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Les Strategies De Marketing Pro Brand Dans Lindustrie Pharmaceutique
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Book Synopsis L'industrie pharmaceutique. Partie 1, Vue d'ensemble et perspectives by : Canada. Health Industries Branch
Download or read book L'industrie pharmaceutique. Partie 1, Vue d'ensemble et perspectives written by Canada. Health Industries Branch and published by La Direction générale. This book was released on 1997 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This document is being published sequentially in 2 parts. An initial Overview and Prospect document profiles each sector in turn, examining trends and prospects. The follow-up Framework for Action draws upon consultations and inputs arising from industry-government collaboration, and identifies immediate to medium-term steps that both can take to improve sectoral competitiveness.
Book Synopsis Le marketing du médicament en question(s) by : Alain Ollivier
Download or read book Le marketing du médicament en question(s) written by Alain Ollivier and published by . This book was released on 2008 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pendant longtemps protégée des turbulences de l'économie de marché, l'industrie pharmaceutique a évolué dans l'euphorie d'une croissance forte et rapide. Le secteur pharmaceutique français comprend environ 300 laboratoires et emploie près de 120000 personnes. Mais rattrapée et touchée de plein fouet par la crise, encadrée par un gouvernement pour qui la maîtrise des dépenses de santé est la principale préoccupation des années à venir, cette industrie cherche un nouveau souffle, une nouvelle créativité. Acteurs fondamentaux de cette industrie, les départements marketing et commercial sont en première ligne et doivent donc nécessairement s'adapter. Cet ouvrage leur propose tout ce qui est nécessaire pour cette adaptation, à travers les réponses à cinq grandes questions : Le marketing est-il transposable à l'industrie du médicament ? Quels sont les méthodes et outils d'analyse des marchés pharmaceutiques ? Comment définir une stratégie marketing dans une entreprise du médicament ? Comment l'industrie pharmaceutique organise-t-elle son marketing opérationnel ? Comment intégrer la démarche marketing dans l'organisation et dans le fonctionnement d'une entreprise du médicament ? Il s'adresse aux étudiants des écoles de commerce qui suivent les programmes spécialisés orientés vers l'industrie pharmaceutique et le management de la santé; aux étudiants en pharmacie, médecine, études dentaires, études vétérinaires, biologie, chimie, intéressés par une carrière dans l'industrie pharmaceutique; enfin, aux professionnels de l'industrie pharmaceutique (responsables marketing, commerciaux, responsables médicaux et cadres de toute discipline en relation avec le marketing) et aux professionnels de santé (médecins hospitaliers et libéraux, pharmaciens hospitaliers ou d'officine, cadres de santé...) désirant comprendre l'activité des entreprises du médicament.
Author :Great Britain: Parliament: House of Commons: Health Committee Publisher :The Stationery Office ISBN 13 :9780215024572 Total Pages :556 pages Book Rating :4.0/5 (245 download)
Book Synopsis The Influence of the Pharmaceutical Industry by : Great Britain: Parliament: House of Commons: Health Committee
Download or read book The Influence of the Pharmaceutical Industry written by Great Britain: Parliament: House of Commons: Health Committee and published by The Stationery Office. This book was released on 2005-04-26 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: Incorporating HC 1030-i to iii.
Book Synopsis OECD Health Policy Studies Pharmaceutical Pricing Policies in a Global Market by : OECD
Download or read book OECD Health Policy Studies Pharmaceutical Pricing Policies in a Global Market written by OECD and published by OECD Publishing. This book was released on 2008-09-24 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report assesses how pharmaceutical pricing and reimbursement policies have contributed to the achievement of certain health policy objectives, and it examines the national and transnational effects of these policies.
Download or read book Who Owns Whom written by and published by . This book was released on 1999 with total page 1830 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Innovate Bristol by : Sven Boermeester
Download or read book Innovate Bristol written by Sven Boermeester and published by . This book was released on 2019-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovate Bristol highlights and celebrates those companies and individuals that are actively working at building a better tomorrow for all. Innovation Ecosystems thrive through the involvement and support of companies and individuals from all industries, which is why the Innovate series not only focuses on the innovators but also those people whom the Innovation Ecosystem, would not be able to thrive without.
Author :Wheeler Winston Dixon Publisher :State University of New York Press ISBN 13 :143840123X Total Pages :276 pages Book Rating :4.4/5 (384 download)
Book Synopsis The Exploding Eye by : Wheeler Winston Dixon
Download or read book The Exploding Eye written by Wheeler Winston Dixon and published by State University of New York Press. This book was released on 1997-10-30 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Exploding Eye explores the work of lesser-known American experimental filmmakers whose work has been excluded from the dominant film canon. Although the works of such artists as Michael Snow, Stan Brakhage, Bruce Conner, Robert Nelson, and Maya Deren are well-known to the contemporary scholar of independent cinema, there is an entire body of work created in the American experimental cinema that has been overlooked, work of considerable beauty and influence that was enthusiastically received when first released and that is still available for viewing today, awaiting long-overdue rediscovery. Featuring more than seventy rare stills and complete information on the films and filmmakers covered, The Exploding Eye offers a fresh vision of American experimental film for critics, scholars, and the general reader.
Book Synopsis Films that Work by : Vinzenz Hediger
Download or read book Films that Work written by Vinzenz Hediger and published by Amsterdam University Press. This book was released on 2009 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industriële films worden gezien als een apart filmgenre van de twintigste eeuw. Ze werden geproduceerd en gesponsord door de overheid en grote bedrijven en moesten vooral aan de wensen van de sponsors voldoen, en niet zo zeer aan die van de filmmakers. In de hoogtijdagen werkten er duizenden mensen aan deze industriële films. Zo zijn er vakbladen en filmfestivals ontstaan door samenwerking met grote bedrijven als Shell en AT & T. Daarnaast hebben belangrijke regisseurs, zoals Buster Keaton, John Grierson en Alain Resnais, aan deze films meegewerkt. Toch lijkt de industriële film geen spoor te hebben achtergelaten in het filmische culturele discours. Films that Work is het eerste boek waarin de industriële film en zijn opmerkelijke geschiedenis worden onderzocht.
Book Synopsis Health Education Films in the Twentieth Century by : Christian Bonah
Download or read book Health Education Films in the Twentieth Century written by Christian Bonah and published by Boydell & Brewer. This book was released on 2018 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the impact and importance of the health education film in Europe and North America in the first half of the twentieth century.
Book Synopsis Protective Practices by : Jessica Borge
Download or read book Protective Practices written by Jessica Borge and published by McGill-Queen's Press - MQUP. This book was released on 2020-09-23 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: From humble beginnings wholesaling at a small tobacconist-hairdresser shop in 1915, the London Rubber Company rapidly became the UK's biggest postwar producer and exporter of disposable rubber condoms. A first-mover and innovator, the company's continuous product development and strong brands (including Durex) allowed it to dominate supply to the retail trade and family planning clinics, leading it to intercede in the burgeoning women's market. When oral contraceptives came along, however, the company was caught in a bind between defending condoms against the pill and claiming a segment of the new birth control market for itself. In this first major study on the company, Jessica Borge shows how, despite the "unmentionable" status of condoms that inhibited advertising in the early twentieth century, aggressive business practices were successfully deployed to protect the monopoly and squash competition. Through close, evidence-based examination of LRC's first fifty years, encompassing its most challenging decades, the 1950s and 1960s, as well as an overview of later years including the AIDS crisis, Borge argues that the story of the modern disposable condom in Britain is really the story of the London Rubber Company, the circumstances that befell it, the struggles that beset it, the causes that opposed it, and the opportunities it created for itself. LRC's historic intervention in and contribution to female contraceptive practices sits uneasily with existing narratives centred on women's control of reproduction, but the time has come, Borge argues, for the condom to find its way back to the centre of these debates. Protective Practices thereby re-examines a key transitional moment in social and cultural history through the lens of this unusual case study.
Book Synopsis Water Communication by : Celine Herve-Bazin
Download or read book Water Communication written by Celine Herve-Bazin and published by IWA Publishing. This book was released on 2014-04-14 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Water Communication aims at setting a first general outlook at what communication on water means, who communicates and on what topics. Through different examples and based on different research and contributions, this book presents an original first overview of “water communication”. It sets its academic value as one distinct scientific domain and provides tips and practical tools to professionals. The book contributes to avoid mixing messages, targets and discourses when setting communication related to water issues. The book facilitates coordination within the water sector and its organizations as water is a wide field of applications where inadequate words and language understanding between its stakeholders is one of the main obstacles today. Water Communication provides and describes: a general outlook and retrospective of the history of the water sector in terms of communication the landscape of organizations communicating on water and classification of topics the differences between communication, information, mediation, raising awareness examples of communication campaigns on water Water Communication is a vital resource for communication managers, utility managers, policy makers involved in water management and students in water sciences and environment. Colour figures from the book are available to view on the WaterWiki at: http://www.iwawaterwiki.org/xwiki/bin/view/Articles/WaterCommunicationAnalysisofStrategiesandCampaignsfromtheWaterSector Editor: Celine Herve-Bazin, Celsa - Sorbonne University, Paris, France
Book Synopsis Methodology of Concentration Analysis Applied to the Study of Industries and Markets by : Remo Linda
Download or read book Methodology of Concentration Analysis Applied to the Study of Industries and Markets written by Remo Linda and published by [Brussels] : Commission of the European Communities. This book was released on 1976 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Street Addressing and the Management of Cities by : Catherine Farvacque-Vitkovi?
Download or read book Street Addressing and the Management of Cities written by Catherine Farvacque-Vitkovi? and published by World Bank Publications. This book was released on 2005 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has been a dramatic demographic shift from rural areas to cities in sub-Saharan African countries over the last few decades. This continuing urbanisation trend has created new challenges for local governments in terms of managing urban services, since over half of the city streets in these countries have no names or addresses, and the problem is particularly acute in the poorest neighbourhoods. This publication examines the use of street addressing initiatives to address this problem, giving information on current and future applications, considering examples of use in many African countries, and setting out a methodological guide for implementing such initiatives.
