Made With Passion

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Passion Brands

Author : Kate Newlin
Publisher : Prometheus Books
ISBN 13 : 1615920862
Total Pages : 294 pages
Book Rating : 4.6/5 (159 download)

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Book Synopsis Passion Brands by : Kate Newlin

Download or read book Passion Brands written by Kate Newlin and published by Prometheus Books. This book was released on 2009-12-02 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: We at Hershey's know something about brands that ignite genuine passion. In Passion Brands, Kate unlocks the secrets, showing how passion grows as special brands conscript a loyal following to spend precious social and financial currency. It's a fast, hot read, full of tips and tactics you can apply today and feel tomorrow on the bottom line.-Dave West, President and CEO, The Hershey CompanyKate is dissecting passion as a branding exercise. Timely, thoughtful and as ever erudite. I love reading her stuff.-Paco Underhill, author of Why We BuyKate Newlin is one of the sharpest brains in consumer marketing.... Her success in creating, building and reinventing brands should make this work invaluable.-Daryl Brewster, chairman and CEO, Krispy KremeKate is quite simply one of the smartest individuals I've met in business.... Her raw creativity, coupled with a profound understanding of our culture, market space and consumers make for remarkably actionable thinking.-Jim Becktold, director, Proctor & GambleWhat makes some brands stand out from the pack year after year? In a vast marketplace glutted with countless pretty good brands, how are some products able to command unquestionable customer loyalty and lasting enthusiasm?Veteran business strategist Kate Newlin defines the key ingredients that go into passion brands-brands that we recommend to friends wholeheartedly, with a joyous, even evangelical zeal. Passion brands inspire an emotional attachment. Unlike consumer fads, we become personally invested in them, sometimes even more so than we do with our friends and loved ones.Newlin identifies the social factors that have made passion brands the driving force in consumer marketing today. Based on proprietary research, which makes use of in-depth interviews with company executives as well as state-of-the-art analytics, she answers the following key questions:?Are there common characteristics that enable passion brands to become carriers of personal meaning?What is the financial impact on a company that produces a passion brand?Do passion brands create a halo over the stock prices?She notes that in a world of almost unlimited consumer choices, the old rules of marketing just don't work anymore (product, package, position, price, and promotion). Now marketers must react to consumers in real time, encouraging brand democracy in which users can help decide a product's characteristics, from size and color to how it should be marketed.Passion Brands is must reading for entrepreneurs and denizens of corporate cubicles and boardrooms alike.Kate Newlin (New York, NY), the principal and founder of Kate Newlin Consulting, is the author of Shopportunity! How to Be a Retail Revolutionary, which was on the Oprah Selects list of O magazine in 2006 and was also a recommended selection of the 2006 Harvard Business Review. With over 25 years of experience in business strategy and marketing, Newlin has worked with a broad cross-section of Fortune 500 businesses, including McDonald's, Pennzoil/Quaker State, Kraft, Hasbro, Cigna, GE Capital, Waldenbooks, LensCrafters, and others.

The Passion Paradox

Author : Brad Stulberg
Publisher : Rodale Books
ISBN 13 : 1635653444
Total Pages : 194 pages
Book Rating : 4.6/5 (356 download)

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Book Synopsis The Passion Paradox by : Brad Stulberg

Download or read book The Passion Paradox written by Brad Stulberg and published by Rodale Books. This book was released on 2019-03-19 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The coauthors of the bestselling Peak Performance dive into the fascinating science behind passion, showing how it can lead to a rich and meaningful life while also illuminating the ways in which it is a double-edged sword. Here’s how to cultivate a passion that will take you to great heights—while minimizing the risk of an equally great fall. Common advice is to find and follow your passion. A life of passion is a good life, or so we are told. But it's not that simple. Rarely is passion something that you just stumble upon, and the same drive that fuels breakthroughs—whether they're athletic, scientific, entrepreneurial, or artistic—can be every bit as destructive as it is productive. Yes, passion can be a wonderful gift, but only if you know how to channel it. If you're not careful, passion can become an awful curse, leading to endless seeking, suffering, and burnout. Brad Stulberg and Steve Magness once again team up, this time to demystify passion, showing readers how they can find and cultivate their passion, sustainably harness its power, and avoid its dangers. They ultimately argue that passion and balance--that other virtue touted by our culture--are incompatible, and that to find your passion, you must lose balance. And that's not always a bad thing. They show readers how to develop the right kind of passion, the kind that lets you achieve great things without ruining your life. Swift, compact, and powerful, this thought-provoking book combines captivating stories of extraordinarily passionate individuals with the latest science on the biological and psychological factors that give rise to—and every bit as important, sustain—passion.

