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Les Produits Fidelisants Dans La Relation Client Fournisseur
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Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :179981761X Total Pages :1687 pages Book Rating :4.7/5 (998 download)
Book Synopsis Start-Ups and SMEs: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Start-Ups and SMEs: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-01-03 with total page 1687 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smaller companies are abundant in the business realm and outnumber large companies by a wide margin. To maintain a competitive edge against other businesses, companies must ensure the most effective strategies and procedures are in place. This is particularly critical in smaller business environments that have fewer resources. Start-Ups and SMEs: Concepts, Methodologies, Tools, and Applications is a vital reference source that examines the strategies and concepts that will assist small and medium-sized enterprises to achieve competitiveness. It also explores the latest advances and developments for creating a system of shared values and beliefs in small business environments. Highlighting a range of topics such as entrepreneurship, innovative behavior, and organizational sustainability, this multi-volume book is ideally designed for entrepreneurs, business managers, executives, managing directors, academicians, business professionals, researchers, and graduate-level students.
Book Synopsis Strategic Approaches to Successful Crowdfunding by : Assadi, Djamchid
Download or read book Strategic Approaches to Successful Crowdfunding written by Assadi, Djamchid and published by IGI Global. This book was released on 2015-12-02 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: The integration of technology into entrepreneurial initiatives has led to the use of online communities to raise funds for projects and ventures. Through the use of social media platforms and the social web, crowdfunding has provided an innovative, large-scale fundraising solution for both personal and professional initiatives. Strategic Approaches to Successful Crowdfunding brings together a collection of research-based chapters relating to the use of the social web to raise funds and provide financial support for start-up companies, individual pursuits, and philanthropic endeavors. Focusing on a diverse set of topics relating to e-commerce, capital investment, peer-to-peer lending, digital philanthropy, and virtual communities, this timely publication is an essential reference source for academicians, researchers, professionals, and graduate students interested in understanding the dynamics, best practices, and managerial solutions for drawing funds and financial support from online communities.
Download or read book CMA written by and published by . This book was released on 1998 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Laborgistics written by Dominique Roux and published by . This book was released on 2004 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Urban Water Supply and Sanitation by : Robin Turrell
Download or read book Urban Water Supply and Sanitation written by Robin Turrell and published by World Bank Publications. This book was released on 1999 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: India's economic policies are aimed at increasing economic growth, improving market efficiency and competitiveness, and integrating the Indian economy with global markets. Much of the population and industrial growth is expected to occur in urban centers. Consequently, the demands on the urban water supply and sanitation sector (UWSS), will be great. 'Urban Water Supply and Sanitation' states the UWSS sector needs urgent attention both to meet these new demands and to ensure that all city-dwellers have access to basic services at reasonable costs.This book outlines the way forward which includes a discussion on institutional reform and financial reform as well an action plan.
Book Synopsis French books in print, anglais by : Electre
Download or read book French books in print, anglais written by Electre and published by . This book was released on 2002 with total page 1798 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Economics of Cities by : Jean-Marie Huriot
Download or read book Economics of Cities written by Jean-Marie Huriot and published by Cambridge University Press. This book was released on 2000-02-13 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: This integrated collection of essays exploring the economic theory of cities assembles work by a number of the world's leading exponents.
Book Synopsis Conventions and Structures in Economic Organization by : Olivier Favereau
Download or read book Conventions and Structures in Economic Organization written by Olivier Favereau and published by Edward Elgar Publishing. This book was released on 2002 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book contributes to the current rapprochement between economics and sociology. It examines the fact that individuals use rules and interdependencies to forward their own interests, while living in social environments where everyone does the same. The authors argue that to construct durable organizations and viable markets, they need to be able to handle both. However, thus far, economists and sociologists have not been able to reconcile the relationship between these two types of constrains on economic activity." -- BOOK JACKET.
