Madison Avenue Goes To War

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Visions of War

Author : M. Paul Holsinger
Publisher : Popular Press
ISBN 13 : 9780879725563
Total Pages : 220 pages
Book Rating : 4.7/5 (255 download)

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Book Synopsis Visions of War by : M. Paul Holsinger

Download or read book Visions of War written by M. Paul Holsinger and published by Popular Press. This book was released on 1992 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Americans World War II was "a good war," a war that was worth fighting. Even as the conflict was underway, a myriad of both fictional and nonfictional books began to appear examining one or another of the raging battles. These essays examine some of the best literature and popular culture of World War II. Many of the studies focus on women, several are about children, and all concern themselves with the ways that the war changed lives. While many of the contributors concern themselves with the United States, there are essays about Great Britain, Canada, France, Germany, Poland, Russia, and Japan.

Radio Goes to War

Author : Gerd Horten
Publisher : Univ of California Press
ISBN 13 : 0520240618
Total Pages : 247 pages
Book Rating : 4.5/5 (22 download)

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Book Synopsis Radio Goes to War by : Gerd Horten

Download or read book Radio Goes to War written by Gerd Horten and published by Univ of California Press. This book was released on 2003-10 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: "By focusing on the medium of radio during World War II, Horten has provided us with a window into an important change in radio broadcasting that has previously been ignored by historians. The depth of research, the book's contribution to our understanding of radio and the war make Radio Goes to War an outstanding work."—Lary May, author of The Big Tomorrow: Hollywood and the Politics of the American Way "Radio broadcasting, and its impact on American life, still remains a neglected area of our national history. Radio Goes to War demonstrates conclusively how short-sighted that omission is. As we enter what is sure to be another era of contested claims of government control over freedom of speech, the controversies and compromises of wartime broadcasting sixty years ago provide an ominous example of difficult decisions to be made in the future. The alliance of big business, advertising, and wartime propaganda that Horten so convincingly illuminates takes on a heightened significance, especially as this relationship has tightened in the last several decades. When radio and television go to war again, will they follow the same course? This is cautionary reading for our new century."—Michele Hilmes, author of Radio Voices: American Broadcasting 1922-1952

Kings of Madison Avenue

Author : Jesse McLean
Publisher : ECW Press
ISBN 13 : 1554904455
Total Pages : 248 pages
Book Rating : 4.5/5 (549 download)

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Book Synopsis Kings of Madison Avenue by : Jesse McLean

Download or read book Kings of Madison Avenue written by Jesse McLean and published by ECW Press. This book was released on 2009-09 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveling in the consumerist decadence of AMC’s infamous advertising house Sterling Cooper, this complementary volume to the groundbreaking series Mad Men provides behind-the-scenes revelations, episode guides, cast biographies, and rich sidebar content, including “How to Party Like the Mad Men.” Delving beneath the glitz and glamour to highlight the workings of a sophisticated modern classic, this definitive fan guide also offers fascinating sociological context and cultural analysis. The details of historical ad campaigns that are woven into the show’s storylines are provided—such as Volkswagen Beetle’s landmark “Think Small” campaign, the Nixon/Kennedy presidential push, and the creation of Lucky Strike’s “It’s toasted” slogan. This is the ultimate guide to a series that has been praised by the New York Times, Time magazine, and USA Today.

Madison Avenue Goes to War

Author : Frank W. Fox
Publisher : Provo, Utah : Brigham Young University Press
ISBN 13 :
Total Pages : 120 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Madison Avenue Goes to War by : Frank W. Fox

Download or read book Madison Avenue Goes to War written by Frank W. Fox and published by Provo, Utah : Brigham Young University Press. This book was released on 1975 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The King of Madison Avenue

Author : Kenneth Roman
Publisher : St. Martin's Press
ISBN 13 : 0230618340
Total Pages : 300 pages
Book Rating : 4.2/5 (36 download)

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Book Synopsis The King of Madison Avenue by : Kenneth Roman

Download or read book The King of Madison Avenue written by Kenneth Roman and published by St. Martin's Press. This book was released on 2010-06-08 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.

