Madisons Avenue

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Madison Avenue Manslaughter

Author : Michael Farmer
Publisher : Lid Pub Incorporated
ISBN 13 : 9780986079306
Total Pages : 200 pages
Book Rating : 4.0/5 (793 download)

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Book Synopsis Madison Avenue Manslaughter by : Michael Farmer

Download or read book Madison Avenue Manslaughter written by Michael Farmer and published by Lid Pub Incorporated. This book was released on 2015 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advertising industry has reached a critical, even dangerous point in its development—agencies destroy themselves by doing increased work for declining fees—so what are the logical consequences of the failure to act? Growing workloads and declining fees have created a 'recipe for disaster'. For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world's first effective definition of "the real agency problem." Once the problem is understood, then the author offers corrective solutions. This book is a call to action for the 21st century breed of 'mad men', to outline the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers.

Madison Avenue and the Color Line

Author : Jason Chambers
Publisher : University of Pennsylvania Press
ISBN 13 : 9780812220605
Total Pages : 332 pages
Book Rating : 4.2/5 (26 download)

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Book Synopsis Madison Avenue and the Color Line by : Jason Chambers

Download or read book Madison Avenue and the Color Line written by Jason Chambers and published by University of Pennsylvania Press. This book was released on 2009-05-22 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. Madison Avenue and the Color Line breaks new ground by examining the history of black advertising agency employees and agency owners.

Marriage on Madison Avenue

Author : Lauren Layne
Publisher : Gallery Books
ISBN 13 : 1501191632
Total Pages : 288 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Marriage on Madison Avenue by : Lauren Layne

Download or read book Marriage on Madison Avenue written by Lauren Layne and published by Gallery Books. This book was released on 2020-01-28 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A USA TODAY bestseller! One of O, The Oprah Magazine’s “22 Romance Novels That Are Set to Be the Best of 2020” and one of Goodreads’s “28 of the Hottest Romances of 2020” From New York Times bestselling author Lauren Layne, the “queen of witty dialogue” (Rachel Van Dyken, New York Times bestselling author), comes the final installment of the Central Park Pact series, a heartfelt and laugh-out-loud romantic comedy that’s perfect for fans of Sally Thorne and Christina Lauren. Can guys and girls ever be just friends? According to Audrey Tate and Clarke West, absolutely. After all, they’ve been best friends since childhood without a single romantic entanglement. Clarke is the charming playboy Audrey can always count on, and he knows that the ever-loyal Audrey will never not play along with his strategy for dodging his matchmaking mother—announcing he’s already engaged…to Audrey. But what starts out as a playful game between two best friends turns into something infinitely more complicated, as just-for-show kisses begin to stir up forbidden feelings. As the faux wedding date looms closer, Audrey and Clarke realize that they can never go back to the way things were, but deep down, do they really want to?

The King of Madison Avenue

Author : Kenneth Roman
Publisher : St. Martin's Press
ISBN 13 : 0230618340
Total Pages : 300 pages
Book Rating : 4.2/5 (36 download)

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Book Synopsis The King of Madison Avenue by : Kenneth Roman

Download or read book The King of Madison Avenue written by Kenneth Roman and published by St. Martin's Press. This book was released on 2010-06-08 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.

Kings of Madison Avenue

Author : Jesse McLean
Publisher : ECW Press
ISBN 13 : 1554904455
Total Pages : 248 pages
Book Rating : 4.5/5 (549 download)

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Book Synopsis Kings of Madison Avenue by : Jesse McLean

Download or read book Kings of Madison Avenue written by Jesse McLean and published by ECW Press. This book was released on 2009-09 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveling in the consumerist decadence of AMC’s infamous advertising house Sterling Cooper, this complementary volume to the groundbreaking series Mad Men provides behind-the-scenes revelations, episode guides, cast biographies, and rich sidebar content, including “How to Party Like the Mad Men.” Delving beneath the glitz and glamour to highlight the workings of a sophisticated modern classic, this definitive fan guide also offers fascinating sociological context and cultural analysis. The details of historical ad campaigns that are woven into the show’s storylines are provided—such as Volkswagen Beetle’s landmark “Think Small” campaign, the Nixon/Kennedy presidential push, and the creation of Lucky Strike’s “It’s toasted” slogan. This is the ultimate guide to a series that has been praised by the New York Times, Time magazine, and USA Today.