Grit

Author : Angela Duckworth
Publisher : Simon and Schuster
ISBN 13 : 1501111124
Total Pages : 350 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Grit by : Angela Duckworth

Download or read book Grit written by Angela Duckworth and published by Simon and Schuster. This book was released on 2016-05-03 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this instant New York Times bestseller, Angela Duckworth shows anyone striving to succeed that the secret to outstanding achievement is not talent, but a special blend of passion and persistence she calls “grit.” “Inspiration for non-geniuses everywhere” (People). The daughter of a scientist who frequently noted her lack of “genius,” Angela Duckworth is now a celebrated researcher and professor. It was her early eye-opening stints in teaching, business consulting, and neuroscience that led to her hypothesis about what really drives success: not genius, but a unique combination of passion and long-term perseverance. In Grit, she takes us into the field to visit cadets struggling through their first days at West Point, teachers working in some of the toughest schools, and young finalists in the National Spelling Bee. She also mines fascinating insights from history and shows what can be gleaned from modern experiments in peak performance. Finally, she shares what she’s learned from interviewing dozens of high achievers—from JP Morgan CEO Jamie Dimon to New Yorker cartoon editor Bob Mankoff to Seattle Seahawks Coach Pete Carroll. “Duckworth’s ideas about the cultivation of tenacity have clearly changed some lives for the better” (The New York Times Book Review). Among Grit’s most valuable insights: any effort you make ultimately counts twice toward your goal; grit can be learned, regardless of IQ or circumstances; when it comes to child-rearing, neither a warm embrace nor high standards will work by themselves; how to trigger lifelong interest; the magic of the Hard Thing Rule; and so much more. Winningly personal, insightful, and even life-changing, Grit is a book about what goes through your head when you fall down, and how that—not talent or luck—makes all the difference. This is “a fascinating tour of the psychological research on success” (The Wall Street Journal).

Friction

Author : Jeff Rosenblum
Publisher : powerHouse Books
ISBN 13 : 157687883X
Total Pages : 128 pages
Book Rating : 4.5/5 (768 download)

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Book Synopsis Friction by : Jeff Rosenblum

Download or read book Friction written by Jeff Rosenblum and published by powerHouse Books. This book was released on 2017-11-14 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.

The Outlook

Author : Lyman Abbott
Publisher :
ISBN 13 :
Total Pages : 1062 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis The Outlook by : Lyman Abbott

Download or read book The Outlook written by Lyman Abbott and published by . This book was released on 1915 with total page 1062 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Trouble with Passion

Author : Erin Cech
Publisher : Univ of California Press
ISBN 13 : 0520972694
Total Pages : 341 pages
Book Rating : 4.5/5 (29 download)

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Book Synopsis The Trouble with Passion by : Erin Cech

Download or read book The Trouble with Passion written by Erin Cech and published by Univ of California Press. This book was released on 2021-11-09 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Probing the ominous side of career advice to "follow your passion," this data-driven study explains how the passion principle fails us and perpetuates inequality by class, gender, and race; and it suggests how we can reconfigure our relationships to paid work. "Follow your passion" is a popular mantra for career decision-making in the United States. Passion-seeking seems like a promising path for avoiding the potential drudgery of a life of paid work, but this "passion principle"—seductive as it is—does not universally translate. The Trouble with Passion reveals the significant downside of the passion principle: the concept helps culturally legitimize and reproduce an exploited, overworked white-collar labor force and broadly serves to reinforce class, race, and gender segregation and inequality. Grounding her investigation in the paradoxical tensions between capitalism's demand for ideal workers and our cultural expectations for self-expression, sociologist Erin A. Cech draws on interviews that follow students from college into the workforce, surveys of US workers, and experimental data to explain why the passion principle is such an attractive, if deceptive, career decision-making mantra, particularly for the college educated. Passion-seeking presumes middle-class safety nets and springboards and penalizes first-generation and working-class young adults who seek passion without them. The ripple effects of this mantra undermine the promise of college as a tool for social and economic mobility. The passion principle also feeds into a culture of overwork, encouraging white-collar workers to tolerate precarious employment and gladly sacrifice time, money, and leisure for work they are passionate about. And potential employers covet, but won't compensate, passion among job applicants. This book asks, What does it take to center passion in career decisions? Who gets ahead and who gets left behind by passion-seeking? The Trouble with Passion calls for citizens, educators, college administrators, and industry leaders to reconsider how we think about good jobs and, by extension, good lives.

