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Les 7 Conditions Pour Satisfaire Et Fideliser Ses Clients
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Book Synopsis Les 7 conditions pour satisfaire et fidéliser ses clients by : Georges Chétochine
Download or read book Les 7 conditions pour satisfaire et fidéliser ses clients written by Georges Chétochine and published by Editions Eyrolles. This book was released on 2011-07-07 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Satisfaction client : créer le "zéro frustration" Alors que les entreprises se ressemblent dans leurs produits, leurs prix, leurs promesses, la différence se joue sur la qualité du service et les efforts consentis, non pour répondre aux besoins du client, mais à ses frustrations. Spécialiste du comportement du consommateur, Georges Chétochine bat en brèche l'idée reçue que la satisfaction du client crée forcément sa fidélité et analyse les mécanismes de la satisfaction et de la fidélisation sous ce nouveau prisme. Au travers d'exemples et de modèles concrets, il propose de mettre en place une stratégie organisée et volontariste qui permette à l'entreprise de maintenir son avantage compétitif dans des conditions économiques acceptables. Cette mobilisation de tous et à tous les niveaux repose sur sept étapes qui s'articulent autour du positionnement de la marque et de la formation des collaborateurs : Mobiliser les collaborateurs autour d'un combat pour le client Mettre en place les essentiels Établir les rituels Utiliser les soft skills Avoir l'état d'esprit Savoir répondre à la dialectique du client Maîtriser les prérequis
Book Synopsis Les 7 conditions pour satisfaire et fidéliser ses clients by : Georges Chétochine
Download or read book Les 7 conditions pour satisfaire et fidéliser ses clients written by Georges Chétochine and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Pour fidéliser les clients by : Didier Noyé
Download or read book Pour fidéliser les clients written by Didier Noyé and published by Insep Editions. This book was released on 2004 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clarifie les notions utilisées, aide à analyser le mécanisme de fidélité des clients et donne des conseils pratiques issus de l'expérience des entreprises pour savoir comment fidéliser ses clients. Présente les techniques de base qui contribuent à la fidélisation comme les dispositifs d'écoute, les enquêtes de satisfaction ou le traitement des réclamations.
Book Synopsis Réussir sa relation client : vendre...durablement, développer la confiance, fidéliser ses clients by : Serge Rouvière
Download or read book Réussir sa relation client : vendre...durablement, développer la confiance, fidéliser ses clients written by Serge Rouvière and published by . This book was released on 2010-10-20 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Etape par étape, cet ouvrage analyse les éléments essentiels pour construire ou renforcer la relation client. La qualité de la relation entretenue entre le fournisseur et son client est déterminante. Plus cette relation est forte, plus le client, va travailler avec son fournisseur dans une logique de partenariat et d'exclusivité. La qualité du produit ou du service, le prix, le respect des engagements ne sont que des aspects secondaires dans la satisfaction et la fidélisation d'un client. L'entreprise doit de toute façon se positionner dans un niveau de prix et de qualité acceptable par son marché, sinon elle en sortira inexorablement. Ce livre aide le lecteur à mettre en place une relation client efficace. Structure commune dans les chapitres des ouvrages de la collection 100% pratique entreprise: I - Mise en situation II - Questions clés II - Résolution théorique et méthodologique, exemples III - Application: court cas pratique et quizz
Book Synopsis Satisfaction, fidélité et expérience client by : Christian Barbaray
Download or read book Satisfaction, fidélité et expérience client written by Christian Barbaray and published by . This book was released on 2016-01-27 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dans un environnement concurrentiel de plus en plus fort, les entreprises se doivent de mettre le client au coeur de leurs préoccupations. Mais comment savoir si ses clients sont satisfaits ? Comment répondre à leurs attentes et les fidéliser ? Grâce à une expérience de plus de 30 ans de conseil auprès de moyennes et grandes entreprises, l'auteur propose une réflexion ainsi que des outils méthodologiques et pratiques pour mener une étude de satisfaction client, en tirer les bonnes conclusions et agir en conséquence avant de définir une stratégie de fidélisation des clients.
Book Synopsis Marketing relationnel by : Daniel Ray
Download or read book Marketing relationnel written by Daniel Ray and published by . This book was released on 2016-09-28 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comment définir une stratégie client claire et adaptée à la situation spécifique de l'entreprise ? Comment motiver les équipes autour de cette relation client ? Quels outils mettre en place afin de mesurer et accroitre le ROI de ces politiques ? Comment faire le pont entre théories et pratiques ? Ce livre permet d'identifier les facteurs clés de succès d'une démarche de marketing relationnel profitable. Basé sur la double expérience des auteurs, à la fois pratique (consulting et formation continue) et théorique (chercheurs en marketing relationnel) ce livre donne du sens aux démarches de marketing relationnel. Il fournit les clés pour optimiser et rentabiliser une politique de relation client.
Book Synopsis Innovate Bristol by : Sven Boermeester
Download or read book Innovate Bristol written by Sven Boermeester and published by . This book was released on 2019-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovate Bristol highlights and celebrates those companies and individuals that are actively working at building a better tomorrow for all. Innovation Ecosystems thrive through the involvement and support of companies and individuals from all industries, which is why the Innovate series not only focuses on the innovators but also those people whom the Innovation Ecosystem, would not be able to thrive without.
Book Synopsis Market-Driven Management by : Jean-Jacques Lambin
Download or read book Market-Driven Management written by Jean-Jacques Lambin and published by Bloomsbury Publishing. This book was released on 2012-07-19 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.
