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The Small Business Online Marketing Handbook

Author : Annie Tsai
Publisher : John Wiley & Sons
ISBN 13 : 1118770137
Total Pages : 136 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis The Small Business Online Marketing Handbook by : Annie Tsai

Download or read book The Small Business Online Marketing Handbook written by Annie Tsai and published by John Wiley & Sons. This book was released on 2013-10-08 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: The small business marketing experts at Demandforce help owners kick off their online strategy Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business. Author Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated Internet marketing and communication company specializing in small- to medium-sized businesses, recently acquired by Intuit Features spot interviews and "do this now" advice from resident experts at Demandforce, including the founders With the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. The Small Business Online Marketing Handbook shows you how.

Ultimate Guide to Local Business Marketing

Author : Perry Marshall
Publisher : Entrepreneur Press
ISBN 13 : 1613083238
Total Pages : 333 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Ultimate Guide to Local Business Marketing by : Perry Marshall

Download or read book Ultimate Guide to Local Business Marketing written by Perry Marshall and published by Entrepreneur Press. This book was released on 2016-01-18 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google local services ads returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords, new competitors and even legacy platforms such as Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results

Full Brain Marketing for the Small Business

Author : DJ Heckes
Publisher : HBG
ISBN 13 : 1596595078
Total Pages : 172 pages
Book Rating : 4.5/5 (965 download)

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Book Synopsis Full Brain Marketing for the Small Business by : DJ Heckes

Download or read book Full Brain Marketing for the Small Business written by DJ Heckes and published by HBG. This book was released on 2010-05-01 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why full BRAIN Marketing? Undoubtedly, one of the most often needs in today's business world is determining how to merge traditional, digital and social media marketing in a hypercompetitive environment! Some business owners are even saying: "Innovate or Die!" Marketing has changed and the way to reach your target audience is changing. The demand for constructive change and the speed of change in today's world is unprecedented. Customers are embracing change and adapting to new product offerings faster than ever and businesses must innovate if they are to have any reasonable chance of growth. But innovating successfully is not easy, especially when marketing that innovation. It can be costly, time consuming and, worst of all, if not done properly, odds are that it will fail. It is no longer a right brain or left brain world; it is the combination for full brain marketing that will work best for businesses in today's competitive intelligence world. Learn the new ways in which to acquire valuable insights into one's customer, ways in which to create game-changing ideas, and methods for reducing risk. 1. Are YOU ready for marketing? 2. Is your company branded? 3. Do you have a Competitive Edge? 4. Do you Tweet or Blog? 5. Are YOU Connected?

Small Business Marketing For Dummies

Author : Paul Lancaster
Publisher : John Wiley & Sons
ISBN 13 : 1118730801
Total Pages : 384 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Small Business Marketing For Dummies by : Paul Lancaster

Download or read book Small Business Marketing For Dummies written by Paul Lancaster and published by John Wiley & Sons. This book was released on 2013-11-12 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message - all at little or no cost. It shows you how to build your company’s profile, attract new customers and keep them coming back for more. Inside you will learn how to: Create an achievable marketing plan Use social media and the web to attract and keep customers Communicate with your customers through winning emails, newsletters, blogs and more Make use of affordable advertising solutions in print and other media Get great PR for your business

Self-Publishing Made Simple

Author : April Cox
Publisher :
ISBN 13 : 9781737557012
Total Pages : pages
Book Rating : 4.5/5 (57 download)

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Book Synopsis Self-Publishing Made Simple by : April Cox

Download or read book Self-Publishing Made Simple written by April Cox and published by . This book was released on 2021-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Small Business Marketing For Dummies

Author : Barbara Findlay Schenck
Publisher : John Wiley & Sons
ISBN 13 : 1118054458
Total Pages : 386 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Small Business Marketing For Dummies by : Barbara Findlay Schenck

Download or read book Small Business Marketing For Dummies written by Barbara Findlay Schenck and published by John Wiley & Sons. This book was released on 2011-03-04 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.

