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Logo Design That Works
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Book Synopsis Logo Design that Works by : Lisa Silver
Download or read book Logo Design that Works written by Lisa Silver and published by . This book was released on 2001 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Logo design titles continue to sell the most copies of all graphic design subjects. This hard-working title examines 100 logo designs by illustrating how and why the design works. Sidebars compare and contrast rough drafts of popular logos with their final versions, and short tips address issues such as testing designs, sourcing inspiration, and typography. As well, the evolution of well-known logos are traced by examining why design changes were made and how those changes benefited the client and were successful on the market.
Download or read book Graphic Design that Works written by and published by Rockport Publishers. This book was released on 2004 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers are blitzed with millions of images every day. Companies hoping to grab a consumer's attention need a memorable, eye-catching design--whether for a logo, brochure, identity system, or in-depth promotional campaign. Graphic Design That Works looks at examples of logos, identities, promotions, and brochure design that have proven successful track records. Quick-hit copy explores these designs from early conceptual stages to initial drafts and final execution, so whether you're a seasoned designer or a newcomer to the field, you can understand how and why the design came to be. Also included are tips from the experts who put these designs on the map. They tell what succeeded and what failed in their attempts to create designs that really work.
Download or read book Logo Design Love written by David Airey and published by Pearson Education. This book was released on 2015 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
Download or read book LOGO Theory written by A Michael Shumate and published by . This book was released on 2016-06-07 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: A book that reveals the principles behind enduring branding design, principles that transcend fad and fashion.
Download or read book Design: Logo written by Von Glitschka and published by . This book was released on 2013-12 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVThis inspirational resource features over 300 exemplary logo designs chosen by two leading identity designers, along with design “dissections,� of the authors’ top logo picks./div
Download or read book Logo Design Love written by David Airey and published by New Riders. This book was released on 2009-12-20 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last
Book Synopsis The Logo Design Idea Book by : Steven Heller
Download or read book The Logo Design Idea Book written by Steven Heller and published by Laurence King Publishing. This book was released on 2019-08-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Logo Design Idea Book is an accessible introduction to the key elements of good logo design, including insights into the logos of iconic brands. This guide is an indispensable resource for anyone looking to learn the basic about designing a logo. The book introduces the key elements of good logo design and is perfect for graphic design and branding inspiration. Written by Steven Heller and Gail Anderson, world's leading authorities on design, The Logo Design Idea Book includes 50 logo examples of good ideas in the service of representation, reputation and identification. Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. Perfect for students, beginners or anyone curious about logo design! Chapters include: Give personality to letters Develop a memorable monogram Make a symbol carry the weight Transform from one identity to another Make a mnemonic Illustrate with wit and humor Include secret signs Get more design inspiration from other Idea Books: The Graphic Design Idea Book The Illustration Idea Book The Typography Idea Book
Download or read book Masters of Design written by Sean Adams and published by Rockport Pub. This book was released on 2008-09 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Publisher: Masters of Design: Logos and Identity features the best logo designers from around the world. Each profile delves into the designer's process, passions, and techniques for successful logos and identities. Hundreds of logos and identities are featured in this inaugural volume of the Masters series, ranging from simple marks to full-scale identity programs. See first-hand how the masters have created the most recognizable and successful logos adorning our landscape.
Download or read book Made by James written by James Martin and published by . This book was released on 2022-01-25 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Made by James, top graphic designer James Martin shares techniques, information, and ideas to help you become a better logo designer.
Book Synopsis Logo Design for Beginners by : Li Aihong
Download or read book Logo Design for Beginners written by Li Aihong and published by Artpower International Publishing. This book was released on 2023-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: - The book goes from simple to in-depth, with a wide range of content, from font types to design techniques, so that even readers with zero knowledge can easily get started- The knowledge is combined with practical exercises, and comparative diagrams of actual results allow readers to better understand each point- 70+ case studies from around the world, covering 20 industries, showcasing different LOGO cases from different industries and styles, and inspiring more with works that have really been tested in the market!- For beginners in the design field, this book is a designer's knockout and a treasure trove of inspirational ideas; for beginners, this book is good for building a solid foundation and establishing the right LOGO design concept; for entrepreneurs, this book can be used to learn from successful cases and create the most suitable brand style for themselvesPhilip Kotler, the father of modern marketing, once said, "An impressive brand brings intangible assets such as brand premiums and value-added, which are based on the impression of the brand in the minds of consumers." The book starts from the typeface, graphics and colour scheme, breaking down the LOGO to analyse the design process. Commonly used techniques are listed, teaching you how to design an excellent LOGO.Divided into five chapters, this book not only introduces the importance of LOGO design, principles and the conventional process, but also provides an in-depth analysis of the typeface and graphic design in LOGO. The book contains more than 70 excellent case studies from different industries, including some classic cases with detailed design ideas. From knowledge to practice, from explanations to cases, this is a good understanding, comprehensive and practical design guide.