Book Synopsis Redistribution Or Recognition? by : Nancy Fraser
Download or read book Redistribution Or Recognition? written by Nancy Fraser and published by Verso. This book was released on 2003 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: A debate between two philosophers who hold different views on the relation of redistribution to recognition.
Book Synopsis Consuming Experience by : Antonella Carù
Download or read book Consuming Experience written by Antonella Carù and published by Routledge. This book was released on 2007 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on the consumption experience, the way it happens, and on the phenomenon of consumer experience. The authors highlight the need to let the consumers construct their own experiences.
Book Synopsis Corporate Technological Behaviour (Routledge Revivals) by : Hakan Hakansson
Download or read book Corporate Technological Behaviour (Routledge Revivals) written by Hakan Hakansson and published by Routledge. This book was released on 2014-10-14 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Efficient technological strategy is an increasingly important element in industrial profitability. An understanding of networks – the formal and informal web of contacts between suppliers, producers and customers – is vital to the application of such strategy. In this book, first published in 1989, Håkan Håkansson brings together theory and practice to provide the first comprehensive and detailed study of technological development in companies, and the associated interactions with other companies and organizations. This book is ideal for students of business.
Book Synopsis The Big Five Personality Factors by : Boele de Raad
Download or read book The Big Five Personality Factors written by Boele de Raad and published by Hogrefe Publishing. This book was released on 2000 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the origin, history, rationale, procedures, developments, models and practical applications of the so-called Big Five traits, providing a concise but thorough insight into the Big Five model of personality and its emergence from the lexical trait approach to personality structure. Written by one of the world's leading experts in this field, this integrated text includes a critical description of the theory that provides readers with all the necessary background information. The text is of interest to specialists in the field of personality and to applied psychologists.
Book Synopsis Sustainable Urban Logistics: Concepts, Methods and Information Systems by : Jesus Gonzalez-Feliu
Download or read book Sustainable Urban Logistics: Concepts, Methods and Information Systems written by Jesus Gonzalez-Feliu and published by Springer Science & Business Media. This book was released on 2013-09-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the 1990’s, researchers, practitioners and public administrations have given more thought to urban logistics. However, their interests and goals are not the same, and several approaches do not produce efficient logistics systems as a result. This book aims to provide both a conceptual framework for urban logistics planning and management and to create a basis for deploying solutions that aim to reduce the main nuisances related to urban goods. The proposed book is divided in two parts. The first proposes a set of methodological chapters, written by key authors, which aim to support decision makers in their current choices related to urban logistics. In addition to public authorities’ aims and goals, the book highlights the importance of private actors, and shows how supply chain management can deal with the problems of the last urban mile and its integration in global logistics chains. The second presents several applied research works that deal with current planning and practice issues in urban logistics, such as the role of city planning, the place of night deliveries in carrier organization, the limits of logistics pooling, and the real estate market, among others. The book was written by key authors, all having considerable research experience and recognised as experts in their respective fields. Each chapter presents methods and results of research works, written for a broad audience, and more precisely directed to both academics and practitioners.
Book Synopsis Célébrons Nos Réussites Féministes by : Karen Blackford
Download or read book Célébrons Nos Réussites Féministes written by Karen Blackford and published by University of Ottawa Press. This book was released on 1999 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abuses by international corporations, withdrawal of social services and implementation of regressive legislation continue to impoverish women and reduce the quality of their everyday lives: women have reason to be demoralized. Recognizing this challenging and difficult situation, this volume reviews women's successes at feminizing Canadian institutions. It is intended to hearten the women's movement and show the potential for feminist change and suggest ways to realize this potential. Bilingual edition.
Book Synopsis The Worth of Goods by : Jens Beckert
Download or read book The Worth of Goods written by Jens Beckert and published by Oxford University Press. This book was released on 2011-06-23 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on theory and empirical research, this interdisciplinary book brings together leading social scientists to examine how prices are set and how values emerge inside and outside of markets, which have become the central force in the contemporary economy.
Download or read book Customer Genius written by Peter Fisk and published by John Wiley & Sons. This book was released on 2010-02-04 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hello, I am your customer. Do you see the world like I do? It's simple really. Start with me and everything else follows. Together we can do extraordinary things. Are you ready? 10 building blocks, 30 practical tools, 50 inspirational stories. From Amazon to Banyan Tree, Quintessentially to Zipcars, explore 50 of the world's leading customer businesses. The rise of Air Asia, and the collaboration of Boeing; the segmented focus of Club Med, and the customer vision of Disney; the imagination of Camper, and the desire for the Nintendo Wii; the realism of Dove, and the tribal loyalty of Harley Davidson. The 'genius' of a customer-centric business is that it works from the outside in. It attracts, serves and retains the best customers as its route to profitability and growth. Isn't it about time you started doing business from the outside in?
Book Synopsis HCI in Business, Government, and Organizations by : Fiona Fui-Hoon Nah
Download or read book HCI in Business, Government, and Organizations written by Fiona Fui-Hoon Nah and published by Springer. This book was released on 2018-07-09 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 5th International Conference on HCI in Business, Government and Organizations, HCIBGO 2018, held as part of the 20th International Conference on Human-Computer Interaction, HCII 2018, in Las Vegas, NV, USA. The 1171 full papers and 160 posters presented at the 14 co-located HCII 2018 conferences were carefully reviewed and selected from a total of 4346 submissions. The papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The papers included in this volume cover the following topics: information systems in business; electronic commerce and consumer behavior; social media and social communities in business; social innovation; and business analytics and visualization.