Small Business Marketing Kit For Dummies

Author : Barbara Findlay Schenck
Publisher : John Wiley & Sons
ISBN 13 : 1118383079
Total Pages : 391 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis Small Business Marketing Kit For Dummies by : Barbara Findlay Schenck

Download or read book Small Business Marketing Kit For Dummies written by Barbara Findlay Schenck and published by John Wiley & Sons. This book was released on 2012-08-02 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness the power of marketing and watch your business grow Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive environment, strategic marketing is essential. If you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to launching a great marketing campaign and taking advantage of the newest technologies and avenues for outreach. Using social media as a marketing tool Communicating with customers Financing a marketing campaign The companion CD includes tools and templates to give you a jump-start on putting your new skills to work If you're looking to give your small business' marketing plan an edge over the competition, Small Business Marketing Kit For Dummies has you covered. CD-ROM/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.

Inspired Marketing!

Author : Joe Vitale
Publisher : John Wiley & Sons
ISBN 13 : 0470285265
Total Pages : 227 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis Inspired Marketing! by : Joe Vitale

Download or read book Inspired Marketing! written by Joe Vitale and published by John Wiley & Sons. This book was released on 2008-04-30 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inspired Marketing! presents the inside secrets of today?s most successful marketers. If you sell anything, this handy, practical, rainmaking guide reveals a new way to sell without resorting to hype, scare tactics, or manipulation using an amazing step-based model anyone can apply. If you?re a salesperson or marketer who knows that the old tactics no longer work and that long-term success requires fresh ideas, this is the perfect guide for you.

The Digital Marketing Handbook

Author : Robert W. Bly
Publisher : Entrepreneur Press
ISBN 13 : 1613083815
Total Pages : 313 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Digital Marketing Handbook by : Robert W. Bly

Download or read book The Digital Marketing Handbook written by Robert W. Bly and published by Entrepreneur Press. This book was released on 2018-04-17 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's Your Website's ROI? Written to help marketers—from the Fortune 1000 to small business owners and solopreneurs—turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sales. Whether you are marketing an online-based business, brick-and-mortar store, or a hybrid business, Bly will teach you how to: Integrate a digital marketing plan with traditional marketing outreach efforts Maximize open rates, click-through rates, conversions, and sales Avoid the most common internet marketing mistakes that cause people to fail online Build a large and responsive opt-in email list Master Google AdWords, Facebook Advertising, and other traffic-generating tactics Drive quality leads to your online and offline storefronts Produce brand awareness and generate leads with Snapchat, Instagram, Periscope, Pinterest, and other social media platforms Design hub sites, landing pages, and "squeeze pages" guaranteed to bring in leads Plus, Bly shares tested direct response methods that can increase your online revenues by 50, 100, and even 200 percent along with an extensive resource section to give your website a competitive edge.

Stand Out

Author : Aaron N. Fletcher
Publisher : Turner Publishing Company
ISBN 13 : 1618580744
Total Pages : 267 pages
Book Rating : 4.6/5 (185 download)

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Book Synopsis Stand Out by : Aaron N. Fletcher

Download or read book Stand Out written by Aaron N. Fletcher and published by Turner Publishing Company. This book was released on 2013-07-02 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beat Your Competition - Increase Sales - Get More Customers in 90 Days Online marketing expert Aaron Fletcher shows you how to gain more customers in this simple guide to marketing your small business, with quick and easy solutions for creating a successful marketing plan. In today’s technology-driven marketplace, every small business owner is looking for an effective marketing plan to increase online visibility and ultimately grow their business. Many have already taken the basic steps in launching a website, creating a Facebook page, and maybe even hiring a so-called SEO expert, but now find themselves dismayed by the lack of results. In Stand Out, online marketing expert and Geek-Free Marketing founder Aaron Fletcher shows every small business owner—no matter their skills or budget—how to create a simple, proven, and easy-to-follow road map to increase online visibility, bring more traffic to their sites, generate more leads, increase profit, and grow! Stand Out includes clear, step-by step instructions opn how to: 1. Build a solid marketing foundation using the 5 M’s of Marketing (Mindset, Market, Message, Media, and Metrics) and the basic Online Marketing Funnel 2. Launch a simple but powerful website that creates an ideal user experience 3. Complete a “Google 101” crash course on understanding search engines (SEO), optimizing your website, and increasing your online visibility 4. Create compelling content that speaks directly to your clients’ needs 5. Become a “digital citizen,” with tools to help you connect with your audience wherever they hang out online

