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Author : ORLANDO. WOOD
Publisher :
ISBN 13 : 9780852941478
Total Pages : pages
Book Rating : 4.9/5 (414 download)
Download or read book LEMON. HOW THE ADVERTISING BRAIN TURNED SOUR. written by ORLANDO. WOOD and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Karen Russell
Publisher : Knopf
ISBN 13 : 0307957233
Total Pages : 258 pages
Book Rating : 4.3/5 (79 download)
Download or read book Vampires in the Lemon Grove written by Karen Russell and published by Knopf. This book was released on 2013 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of stories features a pair of centuries-old vampires whose relationship is tested by a sudden fear of flying, a dejected teen who communicates with the universe, and a massage therapist who heals a tattooed veteran by manipulating the imageson his body.
Author : Karen Nelson-Field
Publisher : Springer Nature
ISBN 13 : 9811515409
Total Pages : 161 pages
Book Rating : 4.8/5 (115 download)
Download or read book The Attention Economy and How Media Works written by Karen Nelson-Field and published by Springer Nature. This book was released on 2020-01-04 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer’s divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, but rather with a keen eye on the things that brand owners can learn to control.
Author : Kelley Armstrong
Publisher : Penguin
ISBN 13 : 1101624264
Total Pages : 512 pages
Book Rating : 4.1/5 (16 download)
Download or read book Omens written by Kelley Armstrong and published by Penguin. This book was released on 2013-08-20 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times bestselling author Kelley Armstrong introduces the first chilling novel in the Cainsville series. Olivia Taylor-Jones is shattered to learn that she’s adopted. Her biological parents? Notorious serial killers. On a quest to learn more about her past, Olivia lands in the small town of Cainsville, Illinois. As she draws on long-hidden abilities, Olivia begins to realize that there are dark secrets in Cainsville—and powers lurking in the shadows.
Author : John Kearon
Publisher :
ISBN 13 : 9780995594012
Total Pages : 254 pages
Book Rating : 4.5/5 (94 download)
Download or read book System1 written by John Kearon and published by . This book was released on 2017 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Human beings make decisions in two ways. One is slow, deliberate and calculating. The other is fast, instinctive and emotional. And the fast one is in the driving seat. Psychologists call it System 1. This book shows how businesses can achieve profitable growth by devising their marketing for System 1 decision-making. It reveals how designing for System 1 can unlock success across innovation, advertising, brand building and shopper marketing. It brings together years of work on how people buy, and how to get them buying you."--
Author : Audrey Shulman
Publisher : ABRAMS
ISBN 13 : 1613127731
Total Pages : 298 pages
Book Rating : 4.6/5 (131 download)
Download or read book Sitting in Bars with Cake written by Audrey Shulman and published by ABRAMS. This book was released on 2015-04-07 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: A “sweet indulgence for your mind, heart, and tastebuds”—now a major motion picture starring Yara Shahidi, Odessa A’zion, and Bette Midler (Molly Tarlov, MTV’s Awkward). Meeting Mr. Right is never easy. And in a big city like Los Angeles, it’s even harder. So, after years of fruitless efforts at finding a soul mate, Audrey Shulman decided to take a different route to a man’s heart—through his sweet tooth. Whipping up a variety of sinfully delicious cakes, Audrey invaded the savage singles scene fully armed with butter, sugar, and frosting. Sitting in Bars with Cake recounts Audrey’s year spent baking, bar-hopping, and offering slices of cake to men in the hope of finding a boyfriend (or, at the very least, a date). With 35 inventive recipes, this charming book pairs each cake with a short essay and tongue-in-cheek lesson about picking up boys in bars. “This delectable mix of encouragement, anecdote and cream-filling is more than enough reason to start baking and flirting.” —Winnie Holzman, creator of My So-Called Life “This is a delightfully humble and enthralling tale about cake and bars and boys, but it’s really about life, and what it takes to get up every day and be the person you have always wanted to be.” —Tracy Moore, Jezebel