The Membranes

Author : Chi Ta-wei
Publisher : Columbia University Press
ISBN 13 : 0231551444
Total Pages : 123 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis The Membranes by : Chi Ta-wei

Download or read book The Membranes written by Chi Ta-wei and published by Columbia University Press. This book was released on 2021-06-01 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is the late twenty-first century, and Momo is the most celebrated dermal care technician in all of T City. Humanity has migrated to domes at the bottom of the sea to escape devastating climate change. The world is dominated by powerful media conglomerates and runs on exploited cyborg labor. Momo prefers to keep to herself, and anyway she’s too busy for other relationships: her clients include some of the city’s best-known media personalities. But after meeting her estranged mother, she begins to explore her true identity, a journey that leads to questioning the bounds of gender, memory, self, and reality. First published in Taiwan in 1995, The Membranes is a classic of queer speculative fiction in Chinese. Chi Ta-wei weaves dystopian tropes—heirloom animals, radiation-proof combat drones, sinister surveillance technologies—into a sensitive portrait of one young woman’s quest for self-understanding. Predicting everything from fitness tracking to social media saturation, this visionary and sublime novel stands out for its queer and trans themes. The Membranes reveals the diversity and originality of contemporary speculative fiction in Chinese, exploring gender and sexuality, technological domination, and regimes of capital, all while applying an unflinching self-reflexivity to the reader’s own role. Ari Larissa Heinrich’s translation brings Chi’s hybrid punk sensibility to all readers interested in books that test the limits of where speculative fiction can go.

Madison's Avenue

Author : Carla Fowler
Publisher : Xlibris Corporation
ISBN 13 : 1479717959
Total Pages : 64 pages
Book Rating : 4.4/5 (797 download)

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Book Synopsis Madison's Avenue by : Carla Fowler

Download or read book Madison's Avenue written by Carla Fowler and published by Xlibris Corporation. This book was released on 2012-10 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: The search for intimacy and love always comes with the risk of broken hearts and bitter partings. The pain that comes from ruined relationships can leave one jaded and cynical towards the prospect of romance. Madison’s Avenue tells the tale of a young woman’s struggle to find the love and affection she craves in a world full of disappointment and betrayal. Madison Davis has become fed up by the drama and sorrows of failed relationships. Her frustrations have made her take up celibacy, until she meets a woman named Terry, whose sensual passion sweeps Madison off her feet. Her unexpected lover tenderly romances her and makes her feel pleasures she has never experienced before. But despite the intimate moments they share, deep in her heart, Madison knows that this is not the life for her. After they harshly part ways, Madison encounters Joseph, and falls for him. This time, their love is sincere, and their relationship blossoms, though unbeknownst to Madison, Joseph has secrets he keeps only to himself, and Terry has not given up on her just yet, and intends to continue pursuing her. This love triangle of unbridled emotions and desires sets the stage for a collision course of feelings and desires that will change Madison’s life forever.

Mad Women

Author : Jane Maas
Publisher : Macmillan
ISBN 13 : 0312640234
Total Pages : 241 pages
Book Rating : 4.3/5 (126 download)

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Book Synopsis Mad Women by : Jane Maas

Download or read book Mad Women written by Jane Maas and published by Macmillan. This book was released on 2012-02-28 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maas offers an inside look at what it was really like to be an ad woman on Madison Avenue in the 1960s and 1970s, from casual sex to professional serfdom, in this bittersweet memoir.

Whatever Happened to Madison Avenue?

Author : Martin Mayer
Publisher : Little Brown
ISBN 13 : 9780316551540
Total Pages : 298 pages
Book Rating : 4.5/5 (515 download)

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Book Synopsis Whatever Happened to Madison Avenue? by : Martin Mayer

Download or read book Whatever Happened to Madison Avenue? written by Martin Mayer and published by Little Brown. This book was released on 1991 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: An analysis of the health and prospects of the advertising industry today.