Internet Marketing, Start-to-finish

Author : Catherine Juon
Publisher : Que Publishing
ISBN 13 : 0789747898
Total Pages : 320 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis Internet Marketing, Start-to-finish by : Catherine Juon

Download or read book Internet Marketing, Start-to-finish written by Catherine Juon and published by Que Publishing. This book was released on 2011 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to help companies view Internet marketing strategically, bring together marketing, sales and operations functions that were previously separate and siloed, and systematically capture and apply data to drive dramatic improvements in performance. Drawing on their extensive experience with enterprise clients, Catherine Juon and Dunrie Greiling show how to implement a more iterative, measurable, and repeatable approach to Internet marketing, gain better information about which online strategies are working best, deliver better-qualified leads to sales, build an "online sales engine" to track every customer relationship from the very outset - and, above all, grow profits. Rather than covering individual Internet marketing tools in isolation, they show how to integrate the full strategic toolkit: social media, pay-per-click, Google AdWords, SEO, site usability, Google Analytics, audience analysis, CRM, lead generation, site navigation optimization, and more. Readers learn how to use metrics and data analysis far more effectively to inform adjustments in both long-term strategy and short-term tactics. Along the way, the authors offer new solutions to challenges discussed in no other book - including the challenges of marketing, advertising, and pricing when Google flattens all channels and geographies into a single gigantic marketplace

The Small Business Start-Up Kit for California

Author : Peri Pakroo
Publisher : Nolo
ISBN 13 : 1413331637
Total Pages : 422 pages
Book Rating : 4.4/5 (133 download)

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Book Synopsis The Small Business Start-Up Kit for California by : Peri Pakroo

Download or read book The Small Business Start-Up Kit for California written by Peri Pakroo and published by Nolo. This book was released on 2024-03-15 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your one-stop guide to starting a small business in California The Small Business Start-Up Kit for California shows you how to set up a small business quickly and easily. It explains the forms, fees, and regulations you’ll encounter and shows you how to: choose the right business structure, such as an LLC or partnership write an effective business plan pick a winning business name and protect it get needed California licenses and permits hire and manage staff in compliance with California and federal law start a home business manage finances and taxes, and market your business effectively, online and off. The 15th edition is updated with the latest legal and tax rules affecting California small businesses, plus trends in digital marketing, remote working, and technology (including AI) for small businesses. WITH DOWNLOADABLE FORMS Includes cash flow projection and profit/loss forecast worksheets, California LLC Articles of Organization, small business resources, and more available for download.

The Essential Online Solution

Author : Rick Segel
Publisher : John Wiley & Sons
ISBN 13 : 0470074337
Total Pages : 289 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis The Essential Online Solution by : Rick Segel

Download or read book The Essential Online Solution written by Rick Segel and published by John Wiley & Sons. This book was released on 2007-02-26 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: With big-box stores dominating today’s business landscape, small business owners are facing serious challenges. But there is a way to level the playing field and win—and The Essential Online Solution will show you how. Written by industry experts, this book outlines a five-step formula that will allow you to harness the power of the online world and improve your company’s bottom line.

Clicks That Stick

Author : Penelope Foster
Publisher : Mainstreet Marketers, Inc
ISBN 13 : 1304723798
Total Pages : 172 pages
Book Rating : 4.3/5 (47 download)

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Book Synopsis Clicks That Stick by : Penelope Foster

