Libraries Archives And Museums

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Libraries, Archives, and Museums

Author : Suzanne M. Stauffer
Publisher : Rowman & Littlefield
ISBN 13 : 1538118912
Total Pages : 281 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Libraries, Archives, and Museums by : Suzanne M. Stauffer

Download or read book Libraries, Archives, and Museums written by Suzanne M. Stauffer and published by Rowman & Littlefield. This book was released on 2021-08-17 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to consider the development of all three cultural heritage institutions – libraries, archives, and museums – and their interactions with society and culture from ancient history to the present day in Western Europe, the United Kingdom, and the United States. The text explores the social and cultural role of these institutions in the societies that created them, as well as the political, economic and social influences on their mission, philosophy, and services and how those changed throughout time. The work provides a thorough background in the topic for graduate students and professionals in the fields of library and information science, archival studies, and museum resource management, preservation, and administration. Arranged chronologically, the story begins with the temple libraries of ancient Sumer, followed the growth and development of governmental and private libraries in ancient Greece and Rome, the influence of Asia and Islam on Western library development, the role of Christianity in the preservation of ancient literature as well as the skills of reading and writing during the Middle Ages, and the coming of the Renaissance and the rise of the university library. It continues by tracing the gradual division between archives and libraries and the growth of governmental and private libraries as independent institutions during and after the Renaissance and through the Enlightenment, and the development of public and private museums from the “cabinets of curiousities” of private collectors beginning in the 17th century. Individual chapters explore the further growth and development of libraries, archives, and museums in the 19th and 20th centuries, exploring the public library and public museum movements of those centuries, as well as the rise of the governmental and institutional archive. The final chapter discusses the growing collaboration between and even convergence of these institutions in the 21st century and the impact of modern information technology, and makes predictions about the future of all three institutions.

Libraries, Archives and Museums as Democratic Spaces in a Digital Age

Author : Ragnar Audunson
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 311063662X
Total Pages : 378 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Libraries, Archives and Museums as Democratic Spaces in a Digital Age by : Ragnar Audunson

Download or read book Libraries, Archives and Museums as Democratic Spaces in a Digital Age written by Ragnar Audunson and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-09-07 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Libraries, archives and museums have traditionally been a part of the public sphere's infrastructure. They have been so by providing public access to culture and knowledge, by being agents for enlightenment and by being public meeting places in their communities. Digitization and globalization poses new challenges in relation to upholding a sustainable public sphere. Can libraries, archives and museums contribute in meeting these challenges?

Preservation Management for Libraries, Archives and Museums

Author : G. E. Gorman
Publisher : Facet Publishing
ISBN 13 : 1856045749
Total Pages : 225 pages
Book Rating : 4.8/5 (56 download)

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Book Synopsis Preservation Management for Libraries, Archives and Museums by : G. E. Gorman

Download or read book Preservation Management for Libraries, Archives and Museums written by G. E. Gorman and published by Facet Publishing. This book was released on 2006 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Memory institutions such as libraries, archives, galleries and museums all share pressing concerns about preserving heritage, whether in the form of material and documentary cultural artefacts in collections, or in the form of new digitally born material. Recent incidents of natural disaster and cultural genocide, together with the global turn to digitization, have forced librarians, archivists and curators to rethink and restructure their primary modes of operation. Preservation management now sits at the top of the agenda for heritage institutions around the world, as collection development policies and practices are negotiated between libraries, museums, archives, funding agencies and governments. Historically separate cultural institutions are now converging to share limited resources, develop compatible ideologies and co-ordinate distributed collections. This forward-looking collection charts the diversity of preservation management in the contemporary information landscape, and offers guidance on preservation methods for the sustainability of collections from a range of international experts. The authors are connected to a wide international network of professional associations and NGOs, and have been selected not only for their specific expertise, but for the contribution they are making to the future of preservation management. The chapters cover: managing the documentary heritage: issues for the present and future preservation policy and planning intangible heritage: museums and preservation surrogacy and the artefact moving with the times in search of permanence a valuation model for paper conservation research preservation of audiovisual media: traditional to interactive formats challenges of managing the digitally born artefact preserving cultural heritage in times of conflict access and the social contract in memory institutions redefining 'the collection' in the 21st century. Readership: There is urgent need for heritage management initiatives and robust disaster planning that will safeguard our cultural heritage and recognize the right of the end-user to ownership of it. This is an informed and essential guide to managing collection and preservation strategies for anyone working in the library, archive, museum or broader cultural heritage sectors.

