Love Hate Networking

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Networking for People Who Hate Networking

Author : Devora Zack
Publisher : ReadHowYouWant.com
ISBN 13 : 1458725472
Total Pages : 242 pages
Book Rating : 4.4/5 (587 download)

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Book Synopsis Networking for People Who Hate Networking by : Devora Zack

Download or read book Networking for People Who Hate Networking written by Devora Zack and published by ReadHowYouWant.com. This book was released on 2010-12-30 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows how the networking-averse can succeed by working with the very traits that make them hate traditional networking Written by a proud introvert who is also an enthusiastic networker Includes field-tested tips and techniques for virtually any situation Are you the kind of person who would rather get a root canal than face a group of strangers? Does the phrase working a room make you want to retreat to yours? Does traditional networking advice seem like its in a foreign language? Devora Zack, an avowed introvert and a successful consultant who speaks to thousands of people every year, feels your pain. She found that most networking advice books assume that to succeed you have to become an outgoing, extraverted person. Or at least learn how to fake it. Not at all. There is another way. This book shatters stereotypes about people who dislike networking. Theyre not shy or misanthropic. Rather, they tend to be reflective - they think before they talk. They focus intensely on a few things rather than broadly on a lot of things. And they need time alone to recharge. Because theyve been told networking is all about small talk, big numbers and constant contact, they assume its not for them. But it is! Zack politely examines and then smashes to tiny fragments the dusty old rules of standard networking advice. She shows how the very traits that ordinarily make people networking-averse can be harnessed to forge an approach that is just as effective as more traditional approaches, if not better. And she applies it to all kinds of situations, not just formal networking events. After all, as she says, life is just one big networking opportunity - a notion readers can now embrace. Networking enables you to accomplish the things that are important to you. But you cant adopt a style that goes against who you are - and you dont have to. I have never met a person who did not benefit tremendously from learning how to network - on his or her own terms, Zack writes. You do not succeed by denying your natural temperament; you succeed by working with your strengths.

Networking for People Who Hate Networking

Author : Devora Zack
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1605099414
Total Pages : 223 pages
Book Rating : 4.6/5 (5 download)

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Book Synopsis Networking for People Who Hate Networking by : Devora Zack

Download or read book Networking for People Who Hate Networking written by Devora Zack and published by Berrett-Koehler Publishers. This book was released on 2010-07-27 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows how the networking-averse can succeed by working with the very traits that make them hate traditional networking Written by a proud introvert who is also an enthusiastic networker Includes field-tested tips and techniques for virtually any situation Are you the kind of person who would rather get a root canal than face a group of strangers? Does the phrase “working a room” make you want to retreat to yours? Does traditional networking advice seem like it’s in a foreign language? Devora Zack, an avowed introvert and a successful consultant who speaks to thousands of people every year, feels your pain. She found that most networking advice books assume that to succeed you have to become an outgoing, extraverted person. Or at least learn how to fake it. Not at all. There is another way. This book shatters stereotypes about people who dislike networking. They’re not shy or misanthropic. Rather, they tend to be reflective—they think before they talk. They focus intensely on a few things rather than broadly on a lot of things. And they need time alone to recharge. Because they’ve been told networking is all about small talk, big numbers and constant contact, they assume it’s not for them. But it is! Zack politely examines and then smashes to tiny fragments the “dusty old rules” of standard networking advice. She shows how the very traits that ordinarily make people networking-averse can be harnessed to forge an approach that is just as effective as more traditional approaches, if not better. And she applies it to all kinds of situations, not just formal networking events. After all, as she says, life is just one big networking opportunity—a notion readers can now embrace. Networking enables you to accomplish the things that are important to you. But you can’t adopt a style that goes against who you are—and you don’t have to. “I have never met a person who did not benefit tremendously from learning how to network—on his or her own terms”, Zack writes. “You do not succeed by denying your natural temperament; you succeed by working with your strengths.”