Book Synopsis Handbook of Industrial Chemistry and Biotechnology by : James A. Kent
Download or read book Handbook of Industrial Chemistry and Biotechnology written by James A. Kent and published by Springer Science & Business Media. This book was released on 2013-01-13 with total page 1560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Substantially revising and updating the classic reference in the field, this handbook offers a valuable overview and myriad details on current chemical processes, products, and practices. No other source offers as much data on the chemistry, engineering, economics, and infrastructure of the industry. The Handbook serves a spectrum of individuals, from those who are directly involved in the chemical industry to others in related industries and activities. It provides not only the underlying science and technology for important industry sectors, but also broad coverage of critical supporting topics. Industrial processes and products can be much enhanced through observing the tenets and applying the methodologies found in chapters on Green Engineering and Chemistry (specifically, biomass conversion), Practical Catalysis, and Environmental Measurements; as well as expanded treatment of Safety, chemistry plant security, and Emergency Preparedness. Understanding these factors allows them to be part of the total process and helps achieve optimum results in, for example, process development, review, and modification. Important topics in the energy field, namely nuclear, coal, natural gas, and petroleum, are covered in individual chapters. Other new chapters include energy conversion, energy storage, emerging nanoscience and technology. Updated sections include more material on biomass conversion, as well as three chapters covering biotechnology topics, namely, Industrial Biotechnology, Industrial Enzymes, and Industrial Production of Therapeutic Proteins.
Book Synopsis Institutionalizing Gender by : Jessie Hewitt
Download or read book Institutionalizing Gender written by Jessie Hewitt and published by Cornell University Press. This book was released on 2020-06-15 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Institutionalizing Gender analyzes the relationship between class, gender, and psychiatry in France from 1789 to 1900, an era noteworthy for the creation of the psychiatric profession, the development of a national asylum system, and the spread of bourgeois gender values. Asylum doctors in nineteenth-century France promoted the notion that manliness was synonymous with rationality, using this "fact" to pathologize non-normative behaviors and confine people who did not embody mainstream gender expectations to asylums. And yet, this gendering of rationality also had the power to upset prevailing dynamics between men and women. Jessie Hewitt argues that the ways that doctors used dominant gender values to find "cures" for madness inadvertently undermined both medical and masculine power—in large part because the performance of gender, as a pathway to health, had to be taught; it was not inherent. Institutionalizing Gender examines a series of controversies and clinical contexts where doctors' ideas about gender and class simultaneously legitimated authority and revealed unexpected opportunities for resistance. Thanks to generous funding from the Andrew W. Mellon Foundation, through The Sustainable History Monograph Pilot, the ebook editions of this book are available as Open Access volumes from Cornell Open (cornellpress.cornell.edu/cornell-open) and other repositories.
Book Synopsis Applied Artificial Intelligence: Where AI Can Be Used In Business by : Francesco Corea
Download or read book Applied Artificial Intelligence: Where AI Can Be Used In Business written by Francesco Corea and published by Springer. This book was released on 2018-03-09 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals with artificial intelligence (AI) and its several applications. It is not an organic text that should be read from the first page onwards, but rather a collection of articles that can be read at will (or at need). The idea of this work is indeed to provide some food for thoughts on how AI is impacting few verticals (insurance and financial services), affecting horizontal and technical applications (speech recognition and blockchain), and changing organizational structures (introducing new figures or dealing with ethical issues). The structure of the chapter is very similar, so I hope the reader won’t find difficulties in establishing comparisons or understanding the differences between specific problems AI is being used for. The first chapter of the book is indeed showing the potential and the achievements of new AI techniques in the speech recognition domain, touching upon the topics of bots and conversational interfaces. The second and thirds chapter tackle instead verticals that are historically data-intensive but not data-driven, i.e., the financial sector and the insurance one. The following part of the book is the more technical one (and probably the most innovative), because looks at AI and its intersection with another exponential technology, namely the blockchain. Finally, the last chapters are instead more operative, because they concern new figures to be hired regardless of the organization or the sector, and ethical and moral issues related to the creation and implementation of new type of algorithms.
Book Synopsis Dictionary of Pharmaceutical Medicine by : Gerhard Nahler
Download or read book Dictionary of Pharmaceutical Medicine written by Gerhard Nahler and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dictionary is aimed primarily at the beginners entering the new discipline of Pharmaceutical Medicine, an area comprising aspects of toxicology, pharmacology, pharmaceutics, epidemiology, statistics, drug regulatory and legal affairs, medicine and marketing. But also more experienced colleagues in departments engaged in clinical development as well as researchers and marketing experts in the pharmaceutical industry will find concise and up-to-date information. The book is completed by a list of a about 1000 abbreviations encountered in pharmaceutical medicine and a compilation of important addresses of national and international health authorities.
