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Logos Redesigned
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Book Synopsis Logos Redesigned by : David E. Carter
Download or read book Logos Redesigned written by David E. Carter and published by Harper Collins. This book was released on 2005-07-05 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: A company's logo is the most important component of its brand identity. So why would a company ever change its logo? Because things change -- the competition, the times, even the company itself. And the company whose logo does not reflect present realities is at a marketing disadvantage. In this comprehensively illustrated compendium, David E. Carter shows 200 corporate logo changes, and then discusses each. You'll see everything from minor "evolutionary" changes to complete "revolutionary" changes where the old logo has been discarded and a totally new one designed. Examples of the ultimate logo changes -- where a new corporate name has been adopted -- are also included in this book. Packed with case studies on logo redesign, it features companies both large and small, and from a diverse array of industries -- global firms such as Apple Computer, UPS, and Time Warner, as well as small firms who compete, no less vigorously, in their own arenas. This essential resource will be invaluable to designers, ad creatives, marketing people, and corporate executives whose task it is to keep their firms competitive in this changing world.
Book Synopsis The Big Book of Logos 4 by : David E. Carter
Download or read book The Big Book of Logos 4 written by David E. Carter and published by Harper Collins. This book was released on 2006-05-23 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth book in David E. Carter's perennially bestselling Big Book of Logos series was the largest yet, and is now available in paperback! The Big Book of Logos 4 shows what's new and compelling in the world of logo design, providing endless inspiration for graphic designers in the critical ‘idea-generating' phase. This collection showcases effective logo design from around the world; the variety of styles and techniques on display cover the complete creative spectrum.
Book Synopsis Recycling and Redesigning Logos by : Michael Hodgson
Download or read book Recycling and Redesigning Logos written by Michael Hodgson and published by Rockport Publishers. This book was released on 2010-09-01 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Redesigns are part of every designer’s repertoire, but sometimes getting inspired or motivated to redesign an existing logo can be challenging and cumbersome. The goal of maintaining equity by using existing elements in new ways and combining them with new elements is akin to the task of “recycling” In other words – how do designers improve and recreate identities without throwing out the usable stuff that is makes up the existing brand? Recycling and Redesigning Logos demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary and demonstrate how to reuse, reformat and build on the ingredients, materials and essence that is already there.
Book Synopsis Draplin Design Co. by : Aaron James Draplin
Download or read book Draplin Design Co. written by Aaron James Draplin and published by Abrams. This book was released on 2016-05-17 with total page 834 pages. Available in PDF, EPUB and Kindle. Book excerpt: A funny, colorful, fascinating tour through the work and life of one of today’s most influential graphic designers. Esquire. Ford Motors. Burton Snowboards. The Obama Administration. While all of these brands are vastly different, they share at least one thing in common: a teeny little bit of Aaron James Draplin. Draplin is one of the new school of influential graphic designers who combine the power of design, social media, entrepreneurship, and DIY aesthetic to create a successful business and way of life. Pretty Much Everything is a mid-career survey of work, case studies, inspiration, road stories, lists, maps, how-tos, and advice. It includes examples of his work—posters, record covers, logos—and presents the process behind his design with projects like Field Notes and the “Things We Love” State Posters. Draplin also offers valuable advice and hilarious commentary that illustrates how much more goes into design than just what appears on the page. With Draplin’s humor and pointed observations on the contemporary design scene, Pretty Much Everything is the complete package.
Book Synopsis 999 Logo Design Elements by : Daniel Donnelly
Download or read book 999 Logo Design Elements written by Daniel Donnelly and published by . This book was released on 2011 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each logo element in 999 Logo Design Elements is a distinct and standalone piece that offers designers the capability to develop hundreds of thousands of logo variations on themes. The elements include banners, arrows, ovals, swooshes, geometric shapes, and hundreds of creative parts that can be pulled together to create original logo designs. Featured throughout the book are examples of logos and identities built with elements from the book.also includes links to all of the resources included in the book for easy access to books, tutorials, and websites focused on logo design. Graphic editing software, such as Adobe Photoshop(R) and Illustrator(R), are required.
Book Synopsis Blowing Up the Brand by : Melissa Aronczyk
Download or read book Blowing Up the Brand written by Melissa Aronczyk and published by Peter Lang. This book was released on 2010 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology." --BOOK JACKET.
