Let the Story Do the Work

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Author :
Publisher : AMACOM
ISBN 13 : 0814438024
Total Pages : 258 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Let the Story Do the Work by : Esther Choy

Download or read book Let the Story Do the Work written by Esther Choy and published by AMACOM. This book was released on 2017-07-30 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: People forget facts, but they never forget a good story. Let the Story Do the Work shows how the art of storytelling is key for any business to achieve success. For most, there’s nothing easy about crafting a memorable story, let alone linking it to professional goals. However, material for stories and anecdotes that can be used for your professional success already surround you. To get people interested in and convinced by what you are saying, you need to tell an interesting story. As the Founder and Chief Story Facilitator at Leadership Story Lab, a company that helps executives unlock the persuasive power of storytelling, Esther Choy teaches you how to mine your experience for simple narratives that will achieve your goals. In Let the Story Do the Work, you can learn to: Capture attention Engage your audience Change minds Inspire action Pitch persuasively When you find the perfect hook, structure your story according to its strengths, and deliver it at the right time in the right way, you’ll see firsthand how easy it is to turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships.

Storytelling with Data

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Publisher : John Wiley & Sons
ISBN 13 : 1119002265
Total Pages : 288 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Storytelling with Data by : Cole Nussbaumer Knaflic

Download or read book Storytelling with Data written by Cole Nussbaumer Knaflic and published by John Wiley & Sons. This book was released on 2015-10-09 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!

Let the Story Do the Work

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Author :
Publisher : Amacom
ISBN 13 : 9781400239702
Total Pages : 0 pages
Book Rating : 4.2/5 (397 download)

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Book Synopsis Let the Story Do the Work by : Esther Choy

Download or read book Let the Story Do the Work written by Esther Choy and published by Amacom. This book was released on 2022-09-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The right story can convey who you are, what you want to achieve, and why others should care. Have you learned yet how you can use your personal experiences to achieve professional success?

Presentation Zen

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Publisher : Pearson Education
ISBN 13 : 0321601890
Total Pages : 316 pages
Book Rating : 4.3/5 (216 download)

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Book Synopsis Presentation Zen by : Garr Reynolds

Download or read book Presentation Zen written by Garr Reynolds and published by Pearson Education. This book was released on 2009-04-15 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.

Let Me Tell You a Story

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Author :
Publisher : Penguin
ISBN 13 : 1609451686
Total Pages : 186 pages
Book Rating : 4.6/5 (94 download)

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Book Synopsis Let Me Tell You a Story by : Jorge Bucay

Download or read book Let Me Tell You a Story written by Jorge Bucay and published by Penguin. This book was released on 2013-08-06 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 2 million copies sold worldwide Let Me Tell You a Story is a tender and delicate book about the search for happiness. Demián is highly strung young man, curious about the world and himself, but he has difficulty facing some of life’s everyday problems, those concerning work, his love life, and relationships with friends and family. He is eager to know more about himself and to learn how to confront life with gusto and serenity. In short, he wants what all of us want: to be happy and fulfilled. Demián finds Jorge, an unconventional psychoanalyst who approaches Demián’s dilemma in an unconventional way. Every day, Jorge tells Demián a story. At times they are classic fables, others modern stories, or folk tales, stories that have been revisited and reshaped by the analyst to help his young friend overcome his doubts and find happiness. They are, in short, stories that can help every one of us better understand ourselves, our relationships, and our fears.

Letting Go

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Publisher : Hay House, Inc
ISBN 13 : 1401945015
Total Pages : 401 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis Letting Go by : David R. Hawkins, M.D., Ph.D.

Download or read book Letting Go written by David R. Hawkins, M.D., Ph.D. and published by Hay House, Inc. This book was released on 2014-01-15 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking bestseller describes a simple and effective way to let go of challenges from world-renowned author, psychiatrist, clinician, spiritual teacher, and researcher of consciousness, David R. Hawkins, M.D., Ph.D. “Letting Go” is a guide to helping to remove the obstacles we all have that keep us from living a more conscious life, it is truly a life-changing book. Many of us have trouble Letting Go in our lives even though it can have profound impact on our life.” —Wayne Dyer During the many decades of Dr. David Hawkins’, clinical psychiatric practice, the primary aim was to seek the most effective ways to relieve human suffering in all of its many forms. In Letting Go, he shares from his clinical and personal experience that surrender is the surest route to total fulfillment. This motivational book provides a mechanism for letting go of blocks to happiness, love, joy, success, health, and ultimately Enlightenment. The mechanism of surrender that Dr. Hawkins describes can be done in the midst of everyday life. The book is equally useful for all dimensions of human life: physical health, creativity, financial success, emotional healing, vocational fulfillment, relationships, sexuality and spiritual growth. It is an invaluable resource for all professionals who work in the areas of mental health, psychology, medicine, self-help, addiction recovery and spiritual development. "Letting go is one of the most efficacious tools by which to reach spiritual goals." — David Hawkins, M.D., Ph.D. This profound self-development book offers a roadmap to release emotional burdens, unlock inner peace, and embrace a life of fulfillment. It is a classic that will help you break free from limitations and unlock your true potential. Learn how to navigate challenges with grace and emerge as a stronger, more resilient version of yourself. By incorporating the principles of surrender, "Letting Go" provides practical tools for personal growth and transformation. This consciousness-expanding book will help you: · Release past traumas, negative beliefs, and self-imposed limitations. · Experience a newfound sense of freedom, joy, and authenticity. · Recover from addiction · Enhance your personal relationships · Achieve success in your career Join millions who have experienced profound transformations through the principles outlined in "Letting Go." "Letting Go" is a must-read for anyone on a quest for personal growth, spirituality, and self-improvement. Whether you're new to the realm of self-help books or a seasoned seeker, Dr. David Hawkins' insights will inspire you to embrace a life of conscious living, emotional well-being, positive thinking, and unlimited possibilities. Experience the transformative power of letting go and unlock a life of healing, success, and spiritual growth.

Start with Why

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Author :
Publisher : Penguin
ISBN 13 : 1591846447
Total Pages : 257 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis Start with Why by : Simon Sinek

Download or read book Start with Why written by Simon Sinek and published by Penguin. This book was released on 2011-12-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Let's Tell This Story Properly

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Author :
Publisher : Dundurn
ISBN 13 : 1459730577
Total Pages : 232 pages
Book Rating : 4.4/5 (597 download)

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Book Synopsis Let's Tell This Story Properly by : Ellah Wakatama Allfrey

Download or read book Let's Tell This Story Properly written by Ellah Wakatama Allfrey and published by Dundurn. This book was released on 2015-05-16 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Honouring strong new voices from around the world, the 2014 Commonwealth Short Story Prize is a global award, open to unpublished as well as published writers, with a truly international judging panel. This global anthology presents the winner of the 2014 Short Story Prize, Jennifer Nansubuga Makumbi’s “Let’s Tell This Story Properly,” alongside some of the most promising and original stories entered for the prize during the past three years by emerging writers across the literary landscape of the world. Gathered from over ten thousand entries, the selected stories are provocative, rich in flair and ambition, and push the boundaries of fiction into fresh territory.

Life Is in the Transitions

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Publisher : Penguin
ISBN 13 : 1594206821
Total Pages : 369 pages
Book Rating : 4.5/5 (942 download)

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Book Synopsis Life Is in the Transitions by : Bruce Feiler