Labour Goes to War

Author : Wendy Cuthbertson
Publisher : UBC Press
ISBN 13 : 0774823453
Total Pages : 242 pages
Book Rating : 4.7/5 (748 download)

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Book Synopsis Labour Goes to War by : Wendy Cuthbertson

Download or read book Labour Goes to War written by Wendy Cuthbertson and published by UBC Press. This book was released on 2012-06-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the Second World War, the Congress of Industrial Organizations in Canada grew from a handful of members to more than a quarter-million. What was it about the "good war" that brought about this phenomenal growth? Labour Goes to War argues that both economic and cultural forces were at work. Labour shortages gave workers greater economic power in the workplace. But cultural factors � workers' patriotism, ties to those on active service, and allegiance to the "people's war" � also fueled the CIO's growth. The complex, often contradictory, motives of workers during this period left the Canadian labour movement with an ambivalent progressive/conservative legacy.

Manipulating Images

Author : Tawnya J. Adkins Covert
Publisher : Lexington Books
ISBN 13 : 0739169262
Total Pages : 198 pages
Book Rating : 4.7/5 (391 download)

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Book Synopsis Manipulating Images by : Tawnya J. Adkins Covert

Download or read book Manipulating Images written by Tawnya J. Adkins Covert and published by Lexington Books. This book was released on 2011-03-03 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the interrelationships among political, economic, and social forces in the construction of prevailing cultural images and gender roles for women in society, the book examines both the process of creating and the resulting content of wartime mobilization messages found in magazine advertising aimed at American women.

Enlisting Madison Avenue

Author : Todd C. Helmus
Publisher : Rand Corporation
ISBN 13 : 0833042750
Total Pages : 241 pages
Book Rating : 4.8/5 (33 download)

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Book Synopsis Enlisting Madison Avenue by : Todd C. Helmus

Download or read book Enlisting Madison Avenue written by Todd C. Helmus and published by Rand Corporation. This book was released on 2007-07-17 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtually every action, message, and decision of a military force shapes the opinions of an indigenous population: strategic communication, treatment of civilians at vehicle checkpoints, and the accuracy or inaccuracy of aerial bombardment. Themes of U.S. goodwill mean little if its actions convey otherwise. Consequently, a unified message in both word and deed is fundamental to success. Business marketing practices provide a useful framework for improving U.S. military efforts to shape the attitudes and behaviors of local populations in a theater of operations as well as those of a broader, international audience. Enlisting Madison Avenue extracts lessons from these business practices and adapts them to U.S. military efforts, developing a unique approach to shaping that has the potential to improve military-civilian relations, the accuracy of media coverage of operations, communication of U.S. and coalition objectives, and the reputation of U.S. forces in theater and internationally. Foremost among these lessons are the concepts of branding, customer satisfaction, and segmentation of the target audience, all of which serve to maximize the impact and improve the outcome of U.S. shaping efforts.

194X

Author : Andrew Michael Shanken
Publisher : U of Minnesota Press
ISBN 13 : 0816653658
Total Pages : 280 pages
Book Rating : 4.8/5 (166 download)

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Book Synopsis 194X by : Andrew Michael Shanken

Download or read book 194X written by Andrew Michael Shanken and published by U of Minnesota Press. This book was released on 2009 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the Second World War, American architecture was in a state of crisis. The rationing of building materials and restrictions on nonmilitary construction continued the privations that the profession had endured during the Great Depression. At the same time, the dramatic events of the 1930s and 1940s led many architects to believe that their profession--and society itself--would undergo a profound shift once the war ended, with private commissions giving way to centrally planned projects. The magazine Architectural Forum coined the term "194X" to encapsulate this wartime vision of postwar architecture and urbanism. In a major study of American architecture during World War II, Andrew M. Shanken focuses on the culture of anticipation that arose in this period, as out-of-work architects turned their energies from the built to the unbuilt, redefining themselves as planners and creating original designs to excite the public about postwar architecture. Shanken recasts the wartime era as a crucible for the intermingling of modernist architecture and consumer culture. Challenging the pervasive idea that corporate capitalism corrupted the idealism of modernist architecture in the postwar era, 194X shows instead that architecture's wartime partnership with corporate American was founded on shared anxieties and ideals. Business and architecture were brought together in innovative ways, as shown by Shanken's persuasive reading of magazine advertisements for Revere Copper and Brass, U.S. Gypsum, General Electric, and other companies that prominently featured the work of leading progressive architects, including Louis I. Kahn, Eero Saarinen, and Walter Gropius. Although the unexpected prosperity of the postwar era made the architecture of 194X obsolete before it could be built and led to its exclusion from the story of twentieth-century American architecture, Shanken makes clear that its anticipatory rhetoric and designs played a crucial role in the widespread acceptance

