Living On The Top Line The Ultimate How To Sales Guide For Furniture Retailers In The New Retail Reality

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Living on the Top Line: The Ultimate How-To Sales Guide for Furniture Retailers in the New Retail Reality

Author : Joe Capillo
Publisher :
ISBN 13 : 9780980205732
Total Pages : 254 pages
Book Rating : 4.2/5 (57 download)

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Book Synopsis Living on the Top Line: The Ultimate How-To Sales Guide for Furniture Retailers in the New Retail Reality by : Joe Capillo

Download or read book Living on the Top Line: The Ultimate How-To Sales Guide for Furniture Retailers in the New Retail Reality written by Joe Capillo and published by . This book was released on 2009-09 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Home furnishings retailers who depend on personal selling by their employees for their operating revenue need to influence and control the point of contact with their customers, and the processes that get things sold in their stores. Joe Capillo has spent over 35 years studying the dynamics of retail selling in furniture stores as a sales manager, retail executive, business consultant, and developer of sales training programs. Many readers will know him as a contributing editor of Furniture World magazine where his articles have appeared for over a decade. In this book, retailers in the new competitive reality will learn the best ways to enhance their customers' experience with their stores. Joe Capillo reveals: - Why your entire customer engagement strategy has to be carefully planned and executed - How to control or influence the point of contact with your potential customers - Why retailers have to take a broad, strategic view of the entire selling process and become intimately familiar with all of the available consumer research - How to understand what consumers are thinking and saying about their experiences with our industry - What your customers really want from their store experiences. In this book, Joe takes you through the processes of interpreting research relevant to our industry. In this way, you will learn to develop strategic approaches to serving customers, and use what consumers have told researchers they want from their relationships with our stores. Joe Capillo reveals the view that retailers must have to truly engage consumers and retain them in today's rapidly changing retail world.

Sell a Million!

Author : Pete Primeau
Publisher :
ISBN 13 : 9781523288229
Total Pages : 164 pages
Book Rating : 4.2/5 (882 download)

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Book Synopsis Sell a Million! by : Pete Primeau

Download or read book Sell a Million! written by Pete Primeau and published by . This book was released on 2015-08-13 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sell A Million is the culmination of 34 years of successful sales experience in the furniture and mattress industry. The author Pete Primeau has combined his experiences from the bottom to the top, from the retail sales floor to management there are few if any scenarios he has yet to experience. In Sell A Million you have a daily guiding light by your side on how to increase your sales, attach more accessories and add-ons, hire the right salespeople for your store and add another million dollars in sales revenue. This book is meant to be used, marked up, and become your go to working tool for sales success in your furniture or mattress store.Sell A Million contains years of knowledge and wisdom that Pete has acquired though his experiences. I highly recommend it to any and everyone in the retail mattress and furniture industry.Gerry MorrisSell More MattressesThank You Pete! Your book Sell A Million is a gift to our industry. I am buying your book as a gift to my favorite store owners! Take the word mattress and furniture out of this book and insert any other industry and this book is still pure marketing gold. Home Furnishings is blessed to have a man like Pete who cares so deeply about his faith, his family, his customers and his industry.This book is packed with actionable (boots on the ground) wisdom that work in the real world. You won't find theory here. Pete does a fantastic job of equipping the reader with meaningful information that will drive business.Steven Covey said, "To know and not to do is really not to know". I believe there will be two types of people who read this book. People who take these words and apply them to their business forever changing their future in a powerful way.Doug StewartTrainer MEGA Buying GroupRead his book, try some of his proven ideas and you will be more successful........guaranteed!Rick LynchLynch & AssociatesI really thought Section #61 "Kodak Moments" was a great reminder of how important it is for potential customers to see happy satisfied customers. Although, conceptually it may seem a little corny at first these photos really do work. I noticed after reading your book that one of our top dealers in our entire company does this constantly & this has helped him achieve more Facebook likes and referral business than anyone.Jerry WilliamsRetail Service Systems Inc.Thanks Pete for helping us to all be better retailers.Marc YoungDirector of SalesBlackberry Creek MattressIn Sell A Million! Pete shares the benefit ofmore than thirty years in the industry. Pete is giving away the meat and potatoes of how he sold millions, so that you can too. The retail price of this book should have many more zeros at the end because this is a solid education in how he did it. You'd pay any consultant a small fortune to give you just a fraction of what Pete is giving away in this book.If you want to grow your sleep shop or furniture store, there's no better place to start than this book.Simon AronowitzThe Testimonial GuruI read your book in just one evening, I simplycouldn't put it down! I found a lot of useful marketingand selling advices and I'll surely put them in action into my business! Thanks again for writing such a truthful and inspiring book, our business niche needed it. Marco - Mattress retailer from ItalyFinally, a book that has been written by someone who walks the talk. Pete has been in the trenches for 30+ years and quite frankly it shows! The chapters are short and easy to digest and the tips make too much sense to ignore. And let's get something else straight, this ISN'T a book that's exclusively for furniture and mattress owners, it serves as a must read for ANYONE involved in business. I triple dog dare ya to read this book and then take the action necessary to create a business that makes more profit and allows you to work on your business not just in your business.Paul CastainVice President of Rock Star DevelopmentCastain Training Systems

Retail Bound

Author : Yohan Jacob
Publisher :
ISBN 13 : 9780595534388
Total Pages : 68 pages
Book Rating : 4.5/5 (343 download)

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Book Synopsis Retail Bound by : Yohan Jacob

Download or read book Retail Bound written by Yohan Jacob and published by . This book was released on 2008-10 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the ins and outs of retail and get your product on your favorite retailer's shelves. Thinking about selling your product to retailers? This no-nonsense guide walks you through the process of selling to and working with retailers-from designing, pricing, and presenting your products to getting repeat orders. Discover: The key questions that retail buyers will ask you How the four P's in marketing relate to retail and affect your bottom line How not to under-price your products Five ways to get a retail buyer's attention How to help retailers market your product Retail Bound: Learn How to Sell Your Products to Retailers helps entrepreneurs, inventors and small manufacturers learn how to get noticed by retail buyers big and small. Yohan Jacob has worked as both a sales rep and a merchandise buyer for retail, online, and catalog companies and has helped many prospective vendors break into the retail world."

Contextual Pricing: The Death of List Price and the New Market Reality

Author : Robert Docters
Publisher : McGraw Hill Professional
ISBN 13 : 0071772464
Total Pages : 274 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Contextual Pricing: The Death of List Price and the New Market Reality by : Robert Docters

Download or read book Contextual Pricing: The Death of List Price and the New Market Reality written by Robert Docters and published by McGraw Hill Professional. This book was released on 2011-10-19 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS “Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches. . . . This book is full of intriguing, fresh insights which will expand your perspective on what is possible in maximizing revenue from your company’s products and services.” —Mark Greatrex, Chief Marketing Officer, Cox Communications, and former SVP, Global Still Beverages, The Coca Cola Company “To effectively price, managers must understand market context—the frame of reference for buyers. Context is far more important than the usual measures of price variation. I strongly recommend this readable and useful book to any business leader who suspects his or her company is falling short of achievable revenues.” —Dave Calhoun, Chairman and CEO, Nielsen Company, and former Vice Chairman, General Electric Company About the Book: A few leading companies have jettisoned ideas about pricing that other companies believe are indispensible. The result has been superior performance against competitors who persist in a simplistic 1990s belief in “value.” Contextual Pricing describes how buyers are influenced by comparison points and contextual messages more than by actual price levels. Identical products can sell at radically different prices to the same target customer—if context is strategically managed. This fact is how Procter & Gamble, GE, Coca-Cola Company, Amazon, Google, Microsoft, and others make sure they get the best possible price. The use of context is changing the way companies price and sell in the new global economy. This readable and market-tested book describes the contextual pricing perspective, how it is being used in B2B and B2C markets, and how you can make the shift to contextual pricing in your own business. Whether you’re a CEO, P&L manager marketing director, sales manager, or entrepreneur, Contextual Pricing shows you how to: Understand how your customer will make buying decisions and the role of pricing in those decisions Establish better, more intuitive prices using context Develop contextual pricing strategies that defeat competitor pricing—how contextual pricing can be the antidote to destructive price wars Harmonize your pricing with branding, product development and channel strategies Increase your profits with proven pricing tools, such as scientific bundling, tiering, branding, upsell “hooks” and more Through its illuminating case-by-case studies, Contextual Pricing delivers a wide range of pricing techniques and customer insights that you won’t find anywhere else. You’ll learn how to avoid common pitfalls when raising or lowering prices and discover how you can compete in traditional or emerging digital marketplaces—and beat the competition through superior tactics, not through lower margins. When you know the secrets of Contextual Pricing, you can name your price, drive your sales, increase your profits, and own your success.

People Follow You

Author : Jeb Blount
Publisher : John Wiley & Sons
ISBN 13 : 1118094018
Total Pages : 199 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis People Follow You by : Jeb Blount

Download or read book People Follow You written by Jeb Blount and published by John Wiley & Sons. This book was released on 2011-11-15 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets to influencing the performance of the people you lead Managers don't get paid for what they do but rather for the performance of their people; therefore, a manager's most important job is coaching behaviors in order to improve performance. In People Follow You managers will learn five easily understood and implemented levers critical to influencing the performance of the people they lead. Ultimately, people follow people that they like, trust, and believe in. Understand how to build stronger relationships with direct and indirect reports that lead to loyalty, higher productivity, and long-term development. Relevant to middle and high level managers, People Follow You provides a foundation for managing people. Practical lessons help managers employ winning interpersonal skills to move others to take action. Learn how to leverage the basics of interpersonal relationships to inspire others to take action Get a simple and actionable formula for connecting with employees and indirect reports and gaining their buy-in through the use of personal power vs. the power of authority Discover the fundamental on-the-job coaching skills that deliver instant performance improvement Author Jeb Blount is the most downloaded sales expert in iTunes history; his Sales Gravy and Sales Guy audio programs have been downloaded more than 3 million times When all else is stripped away, people don't work for companies, paychecks, perks, or slogans, people work for you. Become a manager people will follow, and lead your team to greater achievements and measurable gains.

Zero Waste Home

Author : Bea Johnson
Publisher : Simon and Schuster
ISBN 13 : 1451697686
Total Pages : 294 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis Zero Waste Home by : Bea Johnson

Download or read book Zero Waste Home written by Bea Johnson and published by Simon and Schuster. This book was released on 2013-04-09 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide for reducing waste in the home offers tools and tips for going "zero waste," discussing how to make cosmetics and cleaning supplies, pack lunches without plastic, and weed out unnecessary appliances. Shows how the author transformed her family's life for the better by reducing their waste to an astonishing 1 liter per year; part practical guide that gives readers tools & tips to diminish their footprint & simplify their lives. -- Publishers Description.

Luxury Sales Force Management

Author : M. Merk
Publisher : Springer
ISBN 13 : 1137347449
Total Pages : 220 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Luxury Sales Force Management by : M. Merk

Download or read book Luxury Sales Force Management written by M. Merk and published by Springer. This book was released on 2014-02-24 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sales team can often make or break the success of new brands or products. This comprehensive guide provides strategies, models and checklists to help managers and directors strengthen the relationships of their firm's sales force with their own or other brands, maximizing turnover and profit in the long run.

Popular Mechanics

Author :
Publisher :
ISBN 13 :
Total Pages : 140 pages
Book Rating : 4./5 ( download)

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Book Synopsis Popular Mechanics by :

Download or read book Popular Mechanics written by and published by . This book was released on 2000-01 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.

Backpacker

Author :
Publisher :
ISBN 13 :
Total Pages : 140 pages
Book Rating : 4./5 ( download)

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Book Synopsis Backpacker by :

Download or read book Backpacker written by and published by . This book was released on 2007-09 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Backpacker brings the outdoors straight to the reader's doorstep, inspiring and enabling them to go more places and enjoy nature more often. The authority on active adventure, Backpacker is the world's first GPS-enabled magazine, and the only magazine whose editors personally test the hiking trails, camping gear, and survival tips they publish. Backpacker's Editors' Choice Awards, an industry honor recognizing design, feature and product innovation, has become the gold standard against which all other outdoor-industry awards are measured.

Retailing in the 21st Century

Author : Manfred Krafft
Publisher : Springer Science & Business Media
ISBN 13 : 3540720030
Total Pages : 458 pages
Book Rating : 4.5/5 (47 download)

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Book Synopsis Retailing in the 21st Century by : Manfred Krafft

Download or read book Retailing in the 21st Century written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2009-12-17 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.

The Sell

Author : Fredrik Eklund
Publisher : Penguin
ISBN 13 : 0698191609
Total Pages : 251 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis The Sell by : Fredrik Eklund

Download or read book The Sell written by Fredrik Eklund and published by Penguin. This book was released on 2015-04-14 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nation’s #1 real estate broker and star of Bravo’s Million Dollar Listing New York shares his secrets for superstar success and getting what you want out of life—no matter who you are or what you do. Ten years ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a pair of worn-out sneakers and a dream: to make it big in the city that never sleeps. Since then, he’s become the top seller in the most competitive real estate market on the planet, brokering multimillion-dollar deals for celebrities, selling out properties all over the city, and charming audiences around the world as one of the stars of the hit Bravo series Million Dollar Listing New York. Now, for the first time, Fredrik shares his secrets so that anyone can find success doing what they love. According to Fredrik, even if you don’t consider yourself a salesperson, you’ve been in sales your whole life because every day you are selling your most important asset: yourself. Whenever you influence, persuade or convince someone to give you something in exchange for what you’ve got—whether it’s a luxury home, a great idea at work, or your profile on Match.com—you are selling. And if you know how to sell the right way, you can live your dream. That is what The Sell is all about. Blending personal stories, hilarious anecdotes, and the expertise he’s gained from his meteoric rise, Fredrik has written the modern guide on becoming successful, a book that tells you how to recognize and cultivate your true talents and make the ultimate sell. From the importance of being your most authentic self to looking like a million bucks even if you don’t have a million bucks (yet!), he shows how intangible factors like personality and charm can get you noticed and make you shine. He also shares his tips and tricks for preparing, persuading, and negotiating so that in any of life’s dealings, you’ll come out a winner. Whether you work on Wall Street or at Wal-Mart, aim to become the top seller at your company or want to impress a first date, The Sell will help you have more personal and professional success, lead a rich and fulfilling life, and have fun along the way.

Black Enterprise

Author :
Publisher :
ISBN 13 :
Total Pages : 368 pages
Book Rating : 4./5 ( download)

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Book Synopsis Black Enterprise by :

Download or read book Black Enterprise written by and published by . This book was released on 2000-06 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance.

Marketing of Furniture

Author : Herman Harold Lauter
Publisher :
ISBN 13 :
Total Pages : 146 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Marketing of Furniture by : Herman Harold Lauter

Download or read book Marketing of Furniture written by Herman Harold Lauter and published by . This book was released on 1923 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:

R.E.D. Marketing

Author : Greg Creed
Publisher : HarperCollins Leadership
ISBN 13 : 140022330X
Total Pages : 289 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis R.E.D. Marketing by : Greg Creed

Download or read book R.E.D. Marketing written by Greg Creed and published by HarperCollins Leadership. This book was released on 2021-06-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.

Getting Everything You Can Out of All You've Got

Author : Jay Abraham
Publisher : Macmillan
ISBN 13 : 9780312284541
Total Pages : 388 pages
Book Rating : 4.2/5 (845 download)

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Book Synopsis Getting Everything You Can Out of All You've Got by : Jay Abraham

Download or read book Getting Everything You Can Out of All You've Got written by Jay Abraham and published by Macmillan. This book was released on 2001-10-12 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abraham--trusted advisor to America's top corporations--has written his first major book for anyone seeking fresh ideas on supercharging personal or business success.

Big Money Energy

Author : Ryan Serhant
Publisher : Hachette Go
ISBN 13 : 0306923114
Total Pages : 240 pages
Book Rating : 4.3/5 (69 download)

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Book Synopsis Big Money Energy by : Ryan Serhant

Download or read book Big Money Energy written by Ryan Serhant and published by Hachette Go. This book was released on 2021-02-02 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: National bestselling author and star of Bravo's Million Dollar Listing and Sell It Like Serhant shows readers how to restructure their approach to money so they can achieve success in business and life. Big Money Energy is the feeling you get when you encounter someone who is massively succeeding at life. They're the ultimate picture of self-confidence. There's no bravado, no bragging—they know they have BME and so does everyone else. You get Big Money Energy by being 100% committed to making your vision a reality . . . and that vision has to be BIG. Ten years ago, Ryan Serhant, billion dollar broker and costar of Million Dollar Listing New York was living paycheck-to-paycheck and didn't even own a suit. Serhant realized that while he couldn't change his circumstances or the balance of his bank account, there was one thing he could change—his energy. The energy you give off impacts every area of your life, from how much money you earn and how much power you have, to who you socialize with and the jobs you get. Determined to leave his low-rent lifestyle behind forever, Serhant took life-changing steps that resulted in his getting cast on television, graduating to seven-figure sales, and doubling his income every year for the next decade. Serhant is now the CEO and Founder of SERHANT., a multi-dimensional real estate brokerage and media company, and averages a billion dollars in sales every year. In Big Money Energy, Serhant will show readers how he tapped into his Big Money Energy to crush his goals and achieve huge success, earning his first million before he turned thirty. Whether you're a self-made entrepreneur, a corporate executive or barista, Serhant will teach you how to climb the ladder to success better and faster than anyone else. If you want Big Money Energy, this is your blueprint. This book is an inspirational, lively guide for anyone who is ambitious enough to dream big and is committed to doing whatever it takes to conquer them.

Home Comforts

Author : Cheryl Mendelson
Publisher : Simon and Schuster
ISBN 13 : 0743272862
Total Pages : 900 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis Home Comforts by : Cheryl Mendelson

Download or read book Home Comforts written by Cheryl Mendelson and published by Simon and Schuster. This book was released on 2005-05-17 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt: A classic bestselling resource for every household, Home Comforts helps you manage everyday chores, find creative solutions to domestic dilemmas, and enhance the experience of life at home. “Home Comforts is to the house what Joy of Cooking is to food.” —USA TODAY Home Comforts is an engaging and comprehensive book about housekeeping. It is a lively and readable guide for both beginners and experts in all the domestic arts. From keeping surfaces free of germs, watering plants, removing stains, folding a fitted sheet, cleaning china, tuning a piano, lighting a fire, setting the dining room table—this guide covers everything that people might want to do for themselves in their homes. Further topics include: making up a bed with hospital corners, expert recommendations for safe food storage, reading care labels (and sometimes carefully disregarding them), keeping your home free of dust mites and other allergens, this is a practical, good-humored, philosophical guidebook to the art and science of household management.