Networking for People Who Hate Networking, Second Edition

Author : Devora Zack
Publisher : National Geographic Books
ISBN 13 : 1523098538
Total Pages : 0 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Networking for People Who Hate Networking, Second Edition by : Devora Zack

Download or read book Networking for People Who Hate Networking, Second Edition written by Devora Zack and published by National Geographic Books. This book was released on 2019-05-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Would you rather get a root canal than schmooze with a bunch of strangers? Does the phrase “working a room” make you want to retreat to yours? Is small talk a big problem? Devora Zack used to be just like you—in fact, she still is. But she’s also a successful consultant who addresses thousands of people each year, and she didn’t change her personality to do it. Quite the contrary. Zack politely examines and then smashes to tiny fragments the “dusty old rules” of standard networking advice. You don’t have to become a backslapping extrovert or even learn how to fake it. Incredible as it seems, the very traits that make you hate networking can be harnessed to forge an approach even more effective than traditional techniques. It’s a different kind of networking—and it works. Networking enables you to accomplish the goals that are most important to you. But you can’t adopt a style that isn’t true to who you are. “I have never met a person who did not benefit tremendously from learning how to network—on his or her own terms,” Zack writes. “You do not succeed by denying your natural temperament; you succeed by working with your strengths.”

Love, Hate and Other Filters

Author : Samira Ahmed
Publisher : Soho Press
ISBN 13 : 1616958480
Total Pages : 289 pages
Book Rating : 4.6/5 (169 download)

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Book Synopsis Love, Hate and Other Filters by : Samira Ahmed

Download or read book Love, Hate and Other Filters written by Samira Ahmed and published by Soho Press. This book was released on 2018-01-16 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: A NEW YORK TIMES BESTSELLER In this unforgettable debut novel, an Indian-American Muslim teen copes with Islamophobia, cultural divides among peers and parents, and a reality she can neither explain nor escape. Seventeen-year-old Maya Aziz is torn between worlds. There’s the proper one her parents expect for their good Indian daughter: attending a college close to their suburban Chicago home and being paired off with an older Muslim boy her mom deems “suitable.” And then there is the world of her dreams: going to film school and living in New York City—and pursuing a boy she’s known from afar since grade school. But in the aftermath of a horrific crime perpetrated hundreds of miles away, her life is turned upside down. The community she’s known since birth becomes unrecognizable; neighbors and classmates are consumed with fear, bigotry, and hatred. Ultimately, Maya must find the strength within to determine where she truly belongs.

Never Eat Alone

Author : Keith Ferrazzi
Publisher : Penguin UK
ISBN 13 : 0241971004
Total Pages : 356 pages
Book Rating : 4.2/5 (419 download)

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Book Synopsis Never Eat Alone by : Keith Ferrazzi

Download or read book Never Eat Alone written by Keith Ferrazzi and published by Penguin UK. This book was released on 2014-06-05 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated and expanded edition of the runaway bestseller Never Eat Alone by Keith Ferrazzi Proven advice on networking for success: over 400,000 copies sold. As Keith Ferrazzi discovered early in life, what distinguishes highly successful people from everyone else is the way they use the power of relationships - so that everyone wins. His form of connecting to the world around him is based on generosity and he distinguishes genuine relationship-building from the crude, desperate glad-handling usually associated with 'networking'. In Never Eat Alone, Ferrazzi lays out the specific steps - and inner mindset - he uses to reach out to connect with the thousands of colleagues, friends, and associates on his Rolodex, people he has helped and who have helped him. He then distills his system of reaching out to people into practical, proven principles. Keith Ferrazzi is founder and CEO of Ferrazzi Greenlight, a marketing and sales consulting company. He is the author of the #1 New York Times bestseller Who's Got Your Back and has been a contributor to Inc., the Wall Street Journal, and Harvard Business Review. Previously, he was CMO of Deloitte Consulting and at Starwood Hotels & Resorts, and CEO of YaYa media. He lives in Los Angeles and New York.

