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Author : J. Black
Publisher : WCB/McGraw-Hill
ISBN 13 : 9780697133915
Total Pages : pages
Book Rating : 4.1/5 (339 download)
Download or read book Introduction to Mass Communication written by J. Black and published by WCB/McGraw-Hill. This book was released on 1992-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stanley J. Baran
Publisher : McGraw-Hill Education
ISBN 13 : 9781260007312
Total Pages : 464 pages
Book Rating : 4.0/5 (73 download)
Download or read book Loose Leaf Introduction to Mass Communication: Media Literacy and Culture written by Stanley J. Baran and published by McGraw-Hill Education. This book was released on 2020-01-02 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s media rich world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots, and keeping current with the present’s emerging technologies and trends, Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture. By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are encouraged to think critically about their own roles in society as active media consumers. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media technologies and industries. The tenth edition maintains its commitment to enhancing students’ critical thinking and media literacy skills. New and updated material, such as the 2016 Presidential election and the use of social media to link fans with artists and their music, reflects the latest developments in digital technologies, and highlights the most current research in the field.
Author : Richard Campbell
Publisher : Bedford Books
ISBN 13 : 9780312390709
Total Pages : 613 pages
Book Rating : 4.3/5 (97 download)
Download or read book Media & Culture written by Richard Campbell and published by Bedford Books. This book was released on 2002 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.
Author : Ray A Hiebert
Publisher : Routledge
ISBN 13 : 1136694129
Total Pages : 456 pages
Book Rating : 4.1/5 (366 download)
Download or read book Exploring Mass Media for A Changing World written by Ray A Hiebert and published by Routledge. This book was released on 2017-10-23 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beautifully written and class tested, Exploring Mass Media for a Changing World provides a comprehensive but modestly priced text around which instructors can develop a customized teaching package. Written for introductory courses, it covers essential information students need in order to understand the media, the mass communication process, and the role of media in society. It summarizes basic, generally agreed-upon principles, theories, significant historical events, and essential facts, but does so in a tightly written, readable style. Taken together, this information can be thought of as a minimum repertoire that all citizens of the "information age" need in order to become literate consumers and users of mass communication. Features include: *Historical Framework--For ease of comprehension, media processes and individual media are placed in historical context to show their technological evolution and the effects of those changes on society. *Organization--The first seven chapters deal with the evolution of communication theories and processes common to all media. The next five deal with specific media in the chronological order in which they became mass media. Chapters 13 and 14 introduce two non-media institutions (advertising and public relations) whose exploration is essential in order to understand how mass media functions in our society. Finally, chapter 15 returns to the theme of technological evolution and its effects on society with an in-depth discussion of the internet. *Flexibility--Because it is concise, affordable, and comprehensive, it can be used either as a stand-alone text in mass media courses or as part of an instructional package in courses where mass communication is one of several major units. *Themes--The following themes are introduced early and carried throughout: (a) the evolution of media technology and its effects on society, (b) the global and culture-bound characteristics of mass media, and (c) the need for media literacy in the 21st century. *Supplements--An accompanying instructor's manual begins with a chapter-length essay on teaching the mass media course then offers the following items for each chapter: topical outline and key vocabulary; key ideas to be emphasized and pitfalls to be avoided; discussion questions; objective and essay test items; and both print and nonprint resources for further study.
Author : Ralph E. Hanson
Publisher : SAGE Publications
ISBN 13 : 150635856X
Total Pages : 1297 pages
Book Rating : 4.5/5 (63 download)
Download or read book Mass Communication written by Ralph E. Hanson and published by SAGE Publications. This book was released on 2016-10-20 with total page 1297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.
Author : Richard Campbell
Publisher : Macmillan Higher Education
ISBN 13 : 131926607X
Total Pages : 1226 pages
Book Rating : 4.3/5 (192 download)
Download or read book Media Essentials written by Richard Campbell and published by Macmillan Higher Education. This book was released on 2019-09-16 with total page 1226 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise and affordable resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today’s most talked-about subjects. From #metoo to content streaming to social media and politics, students learn how a wide variety of recent developments have impacted the mass-media landscape—and how past innovation and change have informed our current media world. Media Essentials is available with LaunchPad, a robust online platform designed to help students fully engage with course content—and with the world of mass media. From our acclaimed LearningCurve adaptive quizzing, which helps students learn and retain concepts, to compelling features like an interactive e-book and a variety of entertaining and thought-provoking video clips, LaunchPad gets students connected with—and interested in—the information they need to succeed in class.
