Author : Knut Linke
Publisher : BoD – Books on Demand
ISBN 13 : 3752861045
Total Pages : 466 pages
Book Rating : 4.7/5 (528 download)
Book Synopsis Lifeworlds in Online Social Networks in Germany by : Knut Linke
Download or read book Lifeworlds in Online Social Networks in Germany written by Knut Linke and published by BoD – Books on Demand. This book was released on 2019-02-20 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Lifeworlds in Online Social Networks in Germany: ONLINE MARKET SEGMENTATION THROUGH SOCIAL STRUCTURE ANALYSIS" provides information about the German Social Network Market during the raising period of WhatsApp and Instagram. The research targets on a comparison of existing lifeworld (oriented on the German SINUS MILIEUS) and their online behavior. The research is influenced by the social structure analysis of Pierre Bourdieu which questioner was used to ask Internet users in Germany regarding their preferences and behavior. For the analysis 1.607 fulfilled questionnaires could be used. The resulting analysis provides information about the online and offline preferences of digital vanguards and responsibility-driven individuals. Those preferences were distinguished regarding i. e. media usage, purchase behavior und social network interaction.