Life Sciences Client Strategies

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The Handbook of Marketing Strategy for Life Science Companies

Author : Jean-Francois Denault
Publisher : CRC Press
ISBN 13 : 135123529X
Total Pages : 201 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis The Handbook of Marketing Strategy for Life Science Companies by : Jean-Francois Denault

Download or read book The Handbook of Marketing Strategy for Life Science Companies written by Jean-Francois Denault and published by CRC Press. This book was released on 2018-06-13 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proposed book is follows in the same steps as the first book in the series, The Handbook of Market Research for Life Sciences. While the first book focused on the techniques and methodologies to collect the market data you need to evaluate your market as well as presentation models for your data, the second volume will focus more on the commercialization elements of marketing. As such, this book will be covering a wide range of topics directly tied to marketing management such as marketing and commercialization strategies, consumers’ behaviors, marketing metrics, pricing techniques and strategies as well as marketing communications (public relations, advertising, and more). The objective of this book is to focus exclusively on the marketing aspects for life sciences, providing entrepreneurs with a toolkit of tools they can use throughout the marketing process, from market planning to commercialization. The overall objective is for them to gain an understanding on the marketing function, ask the right question, and be able to tackle simple to complex topics.

Vault Guide to the Top 50 Management and Strategy Consulting Firms

Author : Phil Stott
Publisher : Infobase Learning
ISBN 13 : 1581319037
Total Pages : 1072 pages
Book Rating : 4.5/5 (813 download)

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Book Synopsis Vault Guide to the Top 50 Management and Strategy Consulting Firms by : Phil Stott

Download or read book Vault Guide to the Top 50 Management and Strategy Consulting Firms written by Phil Stott and published by Infobase Learning. This book was released on 2013 with total page 1072 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the insight you need with the 15th edition of the;Vault Guide to the Top 50 Management and Strategy Consulting Firms, newly updated for 2014.

Digital Strategies in the Pharmaceutical Industry

Author : L. Lerer
Publisher : Springer
ISBN 13 : 023059879X
Total Pages : 256 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis Digital Strategies in the Pharmaceutical Industry by : L. Lerer

Download or read book Digital Strategies in the Pharmaceutical Industry written by L. Lerer and published by Springer. This book was released on 2003-01-24 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.

Understanding Consultative Sales Techniques

Author :
Publisher : Cybellium
ISBN 13 : 1836792263
Total Pages : 227 pages
Book Rating : 4.8/5 (367 download)

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Book Synopsis Understanding Consultative Sales Techniques by :

Download or read book Understanding Consultative Sales Techniques written by and published by Cybellium . This book was released on with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

The Handbook for Market Research for Life Sciences Companies

Author : Jean-Francois Denault
Publisher : Taylor & Francis
ISBN 13 : 1351773496
Total Pages : 138 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis The Handbook for Market Research for Life Sciences Companies by : Jean-Francois Denault

Download or read book The Handbook for Market Research for Life Sciences Companies written by Jean-Francois Denault and published by Taylor & Francis. This book was released on 2017-09-19 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: As innovation moves from the lab to the market, a new research phase begins for the entrepreneur: the market research phase. Inspired by a new technology that can change the world, critical questions need to be addressed. Is there a market for my innovation? Who are my clients? What do they need? Is my innovation filling that gap in the market? Who are my competitors? How are they approaching the market? If these questions are unaswered, entrepreneurs meet potential investors or partners with only a basic understanding of their market. The objective of this book is to fill this gap. It is a practical manual that gives entrepreneurs real-world advice and tools to build a solid market model. The book provides tips, models and tools entrepreneurs can use to collect, interpret and present their market and integrate it into their business plan. What the entrepreneur learns in this book will help him throughout his journey. After going over the market research process, he will learn how to design and use a number of market research tools, and how to adapt them in a life science context. From building a web survey to preparing interviews to doing your own secondary research, this handbook will help him gain a comprehensive understanding of how to perform his own market research activities and how to analyze his data. Finally, a number of frameworks (such as the TAM-SAM-SOM as well as the KANO Model) are described so that he can efficiently share what he has learned, using models that simply yet effectively shares findings.

The Life Science Innovation Roadmap

Author : Arlen D. Meyers
Publisher :
ISBN 13 : 9781934899267
Total Pages : 228 pages
Book Rating : 4.8/5 (992 download)

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Book Synopsis The Life Science Innovation Roadmap by : Arlen D. Meyers

Download or read book The Life Science Innovation Roadmap written by Arlen D. Meyers and published by . This book was released on 2012 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is intended for scientists, engineers, physicians, business people, and service providers at all levels who are interested in and support the process of life science commercialization. - The authors provide a hands-on template for success based on their years of experience practicing and teaching bioentrepreneurship and consulting to clients, students, economic development agencies, and faculty around the world.

