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Author : Wang Shaoqiang
Publisher :
ISBN 13 : 9788416504169
Total Pages : 0 pages
Book Rating : 4.5/5 (41 download)
Download or read book Logo Decode written by Wang Shaoqiang and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Logo Deconstruction focuses on how logo and branding come into being and digs out the design stories behind logo development.
Author : LORA STARLING
Publisher : BalboaPress
ISBN 13 : 1452503028
Total Pages : 313 pages
Book Rating : 4.4/5 (525 download)
Download or read book The Logo Decoded written by LORA STARLING and published by BalboaPress. This book was released on 2011-12-16 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than a pretty face designed to identify a product, a logo combines powerful elements super boosted with sophisticated branding techniques. Logos spark our purchasing choice and can affect our wellbeing. Lovingly detailed, researched and honed to deliver a specific intention, a logo contains a unique dynamic that sidesteps our conscious mind. We might not know why we prefer one product over another but the logo, designed to connect the heart of the brand to our own hearts, plays a vital part in our decision to buy. The power of symbols to sway us has been recognised throughout history. Found in caves and in Egyptian temples they are attributed with the strength to foretell and create the future, connect us with the divine and evoke emotions, from horror to ecstasy, at a glance. The new symbols we imbue with these awesome powers are our favourite brand logos. Discover the unconscious effect of these modern symbols that thrust our most successful global corporations into the limelight and our lives. Learn to make informed choices about brands. Find out how a logo reflects the state of the brand and holds it to account.
Author : Wang Shaoqiang
Publisher : Hoaki
ISBN 13 : 9788419220004
Total Pages : 240 pages
Book Rating : 4.2/5 (2 download)
Download or read book Decoding Logos: From LOGO Design to Branding written by Wang Shaoqiang and published by Hoaki. This book was released on 2023-01-31 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decoding Logos focuses on how logo and branding come into being and uncovers the design stories behind logo development Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest. This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.
Author : M. Chevalier
Publisher : Springer
ISBN 13 : 0230508898
Total Pages : 335 pages
Book Rating : 4.2/5 (35 download)
Download or read book Pro Logo written by M. Chevalier and published by Springer. This book was released on 2003-10-10 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity. In summary they argue that brands cannot be held responsible for the imperfections and excesses of the worldwide economic and political systems, but that they can be signs of excellence and differentiation and vectors of values which favour multicultural understanding and put people in a position to generate progress.
Author : Sean Adams
Publisher : Rockport Publishers
ISBN 13 : 1616736348
Total Pages : 240 pages
Book Rating : 4.6/5 (167 download)
Download or read book Logo Design Workbook written by Sean Adams and published by Rockport Publishers. This book was released on 2006-03-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.
Author : Royce Yuen
Publisher : Routledge
ISBN 13 : 1317623010
Total Pages : 196 pages
Book Rating : 4.3/5 (176 download)
Download or read book Decoding Branding written by Royce Yuen and published by Routledge. This book was released on 2021-05-31 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are distilled with illustrations of case studies from various industries. A structured and holistic framework to building and revamping brands is clearly presented for corporations to remain competitive in this constantly changing operating environment. Interviews with branding experts and corporate leaders are featured at the end of each chapter to allow readers to obtain a complete appreciation of brand development from different perspectives.
Author : John Stones
Publisher :
ISBN 13 : 1592535437
Total Pages : 207 pages
Book Rating : 4.5/5 (925 download)
Download or read book No Rules! Logos written by John Stones and published by . This book was released on 2009-06-30 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: No Rules! Logos is a new survey series that rounds up the most innovative, radical, and out-there graphic solutions, from around the world. In each book, dyed-in-the-wool design rules are identified, and a range of examples demonstrate how to break those rules, to great effect. Each entry is featured in a number of illustrations, analysed and assessed, and includes feedback about impact and audience reaction. No Rules! Logos tackles perhaps the most venerated discipline of graphic design, the corporate identity and its logotype. Of course, in the world of No Rules! anything goes, especially with a young generation of entrepreneurs and boutique businesses needing logos and identities to grace products as diverse as vinyl toys, home-made recordings, recycled fashion, and limited-edition products from skateboards to pet accessories. The book identifies 10 key “rules” of logo design, such as “keep it simple,” “make a mark that is constant and unchanging,” and “keep to primary colors or black and white.”
Author : Mike Fortun
Publisher : Univ of California Press
ISBN 13 : 9780520942615
Total Pages : 344 pages
Book Rating : 4.9/5 (426 download)
Download or read book Promising Genomics written by Mike Fortun and published by Univ of California Press. This book was released on 2008-09-02 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part detective story, part exposé, and part travelogue, Promising Genomics investigates one of the signature biotech stories of our time and, in so doing, opens a window onto the high-speed, high-tech, and high-finance world of genome science. In a luminous account, Mike Fortun investigates how deCODE Genetics, in Iceland, became one of the wealthiest companies of its kind, as well as one of the most scandalous, with its plan to use the genes and medical records of the entire Icelandic population for scientific research. Delving into the poetry of W. H. Auden, the novels of Halldór Laxness, and the perils of Keiko the killer whale, Fortun maps the contemporary genomics landscape at a time when we must begin to ask questions about what "life" is made of in the age of DNA, databases, and derivatives trading.
Author : Maggie Macnab
Publisher : HOW Books
ISBN 13 : 9781581809695
Total Pages : 224 pages
Book Rating : 4.8/5 (96 download)
Download or read book Decoding Design written by Maggie Macnab and published by HOW Books. This book was released on 2008-02-04 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the Significance of Symbols in Your Design Work Our world is comprised of a handful of very simple patterns that have been a part of human design since the beginning of time and have eternal significance. Decoding Design reveals how common symbols and shapes - like circles, squares and triangles - resonate at a gut level and can lend greater meaning to a design. By deconstructing famous logos and other sample designs, you'll learn how to communicate complex information quickly and intuitively with universal and meaningful patterns. You'll also uncover how other disciplines, such as philosophy, math, and physics, influence great design and can help you present ideas in a holistic and compelling manner. Whether you're a designer, student, or marketing professional, Decoding Design will show you the deeper meaning behind the symbols you encounter everyday, and how to better use those symbols to create an impactful relationship with the viewer.
Author : Andrew Smith
Publisher : Taylor & Francis
ISBN 13 : 1000982998
Total Pages : 231 pages
Book Rating : 4.0/5 (9 download)
Download or read book Consumer Behaviour and Analytics written by Andrew Smith and published by Taylor & Francis. This book was released on 2023-11-08 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision-making. Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint. It contains numerous accessible examples, scenarios and exhibits, and condenses the disparate array of relevant work into a workable, coherent, synthesized and readable whole. Providing an effective tour of the concepts and ideas most relevant in the age of analytics-driven marketing (from data visualization to semiotics), the book concludes with an adaptive structure to inform managerial decision-making. Consumer Behaviour and Analytics provides a unique distillation from a vast array of social and behavioural research merged with the knowledge potential of digital insight. It offers an effective and efficient summary for undergraduate, postgraduate or executive courses in consumer behaviour and marketing analytics, and also functions as a supplementary text for other marketing modules. Online resources include PowerPoint slides.
Author : Shivendra Shivani
Publisher : CRC Press
ISBN 13 : 1351681567
Total Pages : 443 pages
Book Rating : 4.3/5 (516 download)
Download or read book Handbook of Image-based Security Techniques written by Shivendra Shivani and published by CRC Press. This book was released on 2018-05-20 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on image based security techniques, namely visual cryptography, watermarking, and steganography. This book is divided into four sections. The first section explores basic to advanced concepts of visual cryptography. The second section of the book covers digital image watermarking including watermarking algorithms, frameworks for modeling watermarking systems, and the evaluation of watermarking techniques. The next section analyzes steganography and steganalysis, including the notion, terminology and building blocks of steganographic communication. The final section of the book describes the concept of hybrid approaches which includes all image-based security techniques. One can also explore various advanced research domains related to the multimedia security field in the final section. The book includes many examples and applications, as well as implementation using MATLAB, wherever required. Features: Provides a comprehensive introduction to visual cryptography, digital watermarking and steganography in one book Includes real-life examples and applications throughout Covers theoretical and practical concepts related to security of other multimedia objects using image based security techniques Presents the implementation of all important concepts in MATLAB
Author : Gareth Hardy
Publisher : John Wiley & Sons
ISBN 13 : 1119993563
Total Pages : 597 pages
Book Rating : 4.1/5 (199 download)
Download or read book Smashing Logo Design written by Gareth Hardy and published by John Wiley & Sons. This book was released on 2011-05-12 with total page 597 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to Logo Design from the world's most popular resource for web designers and developers Web designers and developers now find themselves tasked with designing not only a client's Web site, but also their logo and brand identity. By adding Logo Design to your portfolio, you also add brand skills and unique content. This unparalleled guide dives into the topic of design theory and tells you everything you need to know in order to build remarkable logo. No matter your level of experience, Smashing Magazine covers techniques and best practices in understandable way. You'll look behind the scenes at the art of creating identities. From theory to instruction to inspiration, this must-have book addresses the challenges and rewards of creating a logo that adheres to specific rules of successful design. Details the process of creating a memorable and unique logo, from finding inspiration to executing the design Looks at what makes a logo successful, various typefaces to explore, ways to use color, the pros and cons of vector, how to prepare for print, and more Zeroes in on the research, concepts, and techniques that go into designing an amazing logo Includes more than 400 never-before-published logos, interviews with established designers, and biographies of logo design masters with case studies of their iconic work Appeals to a wide range of readers, from aspiring designer to experienced professional Encompassing everything about the art of creating identities, this is the only book you need to get started designing today.