Madison Avenue Manslaughter

Author : Michael Farmer
Publisher : Lid Pub Incorporated
ISBN 13 : 9780986079306
Total Pages : 200 pages
Book Rating : 4.0/5 (793 download)

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Book Synopsis Madison Avenue Manslaughter by : Michael Farmer

Download or read book Madison Avenue Manslaughter written by Michael Farmer and published by Lid Pub Incorporated. This book was released on 2015 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advertising industry has reached a critical, even dangerous point in its development—agencies destroy themselves by doing increased work for declining fees—so what are the logical consequences of the failure to act? Growing workloads and declining fees have created a 'recipe for disaster'. For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world's first effective definition of "the real agency problem." Once the problem is understood, then the author offers corrective solutions. This book is a call to action for the 21st century breed of 'mad men', to outline the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers.

All-Out for Victory!

Author : John Bush Jones
Publisher : UPNE
ISBN 13 : 1584658339
Total Pages : 338 pages
Book Rating : 4.5/5 (846 download)

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Book Synopsis All-Out for Victory! by : John Bush Jones

Download or read book All-Out for Victory! written by John Bush Jones and published by UPNE. This book was released on 2009-07-15 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A lively look at magazine ads during World War II and their roles in sustaining morale and promoting home-front support of the war, with lots of illustrations

I Was a Mad Man

Author : Richard L. Gilbert
Publisher : Diversion Books
ISBN 13 : 1626810028
Total Pages : 302 pages
Book Rating : 4.6/5 (268 download)

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Book Synopsis I Was a Mad Man by : Richard L. Gilbert

Download or read book I Was a Mad Man written by Richard L. Gilbert and published by Diversion Books. This book was released on 2013-04-02 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the Greatest Generation came marching home, they buckled right down to work. I WAS A MAD MAN is the story of one of those men. Richard L. Gilbert, born in New York, devoted Giants fan in the cheap seats of Coogan's Bluff, CCNY grad, soldier, returned home in 1946. He needed a job. He found one in advertising. You don’t know his name (yet) but you'll recognize his work. In a 40-year career Richard Gilbert and his intrepid staff of copywriters, designers and artists at Gilbert Advertising changed how Americans thought about fur coats, foreign languages, cars, perfume and the Vietnam War. Gilbert Advertising wasn't the biggest shop on Madison Avenue but it was influential beyond its size. From encouraging the Metropolitan Opera to offer less than full season subscriptions (unheard of till 1971) in the Met's first ad campaign; to persuading people Renault had mended its ways (a Renault for the people who swore they’d never buy another); to tweaking the tail of the Russian Bear (Premier Kosygin, we'd like to give you a free tuxedo); London Fog rainwear; Berlitz Language school, and Club Med, Gilbert Advertising was the creator of iconic pop culture images that remain fresh and persuasive years later. Along the way Richard Gilbert spearheaded the ad campaign that helped end the Vietnam War (The First American Ballot on the War; Some Toys Hate War) and helped litigate protection of commercial free speech. Armed only with a pencil, and the indomitable American can-do spirit, Richard Gilbert marched up Madison Avenue into history. This is his story, and ours.

The Best War Ever

Author : Michael C. C. Adams
Publisher : JHU Press
ISBN 13 : 1421416670
Total Pages : 183 pages
Book Rating : 4.4/5 (214 download)

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Book Synopsis The Best War Ever by : Michael C. C. Adams

Download or read book The Best War Ever written by Michael C. C. Adams and published by JHU Press. This book was released on 2015-05-15 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Adams challenges various stereotypes to present a view of World War II that avoids the simplistic extremes of both glorification and vilification. The Best War Ever charts the complex diplomatic problems of the 1930s and reveals the realities of ground combat. Adams exposes the myth that the home front was fully united behind the war effort, demonstrating how class, race, gender, and age divisions split Americans."--Page [4] of cover.