Freud on Madison Avenue

Author : Lawrence R. Samuel
Publisher : University of Pennsylvania Press
ISBN 13 : 0812204875
Total Pages : 234 pages
Book Rating : 4.8/5 (122 download)

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Book Synopsis Freud on Madison Avenue by : Lawrence R. Samuel

Download or read book Freud on Madison Avenue written by Lawrence R. Samuel and published by University of Pennsylvania Press. This book was released on 2011-06-06 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by looking to the theories of Sigmund Freud and his followers. By the 1950s, Freudian psychology had become the adman's most powerful new tool, promising to plumb the depths of shoppers' subconscious minds to access the irrational desires beneath their buying decisions. That the unconscious was the key to consumer behavior was a new idea in the field of advertising, and its impact was felt beyond the commercial realm. Centered on the fascinating lives of the brilliant men and women who brought psychoanalytic theories and practices from Europe to Madison Avenue and, ultimately, to Main Street, Freud on Madison Avenue tells the story of how midcentury advertisers changed American culture. Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, and the father of motivation research, Viennese-trained psychologist Ernest Dichter, adapted techniques from sociology, anthropology, and psychology to help their clients market consumer goods. Many of these researchers had fled the Nazis in the 1930s, and their decidedly Continental and intellectual perspectives on secret desires and inner urges sent shockwaves through WASP-dominated postwar American culture and commerce. Though popular, these qualitative research and persuasion tactics were not without critics in their time. Some of the tools the motivation researchers introduced, such as the focus group, are still in use, with "consumer insights" and "account planning" direct descendants of Freudian psychological techniques. Looking back, author Lawrence R. Samuel implicates Dichter's positive spin on the pleasure principle in the hedonism of the Baby Boomer generation, and he connects the acceptance of psychoanalysis in marketing culture to the rise of therapeutic culture in the United States.

Madison Avenue Shoot

Author : Jessica Fletcher
Publisher : Penguin
ISBN 13 : 9780451226037
Total Pages : 290 pages
Book Rating : 4.2/5 (26 download)

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Book Synopsis Madison Avenue Shoot by : Jessica Fletcher

Download or read book Madison Avenue Shoot written by Jessica Fletcher and published by Penguin. This book was released on 2009 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The residents of Cabot Cove are pulling out all the stops for their 4th of July celebration. After a businessman's body is found on the evening of the fireworks show, Jessica Fletcher pores over a long list of potential suspects.

Love on Lexington Avenue

Author : Lauren Layne
Publisher : Simon and Schuster
ISBN 13 : 1501191616
Total Pages : 288 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Love on Lexington Avenue by : Lauren Layne

Download or read book Love on Lexington Avenue written by Lauren Layne and published by Simon and Schuster. This book was released on 2019-09-17 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Goodreads Best Romance “Fans of The Devil Wears Prada will flip over Love on Lexington Avenue.” —Karen Hawkins, New York Times bestselling author From New York Times bestselling author Lauren Layne comes the second delightfully charming installment in the Central Park Pact series, following a young widow whose newfound cynicism about love is challenged by a sexy, rough-around-the-edges contractor. There are no good men left in New York City. At least that’s Claire Hayes’s conviction after finding out her late husband was not the man she thought he was. Determined to rid her home of anything that reminds her of her cheating husband, Claire sets out to redesign her boring, beige Upper East Side brownstone and make it something all her own. But what starts out as a simple renovation becomes a lot more complicated when she meets her bad-tempered contractor Scott Turner. Scott bluntly makes it known to Claire that he only took on her house for a change of pace from the corporate offices and swanky hotels he’s been building lately, and he doesn’t hesitate to add that he has no patience for a pampered, damaged princess with a penchant for pink. But when long workdays turn into even longer nights, their mutual wariness morphs into something more complicated—a grudging respect, and maybe even attraction... Filled with laugh-out-loud scenes that blend perfectly with the touching friendships Layne brings to life on the page, this “hugely entertaining” (USA TODAY) novel is perfect for fans of Lauren Weisberger.

Madison Avenue Maxi

Author : Elke Gazzara
Publisher : Da Capo Press
ISBN 13 : 0786732636
Total Pages : 242 pages
Book Rating : 4.7/5 (867 download)

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Book Synopsis Madison Avenue Maxi by : Elke Gazzara

Download or read book Madison Avenue Maxi written by Elke Gazzara and published by Da Capo Press. This book was released on 2009-04-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Ben Gazzara and his wife, Elke, reluctantly agree to adopt the pet dachshund their daughter no longer wants, the couple unknowingly takes a new member into their family. Neither of the Gazzaras is a "dog person," and the sudden presence of a pet in the lives of these jet-setters appears at first uncertain. However, the ever-sweet, playful, and surprisingly smart Maxi immediately endears herself, and soon she becomes the Gazzaras' unlikely "child" in the empty nest of their Madison Avenue townhouse. The little dog accompanies the pair everywhere -- to the theater, restaurants, dinner parties, world-class hotels, receptions for heads of state, and even the dentist. Madison Avenue Maxi is the story of a love affair between a dog and her owners. With heartfelt humor and a dog lover's eye, Gazzara chornicles Maxi's antics in Manhattan as well as at their second home in Tuscany and over travels to the French Riviera, Brazil, Spain, and other luxurious locales. Along the way she meets celebrities such as Roman Polanski, Gena Rowlands, John Voigt, Danielle Steele, Gay Talese, Peter Bogdanovich, New York's mayor Michael Bloomberg, and Frank Gehry. Madison Avenue Maxi is a warm, touching memoir of man -- and woman's -- best friend.

