Make Yourself A Thought Leader In Your Niche

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Stand Out

Author : Dorie Clark
Publisher : Penguin
ISBN 13 : 0698170482
Total Pages : 226 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis Stand Out by : Dorie Clark

Download or read book Stand Out written by Dorie Clark and published by Penguin. This book was released on 2015-04-21 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Standing out is no longer optional Too many people believe that if they keep their heads down and work hard, they’ll be recognized on the merits of their work. But that’s simply not true anymore. “Safe” jobs disappear daily, and the clamor of everyday life drowns out ordinary contributions. To make a name for yourself, to create true job security, and to make a difference in the world, you have to share your unique perspective and inspire others to take action. But in a noisy world where it seems everything’s been said—and shouted from the rooftops—how can your ideas stand out? Fortunately, you don’t have to be a genius or a worldwide superstar to make an impact. Drawing on interviews with more than fifty thought leaders in fields ranging from business to genomics to urban planning, Dorie Clark shows how these masters achieved success and how anyone—with hard work—can do the same. Whether it’s learning to ask the right questions, developing and building on an expert niche, or combining disparate fields to get a new perspective, Clark outlines ways to develop the ideas that set you apart. Of course, having a breakthrough insight is only half the battle. If you really want to share your ideas, you have to find a way to build an audience, communicate your message, and inspire others to embrace your vision. Starting small is fine; Clark provides a step-by-step guide to help you leverage your existing networks, attract new people to your cause, and, ultimately, build a community around your ideas. Featuring vivid examples based on interviews with influencers such as Seth Godin, David Allen, and Daniel Pink, Clark shows you how to break through and ensure that your ideas get noticed. Becoming a thought leader in your company or in your profession is the ultimate career insurance. But—even more important—it’s also a chance to change the world for the better. Whatever your cause, perspective, or point of view, the world can’t afford for the best ideas to remain buried inside you. Whether it’s how to improve the educational system or how to make your company more efficient, your ideas matter. The world needs your insights, and it’s time to be bold.

Ready to Be a Thought Leader?

Author : Denise Brosseau
Publisher : John Wiley & Sons
ISBN 13 : 1118647610
Total Pages : 278 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Ready to Be a Thought Leader? by : Denise Brosseau

Download or read book Ready to Be a Thought Leader? written by Denise Brosseau and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: The how-to guide to becoming a go-to expert Within their fields, thought leaders are sources of inspiration and innovation. They have the gift of harnessing their expertise and their networks to make their innovative thoughts real and replicable, sparking sustainable change and even creating movements around their ideas. In Ready to Be a Thought Leader?, renowned executive talent agent Denise Brosseau shows readers how to develop and use that gift as she maps the path from successful executive, professional, or civic leader to respected thought leader. With the author's proven seven-step process—and starting from wherever they are in their careers—readers can set a course for maximum impact in their field. These guidelines, along with stories, tips, and success secrets from those who have successfully made the transition to high-profile thought leader, allow readers to create a long-term plan and start putting it into action today, even if they only have 15 minutes to spare. Offers a step-by-step process for becoming a recognized thought leader in your field Includes real-world examples from such high-profile thought leaders as Robin Chase, founder and former CEO of Zipcar; Chip Conley, author of PEAK and former CEO of JDV Hospitality; and more Written by Denise Brosseau, founder of Thought Leadership Lab, an executive talent agency that helps executives become thought leaders, who has worked with start-up CEOs and leaders from such firms as Apple, Genentech, Symantec, Morgan Stanley, Medtronic, KPMG, DLA Piper, and more Ready to Be a Thought Leader? offers essential reading for anyone ready to expand their influence, increase their professional success, have an impact far beyond a single organization and industry, and ultimately leave a legacy that matters.

The Visible Expert

Author : Lee W. Frederiksen
Publisher :
ISBN 13 : 9780990445906
Total Pages : 150 pages
Book Rating : 4.4/5 (459 download)

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Book Synopsis The Visible Expert by : Lee W. Frederiksen

Download or read book The Visible Expert written by Lee W. Frederiksen and published by . This book was released on 2014-09-02 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it take to become a well-known expert in your field - someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts . And becoming one is easier than it looks. In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm. You will discover which tools and techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed from obscurity to the peak of their profession. The Visible Expert is the essential manual for any individual or firm that is ready to take their expertise to the highest level. Based on interviews with over 1,000 experts and buyers of their services, this book will take you higher, faster."