Author : Alex W. White
Publisher : Simon and Schuster
ISBN 13 : 1621536033
Total Pages : 224 pages
Book Rating : 4.6/5 (215 download)
Download or read book The Elements of Logo Design written by Alex W. White and published by Simon and Schuster. This book was released on 2017-09-05 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as: Logic in design Relationships, hierarchy, and structure Differences and similarities in design Research and planning an identity How to build a logo using type, image, and space Letterforms, type, and fonts Type alteration Semiotics: icons and symbols Image-to-image relationships With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.
Author : Mike Hatfield
Publisher : Packt Publishing Ltd
ISBN 13 : 1783289708
Total Pages : 368 pages
Book Rating : 4.7/5 (832 download)
Download or read book CoffeeScript Application Development Cookbook written by Mike Hatfield and published by Packt Publishing Ltd. This book was released on 2015-03-31 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are interested in developing modern applications, this book will help you leverage the vast JavaScript ecosystem while using an elegant language, helping you avoid the shortcomings of JavaScript.
Author : Sean Adams
Publisher : Rockport Pub
ISBN 13 : 9781592534418
Total Pages : 244 pages
Book Rating : 4.5/5 (344 download)
Download or read book Masters of Design written by Sean Adams and published by Rockport Pub. This book was released on 2008-09 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Publisher: Masters of Design: Logos and Identity features the best logo designers from around the world. Each profile delves into the designer's process, passions, and techniques for successful logos and identities. Hundreds of logos and identities are featured in this inaugural volume of the Masters series, ranging from simple marks to full-scale identity programs. See first-hand how the masters have created the most recognizable and successful logos adorning our landscape.
Author : Daniel Donnelly
Publisher :
ISBN 13 : 1610580311
Total Pages : 212 pages
Book Rating : 4.6/5 (15 download)
Download or read book 999 Logo Design Elements written by Daniel Donnelly and published by . This book was released on 2011 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each logo element in 999 Logo Design Elements is a distinct and standalone piece that offers designers the capability to develop hundreds of thousands of logo variations on themes. The elements include banners, arrows, ovals, swooshes, geometric shapes, and hundreds of creative parts that can be pulled together to create original logo designs. Featured throughout the book are examples of logos and identities built with elements from the book.also includes links to all of the resources included in the book for easy access to books, tutorials, and websites focused on logo design. Graphic editing software, such as Adobe Photoshop(R) and Illustrator(R), are required.
Author : Benoit Huet
Publisher : Springer
ISBN 13 : 3540928928
Total Pages : 513 pages
Book Rating : 4.5/5 (49 download)
Download or read book Advances in Multimedia Modeling written by Benoit Huet and published by Springer. This book was released on 2009-01-06 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: th Welcome to the 15 International Multimedia Modeling Conference (MMM 2009), held January 7–9, 2009 at EURECOM, Sophia-Antipolis, France. MMM is a leadinginternationalconference for researchersandindustry practitionersto share their new ideas, original research results and practical development ex- riences from all multimedia-related areas. MMM 2009 was held in co-operation with the ACM Special Interest Group on MultiMedia (ACM SIGMM). It was a great honor to host MMM 2009, one of the most long-standing th multimedia conferences, at EURECOM in Sophia-Antipolis, France. The 15 edition of MMM marked the return of the conference to Europe after numerous years of activity in Asia, and we are proud to have organized such a prestigious conference on the French Riviera. EURECOM is an engineering school in the domain of information and communication technology and a research center in communication systems. Since its creation in 1991 by TELECOM ParisTech and EPFL, it has developed strong international links with both academic and industrial partners. The heart of EURECOM is its internationally renowned research activities which focus on three areas: networking and security, mobile communications, and multimedia.
