departments, and institutions. Braun proposes that to move English studies into the future, three main questions must be addressed. First, what counts as a text? How should we approach the reading of texts? Finally, how should we approach the production of texts? In addition to reconsidering the nature of texts in English studies, she calls for crucial changes in higher-education institutional procedures themselves, including new methods of evaluating digital scholarship on an even playing field with other forms of work during the processes for promotion and tenure. With insightful expertise, Braun analyzes how the new age of digital scholarship not only complements the traditional values of the English studies discipline but also offers constructive challenges to old ideas about texts, methods, and knowledge production. Cultivating Ecologies for Digital Media Work is the first volume to offer specific examination of the digital shift’s impact on English studies and provides the scaffold upon which productive conversations about the future of the field and digital pedagogy can be built.

Disability Media Work

Author : Katie Ellis
Publisher : Springer
ISBN 13 : 1137528710
Total Pages : 140 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Disability Media Work by : Katie Ellis

Download or read book Disability Media Work written by Katie Ellis and published by Springer. This book was released on 2016-12-08 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book interrogates trends in training and employment of people with disabilities in the media through an analysis of people with disabilities’ self-representation in media employment. Improving disability representations in the media is vital to improving the social position of people with disability, and including people with lived experience of disability is integral to this process. While the media industry has changed significantly as a result of digital and participatory media, discriminatory attitudes around fear and pity continue to impact whether people with disability find work in the media. The book demonstrates no significant changes in attitudes towards employing disabled media workers since the 1990s when the last major research into this topic took place. By focusing on the employment of people with disability in media industries, Katie Ellis addresses a neglected area of media diversity, appealing to researchers in media and cultural studies as well as critical disability studies.

Make Facebook Work for Your Business

Author : Alex Stearn
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781502876942
Total Pages : 0 pages
Book Rating : 4.8/5 (769 download)

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Book Synopsis Make Facebook Work for Your Business by : Alex Stearn

Download or read book Make Facebook Work for Your Business written by Alex Stearn and published by Createspace Independent Publishing Platform. This book was released on 2014-10-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: HOW TO MAKE FACEBOOK WORK FOR YOUR BUSINESS -Constantly updated Many businesses and entrepreneurs are still struggling to make social media work for them and are either continuing to waste valuable time and resources or giving up altogether. However, businesses that are mastering social media marketing and networking are not only reaping enormous rewards, but also building one of their most valuable assets, a following of loyal customers and brand ambassadors who are going to secure their success in the future. Whether you are completely new to Facebook marketing or you are already running a campaign, this book aims to demystify social media marketing and teach you step-by-step the principles, strategies, tactics and tips to make Facebook work for your business. In this book you will learn all about the benefits of social media marketing, the psychology behind it together with how to use the almighty power of Facebook to: Identify and find your ideal customers Generate and capture new leads Drive traffic to your website Increase sales conversions Build your brand In the book you will learn: How to plan your marketing campaign on Facebook How to create your business page for success on Facebook How to build the right audience for your page How to increase your fans and likes on your Facebook page How to post the right type of content to post on your page How to communicate on Facebook How to create a Facebook posting calendar How to advertise on Facebook How to create contests and events on Facebook How to measure your results on Facebook How and why you should create a blog What to do on your website to increase and capture leads What to do on a day to day basis on Facebook

Media Graduates at Work

Author : Anne O'Brien
Publisher : Springer Nature
ISBN 13 : 3030660338
Total Pages : 121 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Media Graduates at Work by : Anne O'Brien

Download or read book Media Graduates at Work written by Anne O'Brien and published by Springer Nature. This book was released on 2021-05-17 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book systematically examines various factors that shape graduates’ entry into media work, which include the state and its policies, industrial and organizational practices and cultures, and media education. However, the book does not take a typical political economic or even media industries approach to this exploration. Rather, it innovatively traces how these forces are operationalized to shape media work from the perspective of the graduates, their educators and their employers. These varying perspectives are analyzed to see how graduates experience the outcomes of policy, education and industry cultures. The book examines the impact that policy, education and industry have in redefining what media work means for parts of industry that are responsible for cultivating new entrants into the creative industries.

Women, Inequality and Media Work

Author : Anne O'Brien
Publisher : Routledge
ISBN 13 : 0429786115
Total Pages : 211 pages
Book Rating : 4.4/5 (297 download)

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Book Synopsis Women, Inequality and Media Work by : Anne O'Brien

Download or read book Women, Inequality and Media Work written by Anne O'Brien and published by Routledge. This book was released on 2019-05-30 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women, Inequality and Media Work investigates how women experience gender inequality in film and television production industries. Examining women’s place in the production of media is vital to understanding the broader and related question of how women are (mis)represented in media content. This book goes behind the camera to explore the world of women working in media industries and unpacks the systemic gender inequality that they experience at work. It argues that women internalize their experience of gender inequality by adopting various beliefs: whether it is that gender does not matter in the workplace; that the workplace is now post-feminist; or by adopting a sense of self as liminal, neither fully included nor excluded from the industry. Drawing on detailed academic research and empirical investigation, Women, Inequality and Media Work is an important and timely book for students, researchers and those working in media industries.