Remaking the American Patient

Author : Nancy Tomes
Publisher : UNC Press Books
ISBN 13 : 1469622785
Total Pages : 560 pages
Book Rating : 4.4/5 (696 download)

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Book Synopsis Remaking the American Patient by : Nancy Tomes

Download or read book Remaking the American Patient written by Nancy Tomes and published by UNC Press Books. This book was released on 2016-01-06 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a work that spans the twentieth century, Nancy Tomes questions the popular--and largely unexamined--idea that in order to get good health care, people must learn to shop for it. Remaking the American Patient explores the consequences of the consumer economy and American medicine having come of age at exactly the same time. Tracing the robust development of advertising, marketing, and public relations within the medical profession and the vast realm we now think of as "health care," Tomes considers what it means to be a "good" patient. As she shows, this history of the coevolution of medicine and consumer culture tells us much about our current predicament over health care in the United States. Understanding where the shopping model came from, why it was so long resisted in medicine, and why it finally triumphed in the late twentieth century helps explain why, despite striking changes that seem to empower patients, so many Americans remain unhappy and confused about their status as patients today.

Madvertising

Author :
Publisher :
ISBN 13 : 9780823030811
Total Pages : 228 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Madvertising by :

Download or read book Madvertising written by and published by . This book was released on 2005 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "MADvertising" showcases the very best of "MAD"'s fifty-plus years of takeoffs on Madison Avenue. Fans will love these hundreds of spoofs of legendary ad campaigns, plus hilarious behind-the-scenes interviews with the Usual Gang of Idiots. But wait, there's more! Get ready for two Galleries of Sin, featuring every twist on cigarette and alcohol advertising ever done by the magazine; a section highlighting "legitimate" ads by "MAD" artists; a discussion of "MAD"'s longtime no-advertising policy; plus (yes!) all-time favorite takeoffs on Madison Avenue culture, including the immortal musical "My Fair Ad Man" and "The "MAD" Madison Avenue Primer."

Freud on Madison Avenue

Author : Lawrence R. Samuel
Publisher : University of Pennsylvania Press
ISBN 13 : 0812222261
Total Pages : 234 pages
Book Rating : 4.8/5 (122 download)

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Book Synopsis Freud on Madison Avenue by : Lawrence R. Samuel

Download or read book Freud on Madison Avenue written by Lawrence R. Samuel and published by University of Pennsylvania Press. This book was released on 2010 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Freud on Madison Avenue tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology to sell products. This study follows the careers of Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, Edward Bernays, and the father of motivational research, Ernest Dichter.

Madison Avenue South, 1964–

Author : Wallace J. Gordon
Publisher : AuthorHouse
ISBN 13 : 1467837660
Total Pages : 504 pages
Book Rating : 4.4/5 (678 download)

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Book Synopsis Madison Avenue South, 1964– by : Wallace J. Gordon

Download or read book Madison Avenue South, 1964– written by Wallace J. Gordon and published by AuthorHouse. This book was released on 2009-01-15 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Put yourself in my shoes: You’re an advertising copywriter in the days when advertising was if not king, at least somewhere close by in the royal court. You’ve got thirteen years of good work with good agencies behind you and the same wife you fell in love with twelve years ago. Plus three young sons with healthy appetites. To say nothing of a mortgage to match. So what’s the problem? Three problems: (1) I was fired several months ago; (2) I’m thirty-nine; (3) and the industry calls me “over-qualified.” That’s shorthand for “too old.” At 39! Ye gods-- Ah, but all isn’t lost. Eventually, due to luck, an accident of timing, and the intercession of various saints--plus the fact that I’m pretty good at what I do--I’ve just landed a fantastic new job. With one of the biggest agencies in the business. Writing ads for Coca-Cola, the best-known brand around. With good money, nice title, promising future, the works. Wonderful, right? Right. Except that all that good news was going to give birth to headaches the size of which I could only imagine...