Digital Marketing For Dummies

Author : Ryan Deiss
Publisher : John Wiley & Sons
ISBN 13 : 1119660505
Total Pages : 368 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Digital Marketing For Dummies by : Ryan Deiss

Download or read book Digital Marketing For Dummies written by Ryan Deiss and published by John Wiley & Sons. This book was released on 2020-08-25 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!

The Star Principle

Author : Richard Koch
Publisher : Piatkus
ISBN 13 : 0748118128
Total Pages : 183 pages
Book Rating : 4.7/5 (481 download)

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Book Synopsis The Star Principle by : Richard Koch

Download or read book The Star Principle written by Richard Koch and published by Piatkus. This book was released on 2010-03-04 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Richard Koch has made over £100 million from spotting 'Star' businesses. In his new book, he shares the secrets of his success - and shows how you too can identify and enrich yourself from 'Stars'. Star businesses are ventures operating in a high-growth sector - and are the leaders in their niche of the market. Stars are rare. But with the help of this book and a little patience, you can find one, or create one yourself. THE STAR PRINCIPLE is a vital book for any budding entrepreneur or investor (of grand or modest means). It is also invaluable for any ambitious employee who realises the benefits of working for a Star venture - real responsibility, fast personal development, better pay, great bonuses and valuable share options. Whoever your are, identifying and investing in Stars will make your life much sweeter and richer in every way.

Content-Based Networking

Author : Carbary Carbary
Publisher :
ISBN 13 : 9781544503974
Total Pages : 194 pages
Book Rating : 4.5/5 (39 download)

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Book Synopsis Content-Based Networking by : Carbary Carbary

Download or read book Content-Based Networking written by Carbary Carbary and published by . This book was released on 2019-12-18 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: There's a reason everyone says "it's not what you know, it's who you know." If you're striving to reach ambitious goals, it's impossible without the right relationships. So how do you reverse-engineer relationships with the exact people you want to know? Through his podcast B2B Growth and his company Sweet Fish Media, James Carbary has pioneered a concept called content-based networking--a new approach to building your professional network. Instead of relying on chance encounters and random in-person events, content-based networking allows you to connect with anyone, at any time, and from anywhere in the world. In Content-Based Networking, you'll learn a proven three-part framework to consistently connect with potential customers, investors, referral partners, industry influencers, and anyone in between. Using this framework, you'll develop thought leadership in your industry, while simultaneously creating meaningful relationships with the exact people that can help you reach your goals and dreams.

If You Want to Get Rich, Build a Power Niche

Author : Bruce M. Stachenfeld
Publisher : Morgan James Publishing
ISBN 13 : 1642791679
Total Pages : 199 pages
Book Rating : 4.6/5 (427 download)

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Book Synopsis If You Want to Get Rich, Build a Power Niche by : Bruce M. Stachenfeld

Download or read book If You Want to Get Rich, Build a Power Niche written by Bruce M. Stachenfeld and published by Morgan James Publishing. This book was released on 2019-01-01 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover a bold new approach to success in the world of sales and marketing with this practical guide to building your Power Niche. Bruce M. Stachenfeld is one of the most successful real estate lawyers in one of the toughest markets in the world: New York City. Now he shares the ideas and insights he developed through his own day-to-day experience. In If You Want to Get Rich, Build a Power Niche, Bruce shows you how you can become a superstar marketer or salesperson, whether you’re just starting out, starting a new business, or you’re a seasoned professional looking to improve your performance. Bruce offers clear, step-by-step advice on how to implement the strategic marketing process of building a Power Niche. His method is based on the principle that ownership in a small niche is dramatically stronger than having little or no ownership in a larger market. If you want to grow your sales and increase your revenue while becoming a valued resource in your industry, you need to build your Power Niche!

Leaders Build Business

Author : Adella Pasos
Publisher : Adella Pasos
ISBN 13 : 1648586430
Total Pages : 150 pages
Book Rating : 4.6/5 (485 download)

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Book Synopsis Leaders Build Business by : Adella Pasos

Download or read book Leaders Build Business written by Adella Pasos and published by Adella Pasos. This book was released on 2020-09-11 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you interested in becoming a great leader? Leadership skills can be a struggle to develop, even if you don’t fully understand the process, this book will help you become more confident in your abilities, build relationships and become passionately committed to your work. Finally, the book contains solid advice that you can believe in. If you are in charge of sales for a company, in any capacity, you need this book. Each of these recommendations is an essential part of building your path to becoming the best leader you could ever be. Develop the skills you need to be successful in any industry. A large variety of topics are covered in this book, ranging from sales management, tips for designing a sales focused organization, technology solutions to boost sales, ways to keep a team happy, methods to reduce turnover, mentoring vs training programs, sales and marketing alignment, how to motivate an unproductive team, and more! What's Inside? --- Why a Sales Team is Important What makes a good sales team How does a sales team work What defines success in sales --- The Sales Team's Structure The 4 Core Sales Roles Organizing a team to quickly scale Creating a sales team development plan Tips for designing a sales focused organization --- How to Support A Sales Team Organizing and standardizing your sales processes Why use a CRM system to manage sales Reasons to adopt technology solutions to boost sales Sales training & kick-off meetings priorities Marketing materials and collaboration tools --- Developing Sales Leaders to Improve Results Performance issues that may arise how to decide on your sales training initiatives Using more experienced sales team members to coach newbies How to reflect on performance Identifying each sales person’s potential Topics that should be discussed in your training program --- Ways to Keep a Sales Team Happy Being fair with lead disbursement and quotas Rewards for good selling behavior Marketing support materials Creating a bonus compensation structure Giving your team a sense of achievement --- How to Reduce Sales Team Turnover How to identify situations where the team finds difficulties Ways to communicate your sales goals How to inspire confidence, energy and enthusiasm Personal encouragement and motivational strategies --- Mentoring vs Coaching vs Training Basic skills and knowledge acquisition process How to improve your team’s competencies and capabilities Setting timelines for training / coaching completion, Building relationships with your sales team Benefits of mentoring and the knowledge transfer process --- Sales and Marketing Alignment Mapping out your customer journey and buyer personas Deciding on what stages of the sales funnel Marketing vs sales teams will play a role The lead generation process from start to finish How marketing can reduce unproductive prospecting Getting everyone on the same page with brand messaging --- Measuring Results & Impact Ways to ask direct and open questions The types of results that should be reviewed with the team Pipeline and sales development --- Getting the Best Outcome How to identify signs of improvement Sales enablement solutions, how progress is measured Methods to generate meaningful conversations

Niche Marketing for Coaches

Author : Hannah McNamara
Publisher : Thorogood Publishing
ISBN 13 : 1854184830
Total Pages : 266 pages
Book Rating : 4.8/5 (541 download)

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Book Synopsis Niche Marketing for Coaches by : Hannah McNamara

Download or read book Niche Marketing for Coaches written by Hannah McNamara and published by Thorogood Publishing. This book was released on 2007 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Niche Marketing for Coaches is the essential handbook for building a life coaching, executive coaching or business coaching practice. Based on years of first-hand, practical experience this book shows you how to transform yourself from being just another coach into someone who stands out to your clients as the natural and only choice. As you read through the pages, you'll discover how to: * Identify your own, personal niche * Use the marketing techniques which work best for coaches * Anticipate your prospective clients' wants and needs * Work with coaching tools and models when planning your marketing strategy * Set your coaching rates and put packages together * Win business from individuals, sole traders, and large organizations * Write press releases, brochures, websites, sales letters and much, much more

Write Like a Thought Leader

Author : Rhea Wessel
Publisher :
ISBN 13 : 9780997062526
Total Pages : 216 pages
Book Rating : 4.0/5 (625 download)

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Book Synopsis Write Like a Thought Leader by : Rhea Wessel

Download or read book Write Like a Thought Leader written by Rhea Wessel and published by . This book was released on 2022-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies and individuals with solutions for pressing problems are producing volumes of written materials - but their ideas aren't being heard. If you are a subject-matter expert who is having trouble spreading your ideas, you are not alone. That's an irony of the modern world: Those with fascinating solutions often go unheard because they are too focused on their niche, while other people hog the microphone simply because they are good communicators. "Write Like a Thought Leader" empowers consultants, scientists, lawyers, accountants and experts of all types to make their ideas easily accessible to the global audience already at their fingertips. Gone are the days of stories that are too academic, have an old or uninteresting storyline, or simply present the facts. This book shows smart people how to write smarter with the Story-Framing System created by Rhea Wessel. It will help you make the leap from subject-matter expert to thought leader by helping you improve an essential skill in business - writing. Instead of finding that your best ideas have gotten lost or buried, you'll be able to move the conversation forward.To write like a thought leader, subject-matter experts must go through a three-step process and be willing to give away your knowledge for free - no strings attached. By following the steps outlined in this book, you'll establish a respected voice, gain trust, command a loyal following, and maximize the impact of your work.

From Unknown to Expert

Author : Catriona Pollard
Publisher :
ISBN 13 : 9780646921426
Total Pages : 164 pages
Book Rating : 4.9/5 (214 download)

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Book Synopsis From Unknown to Expert by : Catriona Pollard

Download or read book From Unknown to Expert written by Catriona Pollard and published by . This book was released on 2014 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Authority Marketing

Author : Adam Witty
Publisher : Forbesbooks
ISBN 13 : 9781946633132
Total Pages : 160 pages
Book Rating : 4.6/5 (331 download)

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Book Synopsis Authority Marketing by : Adam Witty

Download or read book Authority Marketing written by Adam Witty and published by Forbesbooks. This book was released on 2018-05-03 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to use Authority Marketing(R) to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book! Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price? One thing is for certain: Authority doesn't just happen; Authority is built through a systematic process called the Authority Marketing System. But how can you make this shift in an environment that is noisier and more crowded than ever before? If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing and wants to grow your business and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority. In this book you will learn: - What Authority Marketing is and how to use it to grow your business - The 7 Pillars of Authority Marketing - How others have used Authority Marketing to create unimaginable success - Why thought leadership is your most important secret weapon Authority Marketing isn't about ego or attention--it's about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today!

Make Yourself a Thought Leader in Your Niche

Author : Bryan Westra
Publisher : CreateSpace
ISBN 13 : 9781505852806
Total Pages : 212 pages
Book Rating : 4.8/5 (528 download)

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Book Synopsis Make Yourself a Thought Leader in Your Niche by : Bryan Westra

Download or read book Make Yourself a Thought Leader in Your Niche written by Bryan Westra and published by CreateSpace. This book was released on 2014-12-30 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone wants to be a thought leader in their niche. We know that. What we don't know is how to rise above the noise in our marketplace and be that thought leader. This is the dilemma. In this book you'll overcome this problem. You'll learn strategies and gain insights that will truly astonish you and make you wonder what all the fuss was really all about. You'll save yourself time, money, and wasted energy simply by putting one foot in front of the other and doing what this book tells you to do. I've rubbed elbows with many thought leaders in their field. In fact, I host a popular podcast show on a regular basis, where I have these individuals come on the show and share some of their indirect knowledge and how it was they were able to rise to the top. This book will put into perspective for you a method that will transform your life and shine past the clouds of confusion hovering in your way. By the time you get done with this book you'll be ready to make an impact on your niche and lead others to greatness. If you want to become a thought leader, then, get excited, because you're about to be one. My promise is if you apply what you learn from this book your leadership skills will improve, you're ability to make a difference in your niche will elevate, and in the end your life will be impacted positively. Take Hold of Your Copy Today!

Great Leaders Live Like Drug Addicts

Author : Michael Brody-Waite
Publisher : Simon and Schuster
ISBN 13 : 1948677326
Total Pages : 230 pages
Book Rating : 4.9/5 (486 download)

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Book Synopsis Great Leaders Live Like Drug Addicts by : Michael Brody-Waite

Download or read book Great Leaders Live Like Drug Addicts written by Michael Brody-Waite and published by Simon and Schuster. This book was released on 2020-05-26 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you learned that to lead well, you’d need to live like a drug addict? During treatment for drug addiction, Michael Brody-Waite learned three principles that became the difference between life and death: Practice rigorous authenticity Surrender the outcome Do uncomfortable work Leaving rehab, Michael entered the workplace where he was shocked to see most business leaders doing what he had been taught would kill him. He began to see striking similarities between drug addiction and what he calls “mask addiction.” Leaders everywhere were hiding their authentic selves in order to get what they wanted. They were doing things like: Saying yes when they could say no Hiding their weaknesses Avoiding difficult conversations Holding back their unique perspectives Instead of chasing drugs, leaders were chasing professional, financial, and social success from behind a mask—to the detriment of themselves and the people around them. Thanks to his recovery, Michael’s three principles gave him an unlikely competitive advantage throughout his career, resulting in a level of success unexpected for a “drug addict.” In Great Leaders Live Like Drug Addicts, Michael explains what drug addicts do to recover and provides a step-by-step program you can use to break free from your mask addiction to thrive in both work and life. He equips you with the tools you need to live and lead mask-free—tools to enable you to stop following others, lead yourself, and become one of the dynamic, growing, authentic leaders this world desperately needs.

