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Los Mitos De La Publicidad Radiofonica
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Book Synopsis Los mitos de la publicidad radiofónica by : Armand Balsebre
Download or read book Los mitos de la publicidad radiofónica written by Armand Balsebre and published by Ediciones Catedra S.A.. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Las agencias dicen no hacer dinero con la radio. Pero el sonido de la radio impregna la sonosfera de una gran mayoría de españoles, para los cuales la radio no es el medio que escogen en «segundo lugar»; la radio es la «primera opción». ¿Por qué la radio es un medio publicitariamente menor, inexistente para muchos grandes anunciantes? El grupo de investigación «Publiradio» busca la respuesta a este gran enigma. «Publiradio» muestra en este primer libro colectivo una radiografía sobre los mitos que limitan, todavía hoy, el mundo de la publicidad radiofónica, haciéndose eco al mismo tiempo de la conciencia crítica que anida en el sector. Este libro contribuye a una mejor comprensión de la dimensión publicitaria de la radio, cuya potencialidad como negocio legitima a su vez su función de servicio público. Si la radio no existe porque creativos, planificadores y anunciantes no hablan de ella, y de lo que no se habla no existe... hablemos y la radio existirá.
Book Synopsis La publicidad by : Vidal Alba de Diego
Download or read book La publicidad written by Vidal Alba de Diego and published by . This book was released on 1976 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis La publicidad radiofónica en España by : Clara Muela Molina
Download or read book La publicidad radiofónica en España written by Clara Muela Molina and published by . This book was released on 2001 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Publicidad radiofónica by : Bob Schulberg
Download or read book Publicidad radiofónica written by Bob Schulberg and published by . This book was released on 1992 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis El poder de la palabra en la publicidad de radio by : María Isabel Hernández Toribio
Download or read book El poder de la palabra en la publicidad de radio written by María Isabel Hernández Toribio and published by . This book was released on 2006-01-01 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: El libro constituye un intento de dar respuesta a una serie de interrogantes que surgen a la hora de elaborar la publicidad de la radio, tales como: si, como sabemos, resulta altamente eficaz la personalización del mensaje para conseguir la persuasión, ¿cómo se lleva a cabo ésta?; qué características del soporte material de transmisión otorgan más nítidamente especificidad al discurso publicitario de la radio; cuáles son las funciones que pueden atribuirse a la presencia de la música, el paralenguaje y otros efectos sonoros en la configuración global del mensaje; bajo qué formatos se presentan los mensajes publicitarios en la radio; qué valores implícitos, de diversa naturaleza, sustentan esta particular práctica discursiva, y en función de qué finalidad/es surge este perfecto entramado.
Book Synopsis El canto de las sirenas by : Carmen María Alonso González
Download or read book El canto de las sirenas written by Carmen María Alonso González and published by . This book was released on 2004 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: COMUNICACION Y PERSUASION EN LA PUBLICID AD RADIOFONICA
Book Synopsis Publicidad radiofonica by : Bob Schulberg
Download or read book Publicidad radiofonica written by Bob Schulberg and published by . This book was released on 1994 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis La publicidad radiofónica y la sociedad durante los años cuarenta by :
Download or read book La publicidad radiofónica y la sociedad durante los años cuarenta written by and published by . This book was released on 2000 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis La publicidad radiofónica, un mal necesario en el cuadrante metropolitano by : Pablo Zamora Díaz
Download or read book La publicidad radiofónica, un mal necesario en el cuadrante metropolitano written by Pablo Zamora Díaz and published by . This book was released on 2000 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Willi, Eugen written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The folder may include clippings, announcements, small exhibition catalogs, and other ephemeral items.
Book Synopsis Radio as an Advertising Medium by : Warren B Dygert
Download or read book Radio as an Advertising Medium written by Warren B Dygert and published by Legare Street Press. This book was released on 2022-10-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Book Synopsis La radio que convence by : Emma Rodero Antón
Download or read book La radio que convence written by Emma Rodero Antón and published by . This book was released on 2004 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro como herramienta al servicio de estos dos profesionales, analiza y pone en práctica las peculiaridades de la redacción y de la locución en publicidad para ayudarles en el desempeño de su actividad profesional en la radio.
Book Synopsis Audio Branding Yearbook 2014/2015 by : Kai Bronner
Download or read book Audio Branding Yearbook 2014/2015 written by Kai Bronner and published by . This book was released on 2015-11-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2015 Audio Branding Awards took place in Berlin at Humboldt University. On the Award day, the finalists of the Awards, selected by an international expert jury, presented their best-practice cases to the international expert audience. At the following Award gala, the winners were announced. On the Academy Day, four half-day workshops with education opportunities for newcomers and professionals were offered. Topics included basics of audio branding, licensing and legal matters and testing music in advertising. In this Yearbook, you will find the proceedings of the Audio Branding Awards. It contains a comprehensive summary article, award case studies, articles about licensing and legal matters, testing music in advertising and music and return on investment.