Media Work, Mothers and Motherhood

Author : Susan Liddy
Publisher : Routledge
ISBN 13 : 1000376265
Total Pages : 174 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Media Work, Mothers and Motherhood by : Susan Liddy

Download or read book Media Work, Mothers and Motherhood written by Susan Liddy and published by Routledge. This book was released on 2021-04-20 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: This interdisciplinary and international volume offers an innovative and critical exploration of the impact of motherhood on the engagement of women in media and creative industries across the globe. Diverse contributions critically engage with the intersections and overlap between the social categories of worker and mother, and the work of media production and maternal caregiving. Conflicting ideas about, and expectations of, mothers are untangled in the context of the working world of radio, film, television and creative media industries. The book teases out commonalities between experiences that are evident across a number of countries, from Hollywood to Bollywood, as well as examining the differences between class, religion, maternal status and cultural frameworks that surround working mothers in various nation states. It also offers some possibilities for ways forward that can improve the lives of women workers who are also mothers. A timely and valuable contribution to international debates on equality, mothers and motherhood in audiovisual industries, this book will be of interest to scholars and students of media, communication, cultural studies and gender, programmes engaged with work inequalities and motherhood studies, and activists, funders, policymakers and practitioners.

Make Instagram Work for Your Business

Author : Alex Stearn
Publisher : CreateSpace
ISBN 13 : 9781502911094
Total Pages : 134 pages
Book Rating : 4.9/5 (11 download)

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Book Synopsis Make Instagram Work for Your Business by : Alex Stearn

Download or read book Make Instagram Work for Your Business written by Alex Stearn and published by CreateSpace. This book was released on 2014-10-25 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: HOW TO MAKE INSTAGRAM WORK FOR YOUR BUSINESS Many businesses and entrepreneurs are still struggling to make social media work for them and are either continuing to waste valuable time and resources or giving up altogether. However, businesses that are mastering social media marketing and networking are not only reaping enormous rewards, but also building one of their most valuable assets, a following of loyal customers and brand ambassadors who are going to secure their success in the future. Whether you are completely new to Instagram marketing or you are already running a campaign, this book aims to demystify social media marketing and teach you step-by-step the principles, strategies, tactics and tips to make Instagram work for your business. In this book you will learn all about the benefits of social media marketing, the psychology behind it together with how to use the almighty power of Instagram to: Identify and find your ideal customers Generate and capture new leads Drive traffic to your website Increase sales conversions Build your brand In this book you will learn: How to run a successful Instagram Marketing plan How to create the best visual experience for your followers How to build an audience of highly targeted followers on Instagram Top tips for posting on Instagram How to measure your results on Instagram How to prepare your website for success Why creating a blog is so important How to create a blog

Making the Media Work for You

Author :
Publisher :
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4.:/5 (513 download)

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Book Synopsis Making the Media Work for You by :

Download or read book Making the Media Work for You written by and published by . This book was released on 1986 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Never Done

Author : Erin Hill
Publisher : Rutgers University Press
ISBN 13 : 0813574897
Total Pages : 299 pages
Book Rating : 4.8/5 (135 download)

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Book Synopsis Never Done by : Erin Hill

Download or read book Never Done written by Erin Hill and published by Rutgers University Press. This book was released on 2016-10-05 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Histories of women in Hollywood usually recount the contributions of female directors, screenwriters, designers, actresses, and other creative personnel whose names loom large in the credits. Yet, from its inception, the American film industry relied on the labor of thousands more women, workers whose vital contributions often went unrecognized. Never Done introduces generations of women who worked behind the scenes in the film industry—from the employees’ wives who hand-colored the Edison Company’s films frame-by-frame, to the female immigrants who toiled in MGM’s backrooms to produce beautifully beaded and embroidered costumes. Challenging the dismissive characterization of these women as merely menial workers, media historian Erin Hill shows how their labor was essential to the industry and required considerable technical and interpersonal skills. Sketching a history of how Hollywood came to define certain occupations as lower-paid “women’s work,” or “feminized labor,” Hill also reveals how enterprising women eventually gained a foothold in more prestigious divisions like casting and publicity. Poring through rare archives and integrating the firsthand accounts of women employed in the film industry, the book gives a voice to women whose work was indispensable yet largely invisible. As it traces this long history of women in Hollywood, Never Done reveals the persistence of sexist assumptions that, even today, leave women in the media industry underpraised and underpaid. For more information: http://erinhill.squarespace.com

Making Media

Author : Jan Roberts-Breslin
Publisher : Routledge
ISBN 13 : 1000586294
Total Pages : 346 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Making Media by : Jan Roberts-Breslin

Download or read book Making Media written by Jan Roberts-Breslin and published by Routledge. This book was released on 2022-06-14 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking essential media production processes, this book deconstructs them into the most basic components. Students will learn the concepts of media production – frame, sound, light, time, motion, and sequencing – and be able to apply them to any medium they choose, from film and television to fine art and online applications. They will also become well-grounded in the digital work environment and the tools required to produce media in today’s digital environment. The primacy of content and the importance of an ethical approach to media making are also emphasized. This new fifth edition is fully updated throughout, featuring updates on technology and processes. Included is new information on shooting with a cell phone, developments in mirrorless cameras, color grading, tips for recording good audio, intimacy training, and much more. Fully illustrated, this book includes sidebar discussions of pertinent issues throughout. There is a companion website with interactive exercises for each chapter, allowing students to explore the process of media production. This book is ideal for media students on courses including media production, film production, audio production, and photography.