Making A Difference In Marketing

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Making a Difference Through Marketing

Author : Carolin Plewa
Publisher : Springer
ISBN 13 : 9811004641
Total Pages : 280 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Making a Difference Through Marketing by : Carolin Plewa

Download or read book Making a Difference Through Marketing written by Carolin Plewa and published by Springer. This book was released on 2016-05-04 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. It provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in making a difference. Organisations are interwoven with the society in which they operate and are thus commonly expected to shoulder some responsibility in advancing that society. While there has been significant academic and practitioner focus on corporate social responsibility (CSR), research is often limited to the organisational benefits and implementation of CSR initiatives, this book presents a broader perspective. It highlights a variety of players and approaches that are making a difference to their various stakeholder groups, specifically in the areas of sponsorship, consumer behaviour, education, health and innovation.

Making a Difference in Marketing

Author : Jonathan Cahill
Publisher : Routledge
ISBN 13 : 1351712810
Total Pages : 139 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Making a Difference in Marketing by : Jonathan Cahill

Download or read book Making a Difference in Marketing written by Jonathan Cahill and published by Routledge. This book was released on 2017-03-16 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Establishing a difference is the lynchpin of marketing. It can be achieved in many ways. The results can be magical and powerful: such as increasing, with little expense, the price of a little regarded fish from £0.15 a kilo to £1.00. As with many other disciplines which have great value, this potency has often resulted in the discussion of marketing being prey to increasing complexity. This frequently intimidates those marketing could help. Often it is due to the touting of supposedly new paradigms, given plausibility by conveniently invented metrics, and an emphasis on the rational and conscious over the emotional and unconscious, despite the latter aspects appearing to be the basis for much choice. This imbalance has been highlighted by recent insights from psychology, neurology and behavioural economics. Rather than simply embracing these advances, the focus of marketing has been on additional layers of intricacy and a weighting of emphasis towards means of communication, further distancing marketing from its base. This book aims to cut through to the pivotal role of differentiation, illustrated by case histories and the advances in the related fields referred to, particularly the work of psychologists such as Daniel Kahneman. Unlike much writing on marketing, it has tried to follow Einstein’s advice to be "as simple as possible, but no simpler".

Making a Difference - The societal marketing concept supporting educational and cultural issues

Author : Robert Motzek
Publisher : GRIN Verlag
ISBN 13 : 3638113213
Total Pages : 36 pages
Book Rating : 4.6/5 (381 download)

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Book Synopsis Making a Difference - The societal marketing concept supporting educational and cultural issues by : Robert Motzek

Download or read book Making a Difference - The societal marketing concept supporting educational and cultural issues written by Robert Motzek and published by GRIN Verlag. This book was released on 2002-02-18 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2002 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3 (A), European University Viadrina Frankfurt (Oder) (Economics - International Business Administration), course: Marketing Seminar, language: English, abstract: In June 1995 the off-shore oil rig Brent Spar, owned by oil and petrol giants Dutch-Shell and British Esso, was supposed to be dumped in a depth of 2400 metres near the Scottish westcoast. British institutions had already permitted the dumping, which due to institutional investigations didn’t violate the international environmental conventions made in Oslo and Paris to protect the sea. But suddenly the environmental organization Greenpeace launched a European-wide protest campaign to prevent the dumping of Brent Spar, which resulted in massive boycotts of Shell’s petrol stations all over the continent. The enormous public support of Greenpeace’s campaign forced Dutch-Shell not to dump Brent Spar but to tow it into a Norwegian fjord where it has been stored until today. By now there hasn’t been a solution for the disposal of the oil rig. In the case of Brent Spar everyone mentioned responsibility. The responsibility of the Dutch-Shell company to protect the environment, to report about future actions and their consequences and to base decision-making on more than just the opinions of shareholders. According to the public opinion, Dutch-Shell hadn’t taken this responsibility, the so-called social responsibility, which turned out to harm the image and sales of the company for years. This project work will explain the meaning and the role of social responsibility in marketing concerning past, present and future developments. Looking at the societal markteting concept supporting educational and cultural issues , we’ll see why and in which way firms adopt the societal marketing concept and how this affects their businesses, customers, organizations, governments and the society as a whole. But at first we have to define what we’ll be speaking about. So what do social responsibility and the societal marketing concept mean? [...]

How to Market a University

Author : Teresa Flannery
Publisher : Johns Hopkins University Press
ISBN 13 : 1421440342
Total Pages : 257 pages
Book Rating : 4.4/5 (214 download)

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Book Synopsis How to Market a University by : Teresa Flannery

Download or read book How to Market a University written by Teresa Flannery and published by Johns Hopkins University Press. This book was released on 2021-01-12 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Market a University offers leaders and their CMOs the language, examples, and even questions they should discuss and answer in order to build or refine their marketing strategy.

Make A Difference With Your Marketing: Teach Yourself

Author : Jonathan Gabay
Publisher : Teach Yourself
ISBN 13 : 1444129538
Total Pages : 227 pages
Book Rating : 4.4/5 (441 download)

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Book Synopsis Make A Difference With Your Marketing: Teach Yourself by : Jonathan Gabay

Download or read book Make A Difference With Your Marketing: Teach Yourself written by Jonathan Gabay and published by Teach Yourself. This book was released on 2010-02-26 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make a Difference with your Marketing will help you take your marketing skills to a whole new level. By honing your imaginative skills and instilling great creative planning into your marketing, you can be sure that the results will keep you ahead of the competition. Your author, Jonathan Gabay, is one of the country's most respected creative brand consultants, and currently works with some of the world's biggest brand names. Author of no less than 13 books, and Course Director at the C.I.M. (Chartered Institute of Marketing), Jonathan's unparalleled insight and experience will provide you with all you need to target, brand, market and sell like you never have before! NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of marketing. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.

Making a Difference Through Marketing

Author : Carolin Plewa
Publisher : Springer
ISBN 13 : 9789811091681
Total Pages : 0 pages
Book Rating : 4.0/5 (916 download)

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Book Synopsis Making a Difference Through Marketing by : Carolin Plewa

Download or read book Making a Difference Through Marketing written by Carolin Plewa and published by Springer. This book was released on 2018-05-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. It provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in making a difference. Organisations are interwoven with the society in which they operate and are thus commonly expected to shoulder some responsibility in advancing that society. While there has been significant academic and practitioner focus on corporate social responsibility (CSR), research is often limited to the organisational benefits and implementation of CSR initiatives, this book presents a broader perspective. It highlights a variety of players and approaches that are making a difference to their various stakeholder groups, specifically in the areas of sponsorship, consumer behaviour, education, health and innovation.

Transformational Sales

Author : Philip Kotler
Publisher : Springer
ISBN 13 : 3319206060
Total Pages : 162 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis Transformational Sales by : Philip Kotler

Download or read book Transformational Sales written by Philip Kotler and published by Springer. This book was released on 2015-09-11 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational change and business transformation, starting with sales itself. Companies choosing this approach can make a significant and meaningful difference with strategic customers, moving beyond the competition. By challenging existing business assumptions and creating new perspectives on the marketplace, organizations can increase value across traditional company borders, making the (business) world a better place in the process. Both thought-provoking and practical, this management book integrates academic insights, real life examples and best practices of business transformation. It is a must-read for business leaders aiming to make a difference. "Integrating with your strategic customers beyond a transactional sales relationship is key for shaping new markets, developing your brand, and leveraging your strategic relationships. If sales and profitability with strategic accounts are to grow beyond the average, a change in mindset from seeing sales as an “outside” to an “inside” job is required to truly create a win-win relationship. Kotler/Dingena/Pfoertsch’s “Transformational Sales” provides hands-on insights and tools needed for companies who truly want to achieve this transformation." Marc Hantscher, CEO and President Asia-Pacific, BSH Home Appliances Pte. Ltd. Singapore "The more profoundly and systematically B2B companies familiarize themselves with and accommodate their customers’ functional, emotional and strategic needs, the more powerful they are on the market. Top brands are professionally and passionately tuned in to their customers. Sales, Project Management, Marketing, R&D, Production and Purchasing work in concert to drive customer success, always with an eye to the future. This book presents illustrative cases, highlighting how champions have scaled up their business." Achim Kuehn, CMO Herrenknecht AG, Schwanau, Germany

The Brand Flip

Author : Marty Neumeier
Publisher : New Riders
ISBN 13 : 0134172973
Total Pages : 196 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis The Brand Flip by : Marty Neumeier

Download or read book The Brand Flip written by Marty Neumeier and published by New Riders. This book was released on 2015-07-24 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?

Behind the Brand

Author : Elliott Bryan
Publisher : IdeaPress Publishing
ISBN 13 : 9781940858784
Total Pages : pages
Book Rating : 4.8/5 (587 download)

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Book Synopsis Behind the Brand by : Elliott Bryan

Download or read book Behind the Brand written by Elliott Bryan and published by IdeaPress Publishing. This book was released on 2019-06-19 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This should be a bulleted list of key points about the book and about your background. You can also include any data points about the sales or marketing strategy (ie - full page ad in WIRED planned) and anything else that would be a likely sales point for the book that would be valuable to share.

