Major Account Sales Strategy

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Publisher : McGraw Hill Professional
ISBN 13 : 0070511144
Total Pages : 237 pages
Book Rating : 4.0/5 (75 download)

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Book Synopsis Major Account Sales Strategy by : Neil Rackham

Download or read book Major Account Sales Strategy written by Neil Rackham and published by McGraw Hill Professional. This book was released on 1989-01-01 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales Success Knowing how to get to the decision maker, deal with the competition, understand buyer psychology, and service the client--these are the keys to success when you need to nail down major accounts. Now, for the first time, here's a book of practical, proven-effective strategies and tactics for the entire major account sales cycle. Based on Neil Rackham's exhaustive research, the strategies you'll find here will enable you to . . . Tailor your selling strategy to match each step in the client's decision-making process. Ensure that you won't lose your customers because you'll know the psychology of the buyer and how to respond to their doubts. Gain entry to accounts through many different windows of opportunity. Deal with competitive situations, take on bigger competitors, and win using strategies that the author's meticulous research shows are employed by the most successful salespeople. Handle negotiations, concessions on price, and term agreements skillfully and effectively. Offer the ongoing technical and maintenance support that keeps your major accounts yours. From a world-renowned sales innovator, this first-of-a-kind A-to-Z presentation of major account strategy puts sales success in your hands. Make it yours today. Read Major Account Sales Strategy.

Making Major Sales

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Author :
Publisher : Gower Publishing Company, Limited
ISBN 13 :
Total Pages : 186 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis Making Major Sales by : Neil Rackham

Download or read book Making Major Sales written by Neil Rackham and published by Gower Publishing Company, Limited. This book was released on 1987 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sales Hunting

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Author :
Publisher : Apress
ISBN 13 : 1430267690
Total Pages : 255 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis Sales Hunting by : David A. Monty

Download or read book Sales Hunting written by David A. Monty and published by Apress. This book was released on 2014-03-05 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first year of developing a new sales territory is a daunting task—especially in dog-eat-dog industries. The traditional advice is to train quickly on product, grab a customer list, start calling for appointments, discover opportunities, and close deals. In fact, almost every sales model out there is based on nothing more than "opportunity" management. But jumping straight to opportunity will have new salespeople—or veterans developing new territories—chasing their tails for the first year or two. As Sales Hunting: How to Develop New Territories and Major Accounts in Half the Time Using Trust as Your Weapon details, there is a significant problem you must overcome when opening up new accounts and territories. No matter what you are selling, your prospect already has a trusted relationship with an incumbent vendor and will continue to buy from that vendor even when you have the better solution. The playing field is not level—and you’re on the wrong side. So how can you compete to win? "Trust is the grease that makes business sales effortless," writes sales pro and trainer Dave Monty. Opportunity metrics are important, but trust—and a few sharp insider tactics Monty reveals—is the guidepost that leads to success. His sales model therefore incorporates metrics based on trust along with traditional sales measures. That is the fuel that helps you not just turn virgin territory into a consistent revenue generator, but helps you win over potential accounts that now use competitive products. Sales Hunting helps you start establishing trust before you step foot in a prospect’s door, and it shows you the tactics necessary to penetrate new accounts. Once you gain access, trust can be used as systematic way to build long-lasting relationships that pay dividends well beyond that first sale you make. Among other things, this book explains: Why most customers don’t want to buy from you . . . yet Why trust-based relationships enable you to open up territories and bag the biggest customers quickly How to qualify and rank customers based on traits How to get in step with the customer’s buying cycle How to establish trust-based and traditional sales metrics to guide your efforts With advice based on Monty’s twenty years of IT sales and sales management experience—along with principles confirmed by academic research—Sales Hunting is an easy-to-read book that is packed with real-life examples and prescriptions for achieving sales success. It will prove a lifesaver for any salesperson or sales manager developing a new territory or trying to penetrate new accounts.

Managing Major Sales

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Publisher : Harper Collins
ISBN 13 : 0887305083
Total Pages : 282 pages
Book Rating : 4.8/5 (873 download)

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Book Synopsis Managing Major Sales by : Neil Rackham

Download or read book Managing Major Sales written by Neil Rackham and published by Harper Collins. This book was released on 1991 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book on managing major sales from the bestselling author of SPIN® Selling.

SPIN® -Selling

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Publisher : Taylor & Francis
ISBN 13 : 1000111482
Total Pages : 253 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis SPIN® -Selling by : Neil Rackham

Download or read book SPIN® -Selling written by Neil Rackham and published by Taylor & Francis. This book was released on 2020-04-28 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.

