Limplementazione Del Customer Relationship Management In Contesti Business To Business

Download Limplementazione Del Customer Relationship Management In Contesti Business To Business full books in PDF, epub, and Kindle. Read online Limplementazione Del Customer Relationship Management In Contesti Business To Business ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

L'implementazione del Customer Relationship Management in contesti business to business

Author : Andrea Perna
Publisher : Società Editrice Esculapio
ISBN 13 : 8835873231
Total Pages : 170 pages
Book Rating : 4.8/5 (358 download)

DOWNLOAD NOW!

Book Synopsis L'implementazione del Customer Relationship Management in contesti business to business by : Andrea Perna

Download or read book L'implementazione del Customer Relationship Management in contesti business to business written by Andrea Perna and published by Società Editrice Esculapio. This book was released on 2020-08-01 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Il lavoro si colloca tra le tematiche di marketing industriale relative al Customer Relationship Management (CRM). CRM identifica un fenomeno attuale che non trova ancora una sua precisa collocazione negli studi di management; esso rappresenta un insieme di tecnologie, strategie e processi volti al miglioramento della gestione della relazione con il cliente. Il contributo è finalizzato a fornire al lettore (docenti, studenti e manager di impresa) un inquadramento delle problematiche di gestione delle relazioni con i clienti in contesti caratterizzati da elevata complessità, quali quelli B2B. Metodologicamente il lavoro esamina l’esperienza CRM vissuta dal Gruppo Loccioni, una media impresa industriale italiana, che si occupa di integrare tecnologie in diversi settori (come automotive, elettrodomestico, medicale, ambiente, energia) per migliorare la Loccioni-qualità, l’efficienza e la sostenibilità di prodotti e processi di clienti multinazionali. L’approccio di analisi seguito è duplice, sia descrittivo che interpretativo: sono proposte chiavi di lettura del fenomeno di implementazione di una strategia CRM ed effetti della stessa a livello inter- ed intra organizzativo. Emerge una alternativa definizione e concettualizzazione di CRM che si differenzia da quelle più tradizionali volte a sottolineare solo la componente tecnologica del sistema.

The Importance of Customer Relationship Management in Business Markets (B2B)

Author : Timo Beck
Publisher : GRIN Verlag
ISBN 13 : 3640585542
Total Pages : 33 pages
Book Rating : 4.6/5 (45 download)

DOWNLOAD NOW!

Book Synopsis The Importance of Customer Relationship Management in Business Markets (B2B) by : Timo Beck

Download or read book The Importance of Customer Relationship Management in Business Markets (B2B) written by Timo Beck and published by GRIN Verlag. This book was released on 2011-03 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific Essay from the year 2010 in the subject Business economics - Customer Relationship Management, CRM, grade: 1,0, University of St Andrews, course: Business Marketing, language: English, abstract: The business-to-business (B2B) landscape is rapidly changing due to a variety of trends: The evolving end-customer expectations drive companies to be more responsive and provide a better value-proposition to their customers. This has translated into business markets, demanding greater responsiveness, reliability, and quality consciousness from supplying firms (Sheth & Shainesh, 2001: 274). Market consolidation as a result of a wave of mergers and acquisitions in many industries during the past two decades forces many companies to focus on the few large customers that survived (Narayandas, 2003: 1). Globalization, hyper-competition, the rapid rise of information technology, and the commoditization of many products through e-commerce have resulted in better visibility of demand and supply and lower switching costs. Logistics and communication advances have made buying from across the globe as easy as buying locally (Schäfer, 2007: 10). All this has lead to an erosion of customer loyalty and the ability to seek lower priced, better quality options from a wide variety of suppliers instantaneously. Therefore, building customer loyalty through relationship management is not a choice anymore for most businesses; it is crucial for the achievement of sustainable competitive advantage (Sheth & Shainesh, 2001). This report to the head of marketing of an imaginary business-to-business supplier aims to discuss the implementation of a customer relationship management (CRM) system. More specifically, the author will define the relevant terms, outline the suggested CRM techniques, and highlight their potential benefits and limitations. At the end, some final conclusions and recommendations will be presented.