Author : Zoë François
Publisher : Ten Speed Press
ISBN 13 : 1984857371
Total Pages : 274 pages
Book Rating : 4.9/5 (848 download)
Download or read book Zoë Bakes Cakes written by Zoë François and published by Ten Speed Press. This book was released on 2021-03-16 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: IACP AWARD FINALIST • The expert baker and bestselling author behind the Magnolia Network original series Zoë Bakes explores her favorite dessert—cakes!—with more than 85 recipes to create flavorful and beautiful layers, loafs, Bundts, and more. “Zoë’s relentless curiosity has made her an artist in the truest sense of the word.”—Joanna Gaines, co-founder of Magnolia NAMED ONE OF THE BEST COOKBOOKS OF THE YEAR BY TIME OUT Cake is the ultimate symbol of celebration, used to mark birthdays, weddings, or even just a Tuesday night. In Zoë Bakes Cakes, bestselling author and expert baker Zoë François demystifies the craft of cakes through more than eighty-five simple and straightforward recipes. Discover treats such as Coconut–Candy Bar Cake, Apple Cake with Honey-Bourbon Glaze, and decadent Chocolate Devil’s Food Cake. With step-by-step photo guides that break down baking fundamentals—like creaming butter and sugar—and Zoë’s expert knowledge to guide you, anyone can make these delightful creations. Featuring everything from Bundt cakes and loaves to a beautifully layered wedding confection, Zoë shows you how to celebrate any occasion, big or small, with delicious homemade cake.
Author : Dana Shultz
Publisher : Penguin
ISBN 13 : 0735210977
Total Pages : 304 pages
Book Rating : 4.7/5 (352 download)
Download or read book Minimalist Baker's Everyday Cooking written by Dana Shultz and published by Penguin. This book was released on 2016-04-26 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The highly anticipated cookbook from the immensely popular food blog Minimalist Baker, featuring 101 all-new simple, vegan recipes that all require 10 ingredients or less, 1 bowl or 1 pot, or 30 minutes or less to prepare Dana Shultz founded the Minimalist Baker blog in 2012 to share her passion for simple cooking and quickly gained a devoted worldwide following. Now, in this long-awaited debut cookbook, Dana shares 101 vibrant, simple recipes that are entirely plant-based, mostly gluten-free, and 100% delicious. Packed with gorgeous photography, this practical but inspiring cookbook includes: • Recipes that each require 10 ingredients or less, can be made in one bowl, or require 30 minutes or less to prepare. • Delicious options for hearty entrées, easy sides, nourishing breakfasts, and decadent desserts—all on the table in a snap • Essential plant-based pantry and equipment tips • Easy-to-follow, step-by-step recipes with standard and metric ingredient measurements Minimalist Baker’s Everyday Cooking is a totally no-fuss approach to cooking for anyone who loves delicious food that happens to be healthy too.
Author : Jostein Gaarder
Publisher : Farrar, Straus and Giroux
ISBN 13 : 1466804270
Total Pages : 735 pages
Book Rating : 4.4/5 (668 download)
Download or read book Sophie's World written by Jostein Gaarder and published by Farrar, Straus and Giroux. This book was released on 2007-03-20 with total page 735 pages. Available in PDF, EPUB and Kindle. Book excerpt: A page-turning novel that is also an exploration of the great philosophical concepts of Western thought, Jostein Gaarder's Sophie's World has fired the imagination of readers all over the world, with more than twenty million copies in print. One day fourteen-year-old Sophie Amundsen comes home from school to find in her mailbox two notes, with one question on each: "Who are you?" and "Where does the world come from?" From that irresistible beginning, Sophie becomes obsessed with questions that take her far beyond what she knows of her Norwegian village. Through those letters, she enrolls in a kind of correspondence course, covering Socrates to Sartre, with a mysterious philosopher, while receiving letters addressed to another girl. Who is Hilde? And why does her mail keep turning up? To unravel this riddle, Sophie must use the philosophy she is learning—but the truth turns out to be far more complicated than she could have imagined.
Author : Les Binet
Publisher :
ISBN 13 : 9780852941454
Total Pages : 136 pages
Book Rating : 4.9/5 (414 download)
Download or read book Effectiveness in Context written by Les Binet and published by . This book was released on 2018 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Drew Magary
Publisher : Harmony
ISBN 13 : 0593232720
Total Pages : 255 pages
Book Rating : 4.5/5 (932 download)
Download or read book The Night the Lights Went Out written by Drew Magary and published by Harmony. This book was released on 2021-10-12 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating, darkly funny comeback story of learning to live with a broken mind after a near-fatal traumatic brain injury—from the acclaimed author of The Hike “Drew Magary has produced a remarkable account of his journey, one that is filled with terror, tenderness, beauty, and grace.”—David Grann, bestselling author of Killers of the Flower Moon Drew Magary, fan-favorite Defector and former Deadspin columnist, is known for his acerbic takes and his surprisingly nuanced chronicling of his own life. But in The Night the Lights Went Out, he finds himself far out of his depths. On the night of the 2018 Deadspin Awards, he suffered a mysterious fall that caused him to smash his head so hard on a cement floor that he cracked his skull in three places and suffered a catastrophic brain hemorrhage. For two weeks, he remained in a coma. The world was gone to him, and him to it. In his long recovery from his injury, including understanding what his family and friends went through as he lay there dying, coming to terms with his now permanent disabilities, and trying to find some lesson in this cosmic accident, he leaned on the one sure thing that he knows and that didn't leave him—his writing. Drew takes a deep dive into what it meant to be a bystander to his own death and figuring out who this new Drew is: a Drew that doesn't walk as well, doesn't taste or smell or see or hear as well, and a Drew that is often failing as a husband and a father as he bounces between grumpiness, irritability, and existential fury. But what's a good comeback story without heartbreak? Eager to get back what he lost, Drew experiences an awakening of a whole other kind in this incredibly funny, medically illuminating, and heartfelt memoir.
Author : Sabine Durrant
Publisher : Simon and Schuster
ISBN 13 : 1476716315
Total Pages : 320 pages
Book Rating : 4.4/5 (767 download)
Download or read book Under Your Skin written by Sabine Durrant and published by Simon and Schuster. This book was released on 2014-02-04 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you loved Gone Girl, then make this page-turning debut next on your reading list: “Sabine Durrant offers more twists than a rollercoaster in her thriller Under Your Skin, which proves you can trust no one” (Good Housekeeping). Gaby Mortimer is the woman who has it all. But everything changes when she finds a body near her home. She’s shaken and haunted by the image of the lifeless young woman, and frightened that the killer, still at large, could strike again. Before long, the police have a lead. The evidence points to a very clear suspect. One Gaby never saw coming… Full of brilliant twists and turns, Under Your Skin is a dark and suspenseful psychological thriller that will make you second guess everything. Because you can never be too sure about anything, especially when it comes to murder.
Author : Barb Stuckey
Publisher : Simon and Schuster
ISBN 13 : 1439190747
Total Pages : 354 pages
Book Rating : 4.4/5 (391 download)
Download or read book Taste written by Barb Stuckey and published by Simon and Schuster. This book was released on 2013-03-26 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether it's a grilled cheese sandwich with tomato soup or a salted caramel coated in dark chocolate, you know when food tastes good. Now here's the amazing story behind why you love some foods and can't tolerate others. Whether it's a salted caramel or pizza topped with tomatoes and cheese, you know when food tastes good. Now, Barb Stuckey, a seasoned food developer to whom food companies turn for help in creating delicious new products, reveals the amazing story behind why you love some foods and not others. Through fascinating stories, you'll learn how our five senses work together to form flavor perception and how the experience of food changes for people who have lost their sense of smell or taste. You'll learn why kids (and some adults) turn up their noses at Brussels sprouts, how salt makes grapefruit sweet, and why you drink your coffee black while your spouse loads it with cream and sugar. Eye-opening experiments allow you to discover your unique "taster type" and to learn why you react instinctively to certain foods. You'll improve your ability to discern flavors and devise taste combinations in your own kitchen for delectable results. What Harold McGee did for the science of cooking Barb Stuckey does for the science of eating in Taste--a calorie-free way to get more pleasure from every bite.