Book Synopsis Organizing Smart Buildings and Cities by : Elisabetta Magnaghi
Download or read book Organizing Smart Buildings and Cities written by Elisabetta Magnaghi and published by Springer Nature. This book was released on 2021-02-01 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: The United Nations included sustainable cities and communities in its 2030 SDGs. Cities and, on a smaller scale, neighborhoods, building managers and firms are now adopting technologies and information systems to help achieve the energy, economic, social and environmental transition. This volume gathers contributions on the key organizational success factors for this transition. To do so, it analyzes the role of information systems, use of data, and technological assistance solutions from multiple perspectives. The goal is to develop a framework that can successfully apply information systems to organizational and environmental issues for smart cities and smart buildings. Accordingly, the book addresses living-lab experiment evaluation techniques, and provides critical analyses of the role of the environment, context and users’ behavioral responses. In addition, it discusses key questions on the efficient management of resources, need for appropriate IT solutions, and employing co-creation with users to improve planning and organization.
Book Synopsis The Origins of Comics by : Thierry Smolderen
Download or read book The Origins of Comics written by Thierry Smolderen and published by Univ. Press of Mississippi. This book was released on 2014-03-25 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Origins of Comics: From William Hogarth to Winsor McCay, Thierry Smolderen presents a cultural landscape whose narrative differs in many ways from those presented by other historians of the comic strip. Rather than beginning his inquiry with the popularly accepted "sequential art" definition of the comic strip, Smolderen instead wishes to engage with the historical dimensions that inform that definition. His goal is to understand the processes that led to the twentieth-century comic strip, the highly recognizable species of picture stories that he sees crystallizing around 1900 in the United States. Featuring close readings of the picture stories, caricatures, and humoristic illustrations of William Hogarth, Rodolphe Töpffer, Gustave Doré, and their many contemporaries, Smolderen establishes how these artists were immersed in a very old visual culture in which images—satirical images in particular—were deciphered in a way that was often described as hieroglyphical. Across eight chapters, he acutely points out how the effect of the printing press and the mass advent of audiovisual technologies (photography, audio recording, and cinema) at the end of the nineteenth century led to a new twentieth-century visual culture. In tracing this evolution, Smolderen distinguishes himself from other comics historians by following a methodology that explains the present state of the form of comics on the basis of its history, rather than presenting the history of the form on the basis of its present state. This study remaps the history of this influential art form.
Book Synopsis Central Banking in Turbulent Times by : Francesco Papadia
Download or read book Central Banking in Turbulent Times written by Francesco Papadia and published by Oxford University Press. This book was released on 2018-03-09 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Central banks came out of the Great Recession with increased power and responsibilities. Indeed, central banks are often now seen as 'the only game in town', and a place to put innumerable problems vastly exceeding their traditional remit. These new powers do not fit well, however, with the independence of central banks, remote from the democratic control of government. Central Banking in Turbulent Times examines fundamental questions about the central banking system, asking whether the model of an independent central bank devoted to price stability is the final resting point of a complex development that started centuries ago. It dissects the hypothesis that the Great Recession has prompted a reassessment of that model; a renewed emphasis on financial stability has emerged, possibly vying for first rank in the hierarchy of objectives of central banks. This raises the risk of dilemmas, since the Great Recession brought into question implicit assumptions that the pursuit of price stability would also lead to financial stability. In addition, the border between monetary and fiscal policy was blurred both in the US and in Europe. Central Banking in Turbulent Times asks whether the model prevailing before the Great Recession has been irrevocably altered. Are we entering, as Charles Goodhart has hypothesized, into the 'fourth epoch' of central banking? Are changes to central banks part of a move away from the global liberal order that seemed to have prevailed at the turn of the century? Central Banking in Turbulent Times seeks to answer these questions as it examines how changes can allow for the maintenance of price stability, while adapting to the long-term consequences of the Great Recession.
Book Synopsis Microeconomic Theories of Imperfect Competition by : Jean Jaskold Gabszewicz
Download or read book Microeconomic Theories of Imperfect Competition written by Jean Jaskold Gabszewicz and published by Edward Elgar Publishing. This book was released on 1999 with total page 856 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of readings provides a broad overview of the major theoretical concepts in the field and includes papers on industry size, quantity and price competition, entry barriers, product differentiation, incomplete information and general equilibrium with imperfect competition.
