Literature Review On Factors Influencing Millenial Behavior

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Literature review on factors influencing millenial behavior

Author : Mourine Atsien
Publisher : GRIN Verlag
ISBN 13 : 3346814238
Total Pages : 16 pages
Book Rating : 4.3/5 (468 download)

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Book Synopsis Literature review on factors influencing millenial behavior by : Mourine Atsien

Download or read book Literature review on factors influencing millenial behavior written by Mourine Atsien and published by GRIN Verlag. This book was released on 2023-02-20 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2022 in the subject Didactics - Social Studies/ Civics, grade: A, University of Nairobi, language: English, abstract: This literature review explores existing knowledge on promotion strategies in the B2C market of Trulifi’s product among Dutch millennials. The researcher used keywords such as influencing millennials’ intention to cyber security products, millennials’ awareness towards cyber security, millennials' perception towards cyber security products, and motivating millennials to engage with cyber security behavior in searching appropriate literature. The literature helped the researcher identify the knowledge gaps the study should fulfill. Therefore, the literature review chapter discusses the key factors influencing millennials (24-41) in the Netherlands to purchase Trulifi products.

ICoSMI 2020

Author : Eko Ruddy Cahyadi
Publisher : European Alliance for Innovation
ISBN 13 : 1631902997
Total Pages : 1335 pages
Book Rating : 4.6/5 (319 download)

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Book Synopsis ICoSMI 2020 by : Eko Ruddy Cahyadi

Download or read book ICoSMI 2020 written by Eko Ruddy Cahyadi and published by European Alliance for Innovation. This book was released on with total page 1335 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the proceeding of the International Conference on Sustainable Management and Innovation (ICoSMI 2020) that was successfully held on 14-16 September 2020 using an online platform. The conference was mainly organized by the Department of Management IPB University in collaboration with Leibniz University of Hannover, Universiti Putera Malaysia, Kasetsart University, Tun Hussein Onn University of Malaysia, Tamil Nadu Teachers Education University, Deakin University, University of Adelaide, Forum Manajemen Indonesia, FE Pakuan University, FE Gajah Mada University FEB University of North Sumatra and FEB Andalas University, SBM Bandung Institute of Technology, FEB Lampung University, Perbanas Institute Jakarta, FE Bina Nusantara University, and SBE Prasetiya Mulya University. This conference has brought academic researchers, business practitioners as well as graduate students together to exchange their experiences and research results about most aspects of innovation and sustainability, and discuss the practical challenges encountered and the solutions adopted. About 402 delegates across the world including Indonesia, Malaysia, Thailand, Spain, China, and India have attended and presented their research works in the conference. The proceeding consists of 80 high-quality papers that were selected from more than 250 submitted papers. The papers are classified into 12 themes, namely Finance for Sustainability, Industry 4.0 and Future Business Sustainability, Policy and Strategy for Sustainable Innovation and Supply Chain, Smart Agriculture Management for Environmental Sustainability, and Sustainable Human Resources. Finally, we would like to express the greatest thanks to all colleagues in the steering and organizing committee for their cooperation in administering and arranging the conference as well as reviewers for their academic works and commitment to reviewing papers.

Enhancing and Predicting Digital Consumer Behavior with AI

Author : Musiolik, Thomas Heinrich
Publisher : IGI Global
ISBN 13 :
Total Pages : 464 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Enhancing and Predicting Digital Consumer Behavior with AI by : Musiolik, Thomas Heinrich

Download or read book Enhancing and Predicting Digital Consumer Behavior with AI written by Musiolik, Thomas Heinrich and published by IGI Global. This book was released on 2024-05-13 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.

Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer

Author : Dadwal, Sumesh Singh
Publisher : IGI Global
ISBN 13 : 1799801330
Total Pages : 532 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer by : Dadwal, Sumesh Singh

Download or read book Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer written by Dadwal, Sumesh Singh and published by IGI Global. This book was released on 2019-11-15 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.

Trust

Author : Guido Mollering
Publisher : Emerald Group Publishing
ISBN 13 : 0080448550
Total Pages : 241 pages
Book Rating : 4.0/5 (84 download)

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Book Synopsis Trust by : Guido Mollering

Download or read book Trust written by Guido Mollering and published by Emerald Group Publishing. This book was released on 2006-04-06 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Trust: Reason, Routine, Reflexivity".

The Future Opportunities and Challenges of Business in Digital Era 4.0

Author : Satria Bangsawan
Publisher : Routledge
ISBN 13 : 1000192342
Total Pages : 363 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis The Future Opportunities and Challenges of Business in Digital Era 4.0 by : Satria Bangsawan

Download or read book The Future Opportunities and Challenges of Business in Digital Era 4.0 written by Satria Bangsawan and published by Routledge. This book was released on 2020-07-23 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the main challenges faced by all entrepreneurs, is the need to growth. Growth is part of all organizations, it implies continuous growth of sales, purchases, number of employees, profit and thus the growth of the enterprise. Most innovations that are part of the organizations are derived from the internal organization. Industrial Revolution 4.0 provides both opportunities and challenges to all entrepreneurs to grow their business. The rapid development of technology and all digital aspects create opportunities of innovation in organizations. These proceedings provide details beyond what is possible to be included in an oral presentation and constitute a concise but timely medium for the dissemination of recent research results. It will be invaluable to professionals and academics in the field of business, entrepreneurship and economics to get an understanding of recent research developments.

Exploring The Factors Influencing Millennials Intention-To-Purchase of Facebook Advertising in Bangladesh

Author : Mollika Ghosh
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis Exploring The Factors Influencing Millennials Intention-To-Purchase of Facebook Advertising in Bangladesh by : Mollika Ghosh

Download or read book Exploring The Factors Influencing Millennials Intention-To-Purchase of Facebook Advertising in Bangladesh written by Mollika Ghosh and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study investigates the factors influencing of Facebook advertising on millennials purchase behavior focusing fashion accessories, photography and event management services in Bangladesh. The study uses both quantitative and qualitative approach to collect data through questionnaire based survey from 327 millennial Facebook users to determine their purchase intention while interacting with Facebook advertising. This paper focuses theory of planned behavior, theory of reasoned action developed by Ajzen and Fishbein (1980), hierarchy-of-effects model by Lavidge and Steiner (1961) and builds on adapting previous models proposed by several researchers on purchase intention. This paper presents a new conceptual model adding two new constructs grasping Bangladeshi millennials interest with Facebook adverts. Reliability and validity analysis, factor analysis, goodness of fit, analysis of variance and linear regression analysis measure hypothesis, using SPSS 22. The result reveals, businesses should carefully manage Facebook ads with personalized customer engagement and reward influencer customers.

Mentoring Millennials in an Asian Context

Author : Paul Lim
Publisher : Emerald Group Publishing
ISBN 13 : 1789734851
Total Pages : 164 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis Mentoring Millennials in an Asian Context by : Paul Lim

Download or read book Mentoring Millennials in an Asian Context written by Paul Lim and published by Emerald Group Publishing. This book was released on 2020-03-16 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book answers an important question: if mentoring research coming out of Western nations have consistently shown that mentoring millennials brings tangible benefits to the organisation in the areas of job satisfaction, organisational commitment and employee retention, would such observations be seen in an Asian context?

Design for Tomorrow—Volume 1

Author : Amaresh Chakrabarti
Publisher : Springer Nature
ISBN 13 : 9811600414
Total Pages : 983 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis Design for Tomorrow—Volume 1 by : Amaresh Chakrabarti

Download or read book Design for Tomorrow—Volume 1 written by Amaresh Chakrabarti and published by Springer Nature. This book was released on 2021-04-26 with total page 983 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book showcases cutting-edge research papers from the 8th International Conference on Research into Design (ICoRD 2021) written by eminent researchers from across the world on design processes, technologies, methods and tools, and their impact on innovation, for supporting design for a connected world. The theme of ICoRD‘21 has been “Design for Tomorrow”. The world as we know it in our times is increasingly becoming connected. In this interconnected world, design has to address new challenges of merging the cyber and the physical, the smart and the mundane, the technology and the human. As a result, there is an increasing need for strategizing and thinking about design for a better tomorrow. The theme for ICoRD’21 serves as a provocation for the design community to think about rapid changes in the near future to usher in a better tomorrow. The papers in this book explore these themes, and their key focus is design for tomorrow: how are products and their development be addressed for the immediate pressing needs within a connected world? The book will be of interest to researchers, professionals and entrepreneurs working in the areas on industrial design, manufacturing, consumer goods, and industrial management who are interested in the new and emerging methods and tools for design of new products, systems and services.

Proceedings of the International Conference on Business, Management, Accounting and Sustainable Economy (ICBMASE 2023)

Author : AHMAD FARABI; SHARIFAH NABILAH SYED SALLEH; QURROH.
Publisher : Springer Nature
ISBN 13 : 9464633948
Total Pages : 301 pages
Book Rating : 4.4/5 (646 download)

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Book Synopsis Proceedings of the International Conference on Business, Management, Accounting and Sustainable Economy (ICBMASE 2023) by : AHMAD FARABI; SHARIFAH NABILAH SYED SALLEH; QURROH.

Download or read book Proceedings of the International Conference on Business, Management, Accounting and Sustainable Economy (ICBMASE 2023) written by AHMAD FARABI; SHARIFAH NABILAH SYED SALLEH; QURROH. and published by Springer Nature. This book was released on 2024 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Factors affecting millennial consumers' perceived credibility of online product review for search and experience products

Author : Young Kyu Kim
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (14 download)

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Book Synopsis Factors affecting millennial consumers' perceived credibility of online product review for search and experience products by : Young Kyu Kim

Download or read book Factors affecting millennial consumers' perceived credibility of online product review for search and experience products written by Young Kyu Kim and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Contemporary Research on Business and Management

Author : Siska Noviaristanti
Publisher : CRC Press
ISBN 13 : 1000473260
Total Pages : 293 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Contemporary Research on Business and Management by : Siska Noviaristanti

Download or read book Contemporary Research on Business and Management written by Siska Noviaristanti and published by CRC Press. This book was released on 2021-11-25 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains selected papers presented at the 4th International Seminar of Contemporary Research on Business and Management (ISCRBM 2020), which was organized by the Alliance of Indonesian Master of Management Program (APMMI) and held in Surubaya, Indonesia, 25-27 November 2020. It was hosted by the Master of Management Program Indonesia University and co-hosts Airlangga University, Sriwijaya University, Trunojoyo University of Madura, and Telkom University, and supported by Telkom Indonesia and Triputra. The seminar aimed to provide a forum for leading scholars, academics, researchers, and practitioners in business and management area to reflect on current issues, challenges and opportunities, and to share the latest innovative research and best practice. This seminar brought together participants to exchange ideas on the future development of management disciplines: human resources, marketing, operations, finance, strategic management and entrepreneurship.

The Routledge Handbook of Halal Hospitality and Islamic Tourism

Author : C. Michael Hall
Publisher : Routledge
ISBN 13 : 135136703X
Total Pages : 352 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis The Routledge Handbook of Halal Hospitality and Islamic Tourism by : C. Michael Hall

Download or read book The Routledge Handbook of Halal Hospitality and Islamic Tourism written by C. Michael Hall and published by Routledge. This book was released on 2019-05-20 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Halal Hospitality and Islamic Tourism provides a greater understanding of the current debates associated with Islamic tourism and halal hospitality in the context of businesses, communities, destinations, and the wider socio-political context. It therefore sheds substantial light on one of the most significant travel and consumer markets in the world today and the important role of religion in contemporary hospitality and tourism. The book examines halal hospitality and lodging, Islamic markets, product developments, heritage, certification, and emerging and future trends and issues. It integrates case studies from a range of countries and destinations and in doing so emphasises the significant differences that exist with respect to regulating and commodifying halal, as well as stressing that the Islamic market is not monolithic. Written by highly regarded international academics, it offers a range of perspectives and enables a comprehensive discussion of this integral part of Islam and contemporary society. This handbook will be of significant interest to upper level students, researchers, and academics in the various disciplines of Tourism, Hospitality, Food Studies, Marketing, Religious Studies, Geography, Sociology, and Islamic Studies.

Implications of Information and Digital Technologies for Development

Author : Wallace Chigona
Publisher : Springer Nature
ISBN 13 : 303166986X
Total Pages : 375 pages
Book Rating : 4.0/5 (316 download)

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Book Synopsis Implications of Information and Digital Technologies for Development by : Wallace Chigona

Download or read book Implications of Information and Digital Technologies for Development written by Wallace Chigona and published by Springer Nature. This book was released on with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Contemporary Talent Management

Author : Ibraiz Tarique
Publisher : Routledge
ISBN 13 : 1000441989
Total Pages : 337 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Contemporary Talent Management by : Ibraiz Tarique

Download or read book Contemporary Talent Management written by Ibraiz Tarique and published by Routledge. This book was released on 2021-09-16 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of talent management has grown and advanced exponentially over the past several years as an essential area of research. While interest in the field is growing, and recent research has provided valuable insight into various topics, there remain many opportunities for additional exploration and research. One such opportunity is to examine talent management topics related to the modern workforce and organizations – an area identified as contemporary talent management. Divided into two thematic sections that provide a unique overarching structure to organize 18 chapters written by leading and renowned international scholars, this Research Companion assesses essential knowledge, trends, debates, and avenues for future research in a single volume. Some of the topics examined from a contemporary talent management perspective include Executive Search, Gifted Early Career Individuals, Managing Diverse Talents, Gender Sensitive Talent Management, Aging Global Workforce, Leadership Wisdom, Learning Agility, Employee Engagement, Entrepreneurship, Intrapreneurship, Small Business Enterprises, Talent Flow, Green HR, Gig Workers, and Mergers and Acquisitions. In this way, the Research Companion is essential reading for anyone involved in the scholarly study of contemporary talent management, including academic researchers, advanced postgraduate and graduate students, and management consultants. For further debate on traditional talent management, readers might be interested in the supplementary volume, The Routledge Companion to Talent Management, sold separately.

Advances in Digital Marketing and eCommerce

Author : Francisco J. Martínez-López
Publisher : Springer Nature
ISBN 13 : 3030475956
Total Pages : 230 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Advances in Digital Marketing and eCommerce by : Francisco J. Martínez-López

Download or read book Advances in Digital Marketing and eCommerce written by Francisco J. Martínez-López and published by Springer Nature. This book was released on 2020-05-06 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

Comparative Analysis of Trade and Finance in Emerging Economies

Author : William A. Barnett
Publisher : Emerald Group Publishing
ISBN 13 : 1804557587
Total Pages : 265 pages
Book Rating : 4.8/5 (45 download)

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Book Synopsis Comparative Analysis of Trade and Finance in Emerging Economies by : William A. Barnett

Download or read book Comparative Analysis of Trade and Finance in Emerging Economies written by William A. Barnett and published by Emerald Group Publishing. This book was released on 2023-04-10 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume of the International Symposia in Economic Theory and Econometrics explores the latest economic and financial developments in Africa and Asia.