Return on Courage

Author : Ryan Berman
Publisher : Greenleaf Book Group
ISBN 13 : 162634616X
Total Pages : 182 pages
Book Rating : 4.6/5 (263 download)

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Book Synopsis Return on Courage by : Ryan Berman

Download or read book Return on Courage written by Ryan Berman and published by Greenleaf Book Group. This book was released on 2019-01-15 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock Courage What do an astronaut, a Navy SEAL, the cofounder of Method, the former VP of communications at Apple, and the president of Domino’s all have in common? Ryan Berman spent three years shadowing the most courageous people and leaders on the planet to find out what they have done to accomplish liberating personal or business feats. Fifty-two percent of Fortune 500 companies from the year 2000 are now extinct, and 80 percent of all start-ups will fail within their first 18 months. Yet there’s a lack of urgency to address this callous reality across the board in most organizations. And the solution can be unlocked with courage. Return on Courage (ROC) is the go-to courage instructional manual that helps readers attack and shrink business fears head-on. They will learn how to relentlessly play offense, drive change, and transform into a Courage Brand®. ROC can be the secret weapon to innovating new products and services, maximizing ROI, and revolutionizing their industry.

Own Your Niche

Author : Stephanie Chandler
Publisher :
ISBN 13 : 9781935953289
Total Pages : 230 pages
Book Rating : 4.9/5 (532 download)

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Book Synopsis Own Your Niche by : Stephanie Chandler

Download or read book Own Your Niche written by Stephanie Chandler and published by . This book was released on 2012-01-31 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Own Your Niche brings authenticity back to internet marketing, teaching you how to showcase your business with practical, easy-to-use strategies that you can implement yourself. Also included are interviews with successful service-based business owners who share how they have built their audiences and created successful enterprises. If internet marketing sounds intimidating to you, or you've gotten started but need more guidance, this book can remove the fear and give you the solutions you need to achieve your goals. Own Your Niche is ideal for consultants, coaches, freelancers, health and wellness professionals, attorneys, doctors, authors, professional speakers, financial advisers, and other service-based businesses.

Your Goal Guide

Author : Debra Eckerling
Publisher : Mango
ISBN 13 : 9781642501506
Total Pages : 224 pages
Book Rating : 4.5/5 (15 download)

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Book Synopsis Your Goal Guide by : Debra Eckerling

Download or read book Your Goal Guide written by Debra Eckerling and published by Mango. This book was released on 2020-01-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: While most goal-setting books focus on helping people achieve their goals, only Your Goal Guide starts with that first, crucial step: helping professionals figure out what it is they actually want. In this book, author Debra Eckerling take readers through The D*E*B Method, her brainstorming and task-based system. It's a roadmap for setting goals, and then creating a plan to achieve them. D*E*B stands for: Determine Your Mission, Explore Your Options, Brainstorm Your Path. Numerous factors stop people from accomplishing their goals. They don't give their goals enough thought, jump in head-first, and waste a lot of time. They spend too much time overthinking their goals, and, even, if they manage to get started, they abandon the project midway, since it was taking way too long. They try to figure out their goals in their head and get nowhere; they have no plan. People are constantly re-evaluating their professional - and personal - situation. Then, they get to the point where they must take action, whether it's due to circumstance (their job is being eliminated, they're in an unhealthy work environment, they have to move), choice (they want to start or grow their own business, it's time for a career change), or both (they want and need to increase their income). But how? The challenge is to figure out how to set and reach your goals, while the rest of the world - and the rest of your life - is business as usual. Your Goal Guide, by Debra Eckerling, is a roadmap that combines writing exercises with systems to help individuals set, plan, and achieve their professional and personal goals.