Customer relationship management

Author : PricewaterhouseCoopers. CRM Consulting (Paris).
Publisher :
ISBN 13 : 9780470831069
Total Pages : 376 pages
Book Rating : 4.8/5 (31 download)

DOWNLOAD NOW!

Book Synopsis Customer relationship management by : PricewaterhouseCoopers. CRM Consulting (Paris).

Download or read book Customer relationship management written by PricewaterhouseCoopers. CRM Consulting (Paris). and published by . This book was released on 2000 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Customer Relationship Management: A Strategic Approach

Author : Denise Lopez
Publisher : Willford Press
ISBN 13 : 9781682859810
Total Pages : 223 pages
Book Rating : 4.8/5 (598 download)

DOWNLOAD NOW!

Book Synopsis Customer Relationship Management: A Strategic Approach by : Denise Lopez

Download or read book Customer Relationship Management: A Strategic Approach written by Denise Lopez and published by Willford Press. This book was released on 2021-11-16 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer relationship management is concerned with managing a firm's association with current and prospective consumers. It seeks to improve business relationships with customers by using data analysis of customers' history with a company. It particularly focuses on customer retention in order to boost sales. The systems which compile data from varied communications channels form an integral part of customer relationship management. A few of these communication channels are telephone, email, marketing materials, live chat and social media. The main function of customer relationship management is to help companies understand their target audiences so that they can cater to their needs more efficiently. This textbook aims to shed light on some of the unexplored aspects of customer relationship management. While understanding the long-term perspectives of the topics, it makes an effort in highlighting their impact as a modern tool for the growth of the discipline. This book will provide comprehensive knowledge to the readers.

Customer Relationship Management

Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (128 download)

DOWNLOAD NOW!

Book Synopsis Customer Relationship Management by :

Download or read book Customer Relationship Management written by and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Customer Relationship Management

Author : V. Kumar
Publisher : Springer
ISBN 13 : 9783662585542
Total Pages : 0 pages
Book Rating : 4.5/5 (855 download)

DOWNLOAD NOW!

Book Synopsis Customer Relationship Management by : V. Kumar

Download or read book Customer Relationship Management written by V. Kumar and published by Springer. This book was released on 2019-01-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.

Business Basics

Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (14 download)

DOWNLOAD NOW!

Book Synopsis Business Basics by :

Download or read book Business Basics written by and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Customer Relationship Management

Author : Yves Nadon
Publisher :
ISBN 13 :
Total Pages : 70 pages
Book Rating : 4.:/5 (896 download)

DOWNLOAD NOW!

Book Synopsis Customer Relationship Management by : Yves Nadon

Download or read book Customer Relationship Management written by Yves Nadon and published by . This book was released on 2002 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Customer Relationship Management

Author : Gautam Chatterjea
Publisher :
ISBN 13 :
Total Pages : 73 pages
Book Rating : 4.1/5 (291 download)

DOWNLOAD NOW!

Book Synopsis Customer Relationship Management by : Gautam Chatterjea

Download or read book Customer Relationship Management written by Gautam Chatterjea and published by . This book was released on 2005 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt:

BM0169 - Customer Relationship Management

Author : Nanyang Polytechnic. School of Business Management
Publisher :
ISBN 13 : 9789814246804
Total Pages : 449 pages
Book Rating : 4.2/5 (468 download)

DOWNLOAD NOW!

Book Synopsis BM0169 - Customer Relationship Management by : Nanyang Polytechnic. School of Business Management

Download or read book BM0169 - Customer Relationship Management written by Nanyang Polytechnic. School of Business Management and published by . This book was released on 2008 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Social Customer Relationship Management

Author : Rainer Alt
Publisher : Springer Nature
ISBN 13 : 303023343X
Total Pages : 115 pages
Book Rating : 4.0/5 (32 download)

DOWNLOAD NOW!

Book Synopsis Social Customer Relationship Management by : Rainer Alt

Download or read book Social Customer Relationship Management written by Rainer Alt and published by Springer Nature. This book was released on 2019-08-29 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it. In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.