Book Synopsis The Cambridge History of Hellenistic Philosophy by : Keimpe Algra
Download or read book The Cambridge History of Hellenistic Philosophy written by Keimpe Algra and published by Cambridge University Press. This book was released on 1999-12-09 with total page 946 pages. Available in PDF, EPUB and Kindle. Book excerpt: A full account of the philosophy of the Greek and Roman worlds from the last days of Aristotle (c.320 BC) until 100 BC. Hellenistic philosophy, for long relatively neglected and unappreciated, has over the last decade been the object of a considerable amount of scholarly attention. Now available in paperback, this 1999 volume is a general reference work which pulls the subject together and presents an overview. The History is organised by subject, rather than chronologically or by philosophical school, with sections on logic, epistemology, physics and metaphysics, ethics and politics. It has been written by specialists but is intended to be a source of reference for any student of ancient philosophy, for students of classical antiquity and for students of the philosophy of later periods. Greek and Latin are used sparingly and always translated in the main text.
Book Synopsis Rembrandt's Faith: Church and Temple in the Dutch Golden Age by :
Download or read book Rembrandt's Faith: Church and Temple in the Dutch Golden Age written by and published by Penn State Press. This book was released on with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An art historical study of Rembrandt's use of religious imagery, arranged by subject matter. Demonstrates the new ideas the artist brought to his interpretations of the Jerusalem Temple and the apostolate church, as he explored the relationship between Jewish and Christian revelation in biblical history"--Provided by publisher.
Book Synopsis La relation client by : Dominique Crié
Download or read book La relation client written by Dominique Crié and published by . This book was released on 2002 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Une des évolutions les plus notables des doctrines marketing est très certainement le changement d'objet focal dans l'organisation des activités marketing. L'orientation produit laisse place à l'orientation client. Ainsi aujourd'hui, la relation globale avec le client devient un thème central des préoccupations managériales et académiques. Par des stratégies de marketing relationnel et des politiques de fidélisation, les entreprises briguent la fidélité du client, en oubliant peut-être de façon trop hâtive, l'importance que peut encore jouer le produit au sein de ce qu'il convient de nommer la relation client. Cette recherche a pour objet d'introduire, au cœur de ce changement de paradigme, la notion de " produit fidélisant ", et d'étudier ses effets potentiels sur cette relation dans le but d'améliorer la prévision de son évolution. Le contexte d'étude est celui de l'achat simultané multiproduits et de données comportementales individuelles disponibles dans les bases de données orientées clients. Une analyse détaillée des trois grands courants de la littérature que constituent (1) les approches du concept de fidélité, (2) les travaux sur les modèles d'achats répétés et (3) la rétention de clientèle, fait ressortir la nécessité de réintroduire le produit comme élément fondamental de la démarche marketing orientée client. Un cadre conceptuel de définition du produit fidélisant est ainsi proposé selon deux axes : le premier correspond à l'enrichissement de la relation commerciale par les produits fidélisants ; le second s'articule autour des propriétés de rétention de ce type de produits. La méthodologie introduit également les analyses de survie dans l'étude désagrégée du comportement d'achat, en complément des modèles agrégés classiques (loi négative binomiale).
Book Synopsis Translations of the Sublime by : Caroline A. van Eck
Download or read book Translations of the Sublime written by Caroline A. van Eck and published by BRILL. This book was released on 2012-09-28 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present volume is a first attempt to chart the early modern translations of Peri hupsous, both in the literal sense of the history of its dissemination by means of editions, versions and translations in Latin and vernacular languages, but also in the figurative sense of its uses and transformations in the visual arts from 1500 to 1800.
Book Synopsis Enargeia in Classical Antiquity and the Early Modern Age by : Heinrich F. Plett
Download or read book Enargeia in Classical Antiquity and the Early Modern Age written by Heinrich F. Plett and published by BRILL. This book was released on 2012-08-14 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present study provides an extensive treatment of the topic of enargeia on the basis of the classical and humanist sources of its theoretical foundation. These serve as the basis for detailed analyses of verbal and pictorial works of the Classical Antiquity and the Early Modern Age.