Informatics Needs and Challenges in Cancer Research

Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309259517
Total Pages : 146 pages
Book Rating : 4.3/5 (92 download)

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Book Synopsis Informatics Needs and Challenges in Cancer Research by : Institute of Medicine

Download or read book Informatics Needs and Challenges in Cancer Research written by Institute of Medicine and published by National Academies Press. This book was released on 2012-10-02 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: As information technology becomes an integral part of health care, it is important to collect and analyze data in a way that makes the information understandable and useful. Informatics tools-which help collect, organize, and analyze data-are essential to biomedical and health research and development. The field of cancer research is facing an overwhelming deluge of data, heightening the national urgency to find solutions to support and sustain the cancer informatics ecosystem. There is a particular need to integrate research and clinical data to facilitate personalized medicine approaches to cancer prevention and treatment-for example, tailoring treatment based on an individual patient's genetic makeup as well as that of the tumor-and to allow for more rapid learning from patient experiences. To further examine informatics needs and challenges for 21st century biomedical research, the IOM's National Cancer Policy Forum held a workshop February 27-28, 2012. The workshop was designed to raise awareness of the critical and urgent importance of the challenges, gaps and opportunities in informatics; to frame the issues surrounding the development of an integrated system of cancer informatics for acceleration of research; and to discuss solutions for transformation of the cancer informatics enterprise. Informatics Needs and Challenges in Cancer Research: Workshop Summary summarizes the workshop.

IP Client Strategies in Asia

Author :
Publisher : Thomson West
ISBN 13 :
Total Pages : 268 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis IP Client Strategies in Asia by :

Download or read book IP Client Strategies in Asia written by and published by Thomson West. This book was released on 2009 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: IP Client Strategies in Asia: Leading Lawyers on Understanding Variations in Asian Intellectual Property Law Systems, Advocating for Improved Enforcement Practices, and Staying on top of Local Patent Law Amendments from the Inside the Minds series provides an authoritative, insider's perspective on understanding the nuances and challenges of intellectual property laws throughout Asian countries. Featuring partners representing law firms across Asia, including China, Thailand, and Taiwan, it guides the reader through the laws that govern various Asian intellectual property systems, discussing key features of recent case decisions and explaining factors driving changes and trends. Comparing and contrasting local laws with new multinational standards, it explains the growing importance of developing IP protection strategies and initiating enforcement actions to guard clients' intellectual property in the competitive global marketplace.

Bringing Strategy Back

Author : Jeffrey L. Sampler
Publisher : John Wiley & Sons
ISBN 13 : 1118830075
Total Pages : 228 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Bringing Strategy Back by : Jeffrey L. Sampler

Download or read book Bringing Strategy Back written by Jeffrey L. Sampler and published by John Wiley & Sons. This book was released on 2014-10-28 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reconsider Strategy and Make Planning Relevant In Bringing Strategy Back, strategy expert Jeffrey Sampler cuts through the clutter to reveal exactly why the usual tools of strategy are so sorely out of sync with our needs: windows of opportunity close far faster than they once did, many of these opportunities are smaller than they once were, growth rates are uneven across markets, and today's competition is more asymmetrical than ever. The upshot for managers is that they need to reorient their approach to absorb the shocks and surprises that strike at a moment's notice. Only then can strategic planning reliably play its part. Leaders all around the world at organizations of any size and type will benefit by shedding their obsolete notions about strategy and becoming more resilient. Bringing Strategy Back rises to the challenge and presents a new prescriptive model. It introduces four "strategic shock absorbers" that enable leaders to build resilient organizations that can withstand even the most unexpected global turbulence. Based on the author's in-depth research in the world's most tempestuous markets, the model delivers several must-have qualities that interact and work together in an ongoing process: Accuracy, Agility, Momentum, and Foresight. With this new framework, Bringing Strategy Back shows how to be prepared and proactive, rather than reactive, even when the future is uncertain.

Marketplace Masters

Author : Suzanne Lowe
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313052069
Total Pages : 266 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Marketplace Masters by : Suzanne Lowe

Download or read book Marketplace Masters written by Suzanne Lowe and published by Bloomsbury Publishing USA. This book was released on 2004-04-30 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's knowledge-based economy, service professionals, such as consultants, lawyers, accountants, architects, advertising agencies, IT specialists, and financial advisors, face a dazzling array of opportunities and challenges. In order to compete effectively, they need a disciplined approach for detecting market shifts, harnessing their competitive advantages, and developing service offerings that will attract the most profitable clients. Drawing from a five-year study covering thousands of firms, Suzanne Lowe presents the three building blocks of a market-driven infrastructure—looking out, digging deeper, and embedding innovation—and identifies eleven core skills that any service firm can apply to master the marketplace and achieve lasting competitive success. Integrating insights from the fields of marketing, service management, planning, and entrepreneurship, and showcasing the successful strategies of such firms as Towers Perrin, DDB Worldwide, and Egon Zehnder International, Lowe shows service professionals how to gather intelligence about their clients, competitors, and marketplace; promote a market-driven culture throughout the organization; and engage in continuous research and development to introduce new services. Mastering these skills will enable readers to be better prepared to face changes in the market, and make decisive, informed decisions about opportunities that will prove right in the long term.

International Strategy of Emerging Market Firms

Author : Andrei Panibratov
Publisher : Taylor & Francis
ISBN 13 : 1317447484
Total Pages : 435 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis International Strategy of Emerging Market Firms by : Andrei Panibratov

Download or read book International Strategy of Emerging Market Firms written by Andrei Panibratov and published by Taylor & Francis. This book was released on 2017-03-16 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging economies are expected to be in the driver's seat of the global economy in the medium and long term. Large multinational corporations will account for much of this activity. In this textbook, Andrei Panibratov explains how emerging market firms accumulate and exploit market knowledge to develop competitive advantages whilst operating globally. Chapters dedicated to the key emerging economies - Brazil, Russia, India and China (BRIC) - are enhanced by detailed case studies of large firms’ activities. The book is divided into four parts, focusing on the following: An outline of the relevant terminology and the context of the international strategy of emerging market firms, providing an introductory foundation for the whole book. A guide to the evolution of perspectives regarding international strategy, designed to illustrate the changes and trends in the recent academic research on internationalization. A country-by-country illustration of the internationalization of BRIC economies and firms, providing an overall picture of each country’s global integration, outward investments, and strategies. The concepts and practices behind the strategies employed by different firms. Written by an established international business scholar, this book is essential reading for students of international strategy who wish to understand the importance of the emerging economies.

Key Account Management Excellence in Pharma & Medtech

Author : Mike Moorman
Publisher : Routledge
ISBN 13 : 1000573397
Total Pages : 174 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Key Account Management Excellence in Pharma & Medtech by : Mike Moorman

Download or read book Key Account Management Excellence in Pharma & Medtech written by Mike Moorman and published by Routledge. This book was released on 2022-02-27 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Key Account Management Excellence in Pharma & Medtech is designed to help life sciences practitioners develop and execute innovative and effective key account management (KAM) strategies and capabilities. Pharmaceutical and medtech companies are increasingly pursuing KAM in response to the rapid rise of large, sophisticated and complex healthcare provider and payer systems and groups. Those that invest the time to get KAM right will protect their business and grow with these rising customers. This book is groundbreaking in both its scope and its tailoring of leading KAM practices specifically for life sciences. The central theme is that "key account management is an organization-wide business strategy, not just a role or a sales-specific initiative." KAM is a strategy focused on providing unique offerings and value through an orchestrated, cross-functional, go-to-market model designed specifically to address the needs and engagement preferences of a unique segment of customers. The insights and practices shared in this book are designed to be a valuable reference at every stage of the KAM journey. The book has been designed to facilitate a common language and deep understanding of KAM issues and leading practices organization-wide—particularly for life sciences leaders, account managers and cross-functional team members responsible for building, transforming and supporting their organization’s KAM strategies and capabilities.

Implementing Strategic Sourcing

Author : Christine Bullen
Publisher : Van Haren
ISBN 13 : 9401801274
Total Pages : 389 pages
Book Rating : 4.4/5 (18 download)

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Book Synopsis Implementing Strategic Sourcing by : Christine Bullen

Download or read book Implementing Strategic Sourcing written by Christine Bullen and published by Van Haren. This book was released on 2010-06-01 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: This informative, comprehensive, yet practical guide provides readers with a complete tool-kit of how to approach global sourcing successfully. Based on real world experiences on implementing and sustaining global sourcing the book provides readers with key guidance on: Foundations of Strategic Sourcing Management, risk, governance and legal considerations Organizational change, innovation and relationship management Transition planning and the end-game Successful principles for new business development from a service provider perspective Future trends, summary and lessons learned Ultimately this guide will take readers from principles to how to s including: How to develop, implement, manage and govern an effective global sourcing strategy and plan How to put in place policies and processes that can be monitored to provide a balanced approach to sourcing How to build a strategic top-down framework coupled with an operational roadmap How to incorporate bottom-up implementation principles and practices that work How to ensure a coordinated, cost-effective and value-delivery plan and operating environment for strategic and tactical sourcing. In addition, it addresses the following areas in a comprehensive, yet easy to use and practical manner: Integrates strategic and operational concepts and practices Covers both clients and providers Supports the practice of global sourcing by leveraging and integrating professional rigor for best practices Provides practical knowledge, techniques, checklists and methodologies that can be used in any environment globally Includes many examples of current and emerging best practices Is broad and comprehensive, yet drills down to specific how to details in all chapters Provides a global view of sourcing It comes highly recommended.