Advances in Luxury Brand Management

Author : Jean-Noël Kapferer
Publisher : Springer
ISBN 13 : 3319511270
Total Pages : 262 pages
Book Rating : 4.3/5 (195 download)

DOWNLOAD NOW!

Book Synopsis Advances in Luxury Brand Management by : Jean-Noël Kapferer

Download or read book Advances in Luxury Brand Management written by Jean-Noël Kapferer and published by Springer. This book was released on 2017-09-21 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.

The Economics and Sociology of Management Consulting

Author : Thomas Armbrüster
Publisher : Cambridge University Press
ISBN 13 : 9780521857154
Total Pages : 274 pages
Book Rating : 4.8/5 (571 download)

DOWNLOAD NOW!

Book Synopsis The Economics and Sociology of Management Consulting by : Thomas Armbrüster

Download or read book The Economics and Sociology of Management Consulting written by Thomas Armbrüster and published by Cambridge University Press. This book was released on 2006-11-16 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: academic disciplines. --Book Jacket.

Risk Management in Organizations

Author : Margaret Woods
Publisher : Routledge
ISBN 13 : 0415591724
Total Pages : 187 pages
Book Rating : 4.4/5 (155 download)

DOWNLOAD NOW!

Book Synopsis Risk Management in Organizations by : Margaret Woods

Download or read book Risk Management in Organizations written by Margaret Woods and published by Routledge. This book was released on 2011 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Risk Management in Organizations sets the world of risk management in the context of the broader corporate governance agenda, as well as explaining the core elements of a risk management system. With a detailed array of risk management cases, lecturers and managers will find this a uniquely well researched resource.

Gamification for Tourism

Author : Feifei Xu
Publisher : Channel View Publications
ISBN 13 : 1845418247
Total Pages : 278 pages
Book Rating : 4.8/5 (454 download)

DOWNLOAD NOW!

Book Synopsis Gamification for Tourism by : Feifei Xu

Download or read book Gamification for Tourism written by Feifei Xu and published by Channel View Publications. This book was released on 2021-05-10 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the cutting-edge concept of gamification in tourism. It provides a theoretical foundation for tourism gamification and discusses the concepts of gaming and gamification and their application in the tourism and hospitality industry. The chapters offer valuable insights by showcasing examples of best practice from different countries and addressing key issues of game mechanism and game design principles. They focus on areas such as game design elements, game player types and their motivation, location-based games, augmented reality and virtual reality games. The volume will be useful for students and researchers in tourism marketing, digital tourism, smart tourism and tourism futures. It also serves as a helpful tool for tourism industry practitioners looking to increase customer engagement, enhance loyalty and raise brand awareness.

Starting Up in Business Networks

Author : Lise Aaboen
Publisher : Springer
ISBN 13 : 1137527196
Total Pages : 325 pages
Book Rating : 4.1/5 (375 download)

DOWNLOAD NOW!

Book Synopsis Starting Up in Business Networks by : Lise Aaboen

Download or read book Starting Up in Business Networks written by Lise Aaboen and published by Springer. This book was released on 2016-11-17 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a novel perspective on starting-up new business ventures through examining the process by which they become part of the existing business environment. The book highlights the importance of inter-organizational business relationships. Asserting that new ventures need to interact and connect with customers and suppliers, alongside policy actors and universities, Starting up in Business Networks demonstrates how beginning a new venture demands initiating and developing business relationships. Noting a lack of prior research into the process by which start-ups embed into an existing business network, this book presents examples from countries such as Sweden, Italy, the Netherlands and China to analyse the emergence and evolution of start-up business networks.

CRM Systems in Industrial Companies

Author : A. Perna
Publisher : Springer
ISBN 13 : 1137335661
Total Pages : 360 pages
Book Rating : 4.1/5 (373 download)

DOWNLOAD NOW!

Book Synopsis CRM Systems in Industrial Companies by : A. Perna

Download or read book CRM Systems in Industrial Companies written by A. Perna and published by Springer. This book was released on 2014-03-30 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.