Book Synopsis Designing Brand Identity by : Alina Wheeler
Download or read book Designing Brand Identity written by Alina Wheeler and published by John Wiley & Sons. This book was released on 2012-10-11 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
Book Synopsis Biblical Theology - Volume 1 by : Charles Vogan
Download or read book Biblical Theology - Volume 1 written by Charles Vogan and published by Lulu.com. This book was released on 2019-09-21 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: The overarching theme of the Bible is the Father/Son relationship. In fact, the entire Bible is a full description of this relationship between Father and Son, as God wants to see it in us. We know this because of the testimony of the best authority in the Bible - Jesus himself, the eternal Son of God. - The Creator - The Father gives life to his Son - The Covenant - The Father makes his Son his Heir - Deliverance & Law - The Father makes his Son holy - The Temple - The Father gives full access to his Son - The Kingdom - The Father seats his Son beside him on the throne - Wisdom - The Father teaches his Son - The Prophet - The Father reveals himself through his Son VOLUME 1: The Bible as universal truth The Message of the Bible The Theology of the Old Testament
Book Synopsis Gotham Baseball: New York’s All-Time Team by : Mark C. Healey illustrations by
Download or read book Gotham Baseball: New York’s All-Time Team written by Mark C. Healey illustrations by and published by Arcadia Publishing. This book was released on 2020 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Baseball may be the great American pastime, but in New York, it is a religion. Names like Ruth, Mays, Gehrig, Wright and Robinson live in the hearts and minds of New York fans like apostles. From the street corner to the subway car, debates about which Yankee, Giant, Dodger or Met is better than another have raged on for more than one hundred years. Now, the best of the best are chosen for each position as New York's all-time greatest team is imagined. Shoo-ins like the Babe and Jackie have their stories told with a fresh perspective. The compelling case for Mike Piazza, not Yogi Berra, as catcher is sure to spark arguments. Sportswriter Mark Healey crafts the Gotham baseball team through captivating tales of the legends of the New York game.
Book Synopsis Graphic Design by : Walker Art Center
Download or read book Graphic Design written by Walker Art Center and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published on the occasion of an exhibition held at the Walker Art Center, Minneapolis, Minn. and four other institutions between Oct. 22. 2011 and Dec. 2013.
Download or read book TM written by Mark Sinclair and published by Laurence King Publishing. This book was released on 2014-09-08 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities. The book takes 29 internationally-recognised logos and explains their development, design, usage and purpose. Based on interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books’ colophon and the Michelin Man. Authoritatively written, comprehensively researched and including a wealth of archival and previously unpublished images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.
Download or read book Elsewhere written by Doron Rabinovici and published by Haus Publishing. This book was released on 2014-08-15 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Israeli academic Ethan Rosen is a brilliant, opinionated thinker—as is his colleague and rival, Rudi Klausinger, against whom he is pitted in a no-holds-barred competition for the sought-after professorship of cultural studies. So when Rosen condemns an article that he himself wrote, those around them wonder: Is he so confused that he can’t even recognize his own words? A complex and moving novel about modern Jewish identity, Elsewhere takes aim at a number of sensitive issues, including nationalism, Zionism, collective guilt, the Holocaust, and Israel itself. As heartfelt and surprising as it is hilarious, it pokes fun at the things we care about in order to get at what really matters.
Book Synopsis The Coach Model for Christian Leaders by : Keith E. Webb
Download or read book The Coach Model for Christian Leaders written by Keith E. Webb and published by Morgan James Publishing. This book was released on 2019-07-02 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to the leadership skills you need to solve problems, reach goals, and develop others into leaders themselves. The COACH Model® is a radically different approach to leading people. Rather than provide answers, leaders ask questions to draw out what God has already put into others. ICF Professional Certified Coach and speaker Keith Webb teaches Christian leaders how to create powerful conversations to assist others to solve their own problems, reach goals, and develop their own leadership skills in the process. Whether leaders are working with employees, teenagers, or a colleague living in another city, they’ll find powerful tools and techniques to increase leadership effectiveness. Based on first-hand experience and taught around the world, The COACH Model for Christian Leaders is packed with stories and illustrations that bring the principles and practice to life and transform leaders’ conversations into powerful results.
Book Synopsis Contract Audit Manual by : United States. Defense Contract Audit Agency
Download or read book Contract Audit Manual written by United States. Defense Contract Audit Agency and published by . This book was released on 2000 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Growing Up Underground by : Steven Heller
Download or read book Growing Up Underground written by Steven Heller and published by Chronicle Books. This book was released on 2022-10-04 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: An entertaining coming-of-age memoir from Steven Heller, award-winning designer, writer, and former senior art director at the New York Times. Featuring 100 color photographs, Growing Up Underground takes readers on a visually inspired look back on being at the center of New York's youth culture in the 1960s and 1970s. Steven Heller's memoir is no chronological trek through the hills and valleys of his comparatively "normal" life, but instead, a coming-of-age tale whereby, with luck and circumstance, he found himself in curious and remarkable places at critical times during the 1960s and ‘70s in New York City. Heller's delightful account of his life between the ages of 16 and 26 shows his ambitious journey from the start of his illustrious career as a graphic designer, cartoonist, and writer. Follow his journey through stints at the New York Review of Sex, Screw, and the New York Free Press, until he became the youngest art director (and occasional illustrator) for the New York Times Op-Ed page at age twenty-three.
Book Synopsis Logo Design Workbook by : Sean Adams
Download or read book Logo Design Workbook written by Sean Adams and published by Rockport Publishers. This book was released on 2006-03-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.
Download or read book The Celebrity CEO written by Ramon Ray and published by Simon and Schuster. This book was released on 2019-04-02 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Celebrity CEO is the complete guide to creating a strong personal brand. By developing your personal brand, you will set your business apart from your competitors and become known as the expert in your industry. The Celebrity CEO is the complete guide to creating a strong personal brand. By developing your personal brand, you will set your business apart from your competitors and become known as the expert in your industry. Written for entrepreneurs and small business owners who want to make a massive impact and build a loyal fan base, The Celebrity CEO is the source for celebrity status in business. Learn from the founder of Smart Hustle Media, Ramon Ray, the mind-set of a celebrity CEO and the tools to cultivate your tribe.