Book Synopsis Logo Design Workbook by : Sean Adams
Download or read book Logo Design Workbook written by Sean Adams and published by Rockport Publishers. This book was released on 2006-03-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.
Book Synopsis The Graphic Design Idea Book by : Gail Anderson
Download or read book The Graphic Design Idea Book written by Gail Anderson and published by Laurence King Publishing. This book was released on 2016-04-13 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.
Download or read book Logos from Japan written by and published by . This book was released on 2017 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Logo Creed: the Mystery, Magic, and Method Behind Designing Great Logos by : Bill Gardner
Download or read book Logo Creed: the Mystery, Magic, and Method Behind Designing Great Logos written by Bill Gardner and published by Indicia Press. This book was released on 2017-09-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by the founder of LogoLounge.com, this comprehensive handbook speaks to the magic of design and provides a glimpse into the designer's creed. Logo Creed puts designers directly in touch with strong mentors who speak candidly about the processes that lead to successful designs. Designers including David Airey, Bill Gardner, Von Gitschka, Paul Howalt, Jerry Kuyper, Brian Miller, Miles Newlyn, Sherwin Schwartzrock, Felix Sockwell, plus many more share their sketches, brainstorms, false starts and most successful techniques. Logo Creed shows you how to navigate the discovery process from research, reading the air for clues, and making the best use of budgets, to knowing what sort of mark to create. From there, you will move into development, where you will learn how to identify the most potent ideas, brainstorm effectively by yourself or with others, recognize the components of great logos, and understand how to distill ideas down to the very best solution. Finally, you will move into the delivery process, where you will learn to build brand DNA, craft presentations for specific situations and clients, tell the brand story, and keep your designs vital and alive even after they leave your hands. This book is highly beneficial for students, self-taught designers, and those who never stop learning.
Book Synopsis Logo, revised edition by : Michael Evamy
Download or read book Logo, revised edition written by Michael Evamy and published by Laurence King Publishing. This book was released on 2020-08-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us.' – Michael Bierut of Pentagram Design, on the first edition of Logo This bestselling logo bible has provided graphic designers with an indispensable reference source for over a decade, and over 300 new logos have been added to this fully revised and updated edition. All the logos are grouped into categories such as crosses, stars, crowns, animals, and people, and are shown in black and white to emphasize the visual form of the logos. This offers designers a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of designer, and by industrial sector for ease of use.
Book Synopsis The Best of Letterhead & Logo Design by : Mine Design
Download or read book The Best of Letterhead & Logo Design written by Mine Design and published by Rockport Pub. This book was released on 2012-03-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best-selling Letterhead and Logo Design now compiles the most creative and inspiring work in the field in a stunning collection featuring the best of the past four volumes. From well-known design leaders, new design firms, and cutting-edge artists, this collection includes everything identity, from logos to labels, business cards to envelopes, and the creative techniques and full-color images portrayed in this broad range of work will inspire new design solutions for age-old challenges that beg for a fresh approach. This book is an invaluable resource for both design firms and their clients who are looking for inspiration and ideas that grab the viewer's attention and create a lasting impression.
Book Synopsis Responsive Logos by : Wang Shaoqiang
Download or read book Responsive Logos written by Wang Shaoqiang and published by . This book was released on 2018 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the field of branding logos have to be optimized for smart phones, tablets, TVs, desktops and meet users' needs at the same time, with design variants for all types of physical and digital supports, in a trend known as responsive logos. This book features with detailed analysis examples to help designers make logos that are both useful and stylish in this digital era.