Anti-Sell

Author : Steve Morgan
Publisher :
ISBN 13 : 9781796721478
Total Pages : 212 pages
Book Rating : 4.7/5 (214 download)

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Book Synopsis Anti-Sell by : Steve Morgan

Download or read book Anti-Sell written by Steve Morgan and published by . This book was released on 2019-03-24 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Repeat after me: I. Hate. Sales." Sales is the bane of the freelancing life. As freelancers, all we want to do is crack on and do the work we enjoy doing (whatever that work/specialism may be), but in order to do that, we have to sell ourselves to people first. ...Ack. One of the biggest challenges that freelancers face is the sales process. Don't just take my word for it: various polls conducted in freelance communities show that "finding new leads/customers/clients" is what freelancers self-identify as their biggest weakness and the area of self-employment that they struggle with the most. We see it as an intimidating and overwhelming prospect, with many of us considering 'selling yourself' as a slimy, sleazy process. We have to go out to business events, hand out business cards and brag about ourselves to complete strangers, right? Wrong. Well, you can do that, sure. ...Or you can sell yourself in a way that really isn't sales-y at all. The best way to sell is not to sell. Let that sink in. The best way to sell is not to sell. It sounds completely and utterly counterintuitive, but it's the truth. Hence the name of this book: Anti-Sell. And in this book, I'll tell you how and why it works, and how to do it. Its chapters cover the following: There's a long list of sales, marketing, networking and lead generation tactics and tips, to give you an idea of some of the traditional ways - but also a number of alternative ways - to get your name and your face out there, How you can tie the sales process into your passions and your strengths - so that sales won't even feel like sales, Getting you thinking differently about the types of events/communities to go to and get involved with, resulting in potentially being the only [insert specialism here] person in the room, rather than spending your time networking alongside your competitors, How being visible, altruistic and contributory within communities is an incredible way to be recognised as the go-to person in your field, There's tips and advice on how to find 'good-fit' clients, as well as why honing in on a niche makes you a lot easier to refer, Plus it covers a whole bunch of other sales-related topics, such as testimonials, awards, how to handle 'freebie' requests, competing against agencies for work, and keeping your cool in stressful moments, Right at the end, there's a list of recommended books for further reading, to help you to take your non-sales-y sales tactics even further, Throughout the book there's also 'Anti-Sell Stories': 8 case studies contributed by real-life freelancers, each of whom details how they've fought the fight with sales (and won). An important note: I'm not a salesperson. I'm a freelancer, just like you. This book runs through my story, my journey and my tactics on how I've managed to win work without selling myself too much (or selling my soul too much, for that matter). So if you're a freelancer who hates the idea of sales and selling yourself, then hopefully this book will suit you and serve you well. Happy Anti-Selling, folks.

I Hate Networking: The Definitive Non-Networking Guide How To Make Friends

Author :
Publisher : BlogIntoBook.com
ISBN 13 :
Total Pages : 31 pages
Book Rating : 4./5 ( download)

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Book Synopsis I Hate Networking: The Definitive Non-Networking Guide How To Make Friends by :

Download or read book I Hate Networking: The Definitive Non-Networking Guide How To Make Friends written by and published by BlogIntoBook.com. This book was released on with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Your Network Is Your Net Worth

Author : Porter Gale
Publisher : Simon and Schuster
ISBN 13 : 1451688784
Total Pages : 296 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis Your Network Is Your Net Worth by : Porter Gale

Download or read book Your Network Is Your Net Worth written by Porter Gale and published by Simon and Schuster. This book was released on 2013-06-04 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: An internationally known public speaker, entrepreneur, and marketing executive shares practical, up-to-date tips for mastering the skills of networking. Networking doesn’t have to be that frenzied old-school game of calendars packed with stuffy power lunches and sterile evenings at community business gatherings. We’ve entered a new era, one in which shifting cultural values and the explosion of digital technology enable us to network in vastly more efficient, more focused, and more enjoyable ways. A fresh take on How to Win Friends and Influence People, Your Network Is Your Net Worth is an entertaining, straightforward guide filled with revealing case studies, hands-on advice, and innovative strategies for building your network. Written by sought-after speaker, entrepreneur, and marketing executive Porter Gale, with a foreword by Apple evangelist and bestselling author Guy Kawasaki, this book shows you how to establish, expand, and nurture your connections both online and off. New ways to network are popping up every day—and Gale tells you how to make the most of them—but even traditional networking opportunities are not the same animals that they once were, and we need to shift our attitudes and approaches accordingly. Networking has evolved from a transactional game to a transformational process. Whereas once it was about power plays, now it’s about charting your own course, following your passions, and making meaningful connections, which in turn increase your happiness and productivity. In addition to chronicling her own rise from an ad agency intern to an in-demand consultant, Gale also shares the inspiring stories of so many others who live by this networking model: a military wife who connects with social media communities while her husband is deployed overseas, a young woman blog-ger battling leukemia, a dyslexic politician who wins elections by telling stories, and the CEO of a Major League Baseball team who once made a phone call that changed the course of his life. When you focus on your passions and reorganize your networking around your values and beliefs, you will discover the kind of lasting relationships, personal transformation, and, ultimately, tangible wealth that are the foundation for happiness and success. With a message both timely and important, Your Network Is Your Net Worth is the definitive handbook to Networking 2.0.

I Hate Networking!

Author : Will Kintish
Publisher : Kintish
ISBN 13 : 1903556104
Total Pages : 8 pages
Book Rating : 4.9/5 (35 download)

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Book Synopsis I Hate Networking! by : Will Kintish

Download or read book I Hate Networking! written by Will Kintish and published by Kintish. This book was released on 2006 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Introvert’s Edge to Networking

Author : Matthew Pollard
Publisher : HarperCollins Leadership
ISBN 13 : 1400216699
Total Pages : 254 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis The Introvert’s Edge to Networking by : Matthew Pollard

Download or read book The Introvert’s Edge to Networking written by Matthew Pollard and published by HarperCollins Leadership. This book was released on 2021-01-19 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the biggest myths that plagues the business world today is that our ability to network depends on having the “gift-of-gab.” You don’t have to be outgoing to be successful at networking. You don’t have to become a relentless self-promoter. In fact, you don’t have to act like an extrovert at all. The truth is that when introverts are armed with a plan that lets them be their authentic selves, they make the best networkers. Matthew Pollard, an introvert himself, draws on over a decade of research and real-world examples to provide an actionable blueprint for introverted networking. A sequel to Pollard’s international bestseller The Introvert’s Edge: How the Quiet and Shy Can Outsell Anyone, this book masterfully confronts the stigma around the so-called extroverted arena of networking. In The Introvert’s Edge to Networking, you’ll discover how to: Overcome your fear and discomfort when networking Turn networking into a repeatable system Leverage your innate introverted strengths Target and connect with top influencers Leverage the power of virtual and social networking The introvert’s roadmap to success doesn’t look like the extroverts, we’re different and we should embrace that. Whether you’re a small business owner struggling to make a living or a professional who’s hit a career plateau, The Introvert’s Edge to Networking is your path to a higher income and a rolodex of powerful connections.

Don Wildmon

Author : Donald E. Wildmon
Publisher :
ISBN 13 : 9780917851148
Total Pages : 228 pages
Book Rating : 4.8/5 (511 download)

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Book Synopsis Don Wildmon by : Donald E. Wildmon

Download or read book Don Wildmon written by Donald E. Wildmon and published by . This book was released on 1989 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Make Your Contacts Count

Author : Anne Baber
Publisher : AMACOM
ISBN 13 : 0814429769
Total Pages : 273 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Make Your Contacts Count by : Anne Baber

Download or read book Make Your Contacts Count written by Anne Baber and published by AMACOM. This book was released on 2007-03-09 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a practical, step-by-step guide for creating, cultivating, and capitalizing on networking relationships and opportunities. Updated from its first edition, Make Your Contacts Count now includes expanded advice on building social capital at work and in job hunting, as well as new case studies, examples, checklists, and questionnaires. You will discover how to: draft a networking plan cultivate current contacts make the most of memberships effectively exchange business cards avoid the top ten networking turn-offs share anecdotes that convey character and competence transform your career with a networking makeover Job-seekers, career-changers, entrepreneurs, and others will find all the networking help they need to supercharge their careers and boost their bottom lines. Packed with valuable tools, Make Your Contacts Count offers a field-tested "Hello to Goodbye" system that takes you from entering a room, to making conversations flow, to following up.

Stand Out Networking

Author : Dorie Clark
Publisher : Penguin
ISBN 13 : 0698188403
Total Pages : 88 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis Stand Out Networking by : Dorie Clark

Download or read book Stand Out Networking written by Dorie Clark and published by Penguin. This book was released on 2015-06-09 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few professional activities are as nerve-wracking as networking. There’s the paralyzing prospect of entering a room full of strangers. The awkward introductions and stilted small talk. The concern that “networking” means you have to exploit others for personal gain – or might appear that way. It’s no wonder so many talented professionals eschew networking altogether. Unfortunately, that means they’re limiting their chances of making the kind of great personal and professional connections that can expand their worldview, enrich their lives, and – yes – even lead to new business opportunities. That’s why it’s time to reclaim networking. It doesn’t have to be the province of users and takers; instead, as Forbes and Harvard Business Review contributor Dorie Clark makes clear in this short and actionable guide, networking done right is nothing like the stereotype. It’s not about making shallow, insincere connections and filling your wallet with business cards. Instead, the real goal is to turn brief encounters into mutually-beneficial and lasting friendships—in both your personal and professional life. Drawing on wisdom from her own experience and from experts like psychologist Robert Cialdini, marketer Michael Katz, and authors Judy Robinett and Keith Ferrazzi, Clark provides valuable insight on how to be a good networker, including concrete tips on how to: - Turn initial small talk into meaningful exchanges - Unlock the power of social media as a networking tool - Transform casual online contacts into real-world connections - Make the most of conferences - Set a schedule for keeping in regular touch with your network - Repair and strengthen troubled relationships - Create your own events and become a connector Whether you’re an introvert or extrovert, and whether you currently relish or loathe making new connections, Clark will teach you the strategies you need to make networking fun, joyful, and enriching.

Social Networks at Work

Author : Daniel J. Brass
Publisher : Routledge
ISBN 13 : 135133204X
Total Pages : 294 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Social Networks at Work by : Daniel J. Brass

Download or read book Social Networks at Work written by Daniel J. Brass and published by Routledge. This book was released on 2019-11-26 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Networks at Work provides the latest thinking, from top-notch experts, on social networks as they apply to industrial and organizational (I/O) psychology. Each chapter provides an in-depth review along with discussions of future research and managerial implications of the social network perspective. Altogether, the volume illustrates the importance of adding a social capital perspective to the traditional human capital focus of I/O psychology. The volume is organized into two groups of chapters: the first seven chapters focus on specific network concepts (such as centrality, affect, negative ties, multiplexity, cognition, and structural holes) applied across a variety of topics. The remaining eight chapters focus on common I/O topics (such as personality, creativity, turnover, careers, person–environment fit, employment, teams, and leadership) and examine each from a network perspective, applying a variety of network concepts to the topic. This volume is suited for students and academics interested in applying a social network perspective to their work, as well as for practicing managers. Each topic area provides a useful review and guide for future research, as well as implications for managerial action.