Personal Perspectives

Author : Timothy C. Dowling
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1851095802
Total Pages : 367 pages
Book Rating : 4.8/5 (51 download)

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Book Synopsis Personal Perspectives by : Timothy C. Dowling

Download or read book Personal Perspectives written by Timothy C. Dowling and published by Bloomsbury Publishing USA. This book was released on 2005-09-27 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compelling account of the personal experiences of groups who were affected by World War II, both on and off the battlefields. Personal Perspectives: World War II brings to life the experiences of specific segments of soldiers and civilians as they were affected by the conflict, capturing special characteristics of each group and the unique ways they experienced the war. Twelve essays written by top international scholars portray what it was really like to experience the war for groups ranging from marines, naval aviators, and liberators of concentration camps to prisoners of war, refugees, and women in factories. Of interest to both students and nonexperts, the book tells the stories of Japanese Americans forced into internment camps and African Americans who experienced intense discrimination, the call to activism, and opportunity in the armed forces. It offers the perspectives of Navajo "code talkers," diplomats like U.S. ambassador to Poland Anthony J. Biddle, who fled his post to avoid death, and scientists who worked on the Manhattan project, thereby introducing the most destructive form of warfare known to humanity.

The World War Two Reader

Author : Gordon Martel
Publisher : Psychology Press
ISBN 13 : 9780415224024
Total Pages : 538 pages
Book Rating : 4.2/5 (24 download)

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Book Synopsis The World War Two Reader by : Gordon Martel

Download or read book The World War Two Reader written by Gordon Martel and published by Psychology Press. This book was released on 2004 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive reader provides an overview of research in the study of the Second World War and includes chapters by some of the best known and most innovative scholars working today. It gives attention to the fighting of the war throughout the world.

Solving Education's Problems Effectively

Author : Gerard Giordano
Publisher : Rowman & Littlefield
ISBN 13 : 1578869986
Total Pages : 253 pages
Book Rating : 4.5/5 (788 download)

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Book Synopsis Solving Education's Problems Effectively by : Gerard Giordano

Download or read book Solving Education's Problems Effectively written by Gerard Giordano and published by Rowman & Littlefield. This book was released on 2009 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rich in practical information about the history of American education, Solving Education's Problems Effectively encourages readers to analyze, prioritize, and synthesize historical information by applying it to current situations. Using more than thirty case studies, Giordano suggests solutions to issues that plague educators across the nation-from textbook quality to gender, race, and religion biases. The case studies are accompanied by activities to prompt educators to higher levels of thinking about the problems they face.

Making War, Making Women

Author : Melissa A. McEuen
Publisher : University of Georgia Press
ISBN 13 : 0820337587
Total Pages : 287 pages
Book Rating : 4.8/5 (23 download)

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Book Synopsis Making War, Making Women by : Melissa A. McEuen

Download or read book Making War, Making Women written by Melissa A. McEuen and published by University of Georgia Press. This book was released on 2011-02-15 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on war propaganda, popular advertising, voluminous government records, and hundreds of letters and other accounts written by women in the 1940s, Melissa A. McEuen examines how extensively women's bodies and minds became "battlegrounds" in the U.S. fight for victory in World War II. Women were led to believe that the nation's success depended on their efforts--not just on factory floors, but at their dressing tables, bathroom sinks, and laundry rooms. They were to fill their arsenals with lipstick, nail polish, creams, and cleansers in their battles to meet the standards of ideal womanhood touted in magazines, newspapers, billboards, posters, pamphlets and in the rapidly expanding pinup genre. Scrutinized and sexualized in new ways, women understood that their faces, clothes, and comportment would indicate how seriously they took their responsibilities as citizens. McEuen also shows that the wartime rhetoric of freedom, democracy, and postwar opportunity coexisted uneasily with the realities of a racially stratified society. The context of war created and reinforced whiteness, and McEuen explores how African Americans grappled with whiteness as representing the true American identity. Using perspectives of cultural studies and feminist theory, Making War, Making Women offers a broad look at how women on the American home front grappled with a political culture that used their bodies in service of the war effort.