U.S. Export Sales

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Author :
Publisher :
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4.:/5 (3 download)

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Book Synopsis U.S. Export Sales by :

Download or read book U.S. Export Sales written by and published by . This book was released on 1985 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Challenger Sale

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Publisher : Penguin
ISBN 13 : 1101545895
Total Pages : 242 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis The Challenger Sale by : Matthew Dixon

Download or read book The Challenger Sale written by Matthew Dixon and published by Penguin. This book was released on 2011-11-10 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.

Factory

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Author :
Publisher :
ISBN 13 :
Total Pages : 670 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Factory by :

Download or read book Factory written by and published by . This book was released on 1922 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. 24, no. 3-v. 34, no. 3 include: International industrial digest.

Proposed Sales and Upgrades of Major Defense Equipment to Saudi Arabia

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Author :
Publisher :
ISBN 13 :
Total Pages : 72 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis Proposed Sales and Upgrades of Major Defense Equipment to Saudi Arabia by : United States. Congress. House. Committee on Foreign Affairs. Subcommittee on Arms Control, International Security, and Science

Download or read book Proposed Sales and Upgrades of Major Defense Equipment to Saudi Arabia written by United States. Congress. House. Committee on Foreign Affairs. Subcommittee on Arms Control, International Security, and Science and published by . This book was released on 1991 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Major Sales

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Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Major Sales by : Thomas V. Bonoma

Download or read book Major Sales written by Thomas V. Bonoma and published by . This book was released on 2006 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Furniture Record

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Author :
Publisher :
ISBN 13 :
Total Pages : 544 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Furniture Record by :

Download or read book Furniture Record written by and published by . This book was released on 1927 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Bulletin of the Taylor Society

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Author :
Publisher :
ISBN 13 :
Total Pages : 292 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Bulletin of the Taylor Society by : Taylor Society

Download or read book Bulletin of the Taylor Society written by Taylor Society and published by . This book was released on 1922 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sales Management

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Author :
Publisher :
ISBN 13 :
Total Pages : 1034 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Sales Management by :

Download or read book Sales Management written by and published by . This book was released on 1925 with total page 1034 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Fanatical Prospecting

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Publisher : John Wiley & Sons
ISBN 13 : 1119144760
Total Pages : 311 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Fanatical Prospecting by : Jeb Blount

Download or read book Fanatical Prospecting written by Jeb Blount and published by John Wiley & Sons. This book was released on 2015-09-29 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ditch the failed sales tactics, fill your pipeline, and crush your number With over 500,000 copies sold Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. The brutal fact is the number one reason for failure in sales is an empty pipe and the root cause of an empty pipeline is the failure to consistently prospect. By ignoring the muscle of prospecting, many otherwise competent salespeople and sales organizations consistently underperform. Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects. Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels. This book reveals the secrets, techniques, and tips of top earners. You’ll learn: Why the 30-Day Rule is critical for keeping the pipeline full Why understanding the Law of Replacement is the key to avoiding sales slumps How to leverage the Law of Familiarity to reduce prospecting friction and avoid rejection The 5 C’s of Social Selling and how to use them to get prospects to call you How to use the simple 5 Step Telephone Framework to get more appointments fast How to double call backs with a powerful voice mail technique How to leverage the powerful 4 Step Email Prospecting Framework to create emails that compel prospects to respond How to get text working for you with the 7 Step Text Message Prospecting Framework And there is so much more! Fanatical Prospecting is filled with the high-powered strategies, techniques, and tools you need to fill your pipeline with high quality opportunities. In the most comprehensive book ever written about sales prospecting, Jeb Blount reveals the real secret to improving sales productivity and growing your income fast. You’ll gain the power to blow through resistance and objections, gain more appointments, start more sales conversations, and close more sales. Break free from the fear and frustration that is holding you and your team back from effective and consistent prospecting. It's time to get off the feast or famine sales roller-coaster for good!

The Psychology of Selling

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Author :
Publisher : Thomas Nelson Inc
ISBN 13 : 0785288066
Total Pages : 240 pages
Book Rating : 4.7/5 (852 download)

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Book Synopsis The Psychology of Selling by : Brian Tracy

Download or read book The Psychology of Selling written by Brian Tracy and published by Thomas Nelson Inc. This book was released on 2006-06-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.

Soap

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Author :
Publisher :
ISBN 13 :
Total Pages : 1482 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Soap by :

Download or read book Soap written by and published by . This book was released on 1927 with total page 1482 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising & Selling

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Author :
Publisher :
ISBN 13 :
Total Pages : 1130 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Advertising & Selling by :

Download or read book Advertising & Selling written by and published by . This book was released on 1920 with total page 1130 pages. Available in PDF, EPUB and Kindle. Book excerpt: