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Levels Of Processing 30 Years On
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Book Synopsis Levels of Processing 30 Years on by : Martin A. Conway
Download or read book Levels of Processing 30 Years on written by Martin A. Conway and published by Psychology Press. This book was released on 2002 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrates 30 years of research into the levels of processing (LoP) framework.
Book Synopsis Engaging Consumers through Branded Entertainment and Convergent Media by : Parreno, Jose Marti
Download or read book Engaging Consumers through Branded Entertainment and Convergent Media written by Parreno, Jose Marti and published by IGI Global. This book was released on 2015-04-30 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522517944 Total Pages :1838 pages Book Rating :4.5/5 (225 download)
Book Synopsis Advertising and Branding: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Advertising and Branding: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-01-06 with total page 1838 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Download or read book Memory written by Alan Baddeley and published by Psychology Press. This book was released on 2015-03-24 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: This best-selling textbook presents a comprehensive and accessible overview of the study of memory. Written by three of the world’s leading researchers in the field, it contains everything the student needs to know about the scientific approach to memory and its applications. Each chapter of the book is written by one of the three authors, an approach which takes full advantage of their individual expertise and style, creating a more personal and accessible text. This enhances students’ enjoyment of the book, allowing them to share the authors’ own fascination with human memory. The book also draws on a wealth of real-world examples throughout, showing students exactly how they can relate science to their everyday experiences of memory. Key features of this edition: Thoroughly revised throughout to include the latest research and updated coverage of key ideas and models A brand new chapter on Memory and the Brain, designed to give students a solid understanding of methods being used to study the relationship between memory and the brain, as well as the neurobiological basis of memory Additional pedagogical features to help students engage with the material, including many ‘try this’ demonstrations, points for discussion, and bullet-pointed chapter summaries The book is supported by a companion website featuring extensive online resources for students and lecturers.
Book Synopsis Handbook of Psychology, Experimental Psychology by : Alice F. Healy
Download or read book Handbook of Psychology, Experimental Psychology written by Alice F. Healy and published by John Wiley & Sons. This book was released on 2003-03-11 with total page 734 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes established theories and cutting-edge developments. Presents the work of an international group of experts. Presents the nature, origin, implications, and future course of major unresolved issues in the area.
Book Synopsis The Oxford Handbook of Memory by : Endel Tulving
Download or read book The Oxford Handbook of Memory written by Endel Tulving and published by Oxford University Press. This book was released on 2005-05-05 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: The strengths and weaknesses of human memory have fascinated people for hundreds of years, so it is not surprising that memory research has remained one of the most flourishing areas in science. During the last decade, however, a genuine science of memory has emerged, resulting in research and theories that are rich, complex, and far reaching in their implications. Endel Tulving and Fergus Craik, both leaders in memory research, have created this highly accessible guide to their field. In each chapter, eminent researchers provide insights into their particular areas of expertise in memory research. Together, the chapters in this handbook lay out the theories and presents the evidence on which they are based, highlights the important new discoveries, and defines their consequences for professionals and students in psychology, neuroscience, clinical medicine, law, and engineering.
Book Synopsis Perspectives on Human Memory and Cognitive Aging by : Moshe Naveh-Benjamin
Download or read book Perspectives on Human Memory and Cognitive Aging written by Moshe Naveh-Benjamin and published by Psychology Press. This book was released on 2013-04-15 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: Divided into four parts, the first section of this book deals with levels of processing and memory theory, the second addresses working memory and attention, the third deals with cognitive aging, and the last addresses neuroscience perspectives.
Book Synopsis Annual Review of Gerontology and Geriatrics, Volume 1, 1980 by :
Download or read book Annual Review of Gerontology and Geriatrics, Volume 1, 1980 written by and published by Springer Publishing Company. This book was released on 1980-01-15 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second volume in this long-running series presents the usual critical and intensive review chapters divided into five sections but also addresses particular topics of special interest, including drugs and their use, and misuse, among the aged; the nonmedication orientation to treatment of various disorders; the immune system; and clinical procedures in the management of urinary incontinence. As with all the volumes, the contributors represent an international array of leading experts
Download or read book Psychopharmacology Bulletin written by and published by . This book was released on 1988 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Institute of Home Economics (U.S.). Household Economics Research Division Publisher : ISBN 13 : Total Pages :32 pages Book Rating :4.3/5 (117 download)
Book Synopsis Food Consumption and Dietary Levels of Households in the United States by : Institute of Home Economics (U.S.). Household Economics Research Division
Download or read book Food Consumption and Dietary Levels of Households in the United States written by Institute of Home Economics (U.S.). Household Economics Research Division and published by . This book was released on 1957 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Blackwell Companion to Consciousness by : Max Velmans
Download or read book The Blackwell Companion to Consciousness written by Max Velmans and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 765 pages. Available in PDF, EPUB and Kindle. Book excerpt: With fifty-five peer reviewed chapters written by the leading authors in the field, The Blackwell Companion to Consciousness is the most extensive and comprehensive survey of the study of consciousness available today. Provides a variety of philosophical and scientific perspectives that create a breadth of understanding of the topic Topics include the origins and extent of consciousness, different consciousness experiences, such as meditation and drug-induced states, and the neuroscience of consciousness.
Book Synopsis The Blackwell Companion to Consciousness by : Susan Schneider
Download or read book The Blackwell Companion to Consciousness written by Susan Schneider and published by John Wiley & Sons. This book was released on 2017-05-08 with total page 847 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated and revised, the highly-anticipated second edition of The Blackwell Companion to Consciousness offers a collection of readings that together represent the most thorough and comprehensive survey of the nature of consciousness available today. Features updates to scientific chapters reflecting the latest research in the field Includes 18 new theoretical, empirical, and methodological chapters covering integrated information theory, renewed interest in panpsychism, and more Covers a wide array of topics that include the origins and extent of consciousness, various consciousness experiences such as meditation and drug-induced states, and the neuroscience of consciousness Presents 54 peer-reviewed chapters written by leading experts in the study of consciousness, from across a variety of academic disciplines
Book Synopsis Memory, Attention, and Aging by : Fergus I. M. Craik
Download or read book Memory, Attention, and Aging written by Fergus I. M. Craik and published by Routledge. This book was released on 2016-10-26 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Memory, Attention, and Aging is a collection of some of the most influential journal articles previously published by Fergus Craik and his collaborators, with new introductory material unifying the research of this noted cognitive psychologist. The reprinted articles are grouped into six sections reflecting Craik’s various research interests across his career. The first section on short-term memory focuses on research concerns Craik uncovered in the 1970s, but are still valid today. They comprise theoretical suggestions and data on the nature of STM, including the notion that working memory may be defined as attention paid to features of items held in conscious awareness. The second section on levels of processing contains the very influential articles by Craik & Lockhart and by Craik & Tulving on memory research, in addition to a later article in which Craik gives a critical account of the LOP work. Craik’s third interest is in cognitive aging. The section contains two articles from the 1980s in which Craik lays out his ideas on age-related changes in memory, plus a more recent article addressing lifespan changes in cognition. The fourth section on attention and memory has two articles that report on the effects of divided attention on subsequent memory, and differences between implicit and explicit memory processes. The fifth section on cognitive neuroscience includes an early PET study probing neural correlates of LOP, and a study searching for the neural correlates of the "self" concept. Finally, the sixth section contains an article on bilingualism that explores age-related differences in executive functions as a consequence of bilingualism, and a study showing that bilingualism postpones the onset of Alzheimer’s disease. Grouping the most highly cited and groundbreaking articles of Fergus Craik in one volume, this book will be of interest to a wide spectrum of students and professional researchers.
Book Synopsis Neurobiology of Interval Timing by : Hugo Merchant
Download or read book Neurobiology of Interval Timing written by Hugo Merchant and published by Springer. This book was released on 2014-10-30 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of how the brain processes temporal information is becoming one of the most important topics in systems, cellular, computational, and cognitive neuroscience, as well as in the physiological bases of music and language. During the last and current decade, interval timing has been intensively studied in humans and animals using increasingly sophisticated methodological approaches. The present book will bring together the latest information gathered from this exciting area of research, putting special emphasis on the neural underpinnings of time processing in behaving human and non-human primates. Thus, Neurobiology of Interval Timing will integrate for the first time the current knowledge of both animal behavior and human cognition of the passage of time in different behavioral context, including the perception and production of time intervals, as well as rhythmic activities, using different experimental and theoretical frameworks. The book will the composed of chapters written by the leading experts in the fields of psychophysics, functional imaging, system neurophysiology, and musicology. This cutting-edge scientific work will integrate the current knowledge of the neurobiology of timing behavior putting in perspective the current hypothesis of how the brain quantifies the passage of time across a wide variety of critical behaviors.
Book Synopsis The Routledge Encyclopedia of Second Language Acquisition by : Peter Robinson
Download or read book The Routledge Encyclopedia of Second Language Acquisition written by Peter Robinson and published by Routledge. This book was released on 2012-08-21 with total page 782 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Encyclopedia of Second Language Acquisition offers a user-friendly, authoritative survey of terms and constructs that are important to understanding research in second language acquisition (SLA) and its applications. The Encyclopedia is designed for use as a reference tool by students, researchers, teachers and professionals with an interest in SLA. The Encyclopedia has the following features: • 252 alphabetized entries written in an accessible style, including cross references to other related entries in the Encyclopedia and suggestions for further reading • Among these, 9 survey entries that cover the foundational areas of SLA in detail: Development in SLA, Discourse and Pragmatics in SLA, Individual Differences in SLA, Instructed SLA, Language and the Lexicon in SLA, Measuring and Researching SLA, Psycholingustics of SLA, Social and Sociocultural Approaches to SLA, Theoretical Constructs in SLA. • The rest of the entries cover all the major subdisciplines, methodologies and concepts of SLA, from “Accommodation” to the “ZISA project.” Written by an international team of specialists, the Routledge Encyclopedia of Second Language Acquisition is an invaluable resource for students and researchers with an academic interest in SLA.
Book Synopsis The Routledge Encyclopedia of Second Language Acquisition by : Peter Jake Robinson
Download or read book The Routledge Encyclopedia of Second Language Acquisition written by Peter Jake Robinson and published by Routledge. This book was released on 2013 with total page 782 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Encyclopedia of Second Language Acquisition offers a user-friendly, authoritative survey of terms and constructs that are important to understanding research in second language acquisition (SLA) and its applications. The Encyclopedia is designed for use as a reference tool by students, researchers, teachers and professionals with an interest in SLA. The Encyclopedia has the following features: * 252 alphabetized entries written in an accessible style, including cross references to other related entries in the Encyclopedia and suggestions for further reading * Among these, 9 survey entries that cover the foundational areas of SLA in detail: Development in SLA, Discourse and Pragmatics in SLA, Individual Differences in SLA, Instructed SLA, Language and the Lexicon in SLA, Measuring and Researching SLA, Psycholingustics of SLA, Social and Sociocultural Approaches to SLA, Theoretical Constructs in SLA. * The rest of the entries cover all the major subdisciplines, methodologies and concepts of SLA, from "Accommodation" to the "ZISA project." Written by an international team of specialists, the Routledge Encyclopedia of Second Language Acquisition is an invaluable resource for students and researchers with an academic interest in SLA.
Author :Food and Agriculture Organization of the United Nations Publisher :Food & Agriculture Org. ISBN 13 :9789251055748 Total Pages :124 pages Book Rating :4.0/5 (557 download)
Book Synopsis Enterobacter Sakazakii and Salmonella in Powdered Infant Formula by : Food and Agriculture Organization of the United Nations
Download or read book Enterobacter Sakazakii and Salmonella in Powdered Infant Formula written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2006 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enterobacter sakazakii and Salmonella are the primary pathogens of concern with regard to powdered infant formula. Guidance for the control of these hazards is currently being developed by Codex Alimentarius through the revision of the Recommended International Code of Hygienic Practices for Foods for Infants and Children. FAO and WHO are providing the scientific advice to facilitate this work. FAO and WHO implemented the first meeting on this issue in 2004, the outcome of which is reported in number six of this series. This report builds on the information and advice provided in 2004. Following the analysis of new and additional information and the development of a more extensive risk assessment on E. sakazakii in powdered infant formula, this volume aims to provide the most up-to- date information on these microorganisms, the risk associated with their presence in powdered infant formula and scientific advice to facilitate the management of that risk.--Publisher's description.
