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Leveraging Corporate Knowledge
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Book Synopsis Leveraging Corporate Responsibility by : C. B. Bhattacharya
Download or read book Leveraging Corporate Responsibility written by C. B. Bhattacharya and published by Cambridge University Press. This book was released on 2011-09-15 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows how companies can maximize the value of their CR initiatives by fostering strong stakeholder relationships.
Book Synopsis Leveraging Corporate Knowledge by : Edward Truch
Download or read book Leveraging Corporate Knowledge written by Edward Truch and published by Gower Publishing, Ltd.. This book was released on 2004 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital information age presents new challenges for organizations, as they strive to use their intellectual assets for sustainable competitive advantage. This book showcases the work of the Henley Knowledge Management Institute's Business Practitioner Forum.
Book Synopsis The Complete Guide to Knowledge Management by : Edna Pasher
Download or read book The Complete Guide to Knowledge Management written by Edna Pasher and published by John Wiley & Sons. This book was released on 2011-02-08 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A straightforward guide to leveraging your company's intellectual capital by creating a knowledge management culture The Complete Guide to Knowledge Management offers managers the tools they need to create an organizational culture that improves knowledge sharing, reuse, learning, collaboration, and innovation to ensure mesurable growth. Written by internationally recognized knowledge management pioneers, it addresses all those topics in knowledge management that a manager needs to ensure organizational success. Provides plenty of real-life examples and case studies Includes interviews with prominent managers who have successfully implemented knowledge management structures within their organizations Offers chapters composed of short theoretical explanations and practical methods that you can utilize, based primarily on hands-on author experience Taking an intellectual journey into knowledge management, beginning with an understanding of the concept of intellectual capital and how to establish an appropriate culture, this book looks at the human aspects of managing knowledge workers, promoting interactions for knowledge creation and sharing.
Book Synopsis Appreciative Sharing of Knowledge by : Tojo Joseph Thatchenkery
Download or read book Appreciative Sharing of Knowledge written by Tojo Joseph Thatchenkery and published by . This book was released on 2005-01-01 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this contribution to change management, Thatchenkery describes a brand new methodology called Appreciate Sharing of Knowledge (ASK) and provides a step-by-step tool kit for anyone interested in knowledge management.
Book Synopsis Global Brand Power by : Barbara E. Kahn
Download or read book Global Brand Power written by Barbara E. Kahn and published by University of Pennsylvania Press. This book was released on 2013-03-05 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won't be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company's bottom line. In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency—where one slip-up can go around the world via social media instantaneously. Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.
Book Synopsis Managing and Leveraging Events by : Nico Schulenkorf
Download or read book Managing and Leveraging Events written by Nico Schulenkorf and published by Routledge. This book was released on 2021-11-10 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores and advances the latest concepts and developments in event management theory and practice. Drawing on the ever-growing event management literature – and supported by theories and concepts from parent disciplines – the book examines challenges and opportunities related to maximising business and social benefits for those working in different event management positions in a variety of contexts. Written by an international team of five management scholars, the book investigates event management and leverage from various angles, including international business, event business studies, sport management, community development, and business strategy. It does so by offering a combination of theoretical approaches as well as contemporary cases from around the world. This book will be of interest to undergraduate and postgraduate students of event management, as well as scholars researching in social and business-related areas of event management and leverage.
Book Synopsis How You Learn Is How You Live by : Kay Peterson
Download or read book How You Learn Is How You Live written by Kay Peterson and published by Berrett-Koehler Publishers. This book was released on 2017-04-17 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to awakening the power of learning that lies within each of us, this accessible book offers deep, research-based insights into the ideal process of learning and guides you in identifying your dominant style. --
Book Synopsis Leveraging Communities of Practice for Strategic Advantage by : Hubert Saint-Onge
Download or read book Leveraging Communities of Practice for Strategic Advantage written by Hubert Saint-Onge and published by Routledge. This book was released on 2012-07-26 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you build a successful community of practice that is integrally linked to your company's strategic vision? Learn from the first-hand experience of Hubert Saint-Onge, recognized by Fortune magazine as a leader in the field of knowledge capital, and co-author Debra Wallace, the people responsible for a recent project to establish a community of practice for independent agents at Clarica Life Insurance Company— voted one of the most admired knowledge enterprises in the world by practitioners and researchers. 'Leveraging Communities of Practice for Strategic Advantage' combines theory and practice to outline a model for developing successful communities of practice and proposes a direction for establishing communities of practice as an integral part of the organizational structure. Saint-Onge and Wallace relate what worked, what didn't, and why as they tell the story from inception through implementation to assessment. Whether you're developing communities of practice or want to learn how to leverage existing communities for strategic gain, this book provides you with everything you need to launch successful communities of practice in your organization.
Book Synopsis Small Actions, Big Difference by : CB Bhattacharya
Download or read book Small Actions, Big Difference written by CB Bhattacharya and published by Routledge. This book was released on 2019-09-17 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite dire warnings about global warming, carbon emissions by the world’s largest companies are increasing and only a few companies have strategies for managing carbon emissions and water resources. So what separates the best from the rest? In one word, the answer is ownership: companies that are winning at sustainability have created the conditions for their stakeholders to own sustainability and reap the benefits that come with deeper experience with and ownership of social and environmental issues: a happier, more productive workforce, increased customer loyalty, higher stock valuations, and greater long-term profits. Based on interviews with 25 global multinational corporations as well as employees, middle managers, and senior leaders across multiple sectors, this is the first book to connect sustainability to the theory and principles of psychological ownership and to propose a succinct, easy-to-digest model for managerial use. Watch the author talking about the themes in the book at the TedX: https://www.youtube.com/watch?v=7XpmsD2b76U
Book Synopsis Empowering Knowledge Workers by : Layna Fischer
Download or read book Empowering Knowledge Workers written by Layna Fischer and published by Future Strategies Inc.. This book was released on 2013-12-01 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Empowering Knowledge Workers describes the work of managers, decision makers, executives, doctors, lawyers, campaign managers, emergency responders, strategists, and many others who have to think for a living. These are people who figure out what needs to be done, at the same time that they do it, and a new approach to support this kind of worker presents the logical starting point for understanding how to take advantage of ACM.
Book Synopsis Working Knowledge by : Thomas H. Davenport
Download or read book Working Knowledge written by Thomas H. Davenport and published by Harvard Business Press. This book was released on 2000-04-26 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This influential book establishes the enduring vocabulary and concepts in the burgeoning field of knowledge management. It serves as the hands-on resource of choice for companies that recognize knowledge as the only sustainable source of competitive advantage going forward. Drawing from their work with more than thirty knowledge-rich firms, Davenport and Prusak--experienced consultants with a track record of success--examine how all types of companies can effectively understand, analyze, measure, and manage their intellectual assets, turning corporate wisdom into market value. They categorize knowledge work into four sequential activities--accessing, generating, embedding, and transferring--and look at the key skills, techniques, and processes of each. While they present a practical approach to cataloging and storing knowledge so that employees can easily leverage it throughout the firm, the authors caution readers on the limits of communications and information technology in managing intellectual capital.
Book Synopsis Innovative Corporate Performance Management by : Bob Paladino
Download or read book Innovative Corporate Performance Management written by Bob Paladino and published by John Wiley & Sons. This book was released on 2010-10-12 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Award-winning strategies to drive game changing meaningful results during the most challenging economy in decades Drawing from executive and thought leader Bob Paladino's research and advisory experiences and collaboration with award-winning and high-performing organizations, this sequel his global best seller Innovative Corporate Performance Management: Five Key Principles to Accelerate Results provides a clear road map for executing enterprise strategy. Reveals a proven implementation model that has accelerated breakthrough results Shares over 40 new, innovative best practices common to Malcolm Baldrige, Balanced Scorecard Hall of Fame, Sterling quality, Fortune 100 Best, APQC, and Forbes award winners Provides a CPM Process Blueprint and diagnostic to score your organization and establish a plan for your award winning performance Offers a fresh approach to integrating proven methodologies proven by case companies that have been awarded over 100 awards Includes key process maps, strategic planning frameworks, strategy maps, customer and competitor intelligence methods, balanced scorecards, comparative tables, project plans, testimonials, charts, graphs, and screen shots of CPM, CRM, BSC and KM systems All-new case studies and best practice research are included from world-renowned enterprises as well as insights from executives who have won the most globally recognized awards in business.
Book Synopsis Customer Intimacy Analytics by : François Habryn
Download or read book Customer Intimacy Analytics written by François Habryn and published by KIT Scientific Publishing. This book was released on 2014-07-30 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly "servitizing" businesses. This book elaborates on the solution CI Analytics to assess and monitor the impact of customer intimacy strategies by leveraging business analytics and social network analysis technology. This solution thereby effectively complements existing CRM solutions.
Book Synopsis Positioning for Advantage by : Kimberly A. Whitler
Download or read book Positioning for Advantage written by Kimberly A. Whitler and published by Columbia University Press. This book was released on 2021-09-07 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the “theory-doing gap”—understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace. Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools—from strategic positioning concepts to strategy mapping to influencer maps—Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage. This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage. Brimming with insights for students and professionals alike, Positioning for Advantage helps aspiring C-level leaders understand not only what superior branding looks like but also how to make it come to life.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1799804186 Total Pages :945 pages Book Rating :4.7/5 (998 download)
Book Synopsis Information Diffusion Management and Knowledge Sharing: Breakthroughs in Research and Practice by : Management Association, Information Resources
Download or read book Information Diffusion Management and Knowledge Sharing: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-10-11 with total page 945 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within the past 10 years, tremendous innovations have been brought forth in information diffusion and management. Such technologies as social media have transformed the way that information is disseminated and used, making it critical to understand its distribution through these mediums. With the consistent creation and wide availability of information, it has become imperative to remain updated on the latest trends and applications in this field. Information Diffusion Management and Knowledge Sharing: Breakthroughs in Research and Practice examines the trends, models, challenges, issues, and strategies of information diffusion and management from a global context. Highlighting a range of topics such as influence maximization, information spread control, and social influence, this publication is an ideal reference source for managers, librarians, information systems specialists, professionals, researchers, and administrators seeking current research on the theories and applications of global information management.
Book Synopsis Digital Entrepreneurship by : Mariusz Soltanifar
Download or read book Digital Entrepreneurship written by Mariusz Soltanifar and published by Springer Nature. This book was released on 2020-11-13 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management. “Digitalization mirrors the Industrial Revolution’s impact. This book provides a complement of perspectives on the opportunities emanating from such a deep seated change in our economy. It is a comprehensive collection of thought leadership mapped into a very useful framework. Scholars, digital entrepreneurs and practitioners will benefit from this timely work.” Gina O’Connor, Professor of Innovation Management at Babson College, USA “This book defines and delineates the requirements for companies to enable their businesses to succeed in a post-COVID19 world. This book deftly examines how to accomplish and achieve digital entrepreneurship by leveraging cloud computing, AI, IoT and other critical technologies. This is truly a unique “must-read” book because it goes beyond theory and provides practical examples.” Charlie Isaacs, CTO of Customer Connection at Salesforce.com, USA "This book provides digital entrepreneurs useful guidance identifying, validating and building their venture. The international authors developed new perspectives on digital entrepreneurship that can support to create impact ventures.” Felix Staeritz, CEO FoundersLane, Member of the World Economic Forum Digital Leaders Board and bestselling author of FightBack, Germany
Book Synopsis The End of Diversity As We Know It by : Martin N. Davidson
Download or read book The End of Diversity As We Know It written by Martin N. Davidson and published by Berrett-Koehler Publishers. This book was released on 2011-11-17 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: “In plain English, Martin Davidson explains how diversity can make a company more efficient and innovative, which leads to greater profits.” —Reginald Hudlin, producer/director and former President, Black Entertainment Television, Inc. A conversation with a CFO he worked with led Martin Davidson to explore the flaws in how companies typically manage diversity. They don’t integrate diversity into their overall business strategy. They focus on differences that have little impact on their business. And often their diversity efforts end up hindering the professional development of the very people they were designed to help. Davidson explains how what he calls Leveraging DifferenceTM turns persistent diversity problems into solutions that drive business results. Difference becomes a powerful source of sustainable competitive advantage instead of a distracting mandate handed down from HR. To begin with, leaders must identify the differences most important to achieving organizational goals, even if the differences aren’t the obvious ones. The second challenge is to help employees work together to understand the ways these differences matter to the business. Finally, leaders need to experiment with how to use these relevant differences to get things done. Davidson provides compelling examples of how organizations have tackled each of these challenges. Ultimately this is a book about leadership. As with any other strategic imperative, leaders need to take an active role—drive rather than just delegate. Successfully leveraging difference can be what distinguishes an ordinary organization from an extraordinary one. “This extensively researched book moves the diversity paradigm from the human resource cubicle to the whole organization, the tactical to the strategic, the short term to the sustainable, and the domestic to the global.” —Dr. Austin Ifedirah, Founder & Managing Partner, Engagent Health
