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Author : Lauriane Pasdeloup
Publisher :
ISBN 13 :
Total Pages : 135 pages
Book Rating : 4.:/5 (278 download)
Download or read book L'Identité sociale de l'entreprise et la communication externe written by Lauriane Pasdeloup and published by . This book was released on 1988 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thierry Libaert
Publisher : Dunod
ISBN 13 : 2100718444
Total Pages : 117 pages
Book Rating : 4.1/5 (7 download)
Download or read book La communication externe des entreprises - 4e édition written by Thierry Libaert and published by Dunod. This book was released on 2014-09-03 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comment les entreprises se font-elles connaître auprès de leurs différents publics ? Quels sont les outils et les stratégies de communication externe ? Cet ouvrage présente l’essentiel des techniques utilisées pour toutes les formes de communication externe : • la communication visuelle ; • les relations presse ; • la communication financière ; • la communication de crise ; • le mécénat et le sponsoring ; • la publicité ; • la communication digitale. Entièrement mise à jour, cette 4e édition propose des définitions claires et précises et offre de nombreux exemples tirés de l’actualité.
Author : Olivier Moch
Publisher : EdiPro
ISBN 13 : 2511015536
Total Pages : 176 pages
Book Rating : 4.5/5 (11 download)
Download or read book Vade-mecum de la communication externe des organisations written by Olivier Moch and published by EdiPro. This book was released on 2015-06-02 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vous souhaitez mettre en place une communication externe efficace, c’est-à-dire qui atteint ses cibles et ses objectifs ? Ce livre sera votre guide ! De façon pragmatique, ce vade-mecum vous donne les clés pour construire un plan de communication efficace et les méthodes pour optimaliser le rendement de ses outils indispensables tels que les relations avec les médias, les relations publiques, l’événementiel, la communication de crise ou encore les réseaux sociaux. Conseils stratégiques, astuces et réponses aux questions les plus récurrentes, sont à votre portée pour une bonne approche de vos cibles. La communication constitue aujourd’hui l’un des enjeux majeurs de l’entreprise. Au travers de cet ouvrage, l’auteur, fort de vingt années d’expérience de terrain, entend lui conférer une place primordiale dans la stratégie des organisations. Il insiste sur la nécessité pour un communicateur d’avoir une vision stratégique, mais aussi une connaissance aiguë de tous ses aspects fondamentaux. Ce livre est un véritable mode d’emploi pour garantir une communication externe fructueuse. Il n’y a pas de savoir-faire qui vaille sans faire-savoir !
Author : Arlette Bouzon
Publisher :
ISBN 13 :
Total Pages : 1278 pages
Book Rating : 4.:/5 (489 download)
Download or read book Identité et communication d'entreprise written by Arlette Bouzon and published by . This book was released on 1993 with total page 1278 pages. Available in PDF, EPUB and Kindle. Book excerpt: CETTE RECHERCHE SE PROPOSE D'APPREHENDER L'IDENTITE DE L'ENTREPRISE A PARTIR DES REPRESENTATIONS SOCIALES DES MEMBRES DU PERSONNEL. ELLE TENTE D'EVALUER L'IMPACT DE L'HOMOGENEITE ET DE LA COHESION DES SALARIES SUR LE FONCTIONNEMENT DE L'ENTREPRISE ET PROPOSE UNE POLITIQUE DE COMMUNICATION POUR FAVORISER SON EVOLUTION. ELLE SE BASE SUR LES RESULTATS D'UNE ENQUETE MENEE SUR LE TERRAIN DANS DEUX ENTREPRISES DU SECTEUR BANCAIRE.
Author : Sahou Any-Gbayere
Publisher : Editions L'Harmattan
ISBN 13 : 2140000110
Total Pages : 224 pages
Book Rating : 4.1/5 (4 download)
Download or read book Communication externe des organisations written by Sahou Any-Gbayere and published by Editions L'Harmattan. This book was released on 2016-02-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage repose sur le constat de négligence dont les organisations font preuve en n'accordant pas toujours l'importance que la communication devrait avoir dans leurs politiques, stratégies et tactiques. L'auteur met l'accent sur les problèmes qui guettent les dirigeants des petites et grandes organisations sociales et présente les méthodes pour éviter les pièges.
Author : Sylvie Galam
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (18 download)
Download or read book L'identité et les modes de communication de l'entreprise written by Sylvie Galam and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nicoleta Corbu
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443870285
Total Pages : 695 pages
Book Rating : 4.4/5 (438 download)
Download or read book Identity and Intercultural Communication written by Nicoleta Corbu and published by Cambridge Scholars Publishing. This book was released on 2014-10-21 with total page 695 pages. Available in PDF, EPUB and Kindle. Book excerpt: The search for identity is a continuous challenge in the global world: from personal identity to social, national, European or professional identities, each person experiences nowadays a multi-dimensional self-representation. Placing the topic against an intercultural background, with a focus on communication, this book addresses the complicated relationship between self, identity, and society, from an academic perspective. The authors of the chapters in this book offer a complex landscape of professional and scholar approaches and research, in various parts of the world, including Canada, China, Estonia, France, Greece, Israel, Romania, and the United States of America.
