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Author : Donald R. Libey
Publisher :
ISBN 13 : 9780976517207
Total Pages : 337 pages
Book Rating : 4.5/5 (172 download)
Download or read book Libey and Pickering on RFM and Beyond written by Donald R. Libey and published by . This book was released on 2005-10 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Brian Kurtz
Publisher : Hay House, Inc
ISBN 13 : 1401956769
Total Pages : 314 pages
Book Rating : 4.4/5 (19 download)
Download or read book Overdeliver written by Brian Kurtz and published by Hay House, Inc. This book was released on 2019-04-09 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to the state-of-the-art strategies, tactics, and channels of today. Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships. Marketing isn't everything, according to Brian Kurtz. It's the only thing. If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? That's what this book is all about. In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, "Those who did it have a responsibility to teach it." Here's a small sample of what you'll learn: The 4 Pillars of Being Extraordinary The 5 Principles of why "Original Source" matters The 7 Characteristics that are present in every world class copywriter Multiple ways to track the metrics that matter in every campaign and every medium, online and offline Why customer service and fulfillment are marketing functions That the most important capital you own has nothing to do with money And much more Whether you're new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you're doing while you're doing it. Kurtz takes you inside the craft to help you use all the tools at your disposal--from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more--so you can succeed wildly, exceed all your expectations, and overdeliver every time.
Author : Giovanni Ermenegildo Schiavo
Publisher :
ISBN 13 :
Total Pages : 476 pages
Book Rating : 4.E/5 ( download)
Download or read book Four Centuries of Italian-American History written by Giovanni Ermenegildo Schiavo and published by . This book was released on 1955 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nelson Otis Tiffany
Publisher : Forgotten Books
ISBN 13 : 9780282987336
Total Pages : 348 pages
Book Rating : 4.9/5 (873 download)
Download or read book The Tiffanys of America written by Nelson Otis Tiffany and published by Forgotten Books. This book was released on 2017-12-11 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from The Tiffanys of America: History and Genealogy Craving your indulgence for the shortcomings which I fully appreciate are to be found in this volume, and hoping it will form the groundwork for a full and complete history of the Tiffany family, to be compiled by some later generation, I subscribe myself. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author :
Publisher :
ISBN 13 :
Total Pages : 562 pages
Book Rating : 4.A/5 ( download)
Download or read book The Ampleforth Journal written by and published by . This book was released on 1904 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Continuum
Publisher : A&C Black
ISBN 13 : 1441184422
Total Pages : 194 pages
Book Rating : 4.4/5 (411 download)
Download or read book Directory of Publishing 2011 written by Continuum and published by A&C Black. This book was released on 2010-12-02 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive trade directory of the UK publishing industry and allied book trade suppliers, associations and services.
Author :
Publisher :
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4.:/5 (31 download)
Download or read book Spacelab 2 written by and published by . This book was released on 1985 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark Amtower
Publisher :
ISBN 13 : 9780976486701
Total Pages : 0 pages
Book Rating : 4.4/5 (867 download)
Download or read book Government Marketing Best Practices written by Mark Amtower and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides the best marketing tactics for selling to the world’s largest vertical market, the U.S. federal government. ""Buy this book. Borrow this book. Steal this book. Do whatever it is that you have to do to get it. It’s THE ultimate how-to for anyone (and everyone!) who wants to sell to the government market. Chock full of proven tips and practical advice, the book is written by the #1 most respected authority in government marketing and the only guy who actually knows how to do it . . .."" --Amy Africa, President, Creative Results
Author : Barbara E. Brittingham
Publisher : Jossey-Bass
ISBN 13 :
Total Pages : 156 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Campus Green written by Barbara E. Brittingham and published by Jossey-Bass. This book was released on 1990 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: In-depth guidance for college and university fundraising The U.S. education system has long relied upon the support of private donors, and fundraising plays a major role in academia even today. The Campus Green: Fund Raising in Higher Education offers robust guidance for all aspects of this critical task, from cost and ethics to donor behavior, program evaluation, and beyond. Rich with supplementary references and timeless advice, this guide provides the analysis and depth of information professional fundraisers need to counter the increasing costs of higher education.
Author : United States. Bureau of Naval Personnel
Publisher :
ISBN 13 :
Total Pages : 350 pages
Book Rating : 4.:/5 (31 download)
Download or read book Aircraft Metal Work written by United States. Bureau of Naval Personnel and published by . This book was released on 1945 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Noah D. Drezner
Publisher : Routledge
ISBN 13 : 1136287973
Total Pages : 226 pages
Book Rating : 4.1/5 (362 download)
Download or read book Expanding the Donor Base in Higher Education written by Noah D. Drezner and published by Routledge. This book was released on 2013-04-17 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Association of Fundraising Professionals 2014 Skystone Partners Research Prize in Philanthropy and Fundraising Traditionally, institutions have relied on wealthy White men to reach their fundraising goals. But as state investment in public higher education lessens and institutions look to philanthropy to move from excellence to eminence, advancement officers continually need to engage all populations, including many that have historically been excluded from fundraising strategies. Based on theory, research, and past practice, Expanding the Donor Base in Higher Education explores how colleges and universities can build culturally sensitive fundraising and engagement strategies. This edited book presents emerging research on different communities that have not traditionally been approached for fundraising—including Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ) alumni, African Americans, Latinos, graduate students, young alumni, women, and faculty donors. Chapters discuss and analyze successful programs and provide practical suggestions and strategies to create and implement fundraising programs that engage these new donor populations. Expanding the Donor Base in Higher Education is an essential resource for any institution looking to expand their pool of donors and cultivate a more philanthropic mindset among alumni and students.
Author :
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.:/5 (321 download)
Download or read book "Who Dies If England Live?" written by and published by . This book was released on 1915 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Raymond Williams
Publisher :
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4.3/5 (91 download)
Download or read book Preface to Film written by Raymond Williams and published by . This book was released on 1954 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bernard Dumas
Publisher :
ISBN 13 :
Total Pages : 34 pages
Book Rating : 4.:/5 (258 download)
Download or read book Implied Volatility Functions written by Bernard Dumas and published by . This book was released on 1996 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: Black and Scholes (1973) implied volatilities tend to be systematically related to the option's exercise price and time to expiration. Derman and Kani (1994), Dupire (1994), and Rubinstein (1994) attribute this behavior to the fact that the Black-Scholes constant volatility assumption is violated in practice. These authors hypothesize that the volatility of the underlying asset's return is a deterministic function of the asset price and time and develop the deterministic volatility function (DVF) option valuation model, which has the potential of fitting the observed cross-section of option prices exactly. Using a sample of S & P 500 index options during the period June 1988 through December 1993, we evaluate the economic significance of the implied deterministic volatility function by examining the predictive and hedging performance of the DV option valuation model. We find that its performance is worse than that of an ad hoc Black-Scholes model with variable implied volatilities.
Author : Frank Luther Mott
Publisher :
ISBN 13 :
Total Pages : 901 pages
Book Rating : 4.:/5 (283 download)
Download or read book American Journalism written by Frank Luther Mott and published by . This book was released on 1950 with total page 901 pages. Available in PDF, EPUB and Kindle. Book excerpt:
