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Author : Manel Larbi
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (988 download)
Download or read book Les marques de luxe chez les adolescents written by Manel Larbi and published by . This book was released on 2005 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christelle Bonvin
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (894 download)
Download or read book Pourquoi les adolescentes montrent-elles un intérêt grandissant pour certaines marques de luxe et comment les marques gèrent-elles ce phénomène written by Christelle Bonvin and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: La population adolescente du 21ème siècle montre un attrait sans précèdent pour les marques de luxe. Nous chercherons donc dans notre travail à comprendre les raisons de cet intérêt, qui se situent à la fois dans le contexte sociologique actuel, mais aussi dans les caractéristiques de l'adolescence. Nous confronterons par la suite la théorie à la pratique, à l'aide d'un questionnaire réalisé dans des écoles et de commentaires de jeunes filles par rapport à leurs réponses. Par ailleurs, nous nous intéresserons aussi aux marques de luxe pour voir comment elles gèrent ce nouvel engouement de la jeunesse et comment elles doivent agir si elles souhaitent attirer et garder cette clientèle. Puis là aussi, nous nous tournerons vers la pratique grâce à une analyse du marketing de la marque de luxe Longchamp et de son fameux sac Pliage si populaire auprès des adolescentes. Ainsi, nous offrirons un exposé de la problématique, à la fois du coté des adolescentes et des entreprises, mais aussi de manière théorique et pratique.
Author : Andrea Milena Sánchez Romero
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (18 download)
Download or read book Les antécédents et les effets de l'ambivalence sur les intentions d'acheter des produits de luxe written by Andrea Milena Sánchez Romero and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le luxe a un caractère ambivalent : il est associé à l'excès et au gaspillage et aussi à la beauté et au plaisir. Il suscite des réactions à la fois favorables et défavorables parmi les millennials. Ils sont attirés par les marques et produits de luxe, car ils les considèrent comme un moyen pour renforcer leurs identités multiples (personnelle, sociale et numérique) et pour influencer d'autres personnes. Ils accèdent au luxe par des moyens inhabituels comme les offres promotionnelles pratiquées sur les marchés de la parfumerie, de la cosmétique et du prêt-à-porter du luxe et les sites Internet qui proposent des produits de luxe à prix réduit, en location ou d'occasion. Malgré leur attirance envers le luxe, les millennials essaient de limiter l'influence de l'argent dans leur vie, privilégient les modes de consommation alternatifs (la location, le leasing ou le partage, etc.) et sont sensibles aux prix et aux promotions. Les millennials représentent une cohorte générationnelle mal connue par les manageurs, d'où l'importance d'étudier les antécédents et les conséquences de son ambivalence à l'égard des produits de luxe. Pour aborder cette problématique de recherche, une enquête par questionnaire auprès de jeunes âgés de 18 à 25 ans a été réalisée. Les résultats mettent en évidence que l'ambivalence à l'égard des produits de luxe chez les jeunes consommateurs est expliquée par l'attitude négative envers l'argent, par le contrôle de soi du consommateur et par l'interaction de la cherté perçue et de la sensibilité à la promotion. L'ambivalence influe de manière négative sur l'attitude envers les produits et est résolue à travers la recherche d'informations sur les marques et les produits.
Author : Béatrice Gautronneau
Publisher :
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.:/5 (491 download)
Download or read book De Chevignon à Nike written by Béatrice Gautronneau and published by . This book was released on 1992 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 : 9782763727035
Total Pages : 192 pages
Book Rating : 4.7/5 (27 download)
Download or read book Marques cultes et culte des marques chez les jeunes: Penser l'adolescence avec la consommation written by and published by . This book was released on 2015 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : Odile Jacob
ISBN 13 : 2738192661
Total Pages : 225 pages
Book Rating : 4.7/5 (381 download)
Download or read book written by and published by Odile Jacob. This book was released on with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Olivier Assouly
Publisher : Editions du Regard
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.F/5 ( download)
Download or read book Fashion : twenty years of fashion system written by Olivier Assouly and published by Editions du Regard. This book was released on 2008 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Karen Kelton
Publisher :
ISBN 13 : 9781937963200
Total Pages : pages
Book Rating : 4.9/5 (632 download)
Download or read book Français Interactif written by Karen Kelton and published by . This book was released on 2019-08-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook includes all 13 chapters of Français interactif. It accompanies www.laits.utexas.edu/fi, the web-based French program developed and in use at the University of Texas since 2004, and its companion site, Tex's French Grammar (2000) www.laits.utexas.edu/tex/ Français interactif is an open acess site, a free and open multimedia resources, which requires neither password nor fees. Français interactif has been funded and created by Liberal Arts Instructional Technology Services at the University of Texas, and is currently supported by COERLL, the Center for Open Educational Resources and Language Learning UT-Austin, and the U.S. Department of Education Fund for the Improvement of Post-Secondary Education (FIPSE Grant P116B070251) as an example of the open access initiative.