The Journey Beyond Fear: Leverage the Three Pillars of Positivity to Build Your Success

Author : John Hagel III
Publisher : McGraw Hill Professional
ISBN 13 : 1264268416
Total Pages : 257 pages
Book Rating : 4.2/5 (642 download)

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Book Synopsis The Journey Beyond Fear: Leverage the Three Pillars of Positivity to Build Your Success by : John Hagel III

Download or read book The Journey Beyond Fear: Leverage the Three Pillars of Positivity to Build Your Success written by John Hagel III and published by McGraw Hill Professional. This book was released on 2021-05-25 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conquer your fear, achieve your potential, and make a positive difference in the lives of everyone around you Whether you’re running a business, building a career, raising a family, or attending school, uncertainty has been the name of the game for years—and the feeling reached an all-time high when COVID-19 hit. Even the savviest, smartest, toughest people are understandably feeling enormous pressure and often feeling paralyzed by fear. The Journey Beyond Fear provides everything you need to identify your fears, face your fears, move beyond your fears—and cultivate emotions that motivate you to pursue valuable business opportunities, realize your full potential, and create opportunities that benefit all. Business strategy guru John Hagel provides an effective, easy-to-grasp three-step approach: Develop an inspiring long-term view of the opportunities ahead Cultivate your personal passion to motivate you and those around you Harness the potential of platforms to bring people together and scale impact at an accelerating rate Never underestimate the power of fear—and never underestimate your ability to conquer it. With The Journey Beyond Fear, you’ll learn how to move forward in spite of fear, take your career and life to the next level, improve your organization and your broader environment, and achieve more of your true potential.

The Central Law Journal

Author :
Publisher :
ISBN 13 :
Total Pages : 540 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis The Central Law Journal by :

Download or read book The Central Law Journal written by and published by . This book was released on 1907 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. 65-96 include "Central law journal's international law list."

Patience

Author : Lisa Valdez
Publisher : Penguin
ISBN 13 : 1101186283
Total Pages : 357 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis Patience by : Lisa Valdez

Download or read book Patience written by Lisa Valdez and published by Penguin. This book was released on 2010-04-06 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: A woman called Patience. A desire that would put her name-and love-to the test. Known for her exceptional beauty, Patience Emmalina Dare fears she'll never find a man who touches her deeply-until she shares a passionate kiss with her enigmatic brother-in-law. But can she reconcile her desire for him with her desire for a life that's her own?

The Passion Economy

Author : Adam Davidson
Publisher : Vintage
ISBN 13 : 0385353537
Total Pages : 337 pages
Book Rating : 4.3/5 (853 download)

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Book Synopsis The Passion Economy by : Adam Davidson

Download or read book The Passion Economy written by Adam Davidson and published by Vintage. This book was released on 2020-01-07 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: The brilliant creator of NPR's Planet Money podcast and award-winning New Yorker staff writer explains our current economy: laying out its internal logic and revealing the transformative hope it offers for millions of people to thrive as they never have before. Contrary to what you may have heard, the middle class is not dying and robots are not stealing our jobs. In fact, writes Adam Davidson—one of our leading public voices on economic issues—the twenty-first-century economic paradigm offers new ways of making money, fresh paths toward professional fulfillment, and unprecedented opportunities for curious, ambitious individuals to combine the things they love with their careers. Drawing on the stories of average people doing exactly this—an accountant overturning his industry, a sweatshop owner's daughter fighting for better working conditions, an Amish craftsman meeting the technological needs of Amish farmers—as well as the latest academic research, Davidson shows us how the twentieth-century economy of scale has given way in this century to an economy of passion. He makes clear, too, that though the adjustment has brought measures of dislocation, confusion, and even panic, these are most often the result of a lack of understanding. The Passion Economy delineates the ground rules of the new economy, and armed with these, we begin to see how we can succeed in it according to its own terms—intimacy, insight, attention, automation, and, of course, passion. An indispensable road map and a refreshingly optimistic take on our economic future.

Creating Passion Brands

Author : Helen Edwards
Publisher : Kogan Page Publishers
ISBN 13 : 9780749447625
Total Pages : 260 pages
Book Rating : 4.4/5 (476 download)

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Book Synopsis Creating Passion Brands by : Helen Edwards

Download or read book Creating Passion Brands written by Helen Edwards and published by Kogan Page Publishers. This book was released on 2007 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between their brands and customers. This book uses interviews and case studies to show how brands such as Harley-Davidson, Google, Zara clothing, and Camper shoes have outstripped the growth of their peers by igniting passion among employees and consumers alike. They are "passion brands," and they show the way forward for marketing in the 21st century. Drawing on both research and academic theory, the authors put forward a practical, systematic approach to the business of creating passion brands from existing brands. Always vivid, often contentious, Creating Passion Brands shows what really counts at the heart of branding today.

