Making Market Women

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Publisher : University of Notre Dame Pess
ISBN 13 : 0268107475
Total Pages : 265 pages
Book Rating : 4.2/5 (681 download)

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Book Synopsis Making Market Women by : Jill DeTemple

Download or read book Making Market Women written by Jill DeTemple and published by University of Notre Dame Pess. This book was released on 2020-03-30 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making Market Women tells of the initial success and failure of a liberationist Catholic women’s cooperative in central Ecuador. Jill DeTemple argues that when gender and religious identities are capitalized, they are made vulnerable. Using archival and ethnographic methods, she shares the story of the women involved in the cooperative, producing cheese and knitted goods for local markets, and places their stories in the larger context of both the cooperative and the community. DeTemple explores the impact of gender roles, the perception of women, the growing middle class, and the changing mode of Catholicism in their community. Although the initial success of the cooperative may have been due to the group’s cohesion and Catholic identity, the ultimate failure of the enterprise left many women less secure in these ties. They keep their Catholic identity but blame the institutional church in some ways for the failure and are less confident in their ability as women to compete successfully in market economies. Because DeTemple examines not only the effects of gender and religion on development but also the effects of development, successful or unsuccessful, on the identities of those involved, this book will interest scholars of international development, religious studies, Latin American studies, anthropology, and women’s studies.

Downtown Ladies

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Publisher : University of Chicago Press
ISBN 13 : 0226841219
Total Pages : 351 pages
Book Rating : 4.2/5 (268 download)

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Book Synopsis Downtown Ladies by : Gina A. Ulysse

Download or read book Downtown Ladies written by Gina A. Ulysse and published by University of Chicago Press. This book was released on 2007 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Caribbean “market woman” is ingrained in the popular imagination as the archetype of black womanhood in countries throughout the region. Challenging this stereotype and other outdated images of black women, Downtown Ladies offers a more complex picture by documenting the history of independent international traders—known as informal commercial importers, or ICIs—who travel abroad to import and export a vast array of consumer goods sold in the public markets of Kingston, Jamaica. Both by-products of and participants in globalization, ICIs operate on multiple levels and, since their emergence in the 1970s, have made significant contributions to the regional, national, and global economies. Gina Ulysse carefully explores how ICIs, determined to be self-employed, struggle with government regulation and other social tensions to negotiate their autonomy. Informing this story of self-fashioning with reflections on her own experience as a young Haitian anthropologist, Ulysse combines the study of political economy with the study of individual and collective identity to reveal the uneven consequences of disrupting traditional class, color, and gender codes in individual societies and around the world.

African Market Women

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Publisher : Indiana University Press
ISBN 13 : 0253027446
Total Pages : 281 pages
Book Rating : 4.2/5 (53 download)

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Book Synopsis African Market Women by : Gracia C. Clark

Download or read book African Market Women written by Gracia C. Clark and published by Indiana University Press. This book was released on 2010-03-08 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A wonderfully evocative compilation of seven life histories from Kumasi, Ghana, of women Gracia Clark encountered in the course of a lifetime of fieldwork.” —African Studies Review In these lively life stories, women market traders from Ghana comment on changing social and economic times and on reasons for their prosperity or decline in fortunes. Gracia Clark shows that market women are intimately connected with economic policy on a global scale. Many work at the intersection of sophisticated networks of transnational commerce and migration. They have dramatic memories of independence and the growth of their new nation, including political rivalries, price controls, and violent raids on the market. The experiences of these women give substance to their reflections on globalization, capital accumulation, colonialism, technological change, environmental degradation, teenage pregnancy, marriage, children, changing gender roles, and spirituality. Clark’s commentary illuminates the complex historical and cultural setting of these deeply revealing lives. “Shows, in direct speech, how family, kinship, marriage and age/generation work together in a daily life which is shaped by political, demographic, cultural, and wholly accidental change in people’s circumstances.” —Jane Guyer, Johns Hopkins University “Overall, this is an excellent book: it will be useful in undergraduate teaching and makes an important contribution to our understanding of the richness and variety of women’s lives in West Africa.” —Journal of Africa “Clark . . . offers intriguing insights into the lives of seven Akan women traders . . . Recommended.” —Choice

The Making of a Market

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Publisher : Penn State Press
ISBN 13 : 0271058870
Total Pages : 176 pages
Book Rating : 4.2/5 (71 download)

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Book Synopsis The Making of a Market by : Juliette Levy

Download or read book The Making of a Market written by Juliette Levy and published by Penn State Press. This book was released on 2015-11-04 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the nineteenth century, Yucatán moved effectively from its colonial past into modernity, transforming from a cattle-ranching and subsistence-farming economy to a booming export-oriented agricultural economy. Yucatán and its economy grew in response to increasing demand from the United States for henequen, the local cordage fiber. This henequen boom has often been seen as another regional and historical example of overdependence on foreign markets and extortionary local elites. In The Making of a Market, Juliette Levy argues instead that local social and economic dynamics are the root of the region’s development. She shows how credit markets contributed to the boom before banks (and bank crises) existed and how people borrowed before the creation of institutions designed specifically to lend. As the intermediaries in this lending process, notaries became unwitting catalysts of Yucatán’s capitalist transformation. By focusing attention on the notaries’ role in structuring the mortgage market rather than on formal institutions such as banks, this study challenges the easy compartmentalization of local and global relationships and of economic and social relationships.

Don't Think Pink

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Publisher : AMACOM/American Management Association
ISBN 13 : 9780814428009
Total Pages : 248 pages
Book Rating : 4.4/5 (28 download)

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Book Synopsis Don't Think Pink by : Lisa Johnson

Download or read book Don't Think Pink written by Lisa Johnson and published by AMACOM/American Management Association. This book was released on 2004 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The cofounders of ReachWomen--a firm specializing in and advising clients on the behavior of women as consumer--help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers.

Making Market Women

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Publisher :
ISBN 13 : 9780268107482
Total Pages : pages
Book Rating : 4.1/5 (74 download)

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Book Synopsis Making Market Women by : Jill Michelle DeTemple

Download or read book Making Market Women written by Jill Michelle DeTemple and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "Making Market Women tells of the initial success, and later failure, of a liberationist Catholic women's cooperative in central Ecuador. Jill DeTemple argues that when gender and religious identities are capitalized, they are made vulnerable. Using archival and ethnographic methods, she shares the story of the women involved in the cooperative, producing cheese and knitted goods for local markets, and places their stories in the larger context of both the cooperative and the community. DeTemple explores the impact of gender roles, the perception of women, the growing middle class, and the changing mode of Catholicism in their community. Although the success may have been due to group cohesion to the identity of Catholic women, the failure of the cooperative left many women less sure of these identities. They keep their Catholic identity but blame the institutional church in some ways for the failure and are less confident in their ability as women to compete successfully in market economies. Because DeTemple examines not only the effects of gender and religion on development but also the effects of development, successful or unsuccessful, on the identities of those involved, this book will interest scholars of international development, religious studies, Latin American studies, anthropology, and women's studies"--

Business, Not Politics

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Publisher : Columbia University Press
ISBN 13 : 0231127340
Total Pages : 329 pages
Book Rating : 4.2/5 (311 download)

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Book Synopsis Business, Not Politics by : Katherine Sender

Download or read book Business, Not Politics written by Katherine Sender and published by Columbia University Press. This book was released on 2004 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Advocates and critics have looked at the boom in the gay market with both excitement and trepidation. For some, gay and lesbian themes in advertising represent mainstream validation of their existence, while others are concerned that marketers have misrepresented the gay community by depicting it as white, male, and wealthy. Critics also suggest that the phenomenon of gay consumerism runs counter to progressive gay activism. Sender expands on these concerns, arguing that what is at stake is not only acceptance and civil rights but also the very meaning of GLBT sexual identification." "Sender's work draws on interviews with 45 professionals who work in gay marketing and media, including magazine publishers, ad directors, sales representatives, and public relations consultants. The book analyzes and gives an insider's account of how marketers conceive of gay and lesbian consumers and articulate the "gayness" of certain products."--BOOK JACKET.

Making Women Pay

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Publisher : Duke University Press
ISBN 13 : 1478022167
Total Pages : 160 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Making Women Pay by : Smitha Radhakrishnan

Download or read book Making Women Pay written by Smitha Radhakrishnan and published by Duke University Press. This book was released on 2021-10-25 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Making Women Pay, Smitha Radhakrishnan explores India's microfinance industry, which in the past two decades has come to saturate the everyday lives of women in the name of state-led efforts to promote financial inclusion and women's empowerment. Despite this favorable language, Radhakrishnan argues, microfinance in India does not provide a market-oriented development intervention, even though it may appear to help women borrowers. Rather, this commercial industry seeks to extract the maximum value from its customers through exploitative relationships that benefit especially class-privileged men. Through ethnography, interviews, and historical analysis, Radhakrishnan demonstrates how the unpaid and underpaid labor of marginalized women borrowers ensures both profitability and symbolic legitimacy for microfinance institutions, their employees, and their leaders. In doing so, she centralizes gender in the study of microfinance, reveals why most microfinance programs target women, and explores the exploitative implications of this targeting.

Marketing to Women

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Author :
Publisher : Dearborn Trade Publishing
ISBN 13 : 9780793159635
Total Pages : 290 pages
Book Rating : 4.1/5 (596 download)

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Book Synopsis Marketing to Women by : Marti Barletta

Download or read book Marketing to Women written by Marti Barletta and published by Dearborn Trade Publishing. This book was released on 2003 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She provides a detailed field guide for creating and executing a complete marketing plan that targets women.

Go-to-Market Strategies for Women Entrepreneurs

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Publisher : Emerald Group Publishing
ISBN 13 : 1789732913
Total Pages : 335 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis Go-to-Market Strategies for Women Entrepreneurs by : Victoria L. Crittenden

Download or read book Go-to-Market Strategies for Women Entrepreneurs written by Victoria L. Crittenden and published by Emerald Group Publishing. This book was released on 2019-09-06 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.