Author :
Publisher :
ISBN 13 :
Total Pages : 218 pages
Book Rating : 4.:/5 (89 download)
Download or read book Trade-marks Journal written by and published by . This book was released on 1989-10 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mosca, Fabrizio
Publisher : IGI Global
ISBN 13 : 1799858839
Total Pages : 351 pages
Book Rating : 4.7/5 (998 download)
Download or read book Developing Successful Global Strategies for Marketing Luxury Brands written by Mosca, Fabrizio and published by IGI Global. This book was released on 2021-03-26 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental, ethical, and social concerns into the corporate strategy. Integrated output and sustainable processes, the introduction of non-financial reporting as operational practice, and a new orientation to circular economy practices are emerging issues that still today request for a deeper exploration both on the academic and managerial point of view. Digitalization is another relevant issue that is reshaping the business model of luxury companies. Big data, blockchain, omnichannel experience, and digital customer experience represent the main digital challenges that luxury brand companies are facing nowadays. Luxury brands must keep up with these digital demands and sustainability concerns to maintain their position in the global market. Developing Successful Global Strategies for Marketing Luxury Brands upgrades the most relevant theoretical frameworks and empirical research about the marketing of luxury goods. This book is focused on contemporary issues affecting luxury industries such as digital transformation (blockchain, big data, analytics, innovation processes), sustainable development, changes in luxury consumers’ behavior, integration between physical and online channels, and the development of social media marketing strategies. Chapters will cover areas of marketing, management, buyer behavior, and international business, creating a multidisciplinary approach for this book. This book is ideal for scholars, local government agencies and public bodies, managers, luxury business owners, along with practitioners, stakeholders, researchers, academicians, and students who are interested in emerging issues affecting the luxury market, such as sustainability and digital transformation.
Author : Association of Scientists, Developers and Faculties
Publisher : Association of Scientists, Developers and Faculties
ISBN 13 : 8192974235
Total Pages : 183 pages
Book Rating : 4.1/5 (929 download)
Download or read book Proceedings of the International Congress ‘14 (IntCongress 2014) written by Association of Scientists, Developers and Faculties and published by Association of Scientists, Developers and Faculties. This book was released on 2014-11-19 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proceedings of the combined volumes of International Congress (IntCongress 2014) held at Holiday Inn Silom, Bangkok, Kingdom of Thailand between 19th November, 2014 and 21st November, 2014.
Author : Alan I. Forrest
Publisher : Oxford University Press, USA
ISBN 13 : 0195059379
Total Pages : 305 pages
Book Rating : 4.1/5 (95 download)
Download or read book Conscripts and Deserters written by Alan I. Forrest and published by Oxford University Press, USA. This book was released on 1989 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between the outbreak of war with Austria in 1792 and Napoleon's final debacle in 1814, France remained almost continously at war, recruiting in the process some two to three million frenchmen--a level of recruitment unknown to previous generations and widely resented as an attack on the liberties of rural communities. Forrest challenges the notion of a nation heroically rushing to arms by examining the massive rates of desertion and avoidance of service as well as their consequences on French society--on military campaigns and the morale of armies, on political opinion at home, on the social fabric of local villages, and on the Napoleonic dream of bringing about a coherent and centralized state.