Meant for More

Author : Stephanie Hendrick
Publisher : WestBow Press
ISBN 13 : 1664205276
Total Pages : 134 pages
Book Rating : 4.6/5 (642 download)

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Book Synopsis Meant for More by : Stephanie Hendrick

Download or read book Meant for More written by Stephanie Hendrick and published by WestBow Press. This book was released on 2020-10-29 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you looked at the passion-fueled, purpose-driven women around you and felt as though you’re still trying to figure things out? Maybe you’ve settled for less than your dreams. Maybe you’re still stuck on someday. Maybe you just don’t know where to begin. In Meant for More, she details what it looks like behind the scenes to grow a seven-figure business with your husband only to ask for the grace to walk away from it all. While sharing her journey, she offers advice to help you find your God-given purpose and discover the untapped potential inside of you. In this guide, Hendrick insists your life is yours to live. It’s yours to design. You are made to impact this world in a way that no other person can. Despite what you’ve been told, passion can be met with purpose and grit can be coupled with grace. Through personal stories, practical tools, and actionable steps, she tells you how to grab that dream off the shelf and silence the voice telling you that you aren’t ready. Meant for More drives you closer to becoming the woman you need to become to fulfil the purpose you were made for.

Passion Is the Gale

Author : Nicole Eustace
Publisher : UNC Press Books
ISBN 13 : 0807838799
Total Pages : 624 pages
Book Rating : 4.8/5 (78 download)

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Book Synopsis Passion Is the Gale by : Nicole Eustace

Download or read book Passion Is the Gale written by Nicole Eustace and published by UNC Press Books. This book was released on 2012-12-01 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the outset of the eighteenth century, many British Americans accepted the notion that virtuous sociable feelings occurred primarily among the genteel, while sinful and selfish passions remained the reflexive emotions of the masses, from lower-class whites to Indians to enslaved Africans. Yet by 1776 radicals would propose a new universal model of human nature that attributed the same feelings and passions to all humankind and made common emotions the basis of natural rights. In Passion Is the Gale, Nicole Eustace describes the promise and the problems of this crucial social and political transition by charting changes in emotional expression among countless ordinary men and women of British America. From Pennsylvania newspapers, pamphlets, sermons, correspondence, commonplace books, and literary texts, Eustace identifies the explicit vocabulary of emotion as a medium of human exchange. Alternating between explorations of particular emotions in daily social interactions and assessments of emotional rhetoric's functions in specific moments of historical crisis (from the Seven Years War to the rise of the patriot movement), she makes a convincing case for the pivotal role of emotion in reshaping power relations and reordering society in the critical decades leading up to the Revolution. As Eustace demonstrates, passion was the gale that impelled Anglo-Americans forward to declare their independence--collectively at first, and then, finally, as individuals.

Passion Into Profit

Author : Andy Harrington
Publisher : John Wiley & Sons
ISBN 13 : 0857086154
Total Pages : 216 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis Passion Into Profit by : Andy Harrington

Download or read book Passion Into Profit written by Andy Harrington and published by John Wiley & Sons. This book was released on 2015-02-17 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's time to get paid what you're truly worth Although you may not realise it, the knowledge and knowhow you have acquired in your life to date is a truly marketable asset. You've made valuable distinctions because of your passions and have unique empathy and understanding because of your pains. Through this book you will come to understand how other people are ready and willing to pay you money to know what you already know and to do what you can already do. You don’t need to be qualified, certified or have letters after your name. Your qualification to do this work is your life experiences, your passion for helping others and your determination to make a difference. Andy Harrington has worked with Richard Branson, Tony Robbins, Robert Kiyosaki, Brian Tracy, Bob Proctor and even Former President of the United States Bill Clinton, and through this book he will show you how to find and shape the message inside of you, and importantly, in such a way that you get paid for sharing your advice. You will also discover how to: Position yourself as an expert so you are seen as an authority. Prepare your advice so it's easy for others to follow. Package your knowledge into programs, workshops, and books. Promote yourself intelligently so you get paid what you are really worth. Perform like a professional with confidence, congruency and charisma. In his debut book Andy shows you how to harness your experiences and turn them into advice for others whilst becoming a person of influence, impact and inspiration. “You have incredible untapped potential – residing within yourself – in your own talents and abilities. This book shows you how to achieve all your goals by focusing on making a difference with what you already have.” Brian Tracy, Brian Tracy International

Grit

Author : Angela Duckworth
Publisher : Simon & Schuster/Paula Wiseman Books
ISBN 13 : 9781534452732
Total Pages : 0 pages
Book Rating : 4.4/5 (527 download)