Tribal Libraries, Archives, and Museums

Author : Loriene Roy
Publisher : Scarecrow Press
ISBN 13 : 0810881950
Total Pages : 269 pages
Book Rating : 4.8/5 (18 download)

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Book Synopsis Tribal Libraries, Archives, and Museums by : Loriene Roy

Download or read book Tribal Libraries, Archives, and Museums written by Loriene Roy and published by Scarecrow Press. This book was released on 2011-10-10 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hundreds of tribal libraries, archives, and other information centers offer the services patrons would expect from any library: circulation of materials, collection of singular items (such as oral histories), and public services (such as summer reading programs). What is unique in these settings is the commitment to tribal protocols and expressions of tribal lifeways—from their footprints on the land to their architecture and interior design, institutional names, signage, and special services, such as native language promotion. This book offers a collection of articles devoted to tribal libraries and archives and provides an opportunity for tribal librarians to share their stories, challenges, achievements, and aspirations with the larger professional community. Part one introduces the tribal community library, providing context and case studies for libraries in California, Alaska, Oklahoma, Hawai'i, and in other countries. The role of tribal libraries and archives in native language recovery and revitalization is also addressed in this section. Part two features service functions of tribal information centers, addressing the library facility, selection, organization, instruction, and programming/outreach. Part three includes a discussion of the types of records that tribes might collect, legal issues, and snapshot descriptions of noteworthy archival collections. The final part covers strategic planning, advice on working in the unique environments of tribal communities, advocacy and marketing, continuing education plans for library staff, and time management tips that are useful for anyone working in a small library setting.

Digital Preservation for Libraries, Archives, and Museums

Author : Edward M. Corrado
Publisher : Rowman & Littlefield
ISBN 13 : 1442278730
Total Pages : 403 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Digital Preservation for Libraries, Archives, and Museums by : Edward M. Corrado

Download or read book Digital Preservation for Libraries, Archives, and Museums written by Edward M. Corrado and published by Rowman & Littlefield. This book was released on 2017-01-12 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of Digital Preservation in Libraries, Archives, and Museums is the most current, complete guide to digital preservation available today. For administrators and practitioners alike, the information in this book is presented readably, focusing on management issues and best practices. Although this book addresses technology, it is not solely focused on technology. After all, technology changes and digital preservation is aimed for the long term. This is not a how-to book giving step-by-step processes for certain materials in a given kind of system. Instead, it addresses a broad group of resources that could be housed in any number of digital preservation systems. Finally, this book is about “things (not technology; not how-to; not theory) I wish I knew before I got started.” Digital preservation is concerned with the life cycle of the digital object in a robust and all-inclusive way. Many Europeans and some North Americans may refer to digital curation to mean the same thing, taking digital preservation to be the very limited steps and processes needed to insure access over the long term. The authors take digital preservation in the broadest sense of the term: looking at all aspects of curating and preserving digital content for long term access. The book is divided into four part: 1.Situating Digital Preservation, 2.Management Aspects, 3.Technology Aspects, and 4.Content-Related Aspects. Digital Preservation will answer questions that you might not have even known you had, leading to more successful digital preservation initiatives.

Linked Data for Libraries, Archives and Museums

Author : Seth van Hooland
Publisher : Facet Publishing
ISBN 13 : 1856049647
Total Pages : 273 pages
Book Rating : 4.8/5 (56 download)

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Book Synopsis Linked Data for Libraries, Archives and Museums by : Seth van Hooland

Download or read book Linked Data for Libraries, Archives and Museums written by Seth van Hooland and published by Facet Publishing. This book was released on 2014-06-18 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This highly practical handbook teaches you how to unlock the value of your existing metadata through cleaning, reconciliation, enrichment and linking and how to streamline the process of new metadata creation. Libraries, archives and museums are facing up to the challenge of providing access to fast growing collections whilst managing cuts to budgets. Key to this is the creation, linking and publishing of good quality metadata as Linked Data that will allow their collections to be discovered, accessed and disseminated in a sustainable manner. This highly practical handbook teaches you how to unlock the value of your existing metadata through cleaning, reconciliation, enrichment and linking and how to streamline the process of new metadata creation. Metadata experts Seth van Hooland and Ruben Verborgh introduce the key concepts of metadata standards and Linked Data and how they can be practically applied to existing metadata, giving readers the tools and understanding to achieve maximum results with limited resources. Readers will learn how to critically assess and use (semi-)automated methods of managing metadata through hands-on exercises within the book and on the accompanying website. Each chapter is built around a case study from institutions around the world, demonstrating how freely available tools are being successfully used in different metadata contexts. This handbook delivers the necessary conceptual and practical understanding to empower practitioners to make the right decisions when making their organisations resources accessible on the Web. Key topics include: - The value of metadata Metadata creation – architecture, data models and standards - Metadata cleaning - Metadata reconciliation - Metadata enrichment through Linked Data and named-entity recognition - Importing and exporting metadata - Ensuring a sustainable publishing model. Readership: This will be an invaluable guide for metadata practitioners and researchers within all cultural heritage contexts, from library cataloguers and archivists to museum curatorial staff. It will also be of interest to students and academics within information science and digital humanities fields. IT managers with responsibility for information systems, as well as strategy heads and budget holders, at cultural heritage organisations, will find this a valuable decision-making aid.

Economic Considerations for Libraries, Archives and Museums

Author : Lorraine A. Stuart
Publisher : Routledge
ISBN 13 : 100047352X
Total Pages : 294 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Economic Considerations for Libraries, Archives and Museums by : Lorraine A. Stuart

Download or read book Economic Considerations for Libraries, Archives and Museums written by Lorraine A. Stuart and published by Routledge. This book was released on 2021-11-12 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economic Considerations for Libraries, Archives and Museums provides insight into the economics of collaboration across Libraries, Archives, and Museums (LAMs) and cultural heritage funding. Drawing together a series of global reflections on the past, present and future of cross-sector approaches to preserving and promoting cultural heritage, this volume examines the economic prospects of LAMs from a variety of facets. Divided into five sections, the book covers the five most important areas in the development and sustainability of collaborative LAM projects: the digital environment; collaborative models; education; funding issues; and alternate sources of funding. Responding directly to the issue of a lack of adequate funding for maintaining and providing access to cultural heritage resources globally, the book argues that cultural heritage institutions must seek creative methods for funding and collaboration at all levels to achieve shared goals. Economic Considerations for Libraries, Archives and Museums will be of interest to all those engaged in the study of library and information science, archival studies, museum studies and digital preservation. Administrators and practitioners will also find much to interest them within the pages of the book.

Libraries, Museums, and Archives

Author : Tomas A. Lipinski
Publisher : Scarecrow Press
ISBN 13 : 1461669219
Total Pages : 350 pages
Book Rating : 4.4/5 (616 download)

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Book Synopsis Libraries, Museums, and Archives by : Tomas A. Lipinski

Download or read book Libraries, Museums, and Archives written by Tomas A. Lipinski and published by Scarecrow Press. This book was released on 2001-12-22 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can libraries, museums, and archives update their policies to balance legal requirements with the needs of their users? Although such issues have always permeated the information environment, traditional responses are no longer enough. This in-depth treatment provides concrete background and guidelines for every library, museum, or archive, no matter what the size or mission. Issues related to the components of the collection, gifts, and donations (real property and tax implications), rights to privacy, users' rights of access, copyright and information control, and responsibility for safety in public spaces are covered in depth. A complete chapter is devoted to a discussion of the proper structure and elements of library, museum, or archives policy content-a superb blueprint for effective policy drafting at all levels of the institutional lifecycle. Finally, a resource list of ethical and legal materials in print and on the Web points the way to a wealth of highly specific and useful information. Timely and essential.

Handbook of Research on the Role of Libraries, Archives, and Museums in Achieving Civic Engagement and Social Justice in Smart Cities

Author : Taher, Mohamed
Publisher : IGI Global
ISBN 13 : 1799883655
Total Pages : 565 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on the Role of Libraries, Archives, and Museums in Achieving Civic Engagement and Social Justice in Smart Cities by : Taher, Mohamed

Download or read book Handbook of Research on the Role of Libraries, Archives, and Museums in Achieving Civic Engagement and Social Justice in Smart Cities written by Taher, Mohamed and published by IGI Global. This book was released on 2021-11-12 with total page 565 pages. Available in PDF, EPUB and Kindle. Book excerpt: In achieving civic engagement and social justice in smart cities, literacy programs are offered in the society by three essential information service providers: libraries, archives, and museums. Although the library and museum services are documented in literature, there is little evidence of community-led library or museum services that make a full circle in understanding community-library, community-archive, and community-museum relationships. The Handbook of Research on the Role of Libraries, Archives, and Museums in Achieving Civic Engagement and Social Justice in Smart Cities examines the application of tools and techniques in library and museum literacy in achieving civic engagement and social justice. It also introduces a new outlook in the services of libraries and museums. Covering topics such as countering fake news, human rights literacies, and outreach activities, this book is essential for community-based organizations, librarians, museum administrations, education leaders, information professionals, smart city design planners, digital tool developers, policymakers engaged in diversity, researchers, and academicians.

Metadata Standards and Web Services in Libraries, Archives, and Museums

Author : Erik Mitchell
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 249 pages
Book Rating : 4.2/5 (161 download)

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Book Synopsis Metadata Standards and Web Services in Libraries, Archives, and Museums by : Erik Mitchell

Download or read book Metadata Standards and Web Services in Libraries, Archives, and Museums written by Erik Mitchell and published by Bloomsbury Publishing USA. This book was released on 2015-10-21 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metadata in library information environments is evolving rapidly. This book provides readers with a set of tools for designing, developing, and implementing metadata-rich information systems while also examining the challenges and opportunities in this field. As the world of library and information science has developed in the age of digital information, metadata and metadata-rich information systems have become increasingly important—and more complex and confusing. This book will enable students, instructors, and practitioners in the information science field to understand how these new systems and standards will impact their careers and professions. Author Erik Mitchell explores definitions of information and presents an up-to-date consideration of user needs in information systems to provide necessary background before moving on to in-depth discussions of metadata, information organization practice, and information system design. Each chapter incorporates hands-on activities to complement the reading material, allowing readers to build technical skills alongside the important conceptual learning in this content area. Readers will gain conceptual understanding and skills that will allow them to analyze and transform structured data, develop metadata-rich information systems, and design systems with user needs and digital literacies in mind. This book is intended for library and information science students taking information organization, metadata, or other core "digital cataloging" classes, but will also be highly useful for professionals seeking to learn the details of metadata systems and theory using a hands-on approach.

Indigenous Notions of Ownership and Libraries, Archives and Museums

Author : Camille Callison
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 311039586X
Total Pages : 387 pages
Book Rating : 4.1/5 (13 download)

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Book Synopsis Indigenous Notions of Ownership and Libraries, Archives and Museums by : Camille Callison

Download or read book Indigenous Notions of Ownership and Libraries, Archives and Museums written by Camille Callison and published by Walter de Gruyter GmbH & Co KG. This book was released on 2016-07-11 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tangible and intangible forms of indigenous knowledges and cultural expressions are often found in libraries, archives or museums. Often the "legal" copyright is not held by the indigenous people’s group from which the knowledge or cultural expression originates. Indigenous peoples regard unauthorized use of their cultural expressions as theft and believe that the true expression of that knowledge can only be sustained, transformed, and remain dynamic in its proper cultural context. Readers will begin to understand how to respect and preserve these ways of knowing while appreciating the cultural memory institutions’ attempts to transfer the knowledges to the next generation.

The Routledge International Handbook of New Digital Practices in Galleries, Libraries, Archives, Museums and Heritage Sites

Author : Hannah Lewi
Publisher : Routledge
ISBN 13 : 0429015291
Total Pages : 537 pages
Book Rating : 4.4/5 (29 download)

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Book Synopsis The Routledge International Handbook of New Digital Practices in Galleries, Libraries, Archives, Museums and Heritage Sites by : Hannah Lewi

Download or read book The Routledge International Handbook of New Digital Practices in Galleries, Libraries, Archives, Museums and Heritage Sites written by Hannah Lewi and published by Routledge. This book was released on 2019-10-29 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge International Handbook of New Digital Practices in Galleries, Libraries, Archives, Museums and Heritage Sites presents a fascinating picture of the ways in which today's cultural institutions are undergoing a transformation through innovative applications of digital technology. With a strong focus on digital design practice, the volume captures the vital discourse between curators, exhibition designers, historians, heritage practitioners, technologists and interaction designers from around the world. Contributors interrogate how their projects are extending the traditional reach and engagement of institutions through digital designs that reconfigure the interplay between collections, public knowledge and civic society. Bringing together the experiences of some of today’s most innovative cultural institutions and thinkers, the Handbook provides refreshingly new ideas and directions for the exciting digital challenges and opportunities that lie ahead. As such, it should be essential reading for academics, students, designers and professionals interested in the production of culture in the post-digital age.

The Preservation Management Handbook

Author : Ross Harvey
Publisher : Rowman & Littlefield
ISBN 13 : 1538109026
Total Pages : 391 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis The Preservation Management Handbook by : Ross Harvey

Download or read book The Preservation Management Handbook written by Ross Harvey and published by Rowman & Littlefield. This book was released on 2020-02-06 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preservation how-to for every medium. Cultural heritage professionals—museum curators, museum professionals, archivists, and librarians— use their specialized knowledge to prioritize the needs of their collections. Preservation managers and collections care specialists draw from experts in climate control, fire safety, pest management, and more in assessing a collection and its needs. And all the special materials within the collections have their experts too. This revised second edition contains a wide range of topic-specific expertise that comprises both an enduring text for preservation and collections care students, as well as an essential one-stop reference for cultural heritage professionals—particularly those in small- to medium sized organizations where resources are limited and professional help, is not always accessible. Chapter coverage includes: PART I: FUNDAMENTALS Chapter 1: Mapping the Preservation Landscape for the Twenty-first Century Chapter 2: Preservation Principles Chapter 3: Managing Preservation: Policy, Assessment, Planning Chapter 4: Security and Disaster Planning PART II: COLLECTIONS Chapter 5: Artifacts and Information Chapter 6: The Environment Chapter 7: Creating Preservation-friendly Objects PART III: MEDIA AND MATERIAL Chapter 8: Putting it all together – environment and storage quick reference guides Chapter 9: Paper Objects and Books Chapter 10: Photographic Materials Chapter 11: Digital Prints (A. Carver-Kubik) Chapter 12: Sound Materials Chapter 13: Moving Image Materials Chapter 14: Digital Storage Media and Files Chapter 15: Textiles Chapter 16: Paintings In addition to updated and expanded existing content, a new chapter on digital prints has been added to the Media and Material. Also new is Expanded information on disaster planning; A quick guide to good, better, and best preservation practices to help institutions strive to improve their own activities; A comparative terminology guide to assist in greater understanding between LAMs; and two quick references for temperature and relative humidity preferences for a wide range of collection materials. This comprehensive handbook is an invaluable reference.

Creating a Winning Online Exhibition

Author : Martin R. Kalfatovic
Publisher : American Library Association
ISBN 13 : 9780838908174
Total Pages : 144 pages
Book Rating : 4.9/5 (81 download)

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Book Synopsis Creating a Winning Online Exhibition by : Martin R. Kalfatovic

Download or read book Creating a Winning Online Exhibition written by Martin R. Kalfatovic and published by American Library Association. This book was released on 2002 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Table of Contents; Illustrations;Foreword by S. Diane Shaw;Acknowledgments;Introduction;1 Online Exhibitions versus Digital Collections; 2 The Idea; 3 Executing the Exhibition Idea; 4 The Staff; 5 Technical Issues: Digitizing; 6 Technical Issues: Markup Languages; 7 Technical Issues: Programming, Scripting, Databases, and Accessibility; 8 Design; 9 Online Exhibitions: Case Studies and Awards; 10 Conclusion: Online with the Show!; Appendixes;A Sample Online Exhibition Proposal; B Sample Exhibition Script; C Guidelines for Reproducing Works from Exhibition Websites; D Suggested Database Structure for Online Exhibitions; E Timeline for Contracted Online Exhibitions; F Dublin Core Metadata of an Online Exhibition; G The Katharine Kyes Leab and Daniel J. Leab American Book Prices Current Exhibition Awards; H Bibliography of Exhibitions (Gallery and Virtual);