Author :
Publisher : Editions Bréal
ISBN 13 : 2749523036
Total Pages : 219 pages
Book Rating : 4.7/5 (495 download)
Download or read book written by and published by Editions Bréal. This book was released on with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 568 pages
Book Rating : 4.:/5 (3 download)
Download or read book PASCAL explore written by and published by . This book was released on 1989 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bertrand Moingeon
Publisher : Routledge
ISBN 13 : 1134460147
Total Pages : 226 pages
Book Rating : 4.1/5 (344 download)
Download or read book Corporate and Organizational Identities written by Bertrand Moingeon and published by Routledge. This book was released on 2002-07-18 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms h
Author : Kathleen M. Eisenhardt
Publisher : Harvard Business Review Press
ISBN 13 : 1633691284
Total Pages : 64 pages
Book Rating : 4.6/5 (336 download)
Download or read book How Management Teams Can Have a Good Fight written by Kathleen M. Eisenhardt and published by Harvard Business Review Press. This book was released on 2009-02-06 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conflict in the workplace is natural—and even necessary. Colleagues who challenge one another's thinking tend to consider a richer range of options, which ultimately leads to better business decisions. How Management Teams Can Have a Good Fight reveals the tactics managers can use to ensure that these healthy back-and-forth moments remain constructive and focused on the issues. Managers who embrace this kind of positive conflict will find increasingly engaged, productive teams—and discover that they themselves are better positioned to lead these teams to success. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.
Author : Dina Tirosh
Publisher : Praeger
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.3/5 (91 download)
Download or read book Implicit & Explicit Knowledge written by Dina Tirosh and published by Praeger. This book was released on 1994 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The product of the Sixth Annual International Workshop of the Unit of Human Development and Education, Tel-Aviv University, this volume provides an interdisciplinary perspective of the recent and on-going discussion on implicit and explicit knowledge, reflecting the work and thoughts of a group of c
Author :
Publisher :
ISBN 13 :
Total Pages : 644 pages
Book Rating : 4.3/5 (555 download)
Download or read book Sociologie et sociétés written by and published by . This book was released on 1999 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David HouŽto
Publisher : Lulu.com
ISBN 13 : 1291761152
Total Pages : 327 pages
Book Rating : 4.2/5 (917 download)
Download or read book PROMOTION DE LA SANTE ET AUTONOMISATION DANS LE CONTEXTE AFRICAIN written by David HouŽto and published by Lulu.com. This book was released on 2014-02-26 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le terme promotion de la santé en Afrique, près de 30 ans après l'adoption de la Charte d'Ottawa, continue d'avoir des connotations complètement hors du sens que lui confère cette charte. Cela n'est pas étonnant quand on sait que la notion de santé dans ce contexte africain équivaut à la lutte contre la maladie à travers les soins de santé dispensés par des professionnels de la santé dans des formations sanitaires et les hôpitaux. L'évolution que connait le continent depuis quelques décennies est de donner un peu plus de place à la communauté à travers les relais communautaires dans une participation communautaire vidée de son contenu, car le pouvoir n'est jamais passé entre les mains des communautés.C'est au vu de tout ceci que le présent ouvrage à sa raison d'être pour expliquer les fondements de l'autonomisation communautaire et de la promotion de la santé avec leur importance pour la région africaine en proie aux mauvais indicateurs de santé comparativement aux autres régions du monde.
Author : NA NA
Publisher : Springer
ISBN 13 : 1349623288
Total Pages : 334 pages
Book Rating : 4.3/5 (496 download)
Download or read book Election Observation and Democratization in Africa written by NA NA and published by Springer. This book was released on 2016-04-30 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an authoritative study of election observation in Africa and its relation with democratization processes. Election observation is a hotly debated issue in contemporary international relations and in political science. It is seen by donor- countries and the international community as a means to enhance democratization, but has been controversial with regard to the `mandates' of the observers, the cases of its misappropriation by authoritarian governments and its masking of other donor-country interests. The book addresses fundamental issues of elections and democrat-ization in Africa, evaluation policies and implementation, as well as the historical backgrounds. A range of case studies leads to new interpretations, which challenge previous empiricist accounts of election observation in Africa. Greater attention to historical and cultural context is required than has been present in previous, somewhat prescriptive accounts. An interdisciplinary approach gives fair coverage of the historical, political and cultural issues involved in elections and election observation in Africa. Key examples of the interface between election observation and democratization processes in various important countries in Africa are presented, linking an analysis of policies and practice. The book contributes to topical debates on the dilemmas and challenges of 'good governance' and on the varieties of democracy as a global phenomenon.
Author :
Publisher :
ISBN 13 :
Total Pages : 806 pages
Book Rating : 4.:/5 (3 download)
Download or read book PASCAL. written by and published by . This book was released on 1990 with total page 806 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert King Merton
Publisher : Simon and Schuster
ISBN 13 : 0029211204
Total Pages : 312 pages
Book Rating : 4.0/5 (292 download)
Download or read book Sociological Ambivalence and Other Essays written by Robert King Merton and published by Simon and Schuster. This book was released on 1976 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