Download or read book Clicks That Stick written by Penelope Foster and published by Mainstreet Marketers, Inc. This book was released on 2024-03-25 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a small business owner struggling to attract and retain customers online? Look no further, because Clicks That Stick is here to revolutionize your digital marketing game! Did you know that 92% of consumers now look for local businesses online? If you're not optimizing your online presence, you're missing out on a massive pool of potential customers. Imagine the feeling of confidently navigating the digital marketing landscape, effortlessly attracting and retaining customers online. With Clicks That Stick, you can finally unlock the secrets to digital marketing success, no tech wizardry required. Enter Clicks That Stick Clicks That Stick is the ultimate guide for small service-based business owners, such as salon owners, aesthetician, barbers, local artists, caterers, fitness coaches, and makers. This book provides practical, actionable advice to help you conquer digital marketing and effectively promote your services in the online space. Clicks That Stick is ideal for passionate small business owners who lack marketing knowledge but are eager to grow their client base and retain customers. If you're looking for clear action steps to improve your online presence and customer relationships, this book is tailored just for you. What you will gain… By the end of Clicks That Stick, you'll - Establish a strong digital presence for your service-based business - Learn to navigate digital marketing tools and platforms without technical expertise - Develop a comprehensive digital marketing strategy that integrates various elements - Effectively manage customer relationships using CRM systems - Build a captivating website that converts visitors into clients - Craft authentic social media content that resonates with your audience - Stretch your advertising budget and optimize ad performance - Make data-driven decisions through AB testing - Evaluate in-house vs. outsourced marketing options for your business - Implement a 90-day digital marketing transformation plan to achieve rapid growth and a significant online presence Clicks That Stick equips you with the knowledge to apply digital marketing strategies to your specific service-based business. Whether you're a salon owner, aesthetician, barber, local artist, caterer, fitness coach, or maker, you'll find practical applications tailored to your industry. Are you ready to take your small business to new heights? Grab your copy of Clicks That Stick now and embark on your digital marketing journey today!

Small Business Management

Author : Timothy S. Hatten
Publisher : SAGE Publications
ISBN 13 : 1071848208
Total Pages : 608 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Small Business Management by : Timothy S. Hatten

Download or read book Small Business Management written by Timothy S. Hatten and published by SAGE Publications. This book was released on 2024-01-09 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small Business Management, Eighth Edition equips students with the tools to navigate important financial, legal, marketing, and managerial decisions when creating and growing a sustainable small business. Author Timothy S. Hatten provides new cases, real-world examples, and illuminating features that spotlight the diverse, innovative contributions of small business owners to the economy. Whether your students dream of launching a new venture, purchasing a franchise, managing a lifestyle business, or joining the family company, they will learn important best practices for competing in the modern business world. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It′s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.

How to Make Money While you Sleep!

Author : Brett McFall
Publisher : John Wiley & Sons
ISBN 13 : 1742168833
Total Pages : 161 pages
Book Rating : 4.7/5 (421 download)

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Book Synopsis How to Make Money While you Sleep! by : Brett McFall

Download or read book How to Make Money While you Sleep! written by Brett McFall and published by John Wiley & Sons. This book was released on 2011-12-30 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this jargon-free guide, author Brett McFall shows just how easy it is to set up your own online business. You'll discover how to make money by delivering a great deal of value without a great deal of effort. And you don't have to have a technical bone in your body to do it! In seven simple steps, Brett takes you through everything you need to know to create a successful online business on a shoestring. Inside you'll learn how to: find a niche market create a product write an enticing sales message design a website sell your product. Packed with useful tips, tools and techniques for setting up and maintaining an online business, How to Make Money While You Sleep! is a must-read for budding entrepreneurs.

The Conversion Equation

Author : Terri Levine, PhD
Publisher : Morgan James Publishing
ISBN 13 : 1631953761
Total Pages : 149 pages
Book Rating : 4.6/5 (319 download)

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Book Synopsis The Conversion Equation by : Terri Levine, PhD

Download or read book The Conversion Equation written by Terri Levine, PhD and published by Morgan James Publishing. This book was released on 2021-05-04 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Conversion Equation is a no-nonsense guide for business owners to ensure their business gets more prospects, closes more sales, and makes more money immediately. Times have moved on, yet businesses haven’t changed their sales and marketing. Buyers are more knowledgeable and the traditional lead generation techniques of direct mail, exhibitions, telemarketing are no longer effective. The days of persuasion selling are gone while 61% of business owners say lead generation is their top challenge. Most businesses are doing marketing all wrong and wasting valuable time, spending hard-earned money, and using up limited energy on marketing that is not proven and does not work. In The Conversion Equation, best-selling author Dr. Terri Levine shares a proven process that has grown 8 multi-million-dollar businesses for her personally and has helped more than 6,000 business owners worldwide. She shows what is being done wrong in marketing and how to quickly shift to what works that is little known by almost all business owners. The Conversion Equation provides a process that can grow any business in any environment or situation. Terri teaches how to first have the right inner mindset, framework, and beliefs to generate qualified leads and have them close themselves. She combines her knowledge of human behavior and blends it with her Conversion Equation. The unique approach of this information is why her clients create more income fast.