Book Synopsis The Perfect 10 Diet by : Michael Aziz MD
Download or read book The Perfect 10 Diet written by Michael Aziz MD and published by Sourcebooks, Inc.. This book was released on 2011-01-01 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lose up to 14 Lbs in 21 days! The Breakthrough Diet That Gets Real-Life Results—Fast Frustrated by trendy low-fat, low-carb diets that leave you feeling hungry without losing or keeping off any weight? It's not your fault! The latest medical research shows that balanced hormones are the key to weight loss. In fact, those hard-to-maintain diet fads wreak havoc on your hormones, which is why the weight comes back the moment you stop. Dr. Michael Aziz is board-certified in internal medicine and knows that the ultimate key to good health is a diet that can be maintained in the real world. In The Perfect 10 Diet, he shares his revolutionary discovery: how to create the perfect balance between the 10 key hormones that control health and weight, so that you can finally: Melt away the pounds without going hungry Revitalize your health Reverse the aging process and look younger at any age Featuring over 70 delicious, heart-healthy and easy-to-follow recipes for the foods you crave (like Garlic-Cheese Stuffed Mushrooms and Pistachio Dark Chocolate) but never thought you could have, this book will teach you how to eat what you want and still lose the weight! Join the Perfect 10 diet community online at www.perfect10diet.com or on Facebook.com/perfect10diet or on Twitter #Perfect10diet or follow @perfect10diet! Below are a few of the real people whose lives have been changed through The Perfect 10 Diet. "I went from a size 24 to a 6, and I love it!"—Nancy A. "I have lost seventy pounds on The Perfect 10 Diet in sixteen months and my fasting insulin level has dropped from 40 to 4. The Perfect 10 Diet allows me to eat more fat from butter, coconut, and avocados, which I avoided for years believing they were bad for my cholesterol. Who could ask for anything more? Nothing tastes as good as thin feels."—Julie "Eat anywhere, eat healthy meals, and enjoy the food I love? How easy is that?"—Carol Z. "At age 50, I feel like I'm 20 again."—Ted S.
Download or read book La torre written by and published by . This book was released on 1956 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Saberes con sabor by : Conxita Domènech
Download or read book Saberes con sabor written by Conxita Domènech and published by Routledge. This book was released on 2020-09-13 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Saberes con sabor: Culturas hispánicas a través de la cocina es un manual avanzado que responde al creciente interés por el estudio de las prácticas culinarias y alimenticias de Ibero-América, sin desatender ni la lengua ni la cultura de esas regiones del mundo. Cada capítulo comprende aspectos vinculados con recetas, lengua, arte y teoría. Los estudiantes son expuestos a temas de geografía, historia, literatura, política, economía, religión, música e, incluso, cuestiones de género que estarían implicadas en la elaboración y en el consumo de ciertas comidas. Y, esto, mientras mejoran sus habilidades en temas esenciales y específicos del español. A lo largo del libro, están incorporados materiales de internet —como vínculos para videos, registros sonoros, referencias históricas, sitios web de cocina y contenidos suplementarios para la investigación. Muy útil en cursos universitarios, Saberes con sabor es un recurso original y único de aprendizaje para estudiantes fascinados por los placeres del paladar y, de igual manera, con una genuina pasión por las culturas hispánicas.
Book Synopsis Los cambios en el mundo del trabajo del periodista by : Figaro, Roseli
Download or read book Los cambios en el mundo del trabajo del periodista written by Figaro, Roseli and published by Editorial UOC. This book was released on 2016-09-02 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: El quehacer del periodista se ha modificado sustancialmente. Los materiales periodísticos impresos, televisivos o radiofónicos se producen hoy de manera completamente distinta a la de hace años. Las tecnologías de la comunicación y de la información posibilitaron que se redujera el tiempo y el espacio, lo que ha reducido el tiempo de reflexión y de investigación. El periodismo en línea, en tiempo real, los blogs y las herramientas de las redes sociales digitales constituyen innovaciones en las rutinas profesionales. Pero ¿cómo observa el profesional de la información esos cambios? ¿Qué piensa el periodista sobre su propio trabajo y sobre el periodismo en general? ¿Cómo la actividad laboral le organiza su vida? ¿Qué tipo de consumidor mediático es el periodista?