Marketing

Author : J. Jonathan Gabay
Publisher : Hodder Education
ISBN 13 : 9780340859469
Total Pages : 243 pages
Book Rating : 4.8/5 (594 download)

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Book Synopsis Marketing by : J. Jonathan Gabay

Download or read book Marketing written by J. Jonathan Gabay and published by Hodder Education. This book was released on 2003 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Powerful marketing campaigns are based on original thinking and creative planning. TEACH YOURSELF MARKETING concentrates on the engine which drives successful marketing - imagination. Revealing many profitable tips and secrets to help you target, brand and sell your enterprise whilst generating provocative publicity, this book will keep you three steps ahead of the competition. TEACH YOURSELF MARKETING: - covers the key marketing areas of sales, advertising, PR and branding - concentrates on the dynamic, imaginative side of marketing - is easy to follow with useful activities and exercises - includes a comprehensive "jargon buster" section - is suitable for anyone working in or studying marketing. Completely up to date for the competitive world of contemporary marketing TEACH YOURSELF MARKETING is indispensable for anyone who wants their business and career to succeed and continue to breed success.

Teach Yourself

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (733 download)

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Book Synopsis Teach Yourself by :

Download or read book Teach Yourself written by and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Your Services

Author : Anthony O. Putman
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis Marketing Your Services by : Anthony O. Putman

Download or read book Marketing Your Services written by Anthony O. Putman and published by John Wiley & Sons. This book was released on 1990-05-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I don’t know what to do." Now, here’s a book that shows you, step by step, how to market your services—painlessly, confidently, profitably. Marketing Your Services shows you: How to define and promote your services to the right market How to differentiate your business from other similar businesses How to price and package your services How to turn qualified prospects into customers and build long-term relationships with clients "This is the best book I have seen about Marketing—making your mark in a way that hits the mark. You will be provoked, persuaded, and pleased by this guidebook for painless marketing mastery." —Chip R. Bell Author, Service Wisdom "Simply put, this is the most useful book on marketing for service firms I know of. It is also the best written. Read it." —Clay Carr Author, Front-Line Customer Service "An excellent guide to the marketing maze for any small business that wants to get a firm handle on just what service they provide, and learn how to enjoy making money doing it." —Martin T. Cannon Director, Paper Product Development The Procter & Gamble Company

Business School Essays That Made a Difference, 5th Edition

Author : Princeton Review
Publisher : Princeton Review
ISBN 13 : 0307945235
Total Pages : 306 pages
Book Rating : 4.3/5 (79 download)

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Book Synopsis Business School Essays That Made a Difference, 5th Edition by : Princeton Review

Download or read book Business School Essays That Made a Difference, 5th Edition written by Princeton Review and published by Princeton Review. This book was released on 2012-09-15 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real essays written by MBA hopefuls-with commentary from admissions experts

Making a Difference by Being Yourself

Author : Gregory E. Huszczo
Publisher : Packt Publishing Limited
ISBN 13 : 0891062238
Total Pages : 265 pages
Book Rating : 4.8/5 (91 download)

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Book Synopsis Making a Difference by Being Yourself by : Gregory E. Huszczo

Download or read book Making a Difference by Being Yourself written by Gregory E. Huszczo and published by Packt Publishing Limited. This book was released on 2008-10 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use the natural strengths of your personality to make a difference.

Hug Your Haters

Author : Jay Baer
Publisher : Portfolio
ISBN 13 : 1101980672
Total Pages : 240 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Hug Your Haters by : Jay Baer

Download or read book Hug Your Haters written by Jay Baer and published by Portfolio. This book was released on 2016-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes a detachable folded poster of "The Hatrix."

Building a StoryBrand

Author : Donald Miller
Publisher : HarperCollins Leadership
ISBN 13 : 0718033337
Total Pages : 241 pages
Book Rating : 4.7/5 (18 download)

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Book Synopsis Building a StoryBrand by : Donald Miller

Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

The 10 Most Influential Businesswomen Making a Difference, 2022

Author : Prime View Magazine
Publisher : Prime View
ISBN 13 :
Total Pages : 38 pages
Book Rating : 4./5 ( download)

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Book Synopsis The 10 Most Influential Businesswomen Making a Difference, 2022 by : Prime View Magazine

Download or read book The 10 Most Influential Businesswomen Making a Difference, 2022 written by Prime View Magazine and published by Prime View. This book was released on 2022-06-17 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 10 Most Influential Businesswomen Making a Difference, 2022" is a comprehensive guide to the leading female entrepreneurs and executives who are shaping the business landscape in 2022. This book features in-depth profiles of 10 powerful women who have made a significant impact in their respective industries, including finance, technology, retail, and more. From their early beginnings to their current accomplishments, readers will learn about the challenges they faced, the strategies they used, and the lessons they learned along the way. Along with inspiring personal stories, the book also includes practical advice and actionable insights that can help aspiring businesswomen achieve their own success. This is a must-read for anyone looking to gain inspiration and guidance from the most influential businesswomen of 2022.