Download or read book Life Is in the Transitions written by Bruce Feiler and published by Penguin. This book was released on 2020-07-14 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller! A pioneering and timely study of how to navigate life's biggest transitions with meaning, purpose, and skill Bruce Feiler, author of the New York Times bestsellers The Secrets of Happy Families and Council of Dads, has long explored the stories that give our lives meaning. Galvanized by a personal crisis, he spent the last few years crisscrossing the country, collecting hundreds of life stories in all fifty states from Americans who’d been through major life changes—from losing jobs to losing loved ones; from changing careers to changing relationships; from getting sober to getting healthy to simply looking for a fresh start. He then spent a year coding these stories, identifying patterns and takeaways that can help all of us survive and thrive in times of change. What Feiler discovered was a world in which transitions are becoming more plentiful and mastering the skills to manage them is more urgent for all of us. The idea that we’ll have one job, one relationship, one source of happiness is hopelessly outdated. We all feel unnerved by this upheaval. We’re concerned that our lives are not what we expected, that we’ve veered off course, living life out of order. But we’re not alone. Life Is in the Transitions introduces the fresh, illuminating vision of the nonlinear life, in which each of us faces dozens of disruptors. One in ten of those becomes what Feiler calls a lifequake, a massive change that leads to a life transition. The average length of these transitions is five years. The upshot: We all spend half our lives in this unsettled state. You or someone you know is going through one now. The most exciting thing Feiler identified is a powerful new tool kit for navigating these pivotal times. Drawing on his extraordinary trove of insights, he lays out specific strategies each of us can use to reimagine and rebuild our lives, often stronger than before. From a master storyteller with an essential message, Life Is in the Transitions can move readers of any age to think deeply about times of change and how to transform them into periods of creativity and growth.

Do the Work!

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Publisher : Workman Publishing Company
ISBN 13 : 1523514280
Total Pages : 176 pages
Book Rating : 4.5/5 (235 download)

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Book Synopsis Do the Work! by : W. Kamau Bell

Download or read book Do the Work! written by W. Kamau Bell and published by Workman Publishing Company. This book was released on 2022-07-19 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overwhelmed by racial injustice? Outraged by the news? Find yourself asking, “What can I doooooo?” DO THE WORK! Revelatory and thought-provoking, this highly illustrated, highly informative interactive workbook gives readers a unique, hands-on understanding of systemic racism—and how we can dismantle it. Packed with activities, games, illustrations, comics, and eye-opening conversation, Do the Work! Challenges readers to think critically and act effectively. Try the “Separate but Not Equal” crossword puzzle. Play “Bootstrapping, the Game” to understand the myth of meritocracy. Test your knowledge of racist laws by playing “Jim Crow or Jim Faux?” Have hard conversations with your people (scripts and talking points included). Be open to new ideas and diversify your “feed” with a scavenger hunt. Team up with an accountability partner and find hundreds of ideas, resources, and opportunities to DO THE WORK! Ready to get started?

Work Won't Love You Back

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Publisher : Bold Type Books
ISBN 13 : 1568589387
Total Pages : 432 pages
Book Rating : 4.5/5 (685 download)

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Book Synopsis Work Won't Love You Back by : Sarah Jaffe

Download or read book Work Won't Love You Back written by Sarah Jaffe and published by Bold Type Books. This book was released on 2021-01-26 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: A deeply-reported examination of why "doing what you love" is a recipe for exploitation, creating a new tyranny of work in which we cheerily acquiesce to doing jobs that take over our lives. You're told that if you "do what you love, you'll never work a day in your life." Whether it's working for "exposure" and "experience," or enduring poor treatment in the name of "being part of the family," all employees are pushed to make sacrifices for the privilege of being able to do what we love. In Work Won't Love You Back, Sarah Jaffe, a preeminent voice on labor, inequality, and social movements, examines this "labor of love" myth—the idea that certain work is not really work, and therefore should be done out of passion instead of pay. Told through the lives and experiences of workers in various industries—from the unpaid intern, to the overworked teacher, to the nonprofit worker and even the professional athlete—Jaffe reveals how all of us have been tricked into buying into a new tyranny of work. As Jaffe argues, understanding the trap of the labor of love will empower us to work less and demand what our work is worth. And once freed from those binds, we can finally figure out what actually gives us joy, pleasure, and satisfaction.

The Heart of Business

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Publisher : Harvard Business Press
ISBN 13 : 1647820391
Total Pages : 154 pages
Book Rating : 4.6/5 (478 download)

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Book Synopsis The Heart of Business by : Hubert Joly

Download or read book The Heart of Business written by Hubert Joly and published by Harvard Business Press. This book was released on 2021-05-04 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Wall Street Journal Bestseller Named a Financial Times top title How to unleash "human magic" and achieve improbable results. Hubert Joly, former CEO of Best Buy and orchestrator of the retailer's spectacular turnaround, unveils his personal playbook for achieving extraordinary outcomes by putting people and purpose at the heart of business. Back in 2012, "Everyone thought we were going to die," says Joly. Eight years later, Best Buy was transformed as Joly and his team rebuilt the company into one of the nation's favorite employers, vastly increased customer satisfaction, and dramatically grew Best Buy's stock price. Joly and his team also succeeded in making Best Buy a leader in sustainability and innovation. In The Heart of Business, Joly shares the philosophy behind the resurgence of Best Buy: pursue a noble purpose, put people at the center of the business, create an environment where every employee can blossom, and treat profit as an outcome, not the goal. This approach is easy to understand, but putting it into practice is not so easy. It requires radically rethinking how we view work, how we define companies, how we motivate, and how we lead. In this book Joly shares memorable stories, lessons, and practical advice, all drawn from his own personal transformation from a hard-charging McKinsey consultant to a leader who believes in human magic. The Heart of Business is a timely guide for leaders ready to abandon old paradigms and lead with purpose and humanity. It shows how we can reinvent capitalism so that it contributes to a sustainable future.

Story Genius

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Publisher : Ten Speed Press
ISBN 13 : 1607748894
Total Pages : 290 pages
Book Rating : 4.6/5 (77 download)

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Book Synopsis Story Genius by : Lisa Cron

Download or read book Story Genius written by Lisa Cron and published by Ten Speed Press. This book was released on 2016-08-09 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following on the heels of Lisa Cron's breakout first book, Wired for Story, this writing guide reveals how to use cognitive storytelling strategies to build a scene-by-scene blueprint for a riveting story. It’s every novelist’s greatest fear: pouring their blood, sweat, and tears into writing hundreds of pages only to realize that their story has no sense of urgency, no internal logic, and so is a page one rewrite. The prevailing wisdom in the writing community is that there are just two ways around this problem: pantsing (winging it) and plotting (focusing on the external plot). Story coach Lisa Cron has spent her career discovering why these methods don’t work and coming up with a powerful alternative, based on the science behind what our brains are wired to crave in every story we read (and it’s not what you think). In Story Genius Cron takes you, step-by-step, through the creation of a novel from the first glimmer of an idea, to a complete multilayered blueprint—including fully realized scenes—that evolves into a first draft with the authority, richness, and command of a riveting sixth or seventh draft.

Effective Data Storytelling

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Publisher : John Wiley & Sons
ISBN 13 : 1119615720
Total Pages : 336 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Effective Data Storytelling by : Brent Dykes

Download or read book Effective Data Storytelling written by Brent Dykes and published by John Wiley & Sons. This book was released on 2019-12-10 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the art and science of data storytelling—with frameworks and techniques to help you craft compelling stories with data. The ability to effectively communicate with data is no longer a luxury in today’s economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative—to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories. Narratives are more powerful than raw statistics, more enduring than pretty charts. When done correctly, data stories can influence decisions and drive change. Most other books focus only on data visualization while neglecting the powerful narrative and psychological aspects of telling stories with data. Author Brent Dykes shows you how to take the three central elements of data storytelling—data, narrative, and visuals—and combine them for maximum effectiveness. Taking a comprehensive look at all the elements of data storytelling, this unique book will enable you to: Transform your insights and data visualizations into appealing, impactful data stories Learn the fundamental elements of a data story and key audience drivers Understand the differences between how the brain processes facts and narrative Structure your findings as a data narrative, using a four-step storyboarding process Incorporate the seven essential principles of better visual storytelling into your work Avoid common data storytelling mistakes by learning from historical and modern examples Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals is a must-have resource for anyone who communicates regularly with data, including business professionals, analysts, marketers, salespeople, financial managers, and educators.

Let Me Tell You My Story

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Author :
Publisher : Familius
ISBN 13 : 9781641700498
Total Pages : 0 pages
Book Rating : 4.7/5 (4 download)

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Book Synopsis Let Me Tell You My Story by : Their Story Is Our Story

Download or read book Let Me Tell You My Story written by Their Story Is Our Story and published by Familius. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the course of two years, a group of award-winning photographers, filmmakers, painters, and writers trailed and documented the flood of refugees pouring into the West from the Middle East and Africa, recording the refugees' firsthand accounts of who they are and what made them refugees. Spare, haunting, utterly magnificent, and profoundly human, this inspiring collection creates a portrait of the greatest humanitarian crisis of modern history. From the pregnant mother in the dusty warehouse-turned-refugee-camp in Greece to the emaciated child in a mud-filled tent in Bangladesh to the lone Sudanese crouched under an overpass in Italy--the people inside this remarkable volume of exquisite photography and stories of resilience will teach you that the surest way to draw humans together begins with the words "I want to tell you my story . . ."

Working with Stories in Your Community Or Organization

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Publisher : Kurtz-Fernhout Publishing
ISBN 13 : 9780991369409
Total Pages : 684 pages
Book Rating : 4.3/5 (694 download)

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Book Synopsis Working with Stories in Your Community Or Organization by : Cynthia F Kurtz

Download or read book Working with Stories in Your Community Or Organization written by Cynthia F Kurtz and published by Kurtz-Fernhout Publishing. This book was released on 2014-05-28 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Working with Stories" is a textbook for people who want to use participatory narrative inquiry (PNI) in their communities and organizations. PNI methods help people discover insights, catch emerging trends, make decisions, generate ideas, resolve conflicts, and connect people. Participatory narrative inquiry draws on theory and practice in narrative inquiry, participatory action research, oral history, mixed-methods research, participatory theatre, narrative therapy, sensemaking, complexity theory, and decision support. Its focus is on the exploration of values, beliefs, feelings, and perspectives through collaborative sensemaking with stories of lived experience. Contents Introduction Fundamentals of Story Work What Is a Story? What Are Stories For? How Do Stories Work? Stories in Communities and Organizations A Guide to Participatory Narrative Inquiry Introducing Participatory Narrative Inquiry Project Planning Story Collection Group Exercises for Story Collection Narrative Catalysis Narrative Sensemaking Group Exercises for Narrative Sensemaking Narrative Intervention Narrative Return Appendices Example Models and Templates for Group Exercises Further Reading: Your PNI Bookshelf Bibliography Acknowledgements and Biography Glossary Index Reader praise "I wanted to say thanks for making Working with Stories available. It's an amazing piece of work, so simple (not the ideas, but the presentation) and unintimidating." "["Working With Stories"] is very thorough and helpful to me in exploring ways that I might capture the narrative of a project I am involved in." "Your detailed description of [the sensemaking] process is so useful and helpful. It makes seasoned facilitators like me yearn to try out the ideas." "Over the past few months I have been reading, reflecting, and feasting on your experiences working with stories. I am really excited to have found "Working With Stories" because it seems like a rich set of options for our needs." "Your terminology and explanation of participatory narrative inquiry have helped me greatly in understanding what I want from my practice and what I might be capable of achieving in social change." "I have been returning to Working With Stories time and again over the past six months to help support a community project, and my printed copy is underlined, noted and dog-eared."

Good to Great

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Publisher : Harper Collins
ISBN 13 : 0066620996
Total Pages : 320 pages
Book Rating : 4.0/5 (666 download)

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Book Synopsis Good to Great by : Jim Collins

Download or read book Good to Great written by Jim Collins and published by Harper Collins. This book was released on 2001-10-16 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't. The Findings The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include: Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap. “Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.” Perhaps, but who can afford to ignore these findings?