Author : Piers Anthony
Publisher : Open Road Media
ISBN 13 : 150405878X
Total Pages : 402 pages
Book Rating : 4.5/5 (4 download)
Download or read book Roc and a Hard Place written by Piers Anthony and published by Open Road Media. This book was released on 2019-10-15 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Puns and playfulness reign supreme” as a demoness learns that big birds of a feather don’t flock together in the New York Times–bestselling Xanth series (The Toronto Star). Seeking a solution to a perplexing personal problem, the delectable Demoness Metria asks for help from the wise Magician Humfrey. But before he will help her, she must perform a perilous mission: Rove the length and breadth of Xanth in search of a suitable jury for the trial of Roxanne Roc, a notably noble and virtuous bird charged with a most improbable offense. Exciting, exhilarating, and brimming with hilarious high jinks, Roc and a Hard Place is Xanth at its most enchanting. “[A] lighthearted series . . . many outlandish characters, adventures, jokes and plays on words.” —Publishers Weekly
Author : Jacqueline Davies
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0547237650
Total Pages : 195 pages
Book Rating : 4.5/5 (472 download)
Download or read book The Lemonade War written by Jacqueline Davies and published by Houghton Mifflin Harcourt. This book was released on 2009 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evan Treski, who is people-smart, and his younger sister Jesse, who is math-smart, battle it out through competing lemonade stands, each trying to be the first to earn one hundred dollars. Reprint.
Author : Deborah Lupton
Publisher : Routledge
ISBN 13 : 1317691806
Total Pages : 444 pages
Book Rating : 4.3/5 (176 download)
Download or read book Digital Sociology written by Deborah Lupton and published by Routledge. This book was released on 2014-11-05 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: We now live in a digital society. New digital technologies have had a profound influence on everyday life, social relations, government, commerce, the economy and the production and dissemination of knowledge. People’s movements in space, their purchasing habits and their online communication with others are now monitored in detail by digital technologies. We are increasingly becoming digital data subjects, whether we like it or not, and whether we choose this or not. The sub-discipline of digital sociology provides a means by which the impact, development and use of these technologies and their incorporation into social worlds, social institutions and concepts of selfhood and embodiment may be investigated, analysed and understood. This book introduces a range of interesting social, cultural and political dimensions of digital society and discusses some of the important debates occurring in research and scholarship on these aspects. It covers the new knowledge economy and big data, reconceptualising research in the digital era, the digitisation of higher education, the diversity of digital use, digital politics and citizen digital engagement, the politics of surveillance, privacy issues, the contribution of digital devices to embodiment and concepts of selfhood and many other topics. Digital Sociology is essential reading not only for students and academics in sociology, anthropology, media and communication, digital cultures, digital humanities, internet studies, science and technology studies, cultural geography and social computing, but for other readers interested in the social impact of digital technologies.
Author : Shannon Leparski
Publisher : Blue Star Press
ISBN 13 : 1944515836
Total Pages : 238 pages
Book Rating : 4.9/5 (445 download)
Download or read book The Happy Hormone Guide written by Shannon Leparski and published by Blue Star Press. This book was released on 2019-09-10 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive, plant-based lifestyle program to help women balance their hormones, increase energy, and reduce PMS symptoms. After struggling for years with acne, oily skin and hair, debilitating cramps, mood swings, brain fog, intense cravings, insomnia, bloating, and weight gain before her period, author and certified hormone specialist Shannon Leparski developed the Happy Hormone Method through extensive research. Her life changed for the better and Shannon made it her mission to combat hormone imbalance and promote women's health. TheHappy Hormone Guide includes comprehensive, phase-specific (menstrual, follicular, ovulatory, and luteal) guidance including: Changes in fertility, libido, and basal body temperature Beneficial foods, micronutrients, and supplements Phase-specific recipes to support hormone balance (can also reduce symptoms associated with endometriosis) Common changes to mood and energy levels Exercise tips suitable to different times of the month Facial recipes, hair masks, and essential oil blends Modern culture expects women to keep up with the same demanding daily routine, but women's cycles are anything but consistent. The Happy Hormone Guide explores the ebbs and flows of a woman's monthly cycle and provides a holistic view of the female hormone and endocrine system so that you can take control of your cycle and improve your quality of life.
