Lessons And Marketing Talks On Marketing Agricultural Products

Author : Benjamin Horace Hibbard
Publisher : Forgotten Books
ISBN 13 : 9781330258309
Total Pages : 407 pages
Book Rating : 4.2/5 (583 download)

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Download or read book Marketing Agricultural Products written by Benjamin Horace Hibbard and published by Forgotten Books. This book was released on 2015-06-02 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Marketing Agricultural Products The purpose of this book is to serve as the basis of a study of marketing both for college students and those more directly connected with the actual operations of selling farm products. It will be noticed that no attempt has been made to furnish a compendium, or handbook, of facts. The facts and descriptions of the marketing process are much more readily obtainable than are discussions of principles. It has been my purpose to discuss principles, using facts and descriptions as needed for illustrative purposes. The field of marketing is expanding so rapidly, in fact is already so large, that no one book is likely to cover everything, or even make a respectable attempt at doing so. From some years of experience in teaching marketing in the classroom it has seemed advisable to use a great deal of library material as collateral reading, both for teacher and student. The facts of marketing are accumulating in such quantities and are changing so constantly that any description is likely soon to be out of date. At least one way to conduct a course is to present in the classroom the main principles and setting of the subject matter, leaving to the ingenuity of the teacher the arrangement for student use of a large amount of descriptive source material as fresh from the field as possible. The easiest part of preparing a book of this sort is the writing of the descriptive chapters, such as are found in Part III. They could be expanded indefinitely. The intention has been to give a few descriptions of a sketchlike nature, and enough references to enable the one in charge of a course to find without too much trouble all the material needed. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.