Never Say Sell

Author : Tom McMakin
Publisher : John Wiley & Sons
ISBN 13 : 1119684161
Total Pages : 256 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Never Say Sell by : Tom McMakin

Download or read book Never Say Sell written by Tom McMakin and published by John Wiley & Sons. This book was released on 2020-10-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the secrets of how recurring revenue is driven at expert firms like BCG, KPMG, EY, and more Never Say Sell: How the World's Best Consulting and Professional Services Firms Expand Client Relationships explains how to scale individual engagements into long-term business relationships. Cowritten by Tom McMakin, the coauthor of How Clients Buy and expert in account development, and colleague Jacob Parks, this book provides insights from key rainmakers at firms like Accenture, IBM, and more into how they drive growth from existing relationships. Never Say Sell is a business development guide for professional service providers like consultants, accountants, and lawyers, whether they are sole proprietors or members of account teams tasked with expanding key accounts. Doing good work with existing clients is not enough to have them come back to you again and again. You must do more. This book explores the techniques and methods that leading professional service providers use to add value, cross sell, and drive recurring revenue from existing engagements. Never Say Sell will help you turn one-and-done clients into some of your most exciting and lucrative relationships. It is a must-have for any professional who benefits from repeat business.

Strategic Leadership of Portfolio and Project Management

Author : Timothy J. Kloppenborg
Publisher : Business Expert Press
ISBN 13 : 1606492950
Total Pages : 192 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Strategic Leadership of Portfolio and Project Management by : Timothy J. Kloppenborg

Download or read book Strategic Leadership of Portfolio and Project Management written by Timothy J. Kloppenborg and published by Business Expert Press. This book was released on 2012-06-19 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: As an executive, your organization may have limited resources. This book will instruct you and your leadership teams on implementing strategy through identifying, selecting, prioritizing, resourcing, and governing an optimal work portfolio. You’ll learn how to sponsor every project stage, as well as leading project managers as direct reports. Detailed advice is given for developing project management competency and utilizing input from customers, employees, and processes. You’ll learn how your organization can capitalize upon information technology to become competitive and to effectively implement business strategies, as well as how to make portfolio and project decisions using both qualitative and quantitative data and reliable analysis methods.

Strategic Management Tools

Author : Dr. Abdul Razak
Publisher : Readworthy Publications
ISBN 13 : 9350184249
Total Pages : 253 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Strategic Management Tools by : Dr. Abdul Razak

Download or read book Strategic Management Tools written by Dr. Abdul Razak and published by Readworthy Publications. This book was released on 2021-10-12 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book helps investors, managers and decision makers in their assessment of investment targets in the industry and helps managers to identify, select, implement and integrate the optimal tools to improve the organization's performance for strategic planning and strategy formulation. The book also helps to understand investor perceptions and is based on the Strategic management tools with the case studies of the companies like Tata Starbucks for Strategic alliances, Flipkart for e-tailing, McDonalds for Franchising and TCS for Generic Strategies. The author has explained how the companies are able to create the brand image and customer loyalty in the internet world. This book helps the managers and decision makers in using Strategic management tools and techniques in the growth of the organization and the case studies are used to explain each tool.

Cooperative Strategy

Author : John Child
Publisher : Oxford University Press
ISBN 13 : 0192546252
Total Pages : 748 pages
Book Rating : 4.1/5 (925 download)

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Book Synopsis Cooperative Strategy by : John Child

Download or read book Cooperative Strategy written by John Child and published by Oxford University Press. This book was released on 2019-04-25 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cooperation has become the leading strategy adopted by business and other organizations. It is taking on new forms that are adapted to changing market expectations and technological possibilities in the rapidly evolving business environment. This new edition of Cooperative Strategy provides a comprehensive view of the practical and theoretical literature concerning cooperative strategies, and the alliance and network organizational forms that are the enablers of these strategies. It takes the reader through the stages of developing a cooperative alliance, from choosing a cooperative form and selecting partners, to establishing an alliance and managing the process of cooperation. It examines cooperative strategies in different sectors as well as internationally, and discusses performance criteria and evolution of cooperation over time. With insights from internationally recognized experts on cooperative strategy, this book presents extensive research on the topic while also addressing practical issues of alliance management.