Project Management in Libraries, Archives and Museums

Author : Julie Carpenter
Publisher : Elsevier
ISBN 13 : 1780630522
Total Pages : 227 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis Project Management in Libraries, Archives and Museums by : Julie Carpenter

Download or read book Project Management in Libraries, Archives and Museums written by Julie Carpenter and published by Elsevier. This book was released on 2010-12-10 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at practitioners and managers, this practical handbook provides a source of guidance on project management techniques for the academic and cultural heritage sectors, focusing on managing projects involving public sector and other external partners. Issues under consideration and illustration include: different approaches to managing projects and how to select appropriate methods; using project management tools and other applications in project development and implementation; ensuring the sustainability of project outcomes and transferability into practice; realistic monitoring methodologies and specification and commissioning evaluation work that has real value. Written by an experienced project manager, it addresses project management realities rather than theory Deconstructs the traditional ‘project cycle’ model to address different project approaches Takes into account the government and local government context, especially operational procedures and accountability

Organizing Exhibitions

Author : Freda Matassa
Publisher : Facet Publishing
ISBN 13 : 1856049450
Total Pages : 337 pages
Book Rating : 4.8/5 (56 download)

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Book Synopsis Organizing Exhibitions by : Freda Matassa

Download or read book Organizing Exhibitions written by Freda Matassa and published by Facet Publishing. This book was released on 2014-04-28 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ground-breaking book is the first to provide museum staff, librarians and archivists with practical guidance on creating and organizing successful exhibitions. Drawing on international museum practice but applicable to any exhibition or display, the book sets out a time-line from the initial idea to the final legacy. Backed up by advice and guidance and with a list of resources for those who require in-depth knowledge, it has up-to-date information on new developments such as sustainability and flexibility in environmental conditions. Also included are the ten biggest mistakes and the top ten tips for exhibition success. Part One covers the 10 key stages for a successful exhibition: idea, planning, organization, packing and transport, installation, openings, maintenance and programmes, closure, touring, and legacy. Part Two is a directory of advice and resources, supplementing the information provided in Part One. Readership: Written by an international expert and designed for the first-time exhibition organizer as well as the professional, this book will become the standard for exhibition success. Recommended for museum staff, cultural heritage students, librarians, archivists, private collectors and anyone who needs practical guidance on organizing exhibitions.

Marketing and Social Media

Author : Lorri Mon
Publisher : Rowman & Littlefield
ISBN 13 : 1538142961
Total Pages : 323 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Marketing and Social Media by : Lorri Mon

Download or read book Marketing and Social Media written by Lorri Mon and published by Rowman & Littlefield. This book was released on 2020-12-07 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book serves as both an introductory textbook and as a guide for working professionals interested in developing well-planned evidence-based marketing campaigns. Chapters cover coordinating efforts with the organization’s mission, goals, and objectives, how to do a SWOT analysis and environmental scanning, the use of existing data as well as issues in collecting additional data, how to identify and involve stakeholders, a 4-step marketing model, considerations of price, placement, product, and promotion, market research, understanding customer groups and market segmentation, marketing mix strategy and evaluation, promotional activities, channel selection, social media marketing activities, content marketing, social media policies, guidelines, crisis communication, and evidence-based assessment. Discussion of social media and examples of social media marketing activities are included throughout the book, as well as case study examples of marketing and social media campaigns in libraries, archives and museums. This second edition further includes a new final chapter offering step-by-step guidance for brand-new social media managers on how to get started from their first day on the job with social media marketing, management, assessment, strategic planning, and content calendar planning activities, in addition to working with colleagues and managers to integrate social media into work activities across the organization. For educators, this text includes elements which can be developed into classroom or workshop assignments which include pull quotes highlighting important concepts in each chapter, key terms, discussion questions, illustrative case study examples from archives, libraries and museums, and an annotated bibliography for further reading.