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Book Synopsis Grit by : Angela Duckworth

Download or read book Grit written by Angela Duckworth and published by Simon & Schuster/Paula Wiseman Books. This book was released on 2020-04-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A useful guide for parents or teachers looking for confirmation that passion and persistence matter, and for inspiring models of how to cultivate these important qualities.” —The Washington Post In this young readers edition of the instant New York Times bestseller Grit, MacArthur Genius Award–winning professor Angela Duckworth offers insights into who succeeds in life and why the secret to achievement a special blend of passion and persistence she calls “grit.” The daughter of a scientist who frequently noted her lack of “genius,” Angela Duckworth is now a celebrated researcher and professor. It was her early eye-opening stints in teaching and neuroscience that led to her hypothesis about what really drives success: not genius, but a unique combination of passion and long-term perseverance. In Grit: Passion, Perseverance, and the Science of Success Duckworth shows young people how they can achieve remarkable things not just by relying on natural talent but by practicing a unique form of focused persistence. She also teaches them how to be better at pursuing the small goals that will bring joy into their everyday life. Drawing on her powerful personal story, Duckworth describes how a youth spent smashing through every academic barrier resulted in the hypothesis that the real predictor of success may not be inborn “talent” but a special blend of resilience and single-mindedness. Through her descriptions of field research at venues as various as the National Spelling Bee (where students who score highest on the “Grit Scale” land in the final rounds) to work with Pete Carroll coach of the Seattle Seahawks, who was building the grittiest culture in the NFL, Duckworth shows how “grit” works in the real world. She also passes along insights gleaned from interviews with dozens of high achievers including the New York Times Crossword Editor, the Dean of Admissions at Harvard, and more.

Make a Difference

Author : Rev. Dr. James A. Harnish
Publisher : Abingdon Press
ISBN 13 : 1501847597
Total Pages : 166 pages
Book Rating : 4.5/5 (18 download)

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Book Synopsis Make a Difference by : Rev. Dr. James A. Harnish

Download or read book Make a Difference written by Rev. Dr. James A. Harnish and published by Abingdon Press. This book was released on 2017-09-05 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every day we see that things are not right in our world, and as followers of Jesus Christ, we have an impulse to do something about it. We long to connect our passions and gifts with the world’s great needs, making a unique contribution for the healing of the world. In Make a Difference, author James A. Harnish helps United Methodists answer the questions “How can I contribute to God’s healing work in this world?” and “How can I find my place to serve and make a difference?” Drawing upon biblical wisdom and real stories of real people who have found their place to serve, he provides practical guidance to help every disciple make a difference as a participant in God’s transformation of the world. This six-week study is perfect for anyone desiring to engage service or mission as a vital part of discipleship, find a place to serve—in the church, the community, and/or the world engage in God’s work in the world The study includes a book, leader guide, and DVD featuring six engaging and lively discussions with the author and several special guests highlighting opportunities and outcomes of making a difference in this world.

Managing Up

Author : Rosanne Badowski
Publisher : Crown Currency
ISBN 13 : 0385508824
Total Pages : 241 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Managing Up by : Rosanne Badowski

Download or read book Managing Up written by Rosanne Badowski and published by Crown Currency. This book was released on 2003-03-18 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone has a boss. And anyone who has aspired to move up the corporate ladder knows that their relationship with those they report to is crucial. In Managing Up Rosanne Badowski offers a straightforward, entertaining, no-holds-barred account of what it takes to make your relationship with your boss work to your advantage, no matter where you stand in the corporate hierarchy. Told through rich, colorful anecdotes about her years spent working with one of the smartest, most demanding and dynamic business leaders of the twentieth century, legendary GE CEO Jack Welch, Badowski reveals the secrets to career success she has gleaned over the years. At heart, it’s about working with the person above you to create a productive and effective partnership. Everyone is a manager, in one way or another, Badowski points out. She discusses first-hand what it’s like to have to be a mind reader, to anticipate the future, to plan for the unexpected, and to perform the impossible. With refreshing candor and a hint of attitude, Badowski’s advice is unlike any other. She advises us that “Impatience is a virtue,” to “Have no shame,” and to “Beware the too-quiet office.” Having worked in one of the most challenging, high-profile corporate environments anywhere, no one knows more about prioritizing, about making decisions on behalf of your boss, about sifting through a daily barrage of data and information, about multitasking at warp speed, and exhibiting grace under fire. Ultimately, Badowski says, excelling at what you do is about a shared passion for the job. Managing Up is an invaluable guide for managing your career and juggling responsibilities with finesse and confidence. It should become a management bible for anyone hoping to get ahead in their profession.