Maya Market Women

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Publisher : University of Illinois Press
ISBN 13 : 0252096223
Total Pages : 177 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis Maya Market Women by : S. Ashley Kistler

Download or read book Maya Market Women written by S. Ashley Kistler and published by University of Illinois Press. This book was released on 2014-05-15 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: As cultural mediators, Chamelco's market women offer a model of contemporary Q'eqchi' identity grounded in the strength of the Maya historical legacy. Guatemala's Maya communities have faced nearly five hundred years of constant challenges to their culture, from colonial oppression to the instability of violent military dictatorships and the advent of new global technologies. In spite of this history, the people of San Juan Chamelco, Guatemala, have effectively resisted significant changes to their cultural identities. Chamelco residents embrace new technologies, ideas, and resources to strengthen their indigenous identities and maintain Maya practice in the 21st century, a resilience that sets Chamelco apart from other Maya towns. Unlike the region's other indigenous women, Chamelco's Q'eqchi' market women achieve both prominence and visibility as vendors, dominating social domains from religion to local politics. These women honor their families' legacies through continuation of the inherited, high-status marketing trade. In Maya Market Women, S. Ashley Kistler describes how market women gain social standing as mediators of sometimes conflicting realities, harnessing the forces of global capitalism to revitalize Chamelco's indigenous identity. Working at the intersections of globalization, kinship, gender, and memory, Kistler presents a firsthand look at Maya markets as a domain in which the values of capitalism and indigenous communities meet.

Women Want More

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Publisher : Harper Collins
ISBN 13 : 0061905402
Total Pages : 338 pages
Book Rating : 4.0/5 (619 download)

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Book Synopsis Women Want More by : Michael J. Silverstein

Download or read book Women Want More written by Michael J. Silverstein and published by Harper Collins. This book was released on 2009-09-08 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Women Want More, Michael Silverstein and Kate Sayre, two of the world’s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn’t just offer a glimpse into consumer behavior; it reveals what consumer behavior says about human psychology and desire.

Why Marketing to Women Doesn't Work

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Author :
Publisher : Springer
ISBN 13 : 1137358173
Total Pages : 250 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Why Marketing to Women Doesn't Work by : J. Darroch

Download or read book Why Marketing to Women Doesn't Work written by J. Darroch and published by Springer. This book was released on 2014-07-05 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.

Women, Livestock Ownership and Markets

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Publisher : Routledge
ISBN 13 : 1136186212
Total Pages : 169 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis Women, Livestock Ownership and Markets by : Jemimah Njuki

Download or read book Women, Livestock Ownership and Markets written by Jemimah Njuki and published by Routledge. This book was released on 2013-10-23 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides empirical evidence from Kenya, Tanzania and Mozambique and from different production systems of the importance of livestock as an asset to women and their participation in livestock and livestock product markets. It explores the issues of intra-household income management and economic benefits of livestock markets to women, focusing on how types of markets, the types of products and women’s participation in markets influence their access to livestock income. The book further analyses the role of livestock ownership, especially women’s ownership of livestock, in influencing household food security though increasing household dietary diversity and food adequacy. Additional issues addressed include access to resources, information and financial services to enable women more effectively to participate in livestock production and marketing, and some of the factors that influence this access. Practical strategies for increasing women’s market participation and access to information and services are discussed. The book ends with recommendations on how to mainstream gender in livestock research and development if livestock are to serve as a pathway out of poverty for the poor and especially for women.

What Women Want

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Publisher : Simon and Schuster
ISBN 13 : 1416569960
Total Pages : 226 pages
Book Rating : 4.4/5 (165 download)

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Book Synopsis What Women Want by : Paco Underhill

Download or read book What Women Want written by Paco Underhill and published by Simon and Schuster. This book was released on 2011-07-19 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as homemaker has evolved into homeowner; how the home gym and home office are linked to the women's health movement and home-based businesses; why the refrigerator has trumped the stove as the crucial appliance; why some malls are succeeding while others fail. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence--From publisher description.

Making Markets Work for Africa

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Author :
Publisher :
ISBN 13 : 0190930993
Total Pages : 249 pages
Book Rating : 4.1/5 (99 download)

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Book Synopsis Making Markets Work for Africa by : Eleanor M. Fox

Download or read book Making Markets Work for Africa written by Eleanor M. Fox and published by . This book was released on 2019 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a book on market law and policy in sub-Saharan Africa. It shows how markets can be harnessed by poorer and developing economies to help make the markets work for them: to help them integrate into the world economy and raise the standard of living for their people while preserving their values of inclusive development. It studies particular countries and particular regions, delving deeply into the facts.

Choices Women Make

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Publisher : U of Minnesota Press
ISBN 13 : 0816655952
Total Pages : 307 pages
Book Rating : 4.8/5 (166 download)

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Book Synopsis Choices Women Make by : Carisa Renae Showden

Download or read book Choices Women Make written by Carisa Renae Showden and published by U of Minnesota Press. This book was released on 2011 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inquiry into women's agency—how it is developed and deployed and how it can be increased.