Author : John Green
Publisher : Penguin
ISBN 13 : 1101569182
Total Pages : 336 pages
Book Rating : 4.1/5 (15 download)
Download or read book The Fault in Our Stars written by John Green and published by Penguin. This book was released on 2012-01-10 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The beloved, #1 global bestseller by John Green, author of The Anthropocene Reviewed and Turtles All the Way Down “John Green is one of the best writers alive.” –E. Lockhart, #1 bestselling author of We Were Liars “The greatest romance story of this decade.″ –Entertainment Weekly #1 New York Times Bestseller • #1 Wall Street Journal Bestseller • #1 USA Today Bestseller • #1 International Bestseller Despite the tumor-shrinking medical miracle that has bought her a few years, Hazel has never been anything but terminal, her final chapter inscribed upon diagnosis. But when a gorgeous plot twist named Augustus Waters suddenly appears at Cancer Kid Support Group, Hazel’s story is about to be completely rewritten. From John Green, #1 bestselling author of The Anthropocene Reviewed and Turtles All the Way Down, The Fault in Our Stars is insightful, bold, irreverent, and raw. It brilliantly explores the funny, thrilling, and tragic business of being alive and in love.
Author : James Youniss
Publisher : University of Chicago Press
ISBN 13 : 0226964884
Total Pages : 210 pages
Book Rating : 4.2/5 (269 download)
Download or read book Adolescent Relations with Mothers, Fathers and Friends written by James Youniss and published by University of Chicago Press. This book was released on 1985 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a companion piece and extension of an earlier analysis of parent and friend relations, their structure and functions in children's social and personal development (James Youniss, Parents and Peers in Social Development: A Sullivan-Piaget Perspective, University of Chicago Press, 1980) The present book focuses on adolescents in these same relations. It presents two kinds of material: first, adolescents' own descriptions of interactions they have had in these relations, and second, theory regarding what these relations are and how they contribute to development. As before, relations are treated in the ideal typical sense as descriptions are synthesized across subjects to yield average charateristics that define structure.
Author : Klaus-Peter Wiedmann
Publisher : Springer Science & Business Media
ISBN 13 : 3834943991
Total Pages : 387 pages
Book Rating : 4.8/5 (349 download)
Download or read book Luxury Marketing written by Klaus-Peter Wiedmann and published by Springer Science & Business Media. This book was released on 2012-11-10 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.
Author : Chrysostomos P. Panayiotopoulos
Publisher : Springer
ISBN 13 :
Total Pages : 570 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Epilepsies written by Chrysostomos P. Panayiotopoulos and published by Springer. This book was released on 2005 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives an exhaustive account of the classification and management of epileptic disorders. It provides clear didactic guidance on the diagnosis and treatment of epileptic syndromes and seizures through thirteen chapters, complemented by a pharmacopoeia and CD ROM of video-EEGs.
Author : Ethan Thompson
Publisher : NYU Press
ISBN 13 : 0814763987
Total Pages : 406 pages
Book Rating : 4.8/5 (147 download)
Download or read book How To Watch Television written by Ethan Thompson and published by NYU Press. This book was released on 2013-09-16 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines social and cultural phenomena through the lens of different television shows We all have opinions about the television shows we watch, but television criticism is about much more than simply evaluating the merits of a particular show and deeming it ‘good’ or ‘bad.’ Rather, criticism uses the close examination of a television program to explore that program’s cultural significance, creative strategies, and its place in a broader social context. How to Watch Television brings together forty original essays from today’s leading scholars on television culture, writing about the programs they care (and think) the most about. Each essay focuses on a particular television show, demonstrating one way to read the program and, through it, our media culture. The essays model how to practice media criticism in accessible language, providing critical insights through analysis—suggesting a way of looking at TV that students and interested viewers might emulate. The contributors discuss a wide range of television programs past and present, covering many formats and genres, spanning fiction and non-fiction, broadcast and cable, providing a broad representation of the programs that are likely to be covered in a media studies course. While the book primarily focuses on American television, important programs with international origins and transnational circulation are also covered. Addressing television series from the medium’s earliest days to contemporary online transformations of television, How to Watch Television is designed to engender classroom discussion among television critics of all backgrounds.
