Digital and Social Media Marketing

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Author :
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Bibliography on Marketing to Low-income Consumers

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Author :
Publisher :
ISBN 13 :
Total Pages : 60 pages
Book Rating : 4.3/5 (129 download)

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Book Synopsis Bibliography on Marketing to Low-income Consumers by : United States. Business and Defense Services Administration

Download or read book Bibliography on Marketing to Low-income Consumers written by United States. Business and Defense Services Administration and published by . This book was released on 1969 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing and the Low Income Consumer

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Publisher :
ISBN 13 :
Total Pages : 76 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Marketing and the Low Income Consumer by : United States. Task Force on Marketing and the Low-Income Consumer

Download or read book Marketing and the Low Income Consumer written by United States. Task Force on Marketing and the Low-Income Consumer and published by . This book was released on 1971 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Geography of Transport Systems

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Publisher : Routledge
ISBN 13 : 1136777326
Total Pages : 432 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis The Geography of Transport Systems by : Jean-Paul Rodrigue

Download or read book The Geography of Transport Systems written by Jean-Paul Rodrigue and published by Routledge. This book was released on 2013-07-18 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobility is fundamental to economic and social activities such as commuting, manufacturing, or supplying energy. Each movement has an origin, a potential set of intermediate locations, a destination, and a nature which is linked with geographical attributes. Transport systems composed of infrastructures, modes and terminals are so embedded in the socio-economic life of individuals, institutions and corporations that they are often invisible to the consumer. This is paradoxical as the perceived invisibility of transportation is derived from its efficiency. Understanding how mobility is linked with geography is main the purpose of this book. The third edition of The Geography of Transport Systems has been revised and updated to provide an overview of the spatial aspects of transportation. This text provides greater discussion of security, energy, green logistics, as well as new and updated case studies, a revised content structure, and new figures. Each chapter covers a specific conceptual dimension including networks, modes, terminals, freight transportation, urban transportation and environmental impacts. A final chapter contains core methodologies linked with transport geography such as accessibility, spatial interactions, graph theory and Geographic Information Systems for transportation (GIS-T). This book provides a comprehensive and accessible introduction to the field, with a broad overview of its concepts, methods, and areas of application. The accompanying website for this text contains a useful additional material, including digital maps, PowerPoint slides, databases, and links to further reading and websites. The website can be accessed at: http://people.hofstra.edu/geotrans This text is an essential resource for undergraduates studying transport geography, as well as those interest in economic and urban geography, transport planning and engineering.

Marketing For Dummies

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Publisher : John Wiley & Sons
ISBN 13 : 1119894891
Total Pages : 407 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Marketing For Dummies by : Jeanette Maw McMurtry

Download or read book Marketing For Dummies written by Jeanette Maw McMurtry and published by John Wiley & Sons. This book was released on 2022-09-30 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pump up your business with the latest, greatest marketing techniques This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget. Learn the marketing and sales strategies that work in any economy Discover how to engage customers with trust and enthusiasm Understand post-pandemic changes in consumer attitudes Discover new tools and technologies for finding customers and inspiring loyalty Adapt your brand, pricing, and sales approach to make your business more valuable Avoid common marketing mistakes and learn how to measure the impact of your efforts In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.

Introduction to Business

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Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)

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Book Synopsis Introduction to Business by : Lawrence J. Gitman

Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

The Fortune at the Bottom of the Pyramid

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Author :
Publisher : Pearson Prentice Hall
ISBN 13 : 0131877291
Total Pages : 305 pages
Book Rating : 4.1/5 (318 download)

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Book Synopsis The Fortune at the Bottom of the Pyramid by : C. K. Prahalad

Download or read book The Fortune at the Bottom of the Pyramid written by C. K. Prahalad and published by Pearson Prentice Hall. This book was released on 2006 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty. C.K. Prahalad's global bestseller "The Fortune at the Bottom of the Pyramid," now available in paperback, " "shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you'll need to profit in emerging markets--and using those innovations to become more competitive "everywhere." This new paperback edition includes eleven concise, fast-paced success stories from India, Peru, Mexico, Brazil, and Venezuela--ranging from salt to soap, banking to cellphones, healthcare to housing. These stories are backed by more detailed case studies and 10 hours of digital videos on whartonsp.com. Simply put, this book is about making a revolution: building profitable "bottom of the pyramid" markets, reducing poverty, and creating an inclusive capitalism that works for "everyone." Preface xi About the Author xix Part I: The Fortune at the Bottom of the Pyramid 1 Chapter 1: The Market at the Bottom of the Pyramid 3 Chapter 2: Products and Services for the BOP 23 Chapter 3: BOP: A Global Opportunity? 47 Chapter 4: The Ecosystem for Wealth Creation 63 Chapter 5: Reducing Corruption: Transaction Governance Capacity 77 Chapter 6: Development as Social Transformation 99 Part II: Business Success Stories from the Bottom of the Pyramid 113 Financing the Poor 115 Aravind Eye Care-The Most Precious Gift 131 Energy for Everyone 137 Agricultural Advances for the Poor-The EID Parry Story 149 Retail for the Poor 159 Information Technology to the Poor 169 The Jaipur Foot Story 187 Health Alerts for All 191 Transparent Government 201 The Annapurna Salt Story 213 Homes for the Poor-The CEMEX Story 221 From Hand to Mouth-The HHL Soap Story 235 Part III: On the Web at Whartonsp.com Video Success Stories Casas Bahia CEMEX Annapurna Salt Hindustan Lever Jaipur Foot Aravind Eye Care ICICI Bank ITC e-Choupal EID Parry Voxiva E+Co/Tecnosol Andhra Pradesh Full Success Case Stories in pdf format The Market at the Bottom of the Pyramid Known Problems and Known Solutions: What Is the Missing Link? Known Problems and Unique Solutions Known Problems and Systemwide Reform Scaling Innovations Creating Enabling Conditions for the Development of the Private Sector The EID Parry Story Biographies of the Researchers/Writers of the Success Case Stories from "The Fortune at the Bottom of the Pyramid" 247 About the Video Success Stories 255 Index 257