Author : Dan O'Hair
Publisher : Macmillan
ISBN 13 : 0312644205
Total Pages : 641 pages
Book Rating : 4.3/5 (126 download)
Download or read book Real Communication written by Dan O'Hair and published by Macmillan. This book was released on 2012-01-16 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real Communication uses stories from real people and the world around us to present the best and most lively introduction to communication concepts. Professors and students alike have fallen in love with Real Communication’s down-to-earth writing style, its coverage of research, and its wealth of learning and teaching tools. They also appreciate how Real Communication strives to weave the discipline’s different strands together with the CONNECT feature that shows students how concepts work and apply across interpersonal, small group, and public speaking contexts. The Second Edition is even better with a broader array of engaging examples, new coverage of hot topics in the field like Intercultural and mediated communication, plus a public speaking unit honed to provide the essential information students need for this fast-paced course. Whether you want a traditional paperback, an e-Book — online or downloadable to a device — a looseleaf edition, or the book within the new HumanCommClass, Real Communication has an option for you. Read the preface.
Author : John Vivian
Publisher : Pearson Educacion
ISBN 13 : 9780205876457
Total Pages : 504 pages
Book Rating : 4.8/5 (764 download)
Download or read book Media of Mass Communication written by John Vivian and published by Pearson Educacion. This book was released on 2012-02-03 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.
Author : Art Silverblatt
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1440830924
Total Pages : 560 pages
Book Rating : 4.4/5 (48 download)
Download or read book Media Literacy written by Art Silverblatt and published by Bloomsbury Publishing USA. This book was released on 2014-05-30 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering print, photography, film, radio, television, and new media, this textbook instructs readers on how to take a critical approach to media and interpret the information overload that is disseminated via mass communication. This fourth edition of Keys to Interpreting Media Messages supplies a critical and qualitative approach to media literacy analysis. Now updated with conceptual changes, current examples, updated references, and coverage of new developments in media— particularly in digital, interactive forms—this book addresses all forms of information disseminated via mass communication. Organized into three sections, the book first presents a theoretical framework for the critical analysis of media text that covers the definition of media literacy as well as fundamental principles and concepts. Part II focuses on the application of this methodological framework to the analysis of advertising, journalism, American political communications, and interactive media. Part III considers specific mass media issues, such as violence in the media, media and children, and global communications, and discusses outcomes of having a media-literate population.
Author : Catherine A. Luther
Publisher : John Wiley & Sons
ISBN 13 : 1444344528
Total Pages : 400 pages
Book Rating : 4.4/5 (443 download)
Download or read book Diversity in U.S. Mass Media written by Catherine A. Luther and published by John Wiley & Sons. This book was released on 2011-09-07 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diversity in U.S. Mass Media provides comprehensive coverage of the evolution and issues surrounding portrayals of social groups within the mass media of the United States. Focuses on past and current mass media representations of social groups Provides an overview of key theories that have guided research in mass media representations and stereotyping Discusses the impact new media has on representation and how technology is giving a new voice to various social groups Includes a chapter on how mass media industries are addressing diversity, complete with specially-commissioned interviews with media professionals Offers helpful supplementary features such as a glossary, questions for reflection, suggestions for projects related to diversity in mass media, and online resources for both instructors and students Accompanying website provides a glossary, links to related sites, recommendations of films to watch in the classroom, ideas for research projects, and an instructor's manual with sample syllabi
Author : Stanley J. Baran
Publisher : Cengage Learning
ISBN 13 : 9780534561635
Total Pages : 0 pages
Book Rating : 4.5/5 (616 download)
Download or read book Mass Communication Theory written by Stanley J. Baran and published by Cengage Learning. This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of Baran and Davis's successful text provides a comprehensive, historically based, introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, this edition (now streamlined to increase accessibility) traces the emergence of two main bodies of mass communication theory: social, behavioral and critical, cultural. The authors emphasize that media theories are human creations that typically are intended to address specific problems or issues.
Author : W. James Potter
Publisher : SAGE Publications
ISBN 13 : 1483379604
Total Pages : 421 pages
Book Rating : 4.4/5 (833 download)
Download or read book Introduction to Media Literacy written by W. James Potter and published by SAGE Publications. This book was released on 2015-07-23 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Media Literacy builds students’ media literacy step-by-step to make them more knowledgeable about all facets of the media and more strategic users of media messages. In nine streamlined chapters, all of the essential media topics are covered – from understanding media audiences, industries, and effects to confronting controversies like media ownership, privacy, and violence – in a concise format that keeps students focused on improving their media literacy skills as effectively and efficiently as possible.
Author : Joseph Turow
Publisher : Routledge
ISBN 13 : 1136864016
Total Pages : 1308 pages
Book Rating : 4.1/5 (368 download)
Download or read book Media Today written by Joseph Turow and published by Routledge. This book was released on 2011-09-22 with total page 1308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Today gives your students the media literacy skills they need to think critically about the role of media in their lives. This book uses a media systems approach to look closely at the production, distribution, and exhibition of media, from Hollywood films to Facebook, to discover cultural, political, and economic forces that shape media now. Completely revised and updated, this 4th edition connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industry boundaries have blurred with digital convergence. Students and instructors will find a full range of supporting materials including interactive quizzes and online video resources at www.routledge.com/textbooks/mediatoday4e.
Author : Drew Davidson
Publisher : Lulu.com
ISBN 13 : 0557285658
Total Pages : 296 pages
Book Rating : 4.5/5 (572 download)
Download or read book Cross-Media Communications written by Drew Davidson and published by Lulu.com. This book was released on 2010 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications. There is also an accompanying DVD-ROM full of hands-on exercises that shows how cross-media can be applied. For the DVD-ROM: http: //www.lulu.com/content/817927
Author : Marshall McLuhan
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781537430058
Total Pages : 396 pages
Book Rating : 4.4/5 (3 download)
Download or read book Understanding Media written by Marshall McLuhan and published by Createspace Independent Publishing Platform. This book was released on 2016-09-04 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
Author : Robert MacDougall
Publisher : Cognella Academic Publishing
ISBN 13 : 9781516547784
Total Pages : pages
Book Rating : 4.5/5 (477 download)
Download or read book Communicating Well written by Robert MacDougall and published by Cognella Academic Publishing. This book was released on 2018-11-29 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicating Well: A Fundamental Toolkit offers a full conceptual framework to help students become skilled communicators in relationships, groups, as public speakers, and as media users. Conceived and authored by a diverse team of veteran communication professors, Communicating Well provides students a concise yet thought-provoking set of tools and tips for realizing their potential as communicators across settings. After introducing readers to the communication process, the book addresses how perceptions of self and others impact communication. Students are provided important tools for verbal and nonverbal communication, including ways to truly listen, and emerge better prepared for interviews, relationships, working in groups, public speaking, and skillfully using media. Additionally, this edition features new chapters on intercultural communication and mediated communication. The book features updated concepts of culture and social capital that are particularly relevant in today's global world. Communicating Well is written for basic communication courses at the introductory college level. It can also be used for classes in psychology, sociology, and education, or any course that emphasizes the relational, social, and professional significance of communicating well.
Author : Brant Burkey
Publisher : Cognella Academic Publishing
ISBN 13 : 9781516540426
Total Pages : pages
Book Rating : 4.5/5 (44 download)
Download or read book Black Mirror Effect: Making Media in a Digital Environment (First Edition) written by Brant Burkey and published by Cognella Academic Publishing. This book was released on 2019-01-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Black Mirror Effect: Making Media in a Digital Environment helps students analyze and evaluate our relationship with media as we shift from a mass media environment to an interactive digital landscape. The anthology encourages readers to improve the current media status quo and produce media content that is engaging, meaningful, and worthwhile. The anthology is divided into four units. Unit 1 features readings that introduce students to foundational thought leadership in media theory, as well as the constantly evolving concepts of media literacy, consumption, and culture. In Unit 2, students read about the ways in which digital media can challenge negative media representations and increase awareness about social justice, social movements, and social change. The focus of Unit 3 is the influence of digital media on news and media storytelling. In the final unit, readers discover how strategic and thoughtful media production can increase the impact of media across various platforms. Timely and highly engaging, Black Mirror Effect is an ideal resource for courses in mass media, mass communication, journalism, media production, and any course with an emphasis on the creation of digital media.