Love and Hate

Author : David Mann
Publisher : Routledge
ISBN 13 : 1317763076
Total Pages : 317 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis Love and Hate by : David Mann

Download or read book Love and Hate written by David Mann and published by Routledge. This book was released on 2013-11-12 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Love and hate seem to be the dominant emotions that make the world go round and are a central theme in psychotherapy. Love and Hate seeks to answer some important questions about these all consuming passions. Many patients seeking psychotherapy feel unlovable or full of rage and hate. What is it that interferes with the capacity to experience love? This book explores the origins of love and hate from infancy and how they develop through the life cycle. It brings together contemporary views about clinical practice on how psychotherapists and analysts work with and think about love and hate in the transference and countertransference and explores how different schools of thought deal with the subject. David Mann, together with an impressive array of international contributors represent a broad spectrum of psychoanalytic perspectives, including Kleinian, Jungian, Independent Group, and Lacanian, psychotherapists, psychoanalysts and analytical psychologists. With emphasis on clinical illustration throughout, the writers show how different psychoanalytic schools think about and clinically work with the experience and passions of love and hate. It will be invaluable to practitioners and students of psychotherapy, psychoanalysis, analytical psychology and counselling.

Share This!

Author : Deanna Zandt
Publisher : Berrett-Koehler Publishers
ISBN 13 : 160509417X
Total Pages : 193 pages
Book Rating : 4.6/5 (5 download)

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Book Synopsis Share This! by : Deanna Zandt

Download or read book Share This! written by Deanna Zandt and published by Berrett-Koehler Publishers. This book was released on 2010-06-14 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social networks can be so much more than a way to find your high school friends or learn what your favorite celebrity had for breakfast. They can be powerful tools for changing the world. With Share This! both regular folks of a progressive bent and committed activists can learn how to go beyond swapping movie reviews and vacation photos (not that there's anything wrong with that). At the moment the same kinds of people who dominate the dialog off-line are dominating it online, and things will never change if that doesn't change. Progressives need to get on social networks and share their stories, join conversations, connect with others—and not just others exactly like themselves. It's vital to reach out across all those ethnic/gender/preference/class/age lines that exist even within the progressive camp. As Deanna Zandt puts it, “creating a just society is sort of like the evolution of the species—if you have a bunch of the same DNA mixing together the species mutates poorly and eventually dies off.” But there are definitely dos and don'ts. Zandt delves into exactly what people are and are not looking for in online exchanges. How to be a good guest. What to share. Why authenticity is more important than just about anything, including traditional notions of expertise or authority. She addresses some common fears, like worrying about giving too much about yourself away, blurring the lines between your professional and personal life, or getting buried under a steaming heap of information overload. And she offers detailed, nuts-and bolts “how to get started” advice for both individuals and organizations. The Internet is upending hierarchies and freeing the flow of information in a way that makes the invention of the printing press seem like an historical footnote. Share This! shows how to take advantage of this unprecedented opportunity to make marginalized voices heard and support real, fundamental change—and, incidentally, have some fun doing it.

I HATE NETWORKING EVENTS!

Author : David Wilson
Publisher : Black Flier Media and AllThingsDavidWilson.com
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4./5 ( download)

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Book Synopsis I HATE NETWORKING EVENTS! by : David Wilson

Download or read book I HATE NETWORKING EVENTS! written by David Wilson and published by Black Flier Media and AllThingsDavidWilson.com. This book was released on 2014-01-03 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***BE SURE TO DOWNLOAD & PRINT THE FREE WORKBOOK FROM HTTP://ALLTHINGSDAVIDWILSON.COM ***** We've all been there once before. We arrive to the event ready to make connections and find our next job or newest client, only to discover we have no plan with which to do this. I Hate Networking Events! is a concise and humorous guide that will help you custom-design your own networking event plan so you are prepared for the next one. Readers will get the most benefit from the short easy read by downloading and printing out the accompanying I Hate Networking Events! Workbook (found at http://AllThingsDavidWilson.com). David Wilson shares with his readers comical (but real) stories from his almost 20 years of experience networking to build sales pipelines and businesses. His goal is for the reader to laugh and learn, taking away action steps to apply immediately to get positive results. Discover the Ultimate Results we all are actually seeking from our networking efforts. Learn the six areas of focus for each of us DURING the event. Find out how you can Raise the Flag AFTER the event. If you're ready to customize your plan and invest in yourself around the price of a BLANKuccino (just sound it out; you'll get it), this book if for you!