Low-Income Families

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Publisher :
ISBN 13 :
Total Pages : 772 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Low-Income Families by : United States. Congress. Joint Committee on the Economic Report. Subcommittee on Low-Income Families

Download or read book Low-Income Families written by United States. Congress. Joint Committee on the Economic Report. Subcommittee on Low-Income Families and published by . This book was released on 1955 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Low-income Families

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Publisher :
ISBN 13 :
Total Pages : 764 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Low-income Families by : United States. Congress. Joint Committee on the Economic Report

Download or read book Low-income Families written by United States. Congress. Joint Committee on the Economic Report and published by . This book was released on 1955 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Garment Industry in Low-Income Countries

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Publisher : Springer
ISBN 13 : 1137383186
Total Pages : 208 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis The Garment Industry in Low-Income Countries by : T. Fukunishi

Download or read book The Garment Industry in Low-Income Countries written by T. Fukunishi and published by Springer. This book was released on 2014-05-21 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the means through which the garment industry contributes to industrialization, poverty reduction, empowerment of undereducated workers, in particular female laborers, and shared growth in contemporary low-income countries.

Building Assets, Building Credit

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Publisher : Brookings Institution Press
ISBN 13 : 0815797842
Total Pages : 413 pages
Book Rating : 4.8/5 (157 download)

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Book Synopsis Building Assets, Building Credit by : Nicolas P. Retsinas

Download or read book Building Assets, Building Credit written by Nicolas P. Retsinas and published by Brookings Institution Press. This book was released on 2006-05-25 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Brookings Institution Press and Harvard University Joint Center for Housing Studies publication Poor people spend their money living day to day. How can they accumulate wealth? In the United States, homeownership is often the answer. Homes not only provide shelter but also are assets, and thus a means to create equity. Mortgage credit becomes a crucial factor. More Americans than ever now have some access to credit. However. thanks in large part to the growth of global capital markets and greater use of "credit scores," not all homeowners have benefited equally from the opened spigots. Different terms and conditions mean that some applicants are overpaying for mortgage credit, while some are getting in over their heads. And the door is left wide open for predatory lenders. In this important new volume, accomplished analysts examine the situation, illustrate its ramifications, and recommend steps to improve it. Today, low-income Americans have more access to credit than ever before. The challenge is to increase the chances that homeownership becomes the new pathway to asset-building that everyone hopes it will be.

Research Needs in Consumer Credit: The Problems of Low-Income and Minority Consumers

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Publisher : Marketing Classics Press
ISBN 13 : 1613112068
Total Pages : 22 pages
Book Rating : 4.6/5 (131 download)

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Book Synopsis Research Needs in Consumer Credit: The Problems of Low-Income and Minority Consumers by : Thomas A. Durkin

Download or read book Research Needs in Consumer Credit: The Problems of Low-Income and Minority Consumers written by Thomas A. Durkin and published by Marketing Classics Press. This book was released on 2011-08-15 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer Problems of the Poor: Supermarket Operations in Low-income Areas and the Federal Response

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Publisher :
ISBN 13 :
Total Pages : 370 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Consumer Problems of the Poor: Supermarket Operations in Low-income Areas and the Federal Response by : United States. Congress. House Government Operations

Download or read book Consumer Problems of the Poor: Supermarket Operations in Low-income Areas and the Federal Response written by United States. Congress. House Government Operations and published by . This book was released on 1968 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer Problems of the Poor: Supermarket Operations in Low-income Areas and the Federal Response

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Author :
Publisher :
ISBN 13 :
Total Pages : 364 pages
Book Rating : 4.:/5 (6 download)

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Book Synopsis Consumer Problems of the Poor: Supermarket Operations in Low-income Areas and the Federal Response by : United States. Congress. House. Committee on Government Operations

Download or read book Consumer Problems of the Poor: Supermarket Operations in Low-income Areas and the Federal Response written by United States. Congress. House. Committee on Government Operations and published by . This book was released on 1968 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Medicare Part D : is it working for lowincome seniors? : hearing

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Author :
Publisher : DIANE Publishing
ISBN 13 : 9781422324523
Total Pages : 204 pages
Book Rating : 4.3/5 (245 download)

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Book Synopsis Medicare Part D : is it working for lowincome seniors? : hearing by :

Download or read book Medicare Part D : is it working for lowincome seniors? : hearing written by and published by DIANE Publishing. This book was released on with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Power Marketing Administrations

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Publisher :
ISBN 13 :
Total Pages : 124 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Power Marketing Administrations by : United States. General Accounting Office

Download or read book Power Marketing Administrations written by United States. General Accounting Office and published by . This book was released on 1996 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Mixed-income Housing and the HOME Program

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Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4.:/5 (327 download)

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Book Synopsis Mixed-income Housing and the HOME Program by :

Download or read book Mixed-income Housing and the HOME Program written by and published by . This book